Brand24 Review 2024: 🚀 Is this Social Listening Tool Worth it?

Brand24’s Key Features

Brand24 relies on the following powerful features to make your regular business more sustainable and thriving in the future.

It has been particularly praised for its real-time social analysis, which ensures you don’t miss any signal, even if you blink!

1. Mentions Feed

Take real-time action by discovering what people say about your brand on social media platforms. It is easy and intuitive and allows the engagement of discussions relevant to your company or service with just one click.

2. Discussions Volume Chart

Identify sudden changes in the discussion volume and take prompt action to protect your company image. Instantly spot problematic issues before they escalate and hamper the potential chances of positive publicity your company is already receiving.

3. Marketing Analytics

Gain new insights about your customers and better understand who is talking about your brand online by analyzing buzz quality and quantity.

4. Influence Score

Make efficient and conscious decisions about who you should work with by pinpointing your industry influencers.

5. Sentiment Analysis

Discover and analyze public sentiment and better understand customer attitudes, whether positive, negative, or neutral, about your brand and spot problem areas that need immediate attention.

6. Alerts

Automated PDF reports, .xls files, and infographics, which you can use outside of the tool.

7. Data Exporting

Discover changes in the quantity and quality of discussion around your brand. Customize your alerts accordingly, be it getting an email or in-app notifications of negative mentions of your company.

8. Filtering

Filter and narrow down your results by mentioning the source, sentiment, number of visits, etc., to focus on what is most essential for you.

9. Customer Service

Social listening is a compelling and profitable application in customer service. Find solutions to their problems and commend brands on good service as more and more people start using social media to make public complaints.

Posting a status on Facebook or Twitter is easier for fans than being kept on hold by an automated call center or waiting for ages to respond to an inquiry sent via e-mail.

10. Generate sales leads

You can always find potential clients through social media using well-configured Internet monitoring keywords.

Traditionally, every customer anywhere will ask for online opinions from friends and colleagues or search for advice and reviews on public forums before making a purchase decision.

Many users always ask for recommendations for social media monitoring solutions online. The Brand24 community manager does a great job of interacting with these users and letting them know about Brand24.

11. Supporting marketing campaigns

Social Listening is indeed touted as the best solution for online marketing campaigns if you want to increase social media outreach and user engagement.

Brand24 helps businesses design numerous campaigns that successfully engage their fans and amplify the effects by building strong relationships with bloggers and influencers.

12. Interact with users

More and more brands are contacting their fans and clients via online discussions.

Social media managers are assigned to the brand’s online activity and social outreach to start interacting with the audience once a user posts something on social media that is related to the brand.

This is a great way to increase customer engagement on the Internet and extend your online reach. If your response is timely and intelligent, you can easily catch your users’ attention.

13. Customer Insights

Consumers are always willing to share their opinions and reviews about the products or services they use. More than 90% of them do this through their social media profiles, exposing their reviews to other consumers.

This is also how they give suggestions and feedback on these goods and services. Thus, the Internet is a powerful source of valuable customer insights.

14. Reaching out to influencers

Collaboration with social media influencers can bring you profitable results when promoting your brand through social media.

Social listening allows you to discover and contact online influencers about your brand or a specific topic linked to your business.

The Brand24 dashboard gives you access to information about top users with an enormous fan following and who have posted any content about your brand in a specific period.

Why Choose Brand24?

Brand24 is an ideal choice for businesses looking to gain in-depth insights into their online presence and track brand mentions in real-time.

Here are key reasons to consider using Brand24:

• Comprehensive Social Listening: Brand24 excels at monitoring social media platforms, blogs, forums, news sites, and more, giving you a 360-degree view of what’s being said about your brand.
• Powerful Analytics: With unique features like Presence Score and detailed sentiment analysis, Brand24 offers deeper insights than many competitors, helping you understand the impact of your brand mentions.
• Real-Time Alerts: Receive instant notifications when your brand is mentioned online. This enables you to respond quickly to customer feedback, resolve issues, and effectively engage with your audience.
• User-Friendly Interface: Whether you’re a beginner or an experienced marketer, Brand24’s simple, intuitive interface makes it easy to set up and navigate.
• Easy Reporting: Brand24 automatically generates detailed reports, saving you time while providing valuable data to inform your marketing strategies.

If you’re looking for a powerful tool to monitor your brand’s online reputation, analyze engagement, and stay ahead of trends, Brand24 offers the features and simplicity you need.