Social Media Affiliate Marketing 2024: 6 Best Platforms to Get Started!

Hey everyone! Today, I’m going to talk about something super interesting: Social Media Affiliate Marketing.

Have you ever scrolled through your social media and seen your favorite online personalities talking about products they love?

They might share a special link or a code for you to use.

That’s what we’re talking about! It’s a cool way for people to recommend products they like on social media and earn a little something when you buy through their links.

I’ve seen this everywhere, from Instagram stories to Twitter posts, and it got me curious. How does it work? Is it really a good way to make money or find cool products?

I’m here to explore all of that, breaking it down in simple terms. So, let’s get started and see what Social Media Affiliate Marketing is all about!

Social Media is Golden for Affiliates Because:

Social Media Growth

Source: Pixabay

1. Huge Audience:

75% of US folks are on social media, more than those who sip on alcohol. It’s easy to find potential customers, and it’s a great way to build relationships with them. Plus, it’s free!

2. Engaged Consumers:

We’re social media addicts, spending around 1,300 hours a year scrolling. Perfect spot to target peeps. 

It’s a great way to show off your product, showcase your expertise, and build relationships with customers.

3. Quality Traffic:

29% of buyers shop through social media every week. Warm leads, anyone? 

With social media affiliate marketing, you can reach potential customers with little effort and without spending a fortune. It’s a great way to grow your business and increase your profits.

4. Low Costs:

Making a social media account is free. Easy on the wallet for starting as an affiliate.  It’s a great way to reach a huge audience with minimal effort. Plus, it’s cost-effective and easy to do.

5. Organic Following:

Nail your niche, create cool content, and boom – a big following without spending a dime.  It’s a great way to build relationships with potential customers.

Social media is a great way to build relationships with customers and create a loyal customer base.

Best Social Media Platforms In 2024

See, Social Media Affiliate Marketing is like turning your posts into money-making magic! 

For instance, you can create a link to a product that is similar to your niche, and your followers can click on the link and purchase the product, and you will get a cut from the sale.

Social Media Affiliate Marketing

Source: Pixabay

When it comes to affiliate marketing, choosing the perfect social media platform can make all the difference.

Your choice should align with your niche, goals, content vibe, and budget. Each platform comes with its own set of features, audience, and tricks of the trade.

Based on external traffic, audience size, and content creation ease, my list of the top platforms will assist you in choosing the ideal one for your killer affiliate strategy.

You’ll feel like you’ve found the right puzzle piece for your affiliate marketing endeavor!

#1. YouTube

YouTube is the world’s top video site and the second biggest place people go to search for things.

It’s a popular spot for affiliate marketing, which means promoting products in your videos and getting a commission when someone buys through your link.


You don’t need to spend money on ads to do well on YouTube, but it’s a competitive space, especially for beginners.

From 2019 to 2028, the number of people using YouTube keeps growing. To be successful as a YouTube affiliate, you need to create videos that people enjoy watching.

Videos that teach something or are fun to watch work really well.

Here’s how you can show off affiliate products:

1. Tutorials: Make videos that teach how to solve a problem, reach a goal, or use a product.

2. Comparisons: Compare two or more similar products to show which is better.

3. Unboxing: Open new products on camera, which is really popular for beauty products and gadgets.

4. Testimonials: Share stories from customers who have used the product.

5. Buying Guides: Create videos that talk about several products in one category.

Remember to put your affiliate link in the video description so viewers can easily find and buy the products you’re talking about.

When making YouTube videos, think about what your viewers want and what would make them want to buy a product. 

If you do not trust me, these numbers don’t lie, so read these:

1. Increased Lead Generation Through Video Marketing:

A recent study has shown that 87% of marketing professionals report a positive return on investment (ROI) from video content, noting its effectiveness in generating leads. (Source: HubSpot)

2. Dominance of Video in Internet Traffic:

Projections indicate that by 2023, video content will account for approximately 89% of all consumer internet traffic, a significant increase from previous years. This trend highlights the growing dominance of video in online engagement. (Source: Statista)

3. Impact on Consumer Purchasing Decisions:

A survey conducted in 2023 reveals that around 70% of consumers have made a purchase after viewing a brand’s video on social media platforms. This statistic underscores the effectiveness of video content in influencing consumer behavior. (Source: Forbes)

#2. Twitter 

Twitter is one of the best platforms for affiliate marketing for a few key reasons. First, it has a large audience: as of 2023, Twitter boasts over 450 million active users monthly (Source: Statista).

This means a huge potential customer base. Also, Twitter’s format of short, quick messages is perfect for sharing affiliate links directly. For example, you can tweet about a new tech gadget and include your affiliate link right there.

Plus, Twitter’s use of hashtags makes it easier to target specific interests or trends, increasing the chance of your posts being seen by interested buyers.

Twitter analysis

Source: Pixabay

With its blend of a vast audience and user-friendly features, Twitter stands out for affiliate marketers.

Some Tips on How to Use Twitter:

As someone who knows a lot about affiliate marketing, I’ve got some tips on how to use Twitter:

1. Twitter’s New Long Posts:

Twitter now lets some users write longer posts, up to 4,000 characters. But it’s still best for short messages. Twitter is great for selling tech stuff like cameras, phones, and laptops because many people on Twitter like technology.

2. Why Twitter is Good for Affiliate Links:

You can put your affiliate links right in your tweets. This is easier than using extra pages or putting links in your bio. It helps people click on your links and buy things, which means you earn more.

3. How to Get Around Twitter’s Limits:

Twitter doesn’t show your tweet to many people if it has a link to another website. To get around this, you can write a series of tweets (called a thread) and put your affiliate link in one of the later tweets.

Start the thread with something interesting to get people’s attention.

4. Dealing with Competition:

There are a lot of people trying to sell things on Twitter, so it’s competitive. You need to tweet often to get noticed.

But don’t just tweet about products. Tweets that make people laugh, think, or have strong opinions usually get more attention.

So, to do well on Twitter, you need to understand how it works and what people like. If you do it right, you can use Twitter to do a great job with affiliate marketing.

#3. TikTok

TikTok stands out as a top choice for affiliate marketing for several reasons, despite some challenges with linking. 


TikTok’s User Base and Content Style: In 2022, TikTok has a young and energetic audience that loves fun, short videos. This makes it a hotspot for promoting trendy items like the latest skincare products or cool life hacks.

Challenges with Affiliate Links:

Unlike other platforms, TikTok doesn’t make it super easy to add affiliate links. You have a few options:

1. Switch to a free business account to add links in your bio.

2. Direct viewers to another social profile, then to your website or product page.

3. Mention coupon codes or affiliate URLs in your videos.

4. Include unclickable links in your video descriptions or comments, like some popular TikTok creators do.

Why TikTok is Still Great for Affiliate Marketing:

1. High Reach and Engagement:

TikTok’s large, engaged audience is a big plus. This platform can get your content seen by many people quickly.

2. Lower Competition:

Compared to other platforms, there’s less competition here.

3. Content Style:

TikTok favors short, catchy videos. While making frequent content is time-consuming (like on YouTube), it’s effective in grabbing attention.

4. Strategy for Affiliates:

If you’re ready to invest time in creating regular content, TikTok is a smart choice. You can use it to gather views and grow your audience.

Then, promote lead magnets in your bio and eventually sell them to your email list. Remember, you need a Business account or at least 1,000 followers to add a link to your bio.

#4. Facebook

Facebook is widely recognized as a top choice for affiliate marketers, primarily due to its vast potential for organic or unpaid promotion.


Source: Pixabay

This platform enables affiliate marketers to fine-tune and adapt their messaging in numerous ways, often without any cost.

Despite facing shifts in popularity, especially among younger audiences, Facebook remains a vital platform for affiliate marketing.

Here’s a Breakdown of Why it’s Still a Top Choice:

1. Large and Active User Base:

As of the second quarter of 2023, Facebook continues to have a massive number of daily active users globally. This wide reach means access to a diverse and extensive audience.

2. Popularity Among Affiliate Marketers:

According to recent statistics, 75.8% of affiliate marketers use Facebook, making it the most popular social media platform for this purpose.

3. Ideal for Broad Niches:

Facebook is particularly effective for general-interest niches like baby products, beauty, fashion, and pet supplies. For more niche markets, such as luxury travel or home security, platforms like TikTok or YouTube might be more suitable.

4. Content Versatility and Improved Reach:

Facebook supports various content types, including text, photos, videos, stories, and live streams. The platform has also adapted to show “suggested” content in feeds, increasing visibility for pages even among non-followers.

5. The Power of Facebook Groups:

Facebook Groups are a goldmine for affiliate marketers. They act like ready-made lists of potential customers who share an interest in your niche.

For example, a group focused on skincare and beauty tips is an ideal place for promoting related products.

6. Effective Engagement Strategies:

To succeed on Facebook, it’s about engagement first and sales second. A smart tactic is to start a conversation by asking a question and then later introduce a product as a solution.

This approach can prevent you from being seen as spammy and keeps your audience engaged.

7. Navigating Group Rules:

Many Facebook groups have strict rules about promotional content. It’s crucial to understand and respect these guidelines to avoid getting banned for self-promotion.

#5. Instagram

Instagram is a great choice for affiliate marketers, especially for topics that look good in pictures and videos, like beauty, fashion, food, health and fitness, and travel.

Instagram’s appeal extends beyond just young users. Recent statistics reveal a broader age range among its user base.


Source: Pixabay

As per Statista, 33% of Instagram users fall within the 25-34 age bracket, while those aged 35-44 make up 16% of the platform’s demographic.

Additionally, data from Hootsuite shows that 18% of Instagram users are aged 18-24, indicating a significant presence of younger audiences as well.

Moreover, users aged 45-54 represent 8% of the total Instagram demographic, demonstrating its reach across various age groups.

These figures highlight Instagram’s diverse appeal, making it an inclusive platform for marketers targeting a wide age range. (Sources: Statista, Hootsuite)

One big plus of Instagram is that it’s easier to reach people organically, which means without paying for ads. There’s not too much competition in many areas, so your posts can get seen by more people.

You can try different ways of posting on Instagram – such as single images, a series of images (carousels), videos, stories, short clips (Reels), and even live streaming.

This variety helps you find what works best for attracting followers and sharing your affiliate links.

The main challenge with Instagram is where to put these affiliate links. You can’t just add clickable links in your regular posts or comments. But there are ways around this.

For example, you can put clickable links in your Instagram Stories or in your bio at the top of your profile. You can also use tools like Linkin.Bio or Linktree. These let you link to several different pages or products at once.

#6. Pinterest 

Pinterest is really popular with female users who are well-educated and earn a good income.

It’s perfect for sharing creative things like arts and crafts, DIY projects, and home improvement ideas because it’s all about pictures, infographics, and videos.

According to a report by Statista, Pinterest’s user base is predominantly female, with women making up approximately 60% of its global audience. 


Images from Pinterest often rank highly in Google’s image search results, making Pinterest content more visible even outside the platform. (Source: Hootsuite)

Even though a lot of people see posts on Pinterest without much effort (high organic reach), there’s not too much competition for spots on affiliate-friendly topics.

This means you have a good chance to build a big group of people who follow and interact with your posts.

But remember, many people on Pinterest are just starting to think about buying things, even though 80% of regular users find new products or brands on the platform.

Adding affiliate links on it is easy. For example, Lantern Lane Designs made a post with two links that led to a buying guide on their blog.

Pinterest works a bit like a search engine. People use it to look for specific things, so if you make your pins about popular search topics, more people might find them.

Another good thing about it is that it’s not just good inside the app. Google often shows Pinterest pictures in search results, especially for visual topics (like the ones that do well on it).

So, you can use Pinterest to catch the attention of people who are searching for things online. Then, you can direct them to more information or products on your blog that are related to your affiliate links.

How to Select the Right Social Media Platform?

Choosing the right social media platform is crucial for successful affiliate marketing. Here’s a simplified guide on how to pick one, with examples:

Social Media panel

Source: Pixabay

1. User Base Size & Demographics:

Check if your target audience is active on the platform. For instance, if you’re targeting young gamers, TikTok might be ideal since a large portion of its users are young (18-24 years old), and 82% of them play games regularly.

On the other hand, Facebook might not be as effective for this demographic.

2. Top-Performing Content Types:

Consider what kind of content works best on each platform and if it suits what you’re promoting.

For example, Instagram is great for visual content like photos and videos and perfect for promoting fashion or beauty products.

3. In-Niche Competition:

Look at whether other affiliates in your niche are using the platform and how you stack up against them. Can you create content that’s just as good or better?

For example, if you’re in the travel niche, Pinterest could be less competitive than Instagram.

4. Organic Reach & Engagement:

Assess if you can reach your audience without paid ads. Platforms like Instagram and TikTok have high organic reach, meaning your content can be seen by many without paying for promotion.

5. Paid Media Options:

If organic reach isn’t enough, consider the cost and effectiveness of paid ads. For instance, Facebook has a robust advertising platform that can be useful if you’re targeting quicker growth.

6. Suitability for Affiliate Marketing:

Some platforms make it easier to add affiliate links than others. For example, Pinterest allows affiliate links directly in posts, while Instagram restricts clickable links to bios and stories.

Which Social Media Platform Suits Whom?

I have made a table to show which social media platform suits whom?

Social Media Platform Ideal For Example Niches/Products
Instagram Marketers target a visually-driven audience, especially in lifestyle and fashion niches. Beauty products, fashion, travel, food, fitness
Facebook Affiliates with a broad target audience are suitable for various niches due to their diverse user base. General consumer goods, health products, parenting items
Pinterest Those promoting visually appealing products or ideas, especially in creative and DIY niches. Arts and crafts, home decor, recipe ideas, wedding planning
YouTube Affiliates who can create in-depth content, great for products that benefit from demonstrations. Tech gadgets, educational courses, how-to guides, product reviews
TikTok Marketers target a younger audience with quick, trendy content. Fashion trends, quick DIY hacks, beauty products, short-form entertainment
Twitter Affiliates who excel in creating concise, engaging content suitable for real-time marketing and news-related niches. Book releases, event promotions, news and media, quick tips
LinkedIn Those focusing on B2B (business-to-business) products, professional services, and career-related content. Professional courses, business software, networking events, job search tools


Adsempire reviews

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  • High Earnings Per Click: Enjoy the advantages of a high Earnings Per Click (EPC), making AdsEmpire the top choice for extensive affiliate marketing efforts.
  • Timely Payments: AdsEmpire guarantees punctual payments of $250 weekly or monthly, ensuring your hard work results in steady profits.
  • Global Reach: Although primarily targeting Tier 1 markets and Europe, AdsEmpire spans approximately 50 countries, enabling you to expand your campaigns into new regions.
  • Payment Convenience: Payment methods like Wire, PayPal, Paxum, Bitcoin, Paysera, and Genome provide you with flexibility and personalized options.

In summary, AdsEmpire reigns as the best affiliate network in 2024, offering exclusive dating offers, innovative technology, and a range of payment choices.

Join AdsEmpire to maximize your earnings and take your affiliate marketing to the next level.


🧐 What is Social Media Affiliate Marketing?

Social Media Affiliate Marketing is a strategy where individuals promote products or services on social media platforms and earn commissions for driving sales or leads.

🚀 How do I get started with Social Media Affiliate Marketing?

To start, choose a niche, join affiliate programs, create engaging content, and share affiliate links on your social media profiles.

🤔 How do I find the right affiliate products or programs?

Research and select products or programs that align with your niche and have a good reputation.

🔍 What are some tips for success in Social Media Affiliate Marketing?

Focus on quality content, build a loyal audience, track performance, and stay updated on industry trends.

📈 How do I track my Affiliate Marketing performance on social media?

Use affiliate tracking tools provided by affiliate programs to monitor clicks, conversions, and commissions.

⏰ Can I do Social Media Affiliate Marketing part-time or full-time?

You can start part-time, and as your income grows, you may transition to full-time if desired.

Quick links:

Conclusion: Social Media Affiliate Marketing 2024

Social media affiliate marketing is all about sharing products you like on social media and getting paid when people buy them through your links.

It’s a great way to make some money by recommending stuff you already use and love. Just remember to choose products that match what your followers are interested in, and always be honest about your promotions.

Done right, it can be a win-win for everyone – you earn a commission, your followers discover great products, and the companies get new customers.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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