Is Affiliate Marketing Dead in 2024? (Uncover the Truth!)

Hey friends! Let’s talk about something important: Is Affiliate Marketing Dead in 2024?🤔

If you’re thinking about starting in affiliate marketing or if you’ve been trying but not seeing great results, this is for you.

I’ve been in the affiliate marketing world for a while, and I’ve seen lots of changes.

Affiliate MarketingSource: Pixabay

Some people say it’s not working anymore, but I believe it’s just changing. I want to share with you what’s new in 2024 and how you can still make it work.

We’re going to look at the latest tricks and tips. Don’t worry; I’ll keep it simple and easy to understand.

So, whether you’re just curious or really serious about making affiliate marketing work for you, stick with me. Let’s figure out together how to make affiliate marketing a success this year!

Why Trust me?

As an affiliate marketer, I can confidently say that affiliate marketing is far from dead. In fact, it’s growing, with more and more revenue being generated each year.

However, it’s crucial to acknowledge that the landscape of affiliate marketing has evolved.

Changes in search engine policies and shifts in consumer trends have reshaped the strategies we use in affiliate marketing.

You might come across headlines like “Is Affiliate Marketing Dead?” but these often don’t tell the whole story. The truth is that affiliate marketers who have adapted to these changes are finding success.

On the other hand, those who have stuck with outdated methods are finding it harder to thrive.

I will explore why affiliate marketing remains a highly profitable industry in the following discussion. You’ll also learn why some people might mistakenly believe that it’s no longer effective.

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Understanding these perspectives is key to navigating and succeeding in the ever-changing world of affiliate marketing.

Affiliate marketing has been on the rise for over thirty years, and with the world’s increasing shift to digital, it’s become even more prevalent.

The trends clearly show that affiliate marketing isn’t slowing down. In fact, to stay ahead in this field, it’s becoming increasingly important to understand and master affiliate marketing techniques.

Affiliate Marketing: Key Statistics and Trends

Numbers Don’t Lie! Especially in Affiliate marketing, Let’s look at some key statistics and trends:

1. Annual Growth Rate:

Affiliate marketing is experiencing an annual growth rate of 10%, indicating steady expansion.

2. Widespread Adoption:

More than 80% of brands now have affiliate programs. Additionally, 94% of publishers use multiple affiliate marketing networks, showing the widespread acceptance of this marketing method.

3. Conversion Rates:

Generally, affiliate marketing sees a conversion rate between 0.5% to 1%, which, while it may seem small, can be significant at scale.

4. Crucial Marketing Skill:

Around 40% of online marketers view affiliate marketing as an essential skill.

5. Influence on Purchase Decisions:

As of recent surveys, nearly 16% of all e-commerce orders are generated through affiliate marketing. (Source: Business Insider)

6. Mobile Influence:

With the growing use of mobile devices, over 50% of affiliate-referred traffic now comes from mobile devices. (Source: Awin)

7. ROI:

On average, for every $1 spent on affiliate marketing, businesses are seeing a return of $15. (Source: Mediakix)

Strategies that were effective five years ago might not yield the same results today. This evolution is why some marketers who haven’t updated their methods are facing challenges.

Successful affiliate marketing now requires staying current with trends, understanding new technologies, and adapting to the changing digital landscape.

Affiliate Marketing Trends (And How They Have Evolved Over Time)

Affiliate marketing has been on a consistent upward trajectory since it started more than thirty years ago. With the shift towards a more digital-focused world in recent times, its popularity has only increased.

Affiliate marketing overview- best affiliate courses

Source: Pixabay

The current trends clearly show that affiliate marketing is very much alive and well.

Here are some updated statistics to consider:

#1. Growth Rate:

Affiliate marketing is seeing a steady annual growth rate, currently at about 10%.

#2. Adoption by Brands and Publishers:

A significant majority of brands, over 80%, now have affiliate programs. Moreover, around 94% of publishers are utilizing multiple affiliate marketing networks.

#3. Conversion Rates:

The average conversion rate in affiliate marketing is between 0.5% and 1%, which is a healthy range for digital marketing efforts.

#4. Perceived Importance:

Around 40% of online marketers view affiliate marketing as an essential skill in their toolkit.

So, is affiliate marketing dead? Absolutely not! However, it has undergone significant changes.

The tactics and strategies that were effective five years ago might not yield the same results today.

This evolution in the industry is precisely why some marketers who have not updated their methods and strategies are finding it challenging to succeed.

Recent Developments Also Show:

#1. Influence in E-Commerce:

Affiliate marketing is responsible for a substantial portion of e-commerce sales, with estimates suggesting it drives around 16% of all online orders. (Source: Business Insider)

#2. Mobile Traffic:

With the increasing use of smartphones, over 50% of affiliate-related traffic now comes from mobile devices. (Source: Awin)

#3. Return on Investment:

For every dollar spent on affiliate marketing, businesses are seeing an impressive return, with some estimates suggesting a return of $15. (Source: Mediakix)

These statistics indicate that affiliate marketing remains a dynamic and lucrative field, but it requires adaptability and an understanding of current digital trends to truly thrive.

Is Affiliate Marketing EASY?

As someone who’s been in affiliate marketing for a while, I can tell you it’s not as easy as it seems. Sure, it’s great that you don’t need special degrees or a lot of experience to start.


The idea of getting into an industry worth over $8 billion is really tempting. But it’s not a walk in the park.

A lot of people jump into affiliate marketing, thinking it’s a quick way to grab a share of that $8.2 billion.

They often don’t know much about email marketing, search engine optimization (SEO), creating good content, or how to use paid ads effectively.

Many new affiliate marketers hope to make big money without really learning or working hard on creating and promoting their content. They end up disappointed and often lose money in the first few months.

Here’s what you really need to do if you want to succeed in affiliate marketing:

1. Work Hard at the Start:

Getting your first sale in affiliate marketing takes a lot of effort. You need to create valuable content, do research, and learn skills like SEO and email marketing. Don’t expect quick results.

2. Keep Learning:

Affiliate marketing is always changing. You can’t just use one strategy and expect it to work forever. You have to keep learning new ways to grow your income.

Following successful affiliate marketers and joining online forums and groups can help a lot.

3. Understand the Details:

It’s not just about writing product reviews and making money. You need to understand analytics, where your visitors come from, how to track your success, and how to test different approaches.

These things seem complex, but they’re important to know.

4. Be Persistent:

The most important thing in affiliate marketing is to keep going, even when it’s tough. If you stay focused and committed, you can make a good income.

Reasons Why People Think Affiliate Marketing is Dying:

People aren’t exactly wrong when they say affiliate marketing is dying, but it’s not the whole truth. As an affiliate marketer, I understand this sentiment comes from the significant changes in the industry.

One big reason for this belief is the strict policies against affiliate links of big players like Google.

In the past, tactics like spamming affiliate links or using black-hat SEO techniques could get you a high ranking and success. But those days are over. What we’re really seeing is the end of “easy affiliate marketing.”

Today, affiliate marketing that adds real value and is backed by high-quality content is thriving and will continue to do so. However, affiliate marketing isn’t just about the tactics we use; it’s largely driven by consumer trends.

The rise of smartphones, voice searches, interactive websites, and social media has dramatically changed these consumer trends. Naturally, affiliate marketing has to evolve with these shifts.

I’ve noticed that many affiliates struggled to adapt to these changes. They couldn’t meet the industry’s new demands and started losing business.

This struggle led to the perception that affiliate marketing is on the decline.

But in reality, it’s the approach to affiliate marketing that needs to evolve, not the concept itself. As marketers, we need to stay in tune with these changes and continually adapt our strategies.

1. Search Engine Changes:

Search engines, which are crucial for affiliate marketing success, keep changing their algorithms. This makes it harder for affiliate websites to rank high. 

SEO Search Engine Optimization

Source: Pixabay

This means that it’s becoming harder and harder for affiliate marketers to reach their target audiences and generate leads. Additionally, the cost of running a successful affiliate marketing campaign is also increasing.

Impact: Changes like featured snippets and more ads in search results have reduced traffic to affiliate sites. 

These changes mean that there are fewer opportunities for affiliate websites to rank higher in search engine results, and this has had a direct impact on their ability to reach potential customers and generate leads.

2. Extreme Competition:

Problem: As affiliate marketing became popular, more people joined in, including many without the necessary skills.

This means that there are now more affiliate websites competing for the same keywords, making it more difficult for established websites to rank higher in search engine results.

This has resulted in a decrease in the number of potential customers and leads for affiliate websites.

Result: The internet is now crowded with affiliate links, which can overwhelm and turn off potential customers. 

Customers are now more likely to ignore or avoid affiliate websites, as they are more likely to be bombarded with ads and links that are not relevant to them.

This makes it more difficult for affiliate websites to attract potential customers and leads to a decrease in the number of potential customers and leads.

3. Changes in Affiliate Networks:

Shifts: Networks like Amazon have cut commission rates.  This makes it less profitable for affiliate marketers and requires more effort to gain the same results.

Effect: This has discouraged many affiliate marketers.  This makes it a less attractive option for many marketers and makes it more difficult for new marketers to get started.

4. Paid Marketing Options:

Trend: Paid ads, like Google Adsense, dominate search results, making it harder for affiliate content to get noticed. 

affiliate marketing

As paid ads become more popular, there is less room for organic content, such as affiliate content, to be seen. This makes it difficult for affiliate marketers to reach their target audience and makes it less profitable for them.

Strict Content/Advertisement Regulations:

1. Reality:

There’s an increase in regulations for affiliate marketing content, which requires more careful planning and execution.  This makes it difficult to create content that is both compliant with regulations and attractive to the target audience.

Additionally, the content must be relevant and of high quality; otherwise, it will not receive the desired attention.

2. No Easy Earnings Anymore:

With the rise of ad blockers and the prevalence of sponsored content, it has become increasingly difficult to reach potential customers.

Additionally, the competition for readers has become more intense, so the quality of the content needs to be higher in order to stand out.

3. Truth:

Affiliate marketing now demands more strategy, knowledge, and effort than before.  As the internet has become more competitive, so too have the techniques used to promote content.

To stand out, content needs to be more engaging, informative, and useful than in the past. It must also be targeted to the appropriate audience.

Affiliate Marketing: 6 Best Practices

Affiliate marketing is still a viable option, but it’s important to know that it’s become more competitive and requires a lot of effort and knowledge.

For early adopters of affiliate marketing, they might already have a network that doesn’t need much change to keep being successful.

However, if you’re new to affiliate marketing, either as an affiliate or a merchant, you need to have realistic expectations and set clear goals.

Affiliate Marketing- Is Affiliate Marketing Dead in 2023?

Success in affiliate marketing usually doesn’t happen overnight.

Many brands and marketers already dominate certain areas, so breaking into the industry will require creativity and strong sales skills to start making your mark.

1. Find A Niche And Stick With It

Some affiliate marketers may initially believe that promoting a wide range of products will increase their chances of success. However, this notion couldn’t be further from the truth.

Your most effective strategy is to select a single product or a narrow range of products.

In order to effectively connect with your target audience, it’s essential to possess in-depth knowledge and genuine passion for the products you’re promoting.

Blog Topics That Enhance Your Niche Authority

Trying to grasp the intricacies of numerous industries and the advantages of hundreds of products can be incredibly challenging.

For example, if you have a keen interest in fashion, consider reaching out to fashion companies and proposing to become their affiliate marketer.

Yet, the fashion industry encompasses a vast array of products. To stand out and succeed, focus on finding a specific niche within fashion, such as makeup or jewelry.

The more you narrow down your field of expertise, the more you’ll be able to immerse yourself in it, becoming an authority.

This expertise will be a valuable asset as you market yourself to potential merchants, showcasing your ability to connect with a highly targeted and engaged audience.

So remember, finding your niche and dedicating yourself to it is the key to affiliate marketing success.

2. Ensure That Your Merchants Have Been Thoroughly Vetted

When you’re working as an affiliate marketer, it’s crucial to team up with trustworthy businesses that offer good products and services.

Why? Because if you send your customers to a not-so-great business that sells them low-quality stuff, they probably won’t come back to buy through your recommendations.

To make sure you partner with the right merchants, have detailed conversations with them and ask questions about what they’re selling.

Here’s a handy rule: Only agree to promote things that you would actually use yourself.

Your main goal is to boost sales and make your customers happy. When you do that, they’re more likely to come back and buy more through your links.

So, in simple terms, pick good partners, sell good stuff, and keep your customers smiling for repeat business.

3. Make Sure You Don’t Become a Loner

Even if you enjoy the idea of working on your own as an affiliate marketer, it’s essential to stay open to learning from others.

There are valuable opportunities to improve your skills and knowledge:

Networking: Attend events where you can meet fellow affiliate marketers. Connect with others in your field to gain insights and tips about the business.

Training: Consider taking classes in affiliate marketing, which are available online or in person. While they may require an initial investment, the skills you gain can pay off in the long run by helping you become a successful affiliate.

Continuous Learning: Always be on the lookout for opportunities to expand your knowledge. The more you know, the better you’ll become at affiliate marketing.

Team Collaboration: While you might be tempted to keep all the commissions for yourself, working with a team can enhance your outreach efforts. This collaboration is likely to result in more clicks and conversions.

Even if you share the earnings with your team, expanding your customer base means you’ll still make more money overall. 

4. Be Persistent and Don’t Give Up

Starting an affiliate marketing venture might not bring in immediate profits, and finding suitable merchants can sometimes be challenging.

However, it’s crucial not to let these setbacks demoralize you and to maintain a positive outlook throughout your journey.

Consider every setback as an opportunity to learn and grow. Instead of dwelling on failures, focus on identifying what you can improve to enhance your performance in the future.

Remember that affiliate marketing isn’t a walk in the park, but it offers substantial rewards for those who persist.

looking forward to Affiliate Marketing Tracking Software

In simple terms, if you’re not making money right away or facing difficulties in finding partners, don’t get downhearted.

Stay optimistic, learn from your experiences, and keep pushing forward – there’s great potential for success in affiliate marketing for those who persevere.

5. Keeping Track of Everything (also known as data)

To determine what’s effective and what isn’t in your affiliate marketing efforts, it’s essential to track every aspect of your work within your network.

Track Your Assets

This means carefully monitoring the number of clicks, conversions, and sales for each product you promote.

You can make use of various software programs available for this purpose, and some affiliate websites even provide their tracking tools.

I recommend considering tools like Voluum or Google Analytics. The key is to be diligent in tracking all your activities.

This way, you can identify the strategies and products that are performing well and those that aren’t. By doing so, you can focus on improving what works and eliminating what doesn’t.

In simpler terms, if you want to succeed in affiliate marketing, keep a close watch on how your efforts are performing, use tracking tools like Voluum or Google Analytics, and make adjustments to your strategy based on what you learn.

6. Be Sure to Diversify your Sources

It’s crucial to recognize that relying solely on one traffic source to promote your products or services may not be the best approach.

While having a website is a solid foundation, it’s important to explore other avenues for reaching your audience.

Consider the power of social media platforms like Facebook, Instagram, and Twitter. These platforms provide access to a vast pool of potential customers. Essentially, if it’s online, you should think about using it to market your products.

Additionally, you might want to invest in paid advertising services like Google AdWords or Facebook Targeting. These tools can help you pinpoint your target audience more precisely and generate greater interest in the products you’re promoting.

By finding and connecting with the right people to market to, you increase your chances of making sales and reduce inefficiencies in your marketing efforts.

To become a successful affiliate marketer, you should take advantage of these marketing tools and keep affiliate marketing viable.


🔥Why do some people say affiliate marketing is dead?

Some believe it's saturated, but the truth is, innovative strategies and adaptability continue to make affiliate marketing effective.

🚀 How is affiliate marketing different now compared to before?

Technology, shifting consumer behaviors, and emerging platforms have evolved affiliate marketing, requiring marketers to stay updated and embrace new approaches.

💰 Are there specific areas where affiliate marketing is doing well?

Certainly! Certain niches thrive due to high demand and current market trends, presenting opportunities for success.

🧐 How can affiliates adjust to industry changes?

Adapting to industry changes involves staying informed on trends, diversifying strategies, and incorporating new technologies.

🤔 Is social media important for affiliates this year?

Absolutely! Social media remains a crucial channel for reaching and engaging target audiences, providing a platform for effective affiliate marketing.

🤨 How does content help in affiliate marketing survival?

Quality content is key for building trust and establishing authority, essential elements for success in the affiliate marketing space.

Quick Links:


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Conclusion: Is Affiliate Marketing Dead in 2024? 

Despite some negative opinions about affiliate marketing, it’s far from dead. Most experts in the industry have a positive outlook, and market forecasts align with their optimism.

However, affiliate marketing strategies must evolve to keep up with the AI-driven era we’re now in.

My recommendation? Build a brand that earns the trust and respect of your audience.

Generic websites that only focus on SEO to attract new visitors will face challenges as AI becomes more integrated into search engine results.

Instead, aim to become a trusted authority in your niche. By doing so, you’re more likely to thrive.

If you want to learn how to create an affiliate marketing business that excels in this new AI era, take a look at our free authority site training.

It’s designed with the future of affiliate marketing in mind and includes seven secret tactics that boost the success of new affiliate marketing websites by 83%.

Kashish Babber
This author is verified on

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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