What Is The Best Time To Post On Instagram in 2024?

Have you ever wondered when is the best time to post on Instagram? 🤔

Instagram is a fun place to share your photos and stories with friends and followers, but if you post at the wrong time, your amazing posts might not get the attention they deserve.

In this simple guide, Let’s explore the art of timing in the world of Instagram.

Emma Kimmerly

I’ll help you figure out the best moments to share your favorite photos and ensure they get noticed by the people you want to see them.

A Little About Instagram

Instagram is a free photo-sharing and video-sharing social media platform. It allows users to share photos and videos with friends, family, and the wider public.

Instagram also features editing tools that allow users to customize their images before posting them on the platform.

Users can use hashtags to make their posts discoverable by others with similar interests and follow other people’s accounts they are interested in. 

best time to post on instagram

The app also offers messaging capabilities, allowing users to interact with each other directly through private messages or group conversations.

Instagram has become an essential part of many people’s lives around the globe, offering a platform for self-expression and enabling us to connect with people worldwide through shared experiences and interests.

There are over 1 billion active monthly users on the platform, which continues to grow. It offers a unique way for users to connect with each other, share stories, and create meaningful connections.

These critical features include Stories, AR filters, Live streaming, Reels, and Shopping tags, allowing people to express themselves creatively and interact with brands innovatively. 

Case Studies On The Best Time To Post On Instagram

It is best to examine data from many research than to focus just on one. The optimal time to post on Instagram might vary based on several variables, so we’ve compiled data from various sites below to see what their study says about it.

1. According to Influencer Marketing Hub:

The greatest day to post on Instagram is Thursday, according to research done by Influencer Marketing Hub. The optimal timing changes from day to day.

Their research showed that 11 AM on Wednesdays, 2-3 PM on Thursdays, and 10 AM on Fridays are the ideal times to post on Instagram.

2. According to Research:

The average time to post on Instagram is between 5 AM and 6 AM, according to different research by Later that examined over 35 million posts.

Another research from Later found that Wednesday from 10 a.m. to 4 p.m. and Thursday from 9 p.m. to 11 p.m. are the worst times to post on Instagram.

3. According to SproutSocial:

The two most excellent days to post on Instagram, according to SproutSocial’s study, are Wednesdays and Thursdays. This conclusion was reached after examining data from 30,000 accounts.

Additionally, between 10 AM to 1 PM is the ideal time to post on Instagram. In a similar vein, SproutSocial identified Sunday as one of the worst days to post on Instagram because of the likelihood of poor interaction compared to other days.

Does Finding the Best Time to Post on Instagram Matter?

Yes, finding the best time to post on Instagram does matter, and here’s why:

  1. Maximizing Engagement: The time you post on Instagram can significantly impact the level of engagement your posts receive. Posting when your target audience is most active increases the chances of your content being seen, liked, and commented on.
  2. Increased Visibility: Instagram’s algorithm considers the engagement your post receives shortly after it’s posted. If you post when your followers are most active, your content is more likely to appear in their feeds and explore pages, increasing its visibility.
  3. Better Reach: Posting at the right time can help your content reach a wider audience. When your followers engage with your content, it may also be shown to their followers, extending your reach.
  4. Enhanced Conversions: If you’re using Instagram for business or personal branding, the best time to post can impact your conversion rates. Posting when your audience is most receptive can lead to more clicks, website visits, product purchases, or other desired actions.
  5. Competitive Advantage: In social media, timing can give you a competitive edge. If you consistently post when others are less active, your content has a better chance of standing out in a less crowded feed.
  6. Time Zone Considerations: Instagram has a global audience, so taking time zones into account is essential. Posting at the right time for your target audience, no matter where they are in the world, can help you connect with a broader demographic.

That said, it’s important to note that the best time to post on Instagram can vary depending on your specific audience, content type, and location.

It’s a good idea to experiment and use Instagram Insights to analyze your audience’s activity and preferences. Over time, you can refine your posting schedule to maximize your Instagram impact.

What Time Are Instagram Users Most Active?

First, remember that the globe is divided into several time zones. Therefore, it is crucial to understand which part of a worldwide audience you are attempting to target since the following timings depend on their particular time zone.

Once you’ve done that, use logic to consider what individuals really do regularly. Most individuals check social media as soon as they get up. 

So, an excellent time to publish in the morning is between 7 to 8 a.m. Lunch breaks are another occasion when individuals often use their phones.


Posting between 11 and 1 p.m., when users are most likely taking a break for lunch, can assist in elevating your post closer to the top of their feed.

Remember that many of these advised hours have greater flexibility now that individuals work from home more often.

Additionally, people often browse social media before going to sleep or soon after work. While most days this isn’t a major posting period, on Sundays, the peak hour is from 6 to 8 p.m.

Thus, You may send postings around the beginning of the day, around noon, and in the evening or just before people go to bed.

Your target audience’s age, demography, and industry may all affect the publishing timings, so keep that in mind. Do extra study on your target market before becoming an evening poster since that is especially true of postings made in the evening.

What Are the Best Times to Post on Instagram by Industry?

Consumer Goods:

Instagram can be a platform for education and reassurance for hospitals and healthcare providers. Share informative content related to health and wellness, such as health tips, preventive measures, and patient stories.

Visual content like testimonials, educational videos, and health-related graphics can help engage your audience. Be sure to use empathetic and informative captions to complement your visuals.

  • Best Time: Thursdays at 2 p.m.
  • Best Days: Tuesdays and Thursdays
  • Avoid Posting on Sundays

Hospitals & Healthcare:

For hospitals and healthcare providers, Instagram can be a platform for education and reassurance. Share informative content related to health and wellness, such as health tips, preventive measures, and patient stories.

Visual content like testimonials, educational videos, and health-related graphics can help engage your audience. Be sure to use empathetic and informative captions to complement your visuals.

  • Best Time: Thursdays at 1 p.m.
  • Best Days: Tuesdays, Thursdays, and Fridays
  • Avoid Posting on Sundays


In the hospitality industry, enticing imagery is critical. Post mouthwatering photos of your dishes, cozy settings, and travel inspiration to attract potential guests.

Share customer reviews, behind-the-scenes glimpses, and travel guides to create a sense of anticipation and exploration. Engage with your audience by responding to comments and messages, and use stories to promote current offers and promotions.

  • Best Times: Tuesdays at 10 a.m., Wednesdays from 11 a.m. to 1 p.m., Thursdays at noon, and Fridays from 10 a.m. to noon
  • Best Days: Tuesdays and Wednesdays
  • Avoid Posting on Sundays


The media industry on Instagram thrives on staying current and engaging. Share breaking news, trending topics, and thought-provoking stories about your media niche.

Visual elements like eye-catching images, short videos, and interactive features like polls and Q&A sessions can captivate your audience.

  • Best Times: Mondays at 11 a.m., Wednesdays at 11 a.m., and Thursdays at 10 a.m.
  • Best Days: Mondays, Wednesdays, and Thursdays
  • Avoid Posting on Saturdays and Sundays


Nonprofits can use Instagram to connect with supporters and convey their mission. Share compelling stories of the people or causes you’re helping success stories, and updates on your nonprofit’s work.

Visuals like emotive images, videos of your team in action, and graphics that explain your impact can be highly engaging. Encourage donations and involvement through clear calls to action in your captions.

  • Best Times: Tuesdays at 10 a.m. and 1 p.m., Wednesdays from 11 a.m. to 5 p.m., and Fridays from 10 a.m. to noon
  • Best Day: Wednesdays
  • Avoid Posting on Saturdays and Sundays


The restaurant industry can showcase its menu and atmosphere through Instagram. Post high-quality images of your dishes, daily specials, and promotions to entice diners.

Sharing user-generated content, behind-the-scenes glimpses of your kitchen, and interviews with chefs can help create a personal connection with your audience. Use Instagram Stories to showcase daily specials or offer a peek into the cooking process.

  • Best Times: Mondays at 2 p.m. and from 4 to 6 p.m.
  • Best Day: Mondays
  • Avoid Posting on Thursdays, Saturdays, and Sundays

Schools & Education:

In education, Instagram is a platform for sharing knowledge and fostering a sense of community. Post educational content, student achievements, and campus life snapshots.

Visual elements like student testimonials, informative infographics, and event announcements can engage both current and potential students. Engage with comments and messages to address inquiries and build a sense of belonging.

  • Best Times: Tuesdays at 11 a.m. and from 1 to 4 p.m., Wednesdays at noon and 3 p.m., and Thursdays from 10 a.m. to noon
  • Best Day: Tuesdays
  • Avoid Posting on Sundays

Travel & Tourism:

Travel and tourism businesses can use Instagram to inspire wanderlust. Post captivating images of travel destinations, scenic views, and travel tips.

Share user-generated travel photos and stories to showcase real experiences and adventures. Engage with your audience through comments and messages, answering travel-related questions, and offering personalized recommendations.

Instagram Stories can create virtual travel itineraries and showcase travel experiences in real-time.

  • Best Time: Tuesdays at 10 a.m.
  • Best Days: Tuesdays and Wednesdays
  • Avoid Posting on Thursdays, Saturdays, and Sundays

How Often Should You Post On Instagram?

Posting frequency on Instagram is an essential factor in growing your account. You want to provide interesting and engaging content for your followers, but you don’t want to be too overbearing.

The optimal posting frequency can vary depending on the type of content you create and how much engagement it receives from viewers.

In general, experts recommend that businesses post once a day on Instagram. This ensures that your brand stays top-of-mind with followers while giving you enough time to brainstorm creative content ideas and curate a cohesive look for your feed.

Additionally, research shows that posts with higher engagement tend to occur closer together throughout the day, suggesting that more frequent posting might lead to better overall results.

If this approach works well for your business, you may benefit from posting more often.

best time to post on instagram

To get the best results, it’s essential to experiment with different posting frequencies and measure the engagement rate of posts. 

Increasing your frequency could be beneficial if you’re consistently receiving a high number of likes and comments on each post.

However, reducing the amount of content you share on Instagram might be necessary if engagement is low or declining over time.

It’s also important to remember that your content’s quality is equally as crucial as its frequency. When creating content for Instagram, strive for visual refinement and storytelling by using creative hashtags and captions to engage your audience.

Having fewer, higher-quality posts is better than bombarding followers with low-quality content.

By taking the time to craft thoughtful visuals and captions, you can ensure that your posts are effective in connecting with your audience on a meaningful level.

Overall, when determining how often to post on Instagram, it’s essential to consider both quality and frequency.

Test different posting patterns and pay attention to the results to find the best approach for your business needs.

With some experimentation, you can create a strategy that works for you and helps connect with more followers over time.

How To Choose The Best Time To Post On Instagram For You?

1. Frequency of Posting on Instagram:

If you want your Instagram account to seem active, you must post often. Share different types of articles kinds while being careful not to seem too focused on generating sales. Prioritize creating high-quality posts over a large number of them.

2. Follow Your Specific Audience:

Following these “best practice” posting hours is acceptable. However, if your target market differs from the general public, these publishing timings won’t matter to your account.

Instagram Insights are available to you if you have a business Instagram account, which every influencer and company should have. When your audience is most active on Instagram, according to Instagram Insights’ Followers section, you can find out.

You should set up your posting procedures in a way that is consistent with this. Data on the times that your Instagram audience is online is also included in certain social media management tools, including Later.

3. Use Time Zones to Your Advantage: 

Set publishing times become less important as your audience’s geographic distribution widens. If you want to publish an Instagram post at a time when the majority of your audience is just waking up and getting ready for the day, choose that time.

4. Breaks in the Workday: 

Some individuals check their Instagram during their breaks at work, especially at lunch. Similarly, people’s interest in their jobs begins to wane in the late afternoon, and many focus on Instagram.

5. Day of the Week: 

Instagram engagement might vary somewhat even at the same time of day on various days of the week. You may be shocked to learn that 5 AM is on the list above, for instance.

During the workweek, individuals often check their phones for messages as soon as they wake up, which is the cause of this.

So, from Monday through Friday, individuals are more likely to check Instagram first thing in the morning than they are on the weekends.

Thats it!

In contrast, Mondays may also have decreased engagement since individuals are hurrying to start the week and have less time to check Instagram before work.

FAQs On Best Time To Post On Instagram 2024

👉 What is the best time to post on Instagram?

The best times to post on Instagram are generally during the morning and early evening hours. Generally speaking, it’s a good idea to post between 8-10am or 7-9pm in order to reach the most people possible.

✔️ How often should I post on Instagram?

It's recommended that you post 1-2 times per day in order to maximize your reach and engagement. However, this can vary depending on your content and audience size, so it’s important to experiment and find what works best for you.

🤔 What type of content should I post on Instagram?

The type of content you post will depend largely on your business or personal goals, but generally speaking it’s a good idea to focus on quality visuals with clear captions.

📈 How do I measure the effectiveness of my posts?

There are many analytics tools available on Instagram that allow you to track how well your posts are performing. These tools provide insights into impressions, reach, engagement rate and more, so you can see which posts are resonating with your audience and make any necessary adjustments to your content strategy.

👍 Are there any tips for posting on Instagram?

Yes! Use hashtags and geotags in order to reach a wider audience, and make sure you are using quality visuals that properly display your content. Additionally, interacting with your followers’ comments and posts can help boost engagement and loyalty from your followers.

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Conclusion: Best Time To Post On Instagram 2024

Knowing the best time to post on Instagram will help ensure you reach the most people possible with your content.

Considering these guidelines, you can optimize your posting schedule for maximum reach and engagement. 

The best time to post on Instagram varies depending on your audience and industry. Each business type has its ideal posting times; understanding these can boost engagement. For example, if you run a restaurant, Mondays are great for sharing food pics.

But remember, great content and connecting with your followers is crucial, too. So, use these insights as a helpful guide, but don’t forget to be authentic and creative in your Instagram posts.

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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