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6 Best CRM for Sales 2024: The Ultimate List (Pros & Cons)

If you own a business and generate new leads regularly, you must be well aware of how difficult it is for you or your other employees to manage all the data and customer journeys of all the clients. 

Choosing the best CRM software tool will not only help increase your revenue but also optimize the utilization of the available resources to handle customers efficiently.

In order to help with this scenario, CRM proves to be the best tool that exists. 

Now, I will provide details about the seven best CRM tools available in the market and the major factors to consider while selecting the best.

Bottom line Introduction

Today, several businesses rely on different CRM platforms to help boost their sales and marketing, provide good customer service and ops teams while also managing their day-to-day tasks and providing remarkable customer experiences. 

CRMs are mainly used to attract leads and further convert those leads into customers.

This article would help you make a sound judgement before you invest your money and would also help boost your Sales business.

6 Best CRM for Sales In 2024: Which One To Choose? 

1. EngageBay

Engagebay Overview- best CRM for Sales

 EngageBay is an all-in-one sale, marketing, and service automation solution with a free CRM facility. EngageBay can be used to attract and engage the target audience and clientele and help convert them into long-term satisfied customers.

The EngageBay software can be divided into three logical areas: marketing, service, and sales. The best part is that one can opt to pay for the full package or simply buy the pieces that they need. The three parts of the package are explained below. 

Features

  • All-in-one platform with CRM, marketing automation, and helpdesk tools.
  • Create and send personalized email marketing campaigns easily.
  • Design and publish high-converting landing pages quickly.
  • Schedule and manage posts on multiple social media platforms.
  • Identify and prioritize high-value leads with lead scoring.
  • Integrated helpdesk for efficient customer support ticketing.
  • Store and organize customer information with contact management.

 

Pros: 

  • The software helps to ease all the possible work that can exist in the company when one is talking about CRM. 
  • It is extremely user-friendly and convenient to use since one can store all the data in one place. 
  • Design and publish attractive, high-converting landing pages without needing technical skills.
  • Schedule, manage, and analyze posts across various social media platforms from a single dashboard.

Cons: 

  • The training manuals could be slightly improvised in order to make it easier. 

 

2. Really Simple Systems

Really simple system- best crm for sales

Simple yet extremely sophisticated, Really Simple Systems is an easy-to-use CRM that offers a myriad of features, such as contact management and marketing automation, for clients, suppliers, vendors and leads.

It also features the factor of automating Salesforce and service tools, which help induce customer satisfaction. Really Simple Systems also offers advanced data security and encryption traits, which make this CRM the usually preferred choice for the government and other financial organizations.

Features:

  • It is simple CRM software that provides everything a small business needs to run its sales, marketing, and service in one easy-to-use yet powerful system. 
  • It has been designed to solve the problems of small teams working B2B. It is also easy to set up and extremely simple to use, allowing the user to train his team within minutes.
  • It also includes an integrated Advanced Marketing solution that enables the user to build campaigns and send newsletters directly from the CRM system. 
  • It complies with GDPR, which allows the user to capture new leads directly from web forms and assign them to the sales staff so that they can do the job of following up. The user can also add them to an automated email marketing campaign in order to ease his work.

Pros:

  • It is a simple CRM software that provides everything that could be required by a small business to run its sales, marketing, and service in one easy-to-use yet powerful system 
  • It has been designed in a way that enables it to solve the problems of small teams that are working B2B. 
  • It is easy to set up.
  •  It is extremely simple to use and allows the user to train his team within minutes. 
  • The tool is easy to use and can be considered a good option. 

Cons:

  • Generating a report through this tool is a bit more complex than it should be. 
  • Also, the email templates that are present for marketing campaigns are a little too basic. 
  • This tool also does not allow Outlook users to trigger any active reminders in their inboxes.

 

3. Zoho CRM

Zoho CRM

Zoho CRM is capable of catering to businesses of every available size and type with its easy-to-use interface, automation, social media facilities, and customizable modules.

The platform allows users to define all the workflows, rationalize their daily tasks, manage leads, and automate the process.

It also enables integration with Facebook, Twitter, and Google+, which allows users to reach out and communicate with possible leads quickly and correctly.

It’s available for free for three users at a time, although it has its limits when I talk about the features. It also offers limited customization, but the users are allowed to send around 50 individual emails every day while also having access to a maximum of 10 email templates. 

Features: 

  • The software allows the user and the business to automate routine sales and marketing while supporting functions that may use up some valuable work time, thereby allowing the user to give more time to concentrate on their customers. It also helps create optimized workflows that can further help in reducing manual data entry while eliminating redundancies and speeding up the overall process.
  • Zoho CRM also captures new leads, automates lead scoring, identifies potential conversion leads and follows up with detailed contact information.
  • It allows the user to close more deals in less time while also tracking the status of the deals and seizing every possible opportunity at the right moment. 
  • The software allows the user to get real-time insights about all customers while helping them connect with them across channels and build strong relationships with them.

Pros:

  • The user can integrate all the elements that are required for efficient customer/prospect interaction.
  • It also has workflow tools that can address the work of marketing, social media, customer service, email marketing, projects, human resources management, inventory, etc.
  • The software can be customized to fit almost every possible industry or model very well and efficiently.

Cons:

  • The tutorials of this software need improvement.
  • The AI assistant present in this software does not seem to add a lot of value to its features.

 

4. SalesForce

Salesforce

Salesforce’s services allow all the businesses to use cloud technology in order to connect with all the customers, partners, and potential customers in a better manner.

Companies use Salesforce in order to develop a better understanding of their customers while connecting with them on a variety of different levels while helping them grow their customer base.

This cloud-based software also allows companies to track the analytics, customer complaints, a variety of other CRM functions, and the rate of customer success and support,  with the ease of cloud storage as well as easy access irrespective of where the users are present on a real time basis. 

Features:

  • Salesforce CRM gives the assurance of providing a hassle-free contact management system by giving them access to all critical data of the customers as well as the interaction history. It also gives a complete picture of the customer, including all the insights and possible engage-enhancement strategies.  
  • The opportunity management feature is one of the best features provided by the Salesforce CRM. It allows the user to view the activity timeline of their customers while also depicting the various stages of any particular deal, which helps them analyze their next move. In addition, the user can also view critical details of their activity timeline along with those of the business competitors. The ready-made templates also help to ensure hassle-free emailing to all the clients. 
  • The Einstein analytics feature of this software offers high business intelligence to the users that help them unlock complicated sales as well as service insights. The Einstein Actions allow the users to proceed with the next step faster. The Einstein Actions allow the users to proceed with the next step faster. This analytics also helps connect the users to service, sales, and community clouds, along with all the embedded dashboards. It also consistently demonstrates all the data as well as the insights about all the employees and partners.  

Pros:

  • Salesforce also offers the option to customize the CRM software with deep yet well-developed tools for all the required sales processes and team collaborations, along with several integrations. 
  • It is a completely robust system that allows Sales teams and managers to build and execute extremely complicated task management systems. 
  • Salesforce also helps automate several tedious tasks and the decision-making process during a given workday.

Cons:

  • This software has no functionality when working offline, and the scale of working with it appears to have had slightly pessimistic results on support, i.e., the CRM’s service desk is not very responsive. 
  • The support staff’s turnover also makes it difficult to build long-term working relationships with selective support group team members who are aware of the company.

 

5. HubSpot CRM

HubSpot

 HubSpot is an inbound sales and marketing platform, which does the job of helping different companies attract new visitors, convert leads, and close the customers.

This CRM does so by bringing together a variety of functionalities and allowing all the marketing and sales departments to manage their activities and work in one place.

This also includes content creation, lead capture, customer relationship management, social media sharing, workflow automation, sales pipeline mapping, and performance tracking.

Owing to these features, companies are better equipped to manage all sales and marketing activities efficiently, while leads can be nurtured effortlessly through the customer’s journey. 

Features:

  • HubSpot provides tools for building websites, publishing content, managing social media, sending emails, automating lead nurturing workflows, and much more in one place.
  • Sales and marketing alignment has become a possibility today because of the HubSpot CRM, which offers a range of sales tools while also enabling closed-loop reporting from a new lead to becoming the customer.

Pros:

  • HubSpot CRM offers a free platform with very basic features for all users. 
  • It effectively handles all the basic duties of the sales process, including lead management and cross-channel tracking of all customer interactions.

Cons:

  • HubSpot CRM offers very limited customization options, which might be an issue for those who are doing something which has to be niche.

6. Insightly

Insightly

Insightly is well integrated with Microsoft Office 365 and G Suite, which therefore covers Gmail, Excel, and Outlook integrations.

For those involved in selling businesses, this CRM tool effectively offers a well-streamlined pipeline integration for sales between all its features, including customer data, contact management, and lead tracking.

With well-maintained to-do lists, it’s easy to assign work to all team members. The business intelligence or BI features present here are also very useful, such as CRM features.

This feature also helps collect old data as well as data available in real-time within the CRM platform while ensuring that the user has the information needed to boost their sales performance.

Insightly also builds its Business Intelligence into the dashboards in an extremely visualistic yet simple way.

Features:

  • Insightly helps track the most relevant lead information while also including a rich activity timeline of all the marketing campaign sources, phone calls, emails, meetings, and tasks. 
  • The software also allows users to create complex and multi-step business processes along with Insightly workflow automation. It helps send email alerts, create or update records, and generate tasks for others when opportunities are won. It also helps execute custom business logic to sync with external systems from SAP, Oracle, and others.

Pros:

  • The Insightly CRM tool effectively offers a highly streamlined sales pipeline integration between all its features, including contact management, customer data, and lead tracking. 
  • It’s easy to assign work to all the team members with well-maintained to-do lists. 
  • The business intelligence (BI) features present here are also very useful, such as CRM features.

Cons:

  • The two-way synchronization between Google Calendar and the software can prove to be very glitchy. 
  • This software’s user interface is also a bit outdated.

FAQs 

🔥Which is the best CRM for sales & who can benefit from it?

EngageBay is the best CRM tool for sales. Almost every organizational unit can benefit from CRM, including sales and customer service to marketing, recruiting, and business development. A good CRM software provides a better way to manage all the external relationships of the company.

✔ What are the benefits of CRM?

CRM software helps reduce costs. The performance and quality of the service/product are improved. CRM software also helps the organization gain more loyal customers. This also increases the sales volume.

💥 What are the types of CRM?

The three main types of CRM systems are operational, analytical, and collaborative. Operational CRM streamlines business processes generates and converts leads, and provides customer service. Analytical CRM gathers and analyzes data to better understand and serve customers. Collaborative CRM integrates marketing, sales, and service data to improve synchronization and customer understanding across departments.

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Conclusion: Which is The Best CRM For Sales? 

CRM is a very effective feature for all businesses, and the CRM tools that exist offer very similar features. All these tools work very efficiently in helping users manage their businesses.

Although there are several CRM tools available in the market, the ones mentioned are considered to be among the best.

For those seeking the top choice from this list, EngageBay stands out as it offers maximum features and customizable sub-packages, while also having the least number of drawbacks for users.

While all other CRMs have technical glitches and might not be very user-friendly, EngageBay is the one that has only one minor issue, which is a part of its training manual. 

 

Jitendra Vaswani
This author is verified on BloggersIdeas.com

Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded Digiexe.com, a digital marketing agency, and Bytegain.com, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

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