Wix Review 2024: What Is Wix Used For? (Pros & Cons)

Wix Review: Most Notable Features

As previously stated, the nicest aspect of Wix is its user interface and usability. In this section of the Wix review, I will describe in full the different Wix capabilities, including its incredible drag-and-drop editor.

However, before I do so, I’d like to provide you with some other vital details. Wix offers a free plan with limited capabilities that are suitable for creating a complete website.

This is very helpful for first-time users, bloggers, etc., who do not wish to invest heavily in their initial website. Nonetheless, you can easily upgrade to a premium plan if your website and business expand.

Wix provides distinct premium plans for establishing a website and launching an online business. If you do not want eCommerce website design features, you can easily choose a lesser plan.

Additionally, the free website will have a Wix domain, but higher plans allow you to link your domain or receive a free domain.

Having covered the fundamentals, let’s move on to the features part of this Wix review.

Are you Eager to Discover More About Wix’s Features?

Here it is.

1. Drag-and-Drop Editor

My favorite aspect of Wix is its incredible drag-and-drop editor, which makes developing a website exciting and enjoyable. You can experiment with numerous design components to develop a website design that is uniquely yours.

When you begin the process of designing a website on Wix, you must first choose the type of website you wish to create. Then, you may begin by selecting a template that most closely resembles the design you have in mind.

However, you are not bound by templates and can entirely customize them to meet your needs. This is the role of their editor.

From there, you have an abundance of options, beginning with the page backdrop. You can select photographs from their gallery or upload your own. Additionally, you can select the color scheme for your website.

A bonus feature is the ability to apply identical settings to all other pages with the press of a button. Therefore, if you like a plain white backdrop for all of your website’s pages, you do not need to select each page individually.

To access the actual page design features, simply click the “Add” button. You will be presented with an abundance of design components that may be added to your website.

These options vary from the fundamentals, such as text boxes and images, to the advanced, such as integrating an online store.

Want to learn more about the Wix editor’s available design elements?

Here are some of the several options available to you. The list is rather extensive and cannot be addressed as a whole, so I will only discuss a few of them. Thus, here it is.

• Buttons: Add call-to-action (CTA) buttons to inspire actions like signing up or contacting you. Wix offers a variety of customizable options.
• Gallery: Display images with Wix’s diverse gallery layouts to showcase portfolios, properties, or media, enhancing page engagement.
• Decorative Elements: Add lines, icons, logos, and badges for a professional, organized look using Wix’s drag-and-drop decorative tools.
• Interactive Features: Engage visitors with interactive elements like forms for feedback, subscriptions, and questions.
• Boxes: Organize content visually with customizable boxes in various shapes and sizes.
• Strips: Pre-designed boxes for specific uses, like testimonials, with customizable layouts and backgrounds.
• Audio and Video: Upload, embed, or sell media with tools like “Video Box” and customizable audio players.
• Menu: Create and customize menus easily for smooth navigation across your website.
• Social Integration: Add social-sharing buttons, embed posts, and integrate with platforms like Instagram for seamless connectivity.
• Contact & Forms: Use forms for messages, registrations, and newsletter signups, all fully customizable.
• Content Manager: Manage dynamic pages, templates, and content features with ease.
• Blog: Design and customize blog pages and feeds to suit your website’s theme.
• Store: Build an online store with customizable options to meet your eCommerce needs.

There are alternatives for developing pages for online bookings and events for many types of enterprises comparable to an online store. Check out these if you want a specific section on your website for these.

There is also a members option if you wish to build an online community or a members-only section on your website.

If you were to ask me what I appreciate most about the Wix editor, I would say that all of the necessary settings are accessible from a single menu. Every possible design option is provided in a single location.

I’ve used numerous website builders where it wasn’t easy to discover the option to modify or add a particular design aspect. Wix is one of the most intuitive user interfaces of any complex website builder I’ve used.

Therefore, if this is your first time creating a website, you should consider Wix.

Before finalizing a website design, you should experiment extensively with the Wix editor to make the most of its features.

2. Templates

When you use the Wix website builder to create a website, you have access to more than 500 templates. Their templates are organized by website type, such as blogs, news sites, fashion and beauty sites, etc.

You can select the desired category and then select a template from within that category. Furthermore?

Practically every feature of a template is modifiable, allowing for total customization. You may be wondering why you need a template if you will ultimately customize it.

It’s a good starting point and offers you an idea of how a completed website would look. Based on this, you can then tweak the design to your satisfaction by removing unwanted parts.

Start with a template that most closely reflects your website’s desired appearance and alter it to save time.

3. Marketing Tools

My assessment of Wix would not be complete without including the Wix marketing choices. Wix not only helps you create a website but also promotes your website and its content to expand its reach.

From developing a logo to launching an email marketing campaign, your Wix dashboard allows you to do a great deal. Looking for the best part?

Wix also offers email templates to facilitate the creation of eye-catching email marketing campaigns. You can select from an abundance of designer templates and customize them to your desire.

Wix also enables you to create automated emails, which is an excellent email marketing option. It offers several predesigned email automation options, such as welcome and thank you emails, which make your job much simpler.

I also wanted to mention in this Wix review that the platform offers social media post templates. In fact, Wix allows you to make and distribute social media postings easily.

Isn’t that amazing?

If you decide to invest in Wix, you should utilize this function, which I believe is rather cool.

To maximize Wix’s use for your website, experiment with the app connections that offer marketing functions.

4. Built-In SEO Tools

Wix provides its users with a full suite of SEO tools to increase their websites’ visibility on Google. The Wix SEO Wiz provides you with all the necessary SEO strategies to optimize your website for search engines.

It can assist you in creating a customized SEO plan that you can use step-by-step for optimal results. Even if you are not an SEO expert, Wix will instruct you on how to rank on Google.

If you need additional SEO assistance, you can hire an SEO expert directly from Wix.

As part of Wix’s SEO tools, you can verify your site, edit your robots.txt file, create sitemaps, and manage URL redirects, among others. Wix’s SEO tools cover all SEO fundamentals.

Pro Tip: Once you’ve launched your website, you should use these SEO tools to help it rank and attract traffic.

5. App Integrations

When choosing a website-building platform, one of the most important things to look at is the number and kinds of integrations it offers. Because of this, I also wanted to discuss it in my Wix review.

Wix has a large app market where you can find apps to add to your website. These apps can be for marketing, sales, events, content, media, etc.

You can also look for apps based on what kind of benefit you want or what kind of problem you want to solve. For instance, if you want to find apps that help you figure out how many people visit your website, you can just click on that option in the menu bar.

Pro Tip: Keep discovering new and useful apps by checking out Wix’s recommended apps.

6. Editor X

Editor X is Wix’s response to the people who said it didn’t have a responsive design. With Editor X, you can now make mobile-friendly sites with full control over breakpoints and flexible grids.

This feature is still in beta, but it has the potential to be the next big thing in website design and building. It offers all the business and support tools you get with Wix Editor.

Overall, you can use this instead of the classic Wix Editor if you want a website that works well on mobile devices.

Pro Tip: You might prefer this choice if you develop mobile apps.

7. Wix ADI

In this part of my Wix review, I talk about Wix’s unique selling point (USP).

Interested in what it is?

Well, it’s the Wix ADI feature that makes it easy to create a whole website quickly and with little work on your part. Yes, Wix can help you create your website.

It’s that easy. When you start a new website, you’ll be given the option to have Wix ADI create one for you.

How does it do that, though?

Before you can do that, you have to answer a few questions about what kind of website you want. These include questions about what kind of business you have and what features you want on your site, as well as questions that will help you choose a theme and other things.

You will also be able to choose the design of your home page from a list. You can also choose what kind of pages you want to add to your website.

After you answer these questions and give Wix ADI all the information it needs, you can sit back and let it do its magic. Its smart design tool will create a website with all the features you want.

Want to know why this is better than making a website from scratch or using a template?

One reason is that it is much easier. You can have a website up and running in minutes. You don’t have to go through all of the Wix editor’s options; you can just pick the features and pages you want.

In fact, all you’ll have to do is customize each page, but you’ll get a whole website with everything you need already set up and ready to be changed. I don’t know if you are a fan, but I am!

I mean, getting a website that is already set up and has everything I need in just a few minutes is like magic. I love this feature so much that I highly recommend Wix to people who are just starting, especially those who want to make their first website.

Pro Tip: Create your first website with Wix ADI rather than the editor unless you have experience with website design.

8. Industry-Specific Website Design Options

The last thing I want to discuss in this Wix review is how flexible it is for creating different kinds of websites. It has many tools and templates for this purpose.

It also makes it easy to find these options, so you can make a website that fits your needs right away. When you start making a website, you have to choose what kind it will be right away. After that, all of the steps are changed to fit.

It also has a set of tools and features designed to meet the needs of any business. For example, if you have an online store, you will have ways to pay, ways to manage orders, ways to show off your products, etc.

For a blog, too, you will have a completely different set of options to choose from.

So, all you have to do is tell Wix what kind of website you want, and it will help you make it. This is true for any way to make a website on Wix, whether you use the editor or Wix ADI.

Pro Tip: Test out several versions before finalizing and publishing your favourite.