Wix Review 2024: What Is Wix Used For? (Pros & Cons)

Wix Review In Detail: Most Notable Features

As previously stated, the nicest aspect of Wix is its user interface and usability. In this section of the Wix review, I will describe in full the different Wix capabilities, including its incredible drag-and-drop editor.

However, before I do so, I’d like to provide you with some other vital details. Wix offers a free plan with limited capabilities suitable for creating a complete website.

This is very helpful for first-time users, bloggers, etc., who do not wish to invest heavily in their initial website. Nonetheless, you can easily upgrade to a premium plan if your website and business expand.

Wix provides distinct premium plans for merely establishing a website and for launching an online business. If you do not want any eCommerce website design features, you may easily choose a lesser plan.

Additionally, the free website will have a Wix domain, but higher plans allow you to link your own domain or receive a free domain.

Having covered the fundamentals, let’s move on to the features part of this Wix review.

Are you Eager to Discover More About Wix’s Features?

Here it is.

1. Drag-and-Drop Editor

My favourite aspect of Wix is its incredible drag-and-drop editor, which makes developing a website exciting and enjoyable. You can experiment with numerous design components to develop a website design that is uniquely yours.

When you begin the process of designing a website on Wix, you must first choose the type of website you wish to create. Then, you may begin by selecting a template that most closely resembles the design you have in mind.

However, you are not bound by templates and can entirely customize them to meet your needs. This is the role of their editor.

From there, you have an abundance of options, beginning with the page backdrop. You can select photographs from their gallery or upload your own. Additionally, you can select the colour scheme for your website.

A bonus feature is the ability to apply identical settings to all other pages with the press of a button. Therefore, if you like a plain white backdrop for all of your website’s pages, you do not need to select each page individually.

To access the actual page design features, simply click the “Add” button, and you will be presented with an abundance of design components that may be added to your website.

These options vary from the fundamentals, such as text boxes and images, to the advanced, such as integrating an online store.

Want to learn more about the Wix editor’s available design elements?

Here are some of the several options available to you. The list is rather extensive and cannot be addressed as a whole, so I will only discuss a few of them. Thus, here it is.

• Buttons- Every effective website requires strategically placed call-to-action (CTA) buttons that inspire viewers to take action. It doesn’t have to be sales-related; it might be any activity you want your audience to take. Wix has so many alternatives to choose from that you will have no need for anything else.
• Gallery- On certain of your website’s pages, you may like to include a photo or media gallery. This could be used to display your portfolio, photographs of your property, or anything else you wish to display as an image gallery. Wix provides numerous gallery layouts for displaying these photographs. My recommendation to anyone developing a website is to include images on every page, as this will make the pages more engaging. Utilize this tool accordingly when designing your website using Wix.
• Decorative- Have you ever encountered websites that are extremely well-organized using horizontal and vertical lines? Or perhaps the ones with several little visual elements such as icons, arrows, logos, and badges? These are known as decorative design components, and Wix has a vast library of them that you can drag and drop onto the page you are developing.
• Interactive- These are the areas on your website where users must enter information or can click to navigate elsewhere. Essentially, these are design aspects that stimulate interaction among website visitors. They can accomplish this by subscribing to your newsletter, providing feedback, posing questions, etc. You can choose various types of interactive features for various pages of your website.
• Box- Use boxes to divide your website pages into sections. You can add many boxes of various sizes and shapes, as well as design components within those boxes. There are other methods to format the content on your web pages, but boxes are the most visually ordered.
• Strip- The strips found on Wix are essentially pre-designed boxes with various design components that serve distinct purposes. For instance, suppose you require a visual strip to display client testimonials. You can accomplish this by creating a box in which you must put the client’s image, text, quote mark icons, etc. Then, you will select a background colour and logically arrange these design pieces.
• Audio and Video- You can submit movies to engage your audience and sell videos through your Wix website. “Video Box” is another excellent function that makes your movies look beautiful on the website by placing them in boxes of various forms. There are numerous audio player alternatives available for playing music. Simply add an audio player of your choosing and customize its appearance to match the page’s theme. Using the “Embed” tab, you can also embed audio and video on your site.
• Menu- At the top of each of your web pages, you should provide a menu that facilitates user navigation. With Wix, creating a menu is as easy as selecting a style you like and inserting it in the precise spot you like. Wix simplifies the process of adding and customizing menus compared to many other website builders. On the majority of other platforms, it will take you a significant amount of time to learn how to modify your website’s menu and add or remove items from it.
• Social- Integration with social media is an indispensable feature for every quality website. Whether it be social-sharing buttons or a gallery of your most recent social media posts, your website requires social media integration. Wix offers a more extensive selection of social network integration options than any other website builder.
• Contact & Forms- You may require a variety of forms on your website for people to input information and conduct actions. For instance, a contact form can assist people in sending you a message. A registration form allows users to sign up for your newsletter, loyalty programme, online community, and more.
• Content Manager- Wix’s Content Manager is a highly important function that allows you to manage all website content. It can be used to obtain templates for various types of content pages, to generate dynamic pages, and to add various content features to your pages.
• Blog- This tab is where you will design your blog’s feed and pages. There are numerous choices for modifying the appearance of your blog entries on your website.
• Store- Using this option, you may design and construct an online store for your website. You only need to add a store to your website and then modify it to meet your needs.

There are alternatives for developing pages for online bookings and events for many types of enterprises comparable to an online store. Check out these if you want a specific section on your website for these.

If you wish to build an online community or a members-only section on your website, there is also a members option.

If you were to ask me what I appreciate most about the Wix editor, I would say that all of the necessary settings are accessible from a single menu. Every possible design option is provided in a single location.

I’ve used numerous website builders where it was difficult to discover the option to modify or add a particular design aspect. Wix is one of the most intuitive user interfaces of any complex website builder I’ve used.

Therefore, if this is your first time creating a website, you should consider Wix.

Before finalizing a website design, you should experiment extensively with the Wix editor to make the most of its features.

2. Templates

When you use the Wix website builder to create a website, you have access to more than 500 templates. Their templates are organized by website type, such as blogs, news sites, fashion and beauty sites, etc.

You can select the desired category and then select a template from within that category. Furthermore?

Practically every feature of a template is modifiable, allowing for total customization. You may be wondering why you need a template if you will ultimately customize it.

It’s a good starting point and offers you an idea of how a completed website would look. Based on this, you can then tweak the design to your satisfaction by removing unwanted parts.

Start with a template that most closely reflects your website’s desired appearance and alter it to save time.

3. Marketing Tools

My assessment of Wix would not be complete without including the Wix marketing choices. Wix not only helps you create a website but also promotes your website and its content to expand its reach.

From developing a logo to launching an email marketing campaign, your Wix dashboard allows you to do a great deal. Looking for the best part?

Wix also offers email templates to facilitate the creation of eye-catching email marketing campaigns. You can select from an abundance of designer templates and customize them to your desire.

Wix also enables you to build up automated emails, which is an excellent email marketing option. It offers several predesigned email automation options, such as welcome emails and thank you emails, which makes your job lot simpler.

I also wanted to mention in this Wix review that the platform offers social media post templates. In fact, Wix allows you to easily make and distribute social media postings.

Isn’t that amazing?

If you decide to invest in Wix, you should utilize this function, which I believe is rather cool.

To make greater use of Wix for your website, be sure to experiment with the app connections that give marketing functions.

4. Built-In SEO Tools

Wix provides its users with a full suite of SEO tools to increase their websites’ visibility on Google. The Wix SEO Wiz provides you with all the necessary SEO strategies to optimize your website for search engines.

It can assist you in creating a customized SEO plan that you can use step-by-step for optimal results. Even if you are not an SEO expert, Wix will instruct you on how to rank on Google.

If you need additional SEO assistance, you can hire an SEO expert directly from Wix.

As part of Wix’s SEO tools, you can verify your site, edit your robots.txt file, create sitemaps, and manage URL redirects, among others. All SEO fundamentals are covered by Wix’s SEO tools.

Pro Tip: You should use these SEO tools once you’ve launched your website to help it rank and get traffic.

5. App Integrations

When choosing a website-building platform, one of the most important things to look at is how many and what kinds of integrations it offers. Because of this, I also wanted to talk about it in my Wix review.

Wix has a large app market where you can find apps you want to add to your website. There are many different kinds of these apps, such as ones for marketing, sales, events, content, media, etc.

You can also look for apps based on what kind of benefit you want or what kind of problem you want to solve. For instance, if you want to find apps that help you figure out how many people visit your website, you can just click on that option in the menu bar.

Pro Tip: Keep discovering new and useful apps by checking out Wix’s recommended apps.

6. Editor X

Editor X is Wix’s response to the people who said it didn’t have a responsive design. With Editor X, you can now make mobile-friendly sites with full control over breakpoints and flexible grids.

This feature is still in beta, but it has the potential to be the next big thing in designing and building websites. With this, you get all the business and support tools you get with Wix Editor.

Overall, you can use this instead of the classic Wix Editor if you want a website that works well on mobile devices.

Pro Tip: You might prefer this choice if you develop mobile apps.

7. Wix ADI

In this part of my Wix review, I talk about Wix’s unique selling point (USP).

Interested in what it is?

Well, it’s the Wix ADI feature that makes it easy to create a whole website quickly and with little work on your part. Yes, Wix can help you create your website.

It’s that easy. When you start a new website, you’ll be given the option to have Wix ADI create one for you.

How does it do that, though?

Before you can do that, you have to answer a few questions about what kind of website you want. These include questions about what kind of business you have and what features you want on your site, as well as questions that will help you choose a theme and other things.

You will also be able to choose the design of your home page from a list. You can also choose what kind of pages you want to add to your website.

After you answer these questions and give Wix ADI all the information it needs, you can sit back and let it do its magic. Its smart design tool will create a website with all the features you want.

Want to know why this is better than making a website from scratch or using a template?

One reason is that it is much easier and you can have a website up and running in minutes. You don’t have to go through all of the Wix editor’s options; you can just pick the features and pages you want.

In fact, all you’ll have to do is customize each page, but you’ll get a whole website with everything you need already set up and ready to be changed. I don’t know if you are a fan, but I am!

I mean, getting a website that is already set up and has everything I need in just a few minutes is like magic. I love this feature so much that I highly recommend Wix to people who are just starting out, especially those who want to make their first website.

Pro Tip: Create your first website with Wix ADI rather than the editor unless you have experience with website design.

8. Industry-Specific Website Design Options

The last thing I want to discuss in this Wix review is how flexible it is for creating different kinds of websites. It has many tools and templates for this purpose.

It also makes it easy to find these options, so you can make a website that fits your needs right away. When you start making a website, you have to choose what kind it will be right away. After that, all of the steps are changed to fit.

It also has a set of tools and features designed to meet the needs of any business. For example, if you have an online store, you will have ways to pay, ways to manage orders, ways to show off your products, etc.

For a blog, too, you will have a completely different set of options to choose from.

So, all you have to do is tell Wix what kind of website you want, and it will help you make it. This is true for any way to make a website on Wix, whether you use the editor or Wix ADI.

Pro Tip: Test out several versions before finalizing and publishing your favourite.