What is HubSpot? What Does HubSpot do Exactly?

For organisations looking for robust CRM software that is also simple to use, HubSpot is the ideal choice. The platform’s lightweight but powerful free-for-ever plan makes it accessible to smaller and newer businesses.

HubSpot’s complementary CRM, marketing, sales, and customer service capabilities can be used to handle and maintain new leads on this free account. Among these are dashboard reporting, deal monitoring, and pipeline management, all of which may be accessed via a simple and intuitive user interface.

Nevertheless, you should be aware that the free plan only offers minimal customer service in the form of in-app chat and phone help. There are also hundreds of third-party apps that can be integrated into HubSpot, however some of these require a paid subscription.

There are a few alternatives available to you if you want to make an update. Each HubSpot tool has a Starter, Professional, or Enterprise premium plan. Alternatively, the CRM Suite package upgrade, starting at $45 a month, combines aspects of each Hub.

Upgrades to the Professional plan can be expensive, even if the Starter plans appear to be cost-effective and offer plenty of features for small enterprises. If your company is still in its infancy, competitors like Zoho CRM’s Standard plan can save you money on a monthly basis.

Does HubSpot have what you need?

We’ll tell you all you need to know about HubSpot CRM in our review so you can make an educated decision. However, HubSpot CRM is a distinct product from the company’s flagship product, HubSpot, which has long been an industry leader in digital marketing automation technology. It comes with a complimentary version of the marketing, sales, and service hubs. Web forms, live chat and bots, advertising tools, and helpdesk tools are a few of the features available. Email marketing solutions, which start at $50 per month, are also available through the company.

What Does HubSpot do Exactly?

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An inbound marketing and sales platform, HubSpot helps companies to attract visitors, convert leads, and close new clients.

Bringing together a multitude of functionalities and allowing marketing and sales teams to manage all of their activities in one place is how it accomplishes this goal. Workflow automation, content generation for social media platforms, lead capture, customer relationship management, sales funnel mapping, and performance monitoring are all part of this process.

As a result, businesses are better able to handle sales and marketing efforts, and leads can be nurtured smoothly through the buyer’s journey. There will be no more information silos or departments that are out of sync. Everything takes place in one location.

With the addition of the Operations Hub, HubSpot claims that their platform is now even more powerful and user-friendly than before. General operations will benefit from this new software, which includes features like data synchronisation between HubSpot and dozens of popular third-party apps as well as insights into your clients’ businesses.

Customer data may be cleaned and automated in one central CRM platform with the help of the Operations Hub, which is part of the CRM Suite Starter plan and can be accessible via the free plan.

Users of HubSpot’s custom report builder now have access to campaign data, allowing them to include metrics like video plays, page visits, and conversions in their reports.

Finally, HubSpot’s HubSpot sales extension allows users to build deals directly from their Gmail or Outlook inboxes. You no longer have to interrupt your workflow to enter the necessary information for a deal’s name, stage, quantity, and other parameters.

HubSpot Pricing

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You can have as many users and contacts in HubSpot CRM as you want for free. It is possible to use the service for free eternally, but if you want extra features, you can purchase them as add-on services.

Live chat and conversational bots are available for free in the HubSpot CRM product, which includes a number of marketing capabilities. Marketing, sales, and customer service centres are all included in this free CRM, making it much more useful. Having all of your contact, company, deal, and task info available in all three places is quite helpful. The good news is that all of these features are free of charge.

There are four tiers of HubSpot paid plans to choose from if you’re interested in making the investment. The monthly fees for the Marketing, Sales, Service, and CMS Hubs are included here. For the paid versions, you may expect to pay anywhere from $40 to $3,200 a month.

Among the features of the free HubSpot CRM platform are live chat, marketing, and sales capabilities that can handle up to 1 million connections.

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Jitendra Vaswani
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Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded Digiexe.com, a digital marketing agency, and Bytegain.com, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

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