Top 15 Watch Affiliate Programs 2024: How To Choose Luxury Watch Affiliate Program?

Watch affiliate programs are a way for people who love watches and have a blog or social media following to make some extra money. By signing up for these programs, you can share links to watch sales or promotions.

When someone clicks on your link and buys a watch, you get a piece of the sale, called a commission.

These programs are great for watch enthusiasts who enjoy talking about and recommending watches to others.

With many different programs available, you can choose to promote luxury watches, sports watches, or casual styles, depending on what your audience likes.

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What Are Watch Affiliate Programs?

Watch affiliate programs are marketing partnerships where individuals or entities can earn commissions by promoting watch brands and their products through unique affiliate links.

When someone clicks on these links and makes a purchase, the affiliate earns a percentage of the sale or a fixed commission.

These programs are designed to leverage the marketing and sales reach of watch enthusiasts, bloggers, influencers, and website owners who have an audience interested in watches.

By joining a watch affiliate program, affiliates can monetize their content by recommending and reviewing watches, ranging from luxury and designer pieces to affordable and functional timepieces.

This setup benefits both the watch brands by increasing their visibility and sales and the affiliates by providing them an opportunity to earn income through their passion for watches and content creation.

Top 15 Best Watch Affiliate Programs 2024

1. Brooklyn Watch Co.

Brooklyn Watch Co. has many high-end watches that affiliates can promote to their ideal customers. From casual to sports to more classic styles, the brand seems to have it all, making it one of the best watch affiliate programs.

Brooklyn Watch Affiliate Programs

I liked that the prices were in the middle of the range. The affiliate program gives potential clients a more comprehensive range of options because the brand can offer a royal collection of watches within their price range.

ShareASale’s safety features are another thing that makes it appealing. The brand promotes its affiliate program through ShareASale so its affiliates can see what is happening.

Aren’t these things that a good watch affiliate program should have?

  • Cookie Duration – 30 days
  • Commission Rate – 8.5%. 

2. Invicta Stores

One of the most well-known high-end watch brands is Invicta Stores. One of the things I liked best about it was that affiliates could also promote their most hard-to-find pieces.

Invicta Stores

The affiliate program for the brand is run by ShareASale. The program says it will give affiliates banners, coupons, and information about the products to help get more people to click on their links.

Auto Deposit is used so that affiliates can get their commissions faster.

  • Cookie Duration – 30 days.
  • Commission Rate – 5%. 

3. Original Grain

The Original Grain affiliate program says working with their affiliates is very important. It’s one of the things I like best about the brand because it shows how much it cares about its affiliate members.

Original Grain Affiliate Program

The program also puts the affiliates’ needs first based on who they try to reach. It has made general offers but also says it can help each affiliate.

We think this is one thing that makes it a high-ranking watch affiliate program. Affiliate marketers seem to have a lot of freedom with the affiliate program’s designs, which seem unique and made just for them.

  • Cookie Duration – Not disclosed.
  • Commission Rate – 6%

4. Bob’s Watches

One of the most famous watch affiliate programs is the one with Bob’s Watches. Their affiliate program says that retailers can make a lot of money from their online inventory without doing any extra work.

Bob’s Watches

The easiest part of becoming an affiliate for Bob’s Watches is how easy it is to sign up. Affiliates can use the pre-made templates to build and launch their landing page.

Affiliates can easily keep track of sales and commissions, which is another great thing about the platform.

  • Cookie Duration – 14 days.
  • Commission Rate – 5%.

5. Flex Watches

Flex Watches is a stylishly simple brand that sells a range of high-end watches you can promote as an affiliate on your website. The brand also says that selling licensed watches will bring in more customers.

Flex Watches

Their affiliate program rules seem fair, and they give affiliates enough time to get the conversion rate they need to keep getting recurring commissions.

  • Cookie Duration – 30 days.
  • Commission Rate – 10% on each sale.

6. Filippo Loreti

Because Filippo Loreti sells directly to consumers, it has become one of the top affiliate programs with the most weight. They can sell luxury items at fair prices because they sell directly to their customers.

Filippo Loreti

The affiliate program says it will give its affiliates the marketing tools they need to start their own businesses, like newsletters, advertising techniques, and sales opportunities.

  • Cookie Duration – 30 days.
  • Commission Rate – 8%.

7. Ashford 

Ashford has been in business since 1997, making it one of the oldest online stores that sell luxury watches. Their excellent affiliate program for selling watches is well known.

Ashford Affiliate Program

The brand’s affiliate program is run through the Commission Junction (CJ) network, and affiliates are said to be able to get banners that are made just for them.

The Ashford affiliate program also says there will be no minimum payment amount.

  • Cookie Duration – 45 days.
  • Commission Rate – 6% commissions.

8. Daem 

Daem shows its affiliates a portfolio of hand-made watches they can sell to their target audience.

Daem Affiliate Program

Since there aren’t many products to promote, affiliates have more time to learn about each one and come up with the best results, earning them commissions.

The commission rates are the most well-known part of this watch affiliate program. One of the best commission rates in the watch niche is found in this program.

  • Cookie Duration – 45 days.
  • Commission Rate – 20% on each sale. 

9. AmericanSwiss

AmericanSwiss has a wide range of high-end watches from the most popular brands. Because of this, the brand is a top affiliate program for watches.


One thing I like about the brand is that you can combine them with more minor affiliates to make the most money overall. Your affiliate strategy can be built around the brand.

  • Cookie Duration – 30 days.
  • Commission Rate – 7% on each sale. 

10. Spinnaker Watches

Spinnaker is a brand that is not very well known in this market. Despite having the appearance of an established brand, they have been in business for less than a decade. However, their focus is on producing high-quality products.

Spinnaker Watches

Their watches are luxurious and have an average retail price of $250. While they are fashionable, many of these watches are inspired by dive watches.

So, if your audience is interested in rugged watches that can also complement formal attire, you should consider recommending Spinnaker watches.

Let’s take a look at what this watch affiliate program offers in terms of affiliate commissions. They offer a flat rate of 4% per sale for all their products.

Additionally, you can earn $10 per sale for their basic timepieces or $35 per sale for their more expensive watches.

  • Commission:  4%
  • Cookie duration: 30 days

11. Watch Gang

Watch Gang is not your typical e-commerce store for watches. It is, in fact, a subscription box service that delivers a high-quality timepiece to your doorstep every month.

Watch Gang

The founder was inspired to create the service after inheriting his father’s 1953 vintage Rolex when he passed away.

The best part is that you don’t have to pay the full retail price for each watch as they offer them at heavily discounted prices.

Additionally, if you are a fan of Rolex watches, Watch Gang gives their customers an opportunity to win one every week, and it’s not a pre-owned one; it’s brand new.

Watch Gang’s affiliate program offers a flat commission of $27 on sales of any of their products. While a percentage-based system might seem like a better choice, a flat referral commission allows for better predictability of your affiliate marketing income.

  • Commission:  $27 per lead
  • Cookie duration: 30 days

12. S-Force Watches

S-Force watches are like the SEAL Team 6 of watches – tough, rugged, and built to withstand anything. These watches are not just stylish; they are designed for people who work hard and want a watch that can keep up with them.

S-Force Watches

Whether you’re an astronaut, a diver, or an elite warrior, there is an S-Force watch that will meet your needs. And the best part is that these watches are affordable, with prices starting at just $180.

Plus, each watch comes with a 24-month warranty for added peace of mind. If you’re a social influencer or have a large following on Instagram, YouTube, or Tumblr, then the S-Force affiliate program may be right for you.

They offer a 20% commission on all sales, so you can earn money while promoting a product you believe in.

  • Commission:  20%
  • Cookie duration: 30 days

13. Swarovski

Swarovski is a company that has been in business since 1892.

They have patented a machine that can cut precious stones perfectly. Although they are known for their jewelry, they also offer a range of faux diamond-encrusted and traditionally styled watches.


Their collection includes hundreds of watches in different styles, with prices ranging from around $140 to over $800 each. If your visitors are interested in shiny objects or unique watches, they might find Swarovski’s offer interesting.

As an affiliate, you can earn an 8% commission on all referred sales, and you have a 30-day cookie to track sales.

One of the advantages of promoting established brands like Swarovski is that you don’t need to pre-sell their products.

  • Commission:  8%
  • Cookie duration: 30 days

14. Kay Jewelers

Despite being the largest jewelry chain in America, they tend to get overlooked because people no longer associate jewelry stores with timepieces.

Kay Jewelers

However, Kay Jewelers stocks over 1,500 different watches at any given time, with prices starting from $15 for kids’ watches and going up to $15,000 for luxury watches – including pre-owned Rolex watches.

How does their affiliate program compare to others in this roundup? While the commission rate is lower than other offers, it is typical for jewelry programs.

However, even a 2% cut of a $15,000 sale would still result in a commission of $300.

  • Commission:  Up to 2%
  • Cookie duration: 7 days

15. LIV Swiss Watches

LIV is focused on providing luxury watch craftsmanship at affordable prices without compromising on quality. With 20 years of experience in the industry, LIV’s team knows what they’re doing.

LIV Swiss Watches

They offer a range of watches, including rugged diver watches, sportsmanlike ‘GX’ range, and eclectic ‘Rebel’ watches. For those who want to go all out, there’s the LIV P51 watch, which costs US$1,500.

While luxury watches are never cheap, the good news for affiliate marketers is that this program offers a 10% commission on all sales, with an average order size of $423.00, meaning you could earn $40+ per referral. Plus, the 90-day cookie gives you plenty of time to work with.

  • Commission:  10%
  • Cookie duration: 90 days

How do you choose a Luxury Watch Affiliate Program? 

Choosing a luxury watch affiliate program requires careful consideration to ensure the partnership aligns with your audience’s interests and offers you a viable earning potential. Here are key factors to consider when selecting a luxury watch affiliate program:

1. Brand Reputation and Quality: Opt for programs from luxury watch brands with a strong reputation for quality and craftsmanship. Promoting well-respected brands can enhance your credibility and trustworthiness among your audience.

2. Commission Rates: Luxury watches come with higher price tags, so even a smaller percentage commission can translate into significant earnings. Compare commission rates across different programs to find the most lucrative options.

3. Cookie Duration: Look for affiliate programs with longer cookie durations. This means that if a customer clicks on your affiliate link but makes a purchase after several days (within the cookie duration), you’ll still earn a commission.

4. Affiliate Support and Resources: The best luxury watch affiliate programs provide robust support to their affiliates, including access to high-quality promotional materials, product information, and responsive affiliate managers. These resources can help you effectively market the products.

5. Product Range: Choose programs that offer a wide range of luxury watches. A diverse selection can appeal to various tastes and preferences within your audience, increasing the chances of conversions.

6. Exclusivity and Availability: Some luxury watch brands offer exclusive or limited-edition models. Programs that feature these watches can attract more interest from watch enthusiasts and collectors, potentially leading to higher conversions.

7. Payment Terms and Thresholds: Understand the program’s payment terms, including how often payouts occur, minimum payment thresholds, and available payment methods. Ensure these terms align with your expectations and cash flow needs.

8. Market Demand and Audience Interest: Consider the specific interests of your audience. Are they more inclined towards vintage luxury watches, modern high-tech timepieces, or specific brands? Choose affiliate programs that best match your audience’s preferences.

9. Terms and Conditions: Carefully review the affiliate program’s terms and conditions to understand any restrictions or guidelines you must follow. This can include promotional methods, the use of brand names in advertising, and other important policies.


⌚ What are watch affiliate programs?

Watch affiliate programs are partnerships where you earn a commission by promoting watches through unique links. When someone buys a watch using your link, you get paid.

🎯 How do I choose the best watch affiliate program?

Look for programs with competitive commission rates, a reputable brand, a good selection of watches that align with your audience's interests, and supportive affiliate resources.

📈 How can I increase my sales through watch affiliate programs?

Create engaging content that highlights the features and benefits of the watches. Reviews, comparisons, and showcasing the watches in lifestyle content can help. Also, optimizing your content for search engines and using social media effectively can drive more traffic and sales.

🤝 Are there exclusive watch affiliate programs?

Yes, some luxury watch brands offer exclusive affiliate programs that might require you to meet certain criteria before joining. These can offer higher commissions and unique products not available through standard affiliate programs.

💡 Can I promote any watch through affiliate programs?

You can promote any watch available within the affiliate program you've joined. However, focusing on watches that match your audience's preferences and your brand's niche can lead to better conversion rates.

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Conclusion: Are Watch Affiliate Programs Right for You?

Watch affiliate programs offer a great opportunity to earn money by promoting watches. There are many types of watches available, catering to different tastes and budgets.

To succeed, choose the right affiliate programs, know your audience, and create engaging content. Whether it’s luxury watches or everyday styles, building trust and providing value is key.

Stay updated on industry trends and consumer preferences to maximize your earnings. So, if you’re passionate about watches, dive into the world of affiliate marketing and start earning today!

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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