Walmart Affiliate Program Review 2024: How Much Can You Earn?

Walmart Affiliate Program Review

Overall Verdict

The Walmart Affiliate Program is a great way for customers to make money while shopping at one of their favorite stores. The rates are competitive and there are no monthly fees, making this an excellent choice for those looking to monetize their website.

Out of 10


  • Wide Range of Products
  • Trusted Brand
  • Competitive commissions
  • Frequent Sales
  • Dedicated Support System


  • 1% Reward Off the Total Cart
  • Short Cookie Duration


Price: $

Let’s talk about the Walmart Affiliate Program. You’ve probably shopped at Walmart and know they sell almost everything.

Did you know you can make money by telling people about Walmart’s products? That’s what their affiliate program is all about.

I’m going to give you a review of how this program works. Basically, you tell your friends or blog readers about stuff from Walmart. When they buy something through a link you share, you get paid a little bit.

It’s pretty cool because Walmart has so many different things to sell, so you can find products that you and your friends really like.

It doesn’t matter if you’re new to this or if you’ve been doing it for a while; it’s always good to learn more about how these things work.

So, let’s dig in and see how the Walmart Affiliate Program might help you earn some extra cash. I’ll keep it simple and honest so you can decide if it’s right for you. Let’s get going!

Key Takeaways:

  • Joining the Walmart Affiliate Program is a great opportunity to earn high commission rates by promoting a wide range of trusted products from a well-known brand.
  • To be eligible for the program, you need a website or blog with high-quality content and good traffic.
  • Walmart pays affiliates through various payment methods, making it convenient for affiliates to receive their earnings.

Walmart Affiliate Program Review

Walmart Affiliate Program Review 2024: About It

By promoting Walmart products on their websites, individuals and businesses can earn commissions from Walmart’s Affiliate Program.

Through this program, affiliates can leverage their niche websites to showcase an array of Walmart products, attracting online traffic with unique tracking links.

Walmart Affiliate Program Review

When visitors make purchases through these links, affiliates earn commissions on the sale.

This form of affiliate marketing presents a win-win scenario for both the affiliate and Walmart, as it drives sales for the retail giant while providing a lucrative income opportunity for the affiliates.

The Walmart affiliate program has benefits and drawbacks. You must give the advantages of this program great consideration. You must take into account any potential software flaws simultaneously.

How Does The Walmart Affiliate Program Work?

The Walmart Affiliate Program operates by providing registered affiliates with unique links and banners to promote Walmart products on their websites, and they earn commissions for each successful referral or sale.


Affiliates can generate these promotional links through the Walmart Affiliate Dashboard, which offers a user-friendly interface for creating customized links for specific products, categories, or promotions.

You must submit an online application and wait for approval to join the Walmart affiliate program. Upon approval, Walmart will provide promotional items like widgets and banners.

They can also track the performance of these links, including the number of clicks, conversions, and resulting commissions, allowing for well-considered choices and optimization strategies.

How To Join The Walmart Affiliate Program?

Join The Walmart Affiliate Program

Step 1- To join the Walmart Affiliate Program, individuals and businesses can visit the official Walmart Affiliate website.

Step 2- Complete the sign-up process and gain access to competitive commission rates for promoting Walmart products.

Step 3- Upon visiting the official Walmart Affiliate website, potential affiliates will be required to fill out the application form with accurate details about their website, promotional methods, and target audience.

It is essential to provide comprehensive and relevant information to enhance the chances of the application being approved.

Step 4- Once the application is submitted, the Walmart Affiliate team will review it to ensure compliance with their terms and conditions.

Applicants should keep in mind that the approval process may take some time, and it is crucial to adhere to Walmart’s guidelines to maintain a good standing in the program.

What Are The Benefits Of Joining The Walmart Affiliate Program?

Joining the Walmart Affiliate Program offers numerous benefits, including competitive commission rates, a wide range of products to promote, and an association with a trusted and well-established brand like Walmart.

As an affiliate, you can earn attractive commissions by simply promoting popular products from Walmart’s vast inventory.

About Walmart Affiliate Program Review

With a diverse selection of items, ranging from electronics and home goods to fashion and groceries, you have the flexibility to curate promotions that align with your audience’s interests.

Partnering with a renowned brand like Walmart enhances your credibility and trustworthiness, which can significantly boost your conversion rates.

The program also provides access to valuable resources such as tracking tools and dedicated support, enabling you to optimize your promotional strategies and maximize your earnings.

1. High Commission Rates

One of the key benefits of the Walmart Affiliate Program is the opportunity to earn high commission rates for successful referrals and product sales.

With a wide range of products available on the Walmart platform, affiliates have the potential to earn attractive commissions across various product categories.

As a result of the high commission rates, Walmart affiliates are encouraged to actively promote Walmart products and take advantage of the program’s earning potential.

2. Wide Range Of Products To Promote

Affiliates of the Walmart program have access to a diverse and extensive range of products and categories to promote, catering to various niche markets and audience preferences.

From electronics and home appliances to fashion, beauty, and outdoor equipment, the Walmart Affiliate Program offers a wide array of options for promotion.

Whether it’s the latest tech gadgets, stylish apparel, or outdoor recreational gear, affiliates can find something for every consumer interest and need.

The program also encompasses specialty items such as organic foods, baby products, and pet supplies, ensuring that affiliates can engage with diverse consumer segments and meet unique preferences.

3. Trusted Brand Name

Being associated with the Walmart Affiliate Program allows affiliates to leverage the renowned and trusted brand name of Walmart, enhancing their credibility and market appeal.

Affiliating with such a reputable and trusted brand as Walmart can significantly boost an affiliate’s market positioning.

By aligning with a household name like Walmart, affiliates gain immediate recognition and trust from their audience, as consumers are more likely to engage with businesses associated with established brands.

This can lead to increased conversions and customer loyalty, as Walmart is known for its quality and reliability. The association with Walmart also provides access to a wide range of products and resources, further expanding the affiliate’s potential for revenue generation.

4. Easy To Use Platform

The Walmart Affiliate Program provides an intuitive and user-friendly platform, along with various tools, SDKs, and plugins, such as the WordPress plugin and Chrome extension, to simplify the promotional process for affiliates.

With its intuitive interface and user-friendly dashboard, affiliates can seamlessly navigate and access their promotional resources.

The availability of advanced promotional tools and plugins like the WordPress plugin and Chrome extension streamlines the integration process for affiliate websites.

What Is Included in the Affiliate Membership?

Walmart affiliate membership

The program’s comprehensive SDKs further enhance the promotional capabilities, offering a seamless integration process, which ultimately translates into a smoother experience for affiliates managing their marketing activities.

1. Weekly Newsletter: This is a handy resource filled with banners, links, and info about products that you can feature on your site. It’s great for staying updated and finding new promotional materials.

2. Access to the Affiliate Member Center: You get even more banners and can generate custom links. The data feeds are particularly useful for tailoring your referrals to match your audience’s interests.

3. Support from Affiliate Account Team: Personalized support is always a big plus. The team is there to help, which can be a real game-changer, especially if you’re new to affiliate marketing.

4. Tools on Impact Radius Platform: This platform is loaded with features to help you maximize the program’s benefits. It simplifies many tasks, making your affiliate marketing efforts more efficient.

What Are The Requirements To Join The Walmart Affiliate Program?

The Walmart affiliate program is managed by Impact Radius, the same company that manages Target’s affiliate program.

To become a part of the Walmart Affiliate Program, potential affiliates need to have a functional website or blog with high-quality content and a substantial flow of traffic.

Become a Walmart Affiliate

Affiliates must have a well-defined niche website that aligns with the products offered by Walmart. A website’s specialization is essential for effectively targeting the right audience and driving traffic.

Premium and original content that offers value to readers is another key requirement.

The content needs to be engaging, informative, and capable of driving conversions. Significant web traffic is crucial to generate sales and earn commissions through the affiliate program.

The traffic should be relevant and genuine, ensuring that visitors are genuinely interested in the products being promoted.

1. Website Or Blog

Affiliates interested in joining the Walmart program must possess a functional and relevant website catering to a specific niche market or offering diversified content of interest to a broader audience.

For niche websites, it’s vital to have content that is highly specialized and caters to a specific audience. This could include areas like eco-friendly products, parenting tips, or home improvement ideas at Walmart, for instance.

On the other hand, generic websites should focus on providing diverse yet engaging content that appeals to a wider range of interests. This may encompass various product reviews, comparison guides, or shopping tips across different categories available at Walmart.

Online content diversity plays a crucial role in establishing a website’s credibility and authority. T

hus, it’s essential for affiliates to showcase versatility by presenting a mix of articles, videos, infographics, and interactive features related to Walmart products and services.

2. High-quality Content

High-quality and engaging content is an essential requirement for affiliates looking to join the Walmart program, ensuring that the promotional material aligns with the quality standards and brand image upheld by Walmart.

Creating high-quality content not only reflects positively on the affiliate but also serves as a testament to their commitment to offering value to their audience.

By delivering content that is informative, well-researched, and demonstrates a deep understanding of Walmart’s products and brand ethos, affiliates can effectively attract and retain the attention of potential customers.

3. Traffic To Your Site

Affiliates seeking to join the Walmart program must demonstrate a consistent flow of organic and authentic traffic to their websites, a crucial factor considered during the approval process.

This emphasis on genuine visitor engagement highlights the program’s focus on fostering meaningful connections with potential customers rather than simply driving high volumes of traffic.

Quality user engagement is paramount in demonstrating the potential to drive sales and conversions, thus enhancing Walmart’s overall value.

What Are The Commission Rates For The Walmart Affiliate Program?

The standard commission rates for the Walmart Affiliate Program provide competitive rewards for successful referrals and sales, ensuring that affiliates earn lucrative commissions based on performance.

Participating in the Walmart Affiliate Program offers affiliates the opportunity to benefit from a tiered commission structure with varying rates for different product categories.


Affiliates can potentially earn commissions ranging from 1% to 4% on qualifying sales, depending on the category.

The program also provides incentives for high-performing affiliates, offering them the potential to increase their commission rates based on their sales volume and performance.

This not only encourages affiliates to drive more traffic and sales but also rewards them for their continued efforts to promote Walmart products.

How Does Walmart Pay Affiliates?

Walmart pays affiliates their earned commissions through various payment methods, including PayPal and Electronic Funds Transfer (EFT), ensuring convenient and secure transactions for its affiliate partners. Payments are based on net monthly sales and exclude returns, sales taxes, and shipping charges.

Regarding PayPal, affiliates can receive their payments swiftly and securely, capitalizing on the efficiency and widespread acceptance of this digital payment platform.

Walmart also provides the option of Electronic Funds Transfer (EFT), which enables affiliates to receive their earnings directly in their bank accounts, simplifying the payment process and minimizing the need for manual intervention.

What Products are Available for Promotion through the Walmart Affiliate Program?

The Walmart Affiliate Program allows you to promote a wide array of products due to Walmart’s extensive product categories. Here are some of the types of products you can promote as a Walmart affiliate:

  1. Electronics: Smartphones, laptops, tablets, TVs, and gaming consoles.
  2. Home Goods: Furniture, kitchen appliances, decor, and bedding.
  3. Clothing and Accessories: Apparel for men, women, and children, as well as jewelry and watches.
  4. Outdoor and Sporting Goods: Bicycles, camping gear, fitness equipment, and sports accessories.
  5. Toys and Video Games: Latest video games, consoles, dolls, action figures, and educational toys.
  6. Health and Beauty: Skincare products, makeup, personal care appliances, and health supplements.
  7. Groceries and Household Essentials: Non-perishable food items, cleaning supplies, and pet products.
  8. Automotive: Car parts, accessories, and maintenance tools.
  9. Garden and Patio: Outdoor furniture, grills, and gardening tools.
  10. Books and Movies: A wide range of books, eBooks, DVDs, and Blu-ray discs.

Walmart’s vast inventory offers affiliates the flexibility to target various niches or market to a general audience, making it a versatile affiliate program to consider.

Walmart Affiliate Program Pros and Cons


  • A wide range of products means more options to promote.
  • A trusted brand helps increase sales.
  • Competitive commissions in many categories.
  • Frequent sales offer great deals to promote.
  • Dedicated support for any issues.
  • Marketing materials like banners and links are provided.


  • Variable commissions can affect earnings.
  • High competition from other affiliates and Walmart’s marketing.
  • Strict approval process for new affiliates.
  • Short cookie duration may limit commission-earning potential.
  • Some product restrictions limit what you can promote.
  • Performance thresholds are required to stay in the program.


✅ What is the Walmart Affiliate Program and how does it work?

By promoting Walmart products on their sites, website owners and bloggers can earn commissions. You can sign up for free and once approved, you will receive unique links to use on your site. When a visitor clicks on the link and makes a purchase, you earn a commission.

🤑 Are there any benefits to becoming a Walmart Affiliate?

There are several benefits to joining the Walmart Affiliate Program. You can earn commission on any purchases made within 3 days of a customer clicking on your link, even if they don't purchase the item you promoted. Walmart also offers a wide range of products, making it easy to find relevant and popular items to promote on your site.

🧐 Is there a cost to join the Walmart Affiliate Program?

No, it is completely free to join the Walmart Affiliate Program. You can sign up through their partner network, Walmart Publisher Studio, and start earning commission right away.

🔥How do I track my earnings and payments through the Walmart Affiliate Program?

Walmart provides real-time reporting through its partner network, Walmart Publisher Studio. You can track clicks, conversions, and commissions earned through your link. Payments are made monthly through direct deposit or PayPal.

🤔 Are there any restrictions on promoting Walmart products through the affiliate program?

Yes, there are a few restrictions to keep in mind. You cannot use your affiliate links for your own purchases or share them on coupon or deal sites. Additionally, you must disclose to your audience that you may earn commission from their purchases. For more information, be sure to review the terms and conditions of the Walmart Affiliate Program.

🤑 How much commission can I earn through the Walmart Affiliate Program?

The commission rate varies depending on the product category, but it typically ranges from 1-4%. However, Walmart often runs special promotions and offers for affiliates, which can increase your earnings. Plus, the more sales you generate, the higher your commission rate can become.

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Conclusion: Walmart Affiliate Program Review 2024

After assessing the Walmart Affiliate Program, I have found that it presents both opportunities and challenges. On a positive note, I appreciate the program’s association with Walmart, a trusted retail giant.

This partnership can significantly enhance the credibility of my affiliate website, increasing the likelihood of conversions. Additionally, the program offers competitive commission rates and various promotional tools, which provide a solid foundation for potential earnings.

However, the success of my experience with the Walmart Affiliate Program will depend on factors such as my niche, target audience, and marketing strategy.

If I can align my content effectively with Walmart’s diverse product offerings and overcome initial hurdles, then it has the potential to be a lucrative venture.

It is vital to carefully consider the pros and cons before deciding if this program aligns with my goals and circumstances.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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