Thinkific Vs Udemy 2024 Comparison In Detailed With (Pros & Cons)

If you want to immerse yourself in the world of digital learning and course creation, there are some very sophisticated platforms in the marketplace which help you in creating amazing courses to grow your business. 

In the online learning world, the requirements of each individual vary. While some of them require freedom and design flexibility, some other looks for low prices with large amounts of information. 

Thinkific Vs Udemy

Although there are many platforms with their own functions, it is widely possible to distinguish between hosting platforms and educational platforms.

Some platforms, such as Thinkific, allow users to create their own lessons and attend courses through their platform. This platform is great for individuals who want to educate and to connect with their students.

While online platforms such as UDEMY is known for their high marketing skills and student base as well as basic marketing. A quick look at one of the websites would be enough to highlight why both are the right choice for you. However, a sound and detailed understanding of both platforms would help you to make better decisions.

This detailed guide will help you to compare the various features of Thinkific and Udemy, making it easier to find your perfect choice.

Thinkific Vs Udemy

Here we will discuss Thinkific Vs Udemy 2024: Which is best for your online course platform?

Self-hosted course platforms

The self-hosted platform has several features that allow the user to control most of his course. This feature works very well with most users, as this is not usually the case for markets or educational platforms.

Thinkific Vs Udemy- self hosted platform

Although control is important for personalizing your website, it is also important for collecting your students’ data.

If the platform is a marketplace or a teaching platform like Udemy and Thinkific, this control does not exist on the student list.

Control of the course surface when it is submitted to the client is also absent.

Udemy Features in Detail

Teaching Platforms like Udemy

If the aspect of control is an important feature of personal hosting platforms, this offers advantages over similar market platforms such as Udemy’s market exposure.

Thanks to its large database and reach, a platform like Udemy can ensure the deviant traffic on your site. This inevitably leads to more sales and business.

Udemy Vs Thinkific

However, this exhibition has a price tag: it has no control over the student list or user interface when it comes to advertising messages and similar features.

With various proposed plans, the platform also carries out reorientation exercises to seek potential investors for reinvestment.

However, read the sales and earnings details to understand what Udemy is going to cut out of your total income. This is important to understand the strategy in which each of these sites works.

Udemy is perhaps the largest educational producer of “How To” videos. Currently, 20,000 publicly available video tutorials are offered in categories from “Lifestyle” to “Test Preparation.” With more than 10,000 instructors worldwide, more than 1,000 new courses are added each month.

The rapid increase in student enrollment (currently 4 million) results in more than 80,000 daily lectures offered in 10 languages ​​and in 190 countries.

Thinkific Vs Udemy- udemy courses

Udemy’s classes usually consist of talking heads, slide shows, computer screenshots, and limited student-to-student or teacher-to-teacher interactions. Although the information presented is simple, easy to understand, and generally complete, the videos are usually unattractive and even boring, making it difficult to focus on you.

In addition, the production values ​​between different gears can vary enormously. Some courses are simple and easy. If we talk about other courses they are technological clusters of professional presenters, computer graphics and impressive design. Although each course must meet minimal audio and video standards, the quality of the presentation can affect attention and retention.

Having understood the basic idea of the different types of platforms available online, we can now enjoy a basic comparison of the two websites and their features. You can check the detailed comparison of Udemy and Thinkific below.

With the competition of the article, you have all the understandings of both the platform and you also learn how to create a course on these platforms as well.

Where Thinkific and Udemy Differ

  • Style and design of your course

When it comes to design, Thinkific offers a variety of customization options. All sensations and the look of your course are customizable. With custom CSS and HTML graphics, your course design is fluid and open to creative contributions. The different sides of the course can also be designed differently.

This is not the case with Udemy. In terms of course design, there is virtually no customization other than the selectable course graph. Apart from that, you can not make any further changes to the style or design of your course.

  • Creating Custom Domains

If you want to create a small brand or a large number of name-tagged courses, the definition of a custom domain name that can be used by various types of marketing, such as Adwords and SEO.

With Thinkify Marketing, users can create custom domains after they’ve migrated to one of their paid plans. These plans are affordable if your course creates a stable income.

While Udemy offers a very attractive exposure path and a high degree of far-reach marketing, the control panel does not offer such options.

Udemy Vs Thinkific- udemy custom domains

While it’s obviously possible to purchase a separate domain name, it’s not offered as an option on the Udemy platform, and your Udemy courses cannot be hosted on your own domain.

  • You Can’t Remove Your Course

One of the biggest issues that distinguish Thinkific from Udemy is that you are technically not allowed to fully own your course. In Udemy you can specify your name in the course and add and update lessons, but you can not delete the course from Udemy.

Thinkific Vs Udemy- delete course

However, this does not mean that you can not move it to another platform, such as Thinific. With Thinkific, you can do what you want with your class because you have it.

  • Credibility

One of the aspects that established markets can have is credibility. Platforms like Udemy have been around for a long time and have been reviewed by students who have proven useful in several courses.

In this way, you can use a large part of the confidence factor for potential buyers who have already used or have already used these platforms.

Udemy Vs Thinkific- udemy course

It would be something that Udemy thinks about. The reputation generated by Udemy would take much less time than a similar scope and reputation in Thinkific.

Creating a reputation on self-hosted platforms is highly dependent on reviews and testimonials. Unfortunately, many people today know that these credentials and comments can easily be falsified, a trend that is also noticeable on many online product pages. For this reason, it becomes increasingly difficult to build a reputation based solely on these factors.

  • Brand Dynamics

You need to know your brand goal before choosing between your own hosting platforms or an e-learning course creation platform. This decision can help you identify an approach based on a cost-benefit analysis based on your existing budget.

If you only create these courses for earning money, it may be better to choose the option that is more affordable to manage and has a higher income per sales path.

If this is not the case, you can use a mixed approach to achieve the long-term vision of your brand. A solid source of income can become established in the market within a few months. These can then be transferred via smart marketing and a traffic channel to a self-hosting platform.

Udemy Vs Thinkific- Brand Dynamics

If you are considering creating your own brand, it may not be the best idea to resell your course on a platform like Udemy, as this is not dedicated to promoting your brand.

The only reason they host you is that of the promotion of your brand and the commissions they provide in your lessons. If you attract a large number of students, you can also encourage them to continue working with them!

  • Course Marketing activities

Another important factor that distinguishes market platforms from personal hosting platforms is marketing. The only way the public-become with their can familiar courses.

Udemy offers different forms of marketing, depending on the size of your plan. Thinkific has no extensive marketing activities for you. You have to do everything yourself. However, the fact that Udemy does the work for you does not mean that you will not take your share of the entire exercise.

Udemy Vs Thinkific- udemy course marketing

In some cases, there are plans where the hosting platform generates 50% of its page revenue through external partners. Despite the high market price for the same price, you could do much less per price.

Therefore, you must ensure that you balance the profits and expenses of these education platforms before traveling on a journey that you did not expect!

You’re the boss on a platform like Thinkific. You can put all kinds of tags on your page, but the responsibility for distribution lies with you. You can create your own partners and distribution channels. For a new owner, however, it can be exhausting and confusing. So do not expect incredible results to test your marketing from the ground up.

Pricing and Expenditure: Thinkific vs Udemy

Both platforms like Thinkific and Udemy have a free registration program that gives everyone the opportunity to teach their courses. But those are not the only costs you have to bear. Although Thinkific offers monthly payment plans with more features than the free version, transaction fees are linked to Udemy.

Udemy Testimonials :

What our students have to say

Thinkific Pricing

Thinkific Vs Udemy

The platform costs 3% of the sale of the course if you advertise the course, 50% if Udemy sells the course, and 75% of the users’ purchases are paid for by third-party sales and affiliates.

Thinkific also includes transaction fees: 10% for free packages, 5% for essential packages starting at $ 49 per month, and no fees for plans starting at $ 99 per month. If you sign up for an annual plan with Thinkific, you will receive a 20% discount on all plans.

Udemy offers 5 price levels for your classes: You must choose between:

  • Free
  • Level 1 $ 19.99
  • Level 2 $ 24.99
  • Level 3 $ 29.99
  • Level 4 $ 34.99 At

one point, classes could have a price All the costs you want, but this guideline seems to have been overridden. In Thinkific, there are no levels to follow. The strategy that you consider best can be applied here. The course costs between 10 and 997 USD. Just market it and make sure the target group is ready to spend that money.

DownSide Of Udemy/Thinkific

  • You Don’t Own Your Students

One of the key factors to consider when selecting the platform is understanding whether you have control over your customers. If you use a hosting platform, accessing student lists is one of the big advantages.

Thinkific has this advantage over Udemy. At Udemy you do not own any property of students who have attended your course.

You are not allowed to add them to your mailing list or sell your services outside the platform. This leads to a marketing approach without vision and without control. This expresses another feature of market building platforms that choose their own promotion rather than any other person on the platform.

Thinkific vs udemy

After examining these differentiation criteria, it becomes clear that both platform types are intended for people for different purposes. From there, a market could help attract sales. You also have a good idea of the demand that exists for each course you want to teach.

If you want to create a brand, it’s better to organize and market the course instead of sharing the revenue with another brand.

If you’re looking for control, hosting platforms are the way to go. Therefore, make a strategic decision and pursue a single or mixed approach based on your short- and long-term goals.

  • No Marketplace

One negative point with Thinkific is that they do not offer a market like Udemy. So if you’re just starting out, you’ll find valuable help if you do not have an email list or a large social network.

On the other hand, while the market is full of people willing to buy courses, you still have to do everything to market and sell your course here.

Thinkific Vs Udemy- no marketplace

For example, If you are creating your own online course on a WordPress blog, you will need to generate a lot of revenue and time to make it work. The reason is that it is very competitive and you need a lot of corrections and SEO to improve your ranking.

Opinions are the soul of the market. The higher the quality of 5-star ratings, the more likely you are to get a higher position in the market.

On the other hand, with Thinkific you can create your own market that only sells your courses. You will probably have a few students at the beginning, but if the students enroll in your classes, you can sell them in the other courses you have attended.

  • Access To Immediate Sales

One thing that I like about Thinkific over other platforms is that It gives you instant access to selling your courses. This means that you will not receive the payment if someone buys your course properly. You need to simply insert your PayPal account or Stripe account.

At Udemy you have to wait about 3 months to get paid. The reason is that every Udemy course has a 30-day return policy.

Technically, you can also offer the same warranty at Thinkific. However, if someone asks you to return the money, you may have to repay the money you paid.

  • Multiple Payment

Thinkific offers you the option to set multiple payment options. Udemy only allows you to offer your course for free or to offer a unique payment option.

Thinkific Vs Udemy- thinkific payment

However, Thinkific offers 5 payment options.

  • free Technically, it’s not a payment, but it does not stop being a
  • single payment option. – Fees and your customers will fix your acceptance forever
  • a payment. This allows you to set up a monthly payment plan a fixed number of months
  • recurring payment- Finally, you can offer a recurring payment plan that pays you until your cancellation.

Together, you can offer everything from a free course to a recurring membership plan. The possibilities here are endless.

  • Extreme transaction fees

Both Thinkific and Udemy charge a transaction fee. This is collected every time when a course is sold. However, transaction fees from Udemy are much more expensive than those from Thinkific. The Thinkific transaction fees are as follows.

  • 10% if you are in the plan,
  • 5% if you are in the Essentials plan,
  • 0% if you are in the trading plan and more.

Now you see Udemy and see how much they charge in transaction fees.

Thinkific Vs Udemy- udemy transaction fee

  • 3% if you promote and sell the course on your blog or
  • 50% email list if Udemy advertises your course through its network.
  • 75% if affiliate and acquisition sales were paid, this would include publishing ads on Facebook.

If you advertise the course in your own email list, this is a good deal, but if you are looking for Udemy to support most of the weight and sell for you, remember to give up somewhere. At 75% of every sale you earn.

This is where a platform like Thinkific makes more sense, that’s the course Udemy enjoys.

  • Your business on rented land

The worst aspect of starting a business with Udemy courses is that you do it on rented land. If you are not familiar with this analogy, keep this in mind. If your courses are all technically based on Udemy, you can change the rules anytime, anywhere.

Thinkific Vs Udemy- thinkific platform

They can determine the price of their course, how much they earn for each sale, or even complete the entire process and take all the students with them.

With Thinkific you can change things on your platform. However, if you do not like the platform, you can change and track all the courses, students, and clients you are accompanying.

How You Can Create A Winning Course With Thinkific

Thinkific is a learning management software. What does that mean in practice?

Thinkific is essentially a course hosting platform. Entrepreneurs, educators, consultants, and anyone who wants to teach can organize, market, and sell their course online.

This is 99% of the Tech course catalog, and there is only one notable exception.

Thinkific Vs Udemy- Thinkific Course Creation

The simple and clear user interface, the powerful integration into your CRM and the fantastic support make this platform a pleasure.

The team is still working behind the scenes, setting functions and creating updates. It’s as if every time I connect, there’s a new, brilliant improvement that seems to be tested.

Thinkific takes care of hosting your content and landing pages, providing material and soliciting payments.

But how easy is it to create a course? We will see!

Create A Course With Thinkific.

To start with Thinkific is free.

Although the free account has limitations, it’s a great way to test the software and decide if it’s right for you.

Let’s go through a simple course creation process.

The menu is usually hung on the left side. The right side is reserved for the content.

To create a course, click on “Manage learning content” and select “Course”. Then click on “Create a new course” on the right.

Thinkific Offer Pleasant Options.

You can master your course from scratch or use mini templates or badges to save time.

Not only is Thinkific limited to course templates, but it also offers some course-related options that can be useful.

Thinkific Vs Udemy- thinkific course dashboard

Presale If you are unwilling to commit, you can create a home page and measure the interest you show in your course by collecting e-mail from prospects.

Host A File Library.

You do not want to offer a complete course, but share resources? You can create a full library of downloadable tools.
Make a member library. You may be able to organize previous courses and create a complete library of interesting documentation. With Thinkific you can.

Thinkific Vs Udemy- thinkific host a file library

Organize Webinar Representatives. If you’re running webinars and want to share the reading on a user-friendly platform, this may be the solution.

But enough of all the other interesting options. Let’s go back to the good preparation of old courses.

Within The Course Creation Interface.

This is the last mini-course we have done. Use a reused webinar as a base.

To support this, we have added additional training materials and resources. The creative menu of your course will be very similar.

The course is divided into chapters and each chapter has several strengths. You can have as many chapters as you want.

What kinds of assets can you add to your chapter?

You have many options like!

  • Video
  • Review
  • Multimedia
  • Text
  • Survey
  • PDF file
  • Disqus chat
  • Audio files
  • Downloads
  • The presentation
  • Review

To add an asset, click the Add Content button at the bottom of each chapter and select the content type you want to add.

Beyond The Program Menu.

The course creation menu is just the beginning.

See the menu above for some more options for your new course.

Thinkific Vs Udemy- thinkific page builder

  • Bulk Importer: Use this option to load all the material in your course in one move.
  • Page Builder: Create a successful landing page for your course and add elements, such as: For example, a custom banner, information about you, a course description, and additional sales.
  • Drip: You can set the class to teach one lesson at a time.
  • Price: Choose a price and decide if you want to offer payment options.

When you’re done, just press Publish.

The Best Way To Make A Course.

A walk through everything that Thinkific can do would take days. This beautiful platform comes with the easy tools you need to create and market an online course.

Quick Links: 

Conclusion: Where Should You Teach Online Classes? Udemy Or Thinkific

For me, Thinkific is clearly the winner here.

Although Udemy offers a large market, you do not have much control, and I think their prices are very high. In addition, Udemy can change the way they operate at any given time, and building your business on rented land is a bad idea. It would not be the first time this happened.

Thinkific, on the other hand, looks very attractive and offers many possibilities. Among the variety of payment options, design options and total control of your students Thinkific is the right thing. Of course, they do not have a market like Udemy, but with Thinkific you can create your own market.

Let me know in the comments section below what’s your opinion towards both platforms. Did you like our comparison between Udemy Vs Thinkifc? Have you tried Udemy or Thinkific whats your experience share in comments below!

Aman Jha
This author is verified on

Aman Jha is a digital marketing author, passionate writer, and consultant. He is a sucker for fine words and blogs about digital marketing and startups at

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment