SellerApp Vs Sellics 2024: In Depth Comparison Pros & Cons ( Who Wins )

In this post, we have featured SellerApp Vs Sellics Comparison which includes detailed insights.SellerApp Vs Sellics

Amazon’s online retail success is fuelled by millions of individual sellers and brands across the world. As the e-commerce giant grew larger, the competition on the platform skyrocketed. With the help of advanced data analytics tools and management services, sellers are making more money than ever before. Data-informed choices have revolutionized Amazon selling, but how do you get your data?

Bottom Line Upfront: SellerApp is one of the best e-commerce data intelligence software which expertises on Amazon products and keyword research. Sellics is also a go-to tool for Amazon sellers. But when it comes to features, SellerApp has the edge. It has features like Listing Optimization, Amazon PPC Management, Amazon SEO Tools, and much more. To know more about SellerApp you have to try it yourself.

There are plenty of services and solutions tailored to optimize seller gains, but which one is right for you? Let’s compare two of the hottest tools on the market SellerApp and Sellics. 

SellerApp Vs Sellics: Overview

SellerApp Overview 

SellerApp is the ultimate all-in-one tool designed to help with every part of the Amazon selling process. SellerApp helps sellers with product research, keyword research, SEO optimization, PPC analytics, and management. They also offer personalized management services for Amazon PPC and product listing optimization. All of that is just barely scratching the surface of what the platform can offer.  


The tools are intuitive to use and there is an onboarding process where you’ll be introduced to the how and why of every feature. When it comes to Amazon PPC, SellerApp’s machine learning algorithms are intuitive. They learn about your campaign goals and suggest insights accordingly. Even if you do face any issues with the platform, you can easily get in touch with their customer support team. 

You can try out the platform thanks to the 7-day trial. The trial period is a little short compared to its competitor Sellics, but it should be enough for you to make a call on the viability of the platform.  

Sellics Overview

Just like SellerApp, Sellics is an all-in-one toolbox created to help sellers across their seller journey, but in this case, with a larger focus on Amazon PPC. Sellics does lack some features when compared to SellerApp such as full product alert (Sellics does have a review alert option).

One of Sellics’ highlight features is its rule-based automation. You can get pre-designed rule templates or create them yourself. Then you can let the algorithm do all the work. Is it always as efficient as manually optimizing the campaigns? That’s hard to say, but Sellics comes close. If you’re a PPC expert, the automation might not be too relevant though. 

Sellics Overview

Sellics has a 14-day trial which is long enough for you to figure out how the platform works. The layout is simple, so it shouldn’t take too long for you to get the hang of it. 

Sellics also has a mobile app for both iOS and Android, but unlike SellerApp, it does not have a Chrome extension. 

SellerApp vs Sellics: A Features Comparison

Feature SellerApp Sellics
Product research Y N
Keyword research Y Y
Keyword tracker Y Y
Profit and sales tracking Y Y
Reverse ASIN Y Y
Product tracking Y Y
Listing quality analysis Y N
PPC management service Y Y
PPC optimization Y Y
Keyword harvesting Y Y
Product ideas Y Y
Inventory manager Y Y
Global supplier database N N
Product Sourcing Y N
Opportunity score Y N
Product launch service N N
Product alerts Y N
Chrome extension Y N
Seller central reports Y N
iOS & Android app N Y

From the features list, it is clear that Sellics lacks a few key features which are offered by SellerApp. 

Product research 

Sellics no longer offers their product research tool to new accounts. Only grandfathered accounts have access to their niche finder. So, if you need a tool to help with product research, SellerApp is the way to go.  

SellerApp’s product research tool is robust and utilizes data directly gathered from Amazon – but that’s not the only reason SellerApp stands out. The Chrome extension allows sellers to easily get product data directly from the Amazon page. This makes identifying potential products even easier.   

SellerApp - Product Research

SellerApp’s product opportunity score is another way to easily identify profitable products within your chosen niche. 

SellerApp will also give you a real-time overview of a product’s history. Its product tracking feature lets you keep an eye on your competition and gives you access to the item’s sales trends. You’ll also get critical data like estimated orders and revenue, product price, BSR, and much more. 

Verdict: If you’re looking for a powerful product research tool, SellerApp is the clear winner here. This isn’t Sellic’s selling point and SellerApp has cutting edge technology and features to help any seller find a niche product to sell on Amazon.

Keyword research

Both SellerApp and Sellics have keyword research tools designed to help sellers find profitable search terms. Sellics’ Sonar is a free tool that will give you high-search volume keywords that also offers a reverse ASIN feature. SellerApp has the same features available for free – with a few limitations in how many results you can view. 

Sellersapp - Keyword Research

While both platforms advertise similar features, SellerApp has a clear edge. The platform’s keywords research tool gives you critical data points like estimated search volume, estimated cost-per-click, and estimated sales. Sellics is a little light on the data and in e-commerce, data-informed choices guarantee returns. SellerApp will also give you a massive list of relevant keywords, including long-tail keywords that will help you maximize visibility. 

You can also track keywords with SellerApp to keep tabs on its popularity and search volume over a period of time – a great way to gauge seasonality and to assess whether it is profitable in the long-term.

Sellics - Keyword Research

SellerApp also comes with a handy index checker tool that you can use to check whether your products are indexed for specific keywords. The tool makes it easier for sellers to ensure that their backend keywords are optimized. SellerApp’s tool also alerts you about backend keywords that are not indexed. 

Verdict: SellerApp has the advantage here as well – if you are using their paid services. The SellerApp dashboard covers everything you need for keyword research. Sellics offers a better free tool, but it can’t compare to SellerApp’s suite of features.

Product Sourcing     

SellerApp has a new tool that’ll help you source products directly from Alibaba. It’s a great way to quickly identify reliable suppliers from across the world. They have a free tool with limited functionality and you’ll get all the results and features if you’re signed-up with SellerApp. Their product sourcing tool is also available with the Chrome extension – so you can find potential suppliers directly on the Amazon search results or the product page. 

Sellerapp - Product Score

Sellics draws a blank here as well. 

Verdict: SellerApp’s product sourcing tool is a great way to find reliable suppliers on Alibaba, but it’s features are still basic. It’s a new tool, so there may be improvements in the future. Sellics will not help you with product sourcing, so SellerApp is the better option in this context.

Product listing and SEO

Both platforms come with a suite of tools to help you optimize your Amazon listings and improve their organic ranking.   

SellerApp’s listing quality checker is designed to help you identify gaps and significantly boost your SEO. SellerApp’s listing quality tool also provides recommendations based on the best practices in the industry. Sellics can also review your listings and suggest recommendations based on their algorithm. 

With SellerApp, you can also set up alerts to let you know about price changes or a shift in Buy Box status. You can also track the listing quality index of any ASIN – including your competitors’. So both platforms give you a handy ‘spy’ tool which you can use to keep track of your competition. This means you can also steal a few of the ideas that are working well for them. 

SellerApp does offer something unique – managed services for keyword optimization and listing creation. You can take your hands off the wheel and let the experts take over. SellerApp promises in-depth competitor and market analysis along with carefully crafted sales copies to help your listings stand out and rank better. This is great for private label sellers and brands. You can save a lot of money on hiring a team to track and optimize all your listings. 

Sellics - Product Listing

Verdict: In terms of the tools, both platforms have the basics. They have proprietary algorithms to measure the effectiveness of your listings as well. I prefer SellerApp’s tools because I find their recommendations to be more detailed. SellerApp’s managed services are also excellent.

Sales and inventory management 

Both platforms have great profit dashboards and inventory management systems to help you keep track of your Amazon business. If you’re only looking for these two features, it might be down to personal preference.

Both sales dashboards will break down each component of your business and give you all the details you need to make an informed decision. They essentially do the same thing – report on the health of your business. You get consolidated insights on revenue and profits to ensure everything is running as it should. 

What about inventory management? Both SellerApp and Sellics will alert you when you’re running low on inventory. This is vital for FBA sellers with a large catalog. Running low on inventory can impact a listing’s organic ranking and can also affect your chances of winning the Buy Box. These tools make it easier and quicker to track your inventory.  

One key feature missing in Sellics is comprehensive product alerts. SellerApp has price change alerts, hijacker alerts, Buy Box alerts, and quite a few more. Sellics only have alerts whenever you get reviews. Sellics’ mobile app gives Sellics the potential to have a great alert system, but one that is underutilized at the moment.

In all honesty, everyone can do what these tools do. You can do it yourself. But, it will take you hours if not days to dig through all the information and organize it. These tools will save you valuable time and that is why they are crucial.

Verdict: Another point for SellerApp. While the mobile app is great, Sellics’ lack of a robust alert system gives SellerApp the edge. Both platforms have all the basics necessary for every Amazon seller.

Sponsored ad optimization

SellerApp and Sellics take a different approach to Amazon PPC optimization. Let’s start with SellerApp.

SellerApp’s suite of PPC tools will help you manage sponsored products, brands, and display ads – it makes the process easier and quicker. The key thing to note is that you still have a lot of direct control over your campaigns.

SellerApp’s campaign manager gives you an overview of their PPC campaigns, their performance, and their spending. It makes data very accessible. The tool segregates key performance indicators to help you quickly identify gaps in your advertising strategy. 

Sellerapp - Track Keyword

SellerApp also a tool called ‘auto to manual’ which you can use to harvest high converting keywords. The platform allows granular keyword bid optimization and its self-learning algorithms will offer suggestions to refine your targeting – the decision, however, is up to you. 

SellerApp also has a new rule-based automation feature. All you need to do is set the necessary rules and the SellerApp algorithm will optimize your campaigns based on your rule-sets. 

In a nutshell, after you integrate your Amazon PPC campaigns with SellerApp, you can manage everything with one platform and you have full control over how your campaigns are optimized.  

SellerApp also has a ‘history’ feature where you can view every change you’ve made to your campaigns through the platform

Sellics has a different approach to Amazon PPC – automation. Sellics’ algorithms let you take your hands off the wheel completely. Everything is on auto-pilot. The algorithm is robust and tested, so your campaigns will be well optimized. It saves you a lot of time and the platform is transparent when it comes to reporting on the key performance indicators.   

Sellics - Product

Sellics also has rule-based automation for those who want a little more control over their campaigns. Sellics’ rule-based automation feature is more fleshed out for now, but SellerApp has only recently released theirs, so a few updates are probably around the corner. 

Verdict: SellerApp’s self-learning algorithms gives you accurate and data-informed insights and give you full control. Sellics is more focused on automation. Both services also offer rule-based automation features for Amazon PPC experts. So, I can’t pick a winner here and the choice is ultimately down to what your business is looking to do. 

Sponsored ad management  

SellerApp offers managed services where SellerApp’s account managers will handle your PPC campaigns for you. This is a personalized solution that is tailor-made for your brand. 

Before you get started, you can consult their in-house PPC experts. SellerApp’s experts will help you set your advertising goals. There’s also a detailed audit that helps them make informed choices about how to run your campaigns. 

This service is perfect if you don’t have the time or if you’re not comfortable with Amazon sponsored ads. 

You’re also assigned a dedicated account manager to monitor and optimize your campaigns. Reporting is transparent and you get regular updates on your campaigns. Your PPC campaigns are also essentially future proof because SellerApp’s experts will update them according to leading industry standards!

Sellics has a similar service with its agency edition. Sellers will get customized and tailored software solutions. Sellics’ in-house experts will guide you through the entire process and help you set up and design personalized software solutions. 

Sellics - Keyword Ranking

As the name suggests, this is meant for larger agencies who need customized software solutions – not small or medium-sized sellers.    

Verdict: SellerApp’s Amazon PPC management service is unique. It combines cutting-edge technology and expertise for optimal results – ensuring that your campaigns are always up to date. Sellics’ agency edition can be used to get personalized software solutions with a great support team to back it up.

SellerApp Vs Sellics Pricing Comparison


SellerApp has three tiers of pricing – Pro-lite, Pro, and Enterprise. Pro-lite is $99/month, the professional plan is $199/month, and the price of an enterprise plan has to be negotiated with SellerApp representatives. SellerApp highlights the fact that you can save up to 25% if you subscribe for a full year.


SellerApp’s managed services are pricier, but they are worth the investment. Keyword optimization and listing creation will set you back $350 per parent ASIN while the managed PPC services start at $699 per month. If you chose to avail of their PPC management services, you need to register for a minimum of three months. 


Sellics pricing will depend on your revenue as an Amazon seller as well as the duration of your subscription. For sellers who make up to $240k every year, Sellics comes out to be the cheaper option.

Sellics Pricing

For sellers making $240k-$600k every year, the price falls between that of the pro-life and pro plans of SellerApp. For sellers with revenue crossing the $600k mark, SellerApp is the cheaper option. I suggest checking out their pricing page for a detailed breakdown. 

SellerApp Vs Sellics Testimonials

Seller app Customer Review

SellerApp- Customer Review

Sellics Customer Review

Sellics - Testimonials

Quick Links:

Conclusion:SellerApp Vs Sellics 2024

So, the question is, which tool should you use? Both tools have trial periods, so I suggest using them to identify your preference. When it comes to features, SellerApp has the edge, but it may not be relevant for all sellers. Test them out and see what fits your business!  

In my opinion, SellerApp offers the full suite of services that an Amazon seller needs today backed by powerful machine learning algorithms. You can expect SellerApp to help with every step from finding a product, to sourcing, listing, marketing, and management. The team is world-class so their management services offer a lot of value to bigger brands and private label sellers. 

Sellics has a unique PPC automation feature. In general, Sellics is more focused on Amazon PPC tools and services. In terms of features, it lags behind SellerApp. If you’re looking for a black box PPC automation, Sellics is the way to go. 

Linda Craig
This author is verified on

Linda Craig is an experienced professional, boasting more than 10 years of experience in marketing and content creation for local and international ecommerce websites. A talented writer with a wry voice derived from her tenure writing obituaries for the local paper, Leana currently serves as BloggersIdeas' Marketing & Education Columnist specializing in crafty copywriting designed to convert readers into leads. Furthermore, she excels at visual storytelling & digital strategy making her the ideal choice when looking to produce comprehensive how-to guides customized towards equipping fellow freelancers or marketers alike with necessary toolsets.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment