SellerApp Vs Jungle Scout 2024:👀Which Is Better?

Imagine you’re playing a game where you need to pick the best helper for selling stuff online, especially on Amazon. SellerApp and Jungle Scout are like two guides ready to help you out.

SellerApp knows a little about a lot of things, giving you many tools to understand your business. Jungle Scout is great at helping you pick what to sell. It’s not about which one is better, but which one fits what you need.

Let’s look closer at what makes each of them unique and find out which one might be the best fit for you.

🚀Bottom Line Upfront:

SellerApp is one of the best e-commerce data intelligence software which expertises on Amazon products and keyword research. Jungle Scout is also a go-to tool for Amazon sellers because it fits into the budget.

But when it comes to features, SellerApp has the edge. It has features like Listing Optimization, Amazon PPC Management, Amazon SEO Tools, and much more.

To understand more about SellerApp, you have try it yourself.

SellerApp Vs Jungle Scout: Overview

SellerApp Overview 

SellerApp is an all-in-one suite of tools that are designed to help sellers throughout their seller journey. The platform offers powerful tools that help sellers with product & keyword research, listing and SEO optimization, PPC automation and management, and many more. 

The tools are intuitive to use and are built for experts and beginners alike. There’s also a personalized onboarding process where you are guided by experts on how to maximize utility from the wide array of tools.


Want to know if Jungle Scout is better than AmaSuite? Here’s a detailed article comparing Jungle Scout vs Amasuit, visit this article and know which platform is right for your use.

SellerApp also offers personalized management services for Sponsored ad campaigns and listing optimization. 

SellerApp has a 7-day trial that you can use to test out their platform. 

 Jungle Scout Overview

Jungle Scout was created in 2015, so it has the distinction of being one of the first major solution providers for Amazon sellers. Unlike SellerApp, Jungle Scout’s product focuses on product and keyword research, but these are not the only tools in their arsenal. 

 Jungle Scout : Overview

Jungle Scout is also popular for its powerful research tools and their global supplier database that allows sellers to easily source products from across the world, without the risk of being scammed. 

Jungle Scout does not have a free trial, but there is a 14-day window where there is a money-back guarantee. If you’re unhappy with the product and choose to unsubscribe within the first 14 days, you’ll get your money back!  

SellerApp Vs Jungle Scout: Features comparison list

Feature SellerApp Jungle Scout 
Product research Y Y
Keyword research Y Y
Keyword tracker Y Y
Profit and sales tracking Y Y
Reverse ASIN Y Y
Product tracking Y Y
Listing quality analysis Y Y
PPC management service Y N
PPC optimization Y N
PPC analytics Y N
Keyword harvesting Y N
Product ideas Y Y
Inventory management Y Y
Product Sourcing Y Y
Global supplier database N Y
Opportunity score Y Y
Product launch service N Y
Product alerts Y Y
Chrome extension Y Y
Seller central reports Y N

From the features list, one can see that SellerApp offers a lot more tools and services for sellers who want help with PPC campaigns. Let’s see how both these platforms stack up.

1. Product Research 

Both tools go toe-to-toe when it comes to research and the amount of data that they process to give you actionable insights. The user interface is intuitive and there are multiple filters that sellers can use to refine their search results.

Both platforms also have robust systems in place to help sellers find niche products. You can also calculate the opportunity score related to each product. 

SellerApp - Product Research

SellerApp’s machine-learning algorithm promises a lot and arguably makes the difference between the two suites. Finding your golden goose has never been easier, and both platforms are good at doing just that. 

Both platforms give sellers a real-time overview of product history. You can easily track products to keep an eye on your competitor or to gauge its sales trends. Tracking a product gives you data on estimated orders and revenue, product price, BSR, and much more.

Jungle Scout Product Database

Verdict: If you’re looking for a powerful product research tool, it is up to personal preference. The platforms feature identical tools to help you find a winning product, but that’s only one part of the selling journey.

2. Keyword research

A golden goose is worthless if it isn’t laying any eggs. 

SellerApp and Jungle Scout have powerful keyword research tools that will help you pick out relevant and high-converting keywords for your product. 

In terms of the data that these tools provide, you can expect to find the usual – estimated search volume, estimated cost-per-click, and estimated sales. Like any other keyword research tool, you’ll also get a list of relevant keywords, including long-tail search terms, to help you maximize visibility. 

Keyword Scout

Other than just keyword research, SellerApp and Jungle Scout also come with an index checker tool that you can use to check whether your products are indexed for specific keywords. Optimizing your backend keywords is a key part of mastering Amazon SEO, and these tools make it easier to ensure that everything is in order.

SellerApp’s tool also displays the backend keywords that are not indexed. This is important because you only have 250 characters for your backend keywords. You do not want to waste that space with duplicate words or phrases that aren’t being indexed. 

Verdict: It’s another race that is too close to call and ultimately boils down to personal preference. I suggest trying out both platforms before you make a final decision.

3. Product Sourcing     

SellerApp will not help you source products – it’s not what the tool is meant to do. That’s why this is a category unique to Jungle Scout. You can use their global supplier database to source a product once you find it. The database also comes with a handy Supplier Tracker that you can use to:

Jungle_scout_ reach

  • Compare quotations and invoices from suppliers
  • Manage samples and purchase orders 
  • View and track transaction history and records

This is incredibly useful for new sellers who usually find it difficult to source products for a competitive cost price. The database helps you compare and pick the manufacturer/supplier that fits your business needs. This gives Jungle Scout a distinct advantage for new sellers who are having trouble launching their first product. 

Most experienced sellers usually have trusted suppliers that they turn to. It’s great for beginners, but just a ‘nice to have’ for the heavyweights. It could still come in handy for a pro if they are expanding their product line and are struggling to find new, reliable manufacturers/suppliers. 

Verdict: SellerApp was never meant to help you source products, so Jungle Scout is the clear winner. It’s a great database for beginners, and may still be useful for veterans

4. Product listing and SEO

Once you launch your product,SellerApp’s listing quality checker can help significantly boost your SEO by identifying gaps. SellerApp has one of the best listing quality analyzers in the industry and it also provides recommendations based on best practices.

It’s machine learning algorithm’s analysis of product listings is guaranteed to give you the edge when it comes to listing optimization – both for discoverability and conversions. 

You can also track and receive alerts about the listing quality index of any ASIN – including your competitors’. This means that it doubles up as a ‘spy’ tool which you can use to keep track of your competitors’ listings.

Are their listings better than yours? You could steal a few of their ideas and strategies and use them in your listings to get the upper hand! 

Jungle Scout also has a listing quality analyzer which gives you a consolidated rating for each product page. I prefer the SellerApp tool because the insights are more detailed and in the face of it, SellerApp’s algorithm seems to consider more variables and factors before providing the final rating. 

Sales Analytics

SellerApp also provides managed services for keyword optimization and listing creation. This lets you take your hands off the wheel and let experts take over. You’ll receive in-depth competitor and market analysis as well as carefully crafted copies for your listings.

This is a highly specialized service that is great for private label sellers and brands. It’ll save you money on hiring a team to track and optimize all your listings. It gets better. The SellerApp team is incredibly accessible and always eager to answer any questions you may have. 

Verdict: SellerApp is the clear winner here. Their managed services are excellent and their customer service is world-class. I prefer SellerApp’s listing quality analyzer as well.

5. Sales and inventory management 

Both platforms have sales and inventory management systems in place to help you effortlessly monitor your business. Based on sales trends you’ll be alerted whenever you’re falling short on inventory. 

The respective sales dashboards will break down each component of your business and give you all the details you need to make macro and micro-decisions. Cut through the corporate jargon and you’ll find that both tools essentially do the same thing – report on the health of your business by giving you consolidated insights on revenue and profits. 

Products Alerts

When it comes to inventory management, both tools will alert you when you’re running low on inventory. 

Such consolidated information is vital if you are a large seller with multiple products being sold using FBA (fulfillment by Amazon). Sellers running low on inventory also run the risk of losing the Buy Box, so inventory management is critical – these tools make it easier and faster. 

What these tools provide, you can probably do yourself. However, it’s going to take you hours, if not days, to compile all this information. You need this data to make informed decisions, so it is not a process you can skip. 

This is a vital tool in every seller’s arsenal. The time saved is time you can use to optimize other parts of your business. 

Verdict: Both SellerApp and Jungle Scout do the job and it comes down to personal preference.

6. Sponsored ad optimization

This is one area where SellerApp has a clear advantage. Jungle Scout wasn’t built for PPC optimization, so this is expected. SellerApp’s suite of PPC tools will help you effortlessly manage sponsored products, brands, and display ads.

SellerApp’s advertising feature gives sellers an overview of their PPC campaigns, their performance, and spending. SellerApp also comes with a handy keyword harvesting tool which they refer to as ‘Auto to Manual’.

The platform also allows granular keyword bid optimization and its self-learning algorithms will periodically offer suggestions to refine your targeting. You can seamlessly integrate your PPC campaigns and optimize them with the SellerApp advertising features.

Sellersapp - DashBoard

The SellerApp platform also enables granular bid optimization for each keyword or targeted ASIN. There’s a massive trove of information, so the SellerApp algorithm also analyses all the data and recommends actions for better campaign optimization.

The data-informed recommendations are accurate and refined, and I can vouch for their efficacy. The platform gives you control but also nudges you in the right direction so that you meet your campaign goals.  

It’s campaign manager also makes data very accessible. The tool segregates key performance indicators to help sellers quickly identify gaps in their strategy.   

It also has a handy ‘history’ section where you can view all the changes you’ve made to your campaigns through the platform – no need to open an excel sheet to document every single change you make.  

Jungle Scout does allow you to monitor ad spend and track PPC-related sales with its sales analytics tools. However, that’s about all you can do as far as Amazon PPC is concerned. Jungle Scout does not help you harvest keywords, or help you directly optimize your sponsored campaigns.

Considering the growing importance of a robust advertising strategy on Amazon, Jungle Scout’s lack of features is a letdown.

Verdict: There’s a clear winner here. SellerApp arguably has one of the most (if not the most) complete Amazon PPC optimization and analysis tools. Their self-learning algorithms ensure that the tool is future proof and will always provide optimal outcomes. 

7. Sponsored ad management  

SellerApp also offers managed services where their account managers will handle your PPC campaigns for you. Just like their managed services for listing optimization, these are incredibly personalized solutions that are tailor-made for your brand. 

Even before you get started, you can consult their in-house PPC experts. They generally help you orient your PPC targets with your business goals. This is usually done after a detailed campaign audit if you are already running sponsored ads on Amazon. 

Sellersapp - Keyword Research

If you’re not comfortable with managing your Amazon sponsored ads, then this service is perfect for you. It’s also great if you have a large portfolio and don’t have the time or the manpower to manage your PPC campaigns. 

The decisions taken by SellerApp’s in-house experts are based on their powerful platform, so you can be sure that it is data-informed. Rather than just looking at the PPC numbers, the SellerApp team also analyzes individual listings to identify gaps and areas that can be improved. 

SellerApp also assigns a dedicated account manager to monitor and optimize your campaigns. You get bi-monthly reports, so all actions and data are transparent. You’ll know exactly what’s happening, and why. 

Verdict: SellerApp’s Amazon PPC management service combines cutting-edge technology and advertising expertise for optimal results. It’s unique, it’s efficient, and it is great for your bottom line. 

SellerApp Vs Jungle Scout Pricing Comparison

In terms of the number of features, SellerApp has an advantage over Jungle Scout. But what about prices? 

SellerApp Pricing:

SellerApp plans include a Freemium option and two paid tiers—Pro Lite and Professional—each with a set of features tailored to various stages of business growth.

sellerapp pricing

1. Freemium: This plan is free and includes basic features such as market intelligence, tracking for up to 2 products, limited product and keyword searches per day, and some advertising and automation capabilities. It’s designed for sellers just starting out or those wanting to try SellerApp’s basic functionalities without financial commitment.

2. Pro Lite: It includes market intelligence, tracking for up to 20 products, 1,000 product and keyword searches per month, and increased limits on advertising spend and revenue. Additional features include custom automation rules, lifetime data retention, and basic customer support, making it suitable for sellers looking to grow their revenue and manage multiple products.

3. Professional: It allows tracking for up to 50 ASINs, 2,000 product and keyword searches per month, and significantly higher limits for advertising spend and revenue. It also includes customized reports, team access, and all the benefits of the Pro Lite plan.

Jungle Scout Pricing:

Jungle Scout offers a range of pricing plans suitable for Amazon sellers at different stages of their business, from those just starting out to large enterprises seeking comprehensive market intelligence tools.

junglescout price


1. Basic Plan: Priced at $49 per month, or $349 annually (equivalent to about $29 per month if you choose the annual payment option). This plan is ideal for individuals beginning their product research and validation journey, offering a single user license and full access to Jungle Scout’s browser extension among other features​​​​​​.

2. Suite Plan: Available for $69 per month, or $589 annually (which breaks down to about $49 per month for annual subscribers). It includes all the features of the Basic plan, along with additional tools and capabilities such as more historical data, full access to various databases, and the ability to add more users. This plan is designed to provide everything needed to find new products and manage an Amazon business effectively​​​​​​.

3. Professional Plan: This plan is offered at $129 per month, or $999 annually ($84 per month when billed annually). It includes all Suite features plus more historical tracking data, up to 6 user accounts, priority onboarding, and AI Assist Beta with a higher usage limit. The Professional plan is targeted towards experienced sellers looking to expand their operations and accelerate business growth​​​​​​.

4. Enterprise Solution (Cobalt): Jungle Scout also offers Cobalt, a custom enterprise solution tailored for brands, agencies, and retailers, featuring advanced market intelligence tools. Pricing for Cobalt is customized based on the specific needs of the business​​.

Each of these plans comes with a money-back guarantee, allowing you to try Jungle Scout risk-free for 7 days​​.

SellerApp Vs Jungle Scout Testimonials

Jungle Scout Customer Review


Sellerapp Customer Review

SellerApp- Customer Review


👀Which tool is better for product research, SellerApp or Jungle Scout?

Both SellerApp and Jungle Scout excel in product research but in slightly different ways. SellerApp offers a detailed product database with various filters, while Jungle Scout provides a larger database and tools like Opportunity Finder and Niche Hunter to identify profitable niches with less competition .

🚀Can Jungle Scout help with product sourcing?

Yes, Jungle Scout has a unique advantage in product sourcing thanks to its global supplier database. It allows you to compare quotations, manage samples, and view transaction history, which is particularly beneficial for new sellers struggling to find competitive suppliers .

❓Which platform offers better listing optimization tools?

SellerApp is noted for its advanced listing optimization tools, including a listing quality checker that provides detailed recommendations and a machine learning algorithm for in-depth listing analysis. Jungle Scout offers listing optimization features as well, but SellerApp's tools are considered more comprehensive.

✔Which service provides better customer support and resources?

Both SellerApp and Jungle Scout offer extensive customer support and educational resources. SellerApp provides email and chat support, a knowledge base, and video tutorials, while Jungle Scout offers 24/7 support through various channels and a rich library of resources and an active community forum .

👉Which tool is more suitable for beginners?

Jungle Scout's user-friendly interface and comprehensive product sourcing capabilities make it particularly suitable for beginners. However, SellerApp's Freemium plan and extensive educational resources also make it a viable option for new sellers .

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Final Verdict: SellerApp Vs Jungle Scout 2024

I won’t make sweeping statements about one tool or the other. Jungle Scout and SellerApp are designed for different sellers and bring different things to the table.

SellerApp is a more complete tool that is packed with features and backed by a very powerful machine learning algorithm. Its PPC analytics and management services align with the goals of larger sellers and brands, while its research tools are great for beginners and experts alike.

It’s an all-in-one package that you cannot go wrong with. The team is world-class, and I’m not just talking about customer service. Their management services are highly personalized. Brand values are a top priority and communication is transparent, so you know exactly what they are doing and why they’re doing it, and how it will help boost your business.

On the other hand, Jungle Scout, as an early player in the market, benefits from its pioneering status. While it offers exceptional tools for Amazon sellers, it doesn’t provide the same level of PPC optimization and management that SellerApp does. However, Jungle Scout is available at a lower price, making it a cost-effective option for sellers who don’t prioritize Amazon PPC strategies.

I like SellerApp more because it does everything in one place, including ad stuff, which is getting really important for Amazon sellers. Jungle Scout is still good, especially if you want to save some money and ads aren’t your main focus.

Linda Craig
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Linda Craig is an experienced professional, boasting more than 10 years of experience in marketing and content creation for local and international ecommerce websites. A talented writer with a wry voice derived from her tenure writing obituaries for the local paper, Leana currently serves as BloggersIdeas' Marketing & Education Columnist specializing in crafty copywriting designed to convert readers into leads. Furthermore, she excels at visual storytelling & digital strategy making her the ideal choice when looking to produce comprehensive how-to guides customized towards equipping fellow freelancers or marketers alike with necessary toolsets.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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