Omnisend Vs Drip Ecommerce 2024: Which Is Better ?? (Pros & Cons)



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Omnisend is an omnichannel marketing automation platform that helps businesses reach their customers across email, SMS, web push, and more. It offers

Drip is a customer-centric marketing automation platform that helps businesses build relationships with their customers and drive sales. It offers fea

  • Reach customers everywhere with omnichannel marketing.
  • Automate tasks and boost sales with pre-built workflows.
  • Target and personalize messages with segmentation.
  • Optimize campaigns and track results with A/B testing.
  • Target and personalize messages deeply.
  • Reach customers omnichannel, automated.
  • Save time with pre-built automation workflows.
  • Connect Drip to your ecommerce setup with integrations.
  • Pre-built automation
  • Segmentation and personalization
  • Ecommerce integrations
  • Reach customers across channels.
  • Target customers deeply
  • Automate marketing
  • Pre-built workflows
  • Test and track campaigns
  • Expensive for small businesses.
  • Limited customer support.
  • Deliverability low.
  • Missing advanced features.

In this post, I am going to compare Omnisend vs Drip Ecommerce. Both are marketing automation platforms that will help you build a better online store. The comparison is on their features, pricing, customer support, and much more. So sit back and read all the points then you decide which one is better for you.

You can get started with any of the marketing platforms because there are many of them, but here we have compared the top marketing automation platform  Omnisend Vs Drip Ecommerce 2024

Let’s get started here.

Omnisend Vs Drip Ecommerce

Omnisend Vs. Drip Ecommerce Comparison 2024: Which Is Better?

About Omnisend

It is an e-commerce marketing automation platform that has a lot to offer like it has a user-friendly content editor and robust data capturing and marketing tools. You can use email templates that are ready to use for your campaigns, and it’ll save a lot of time. To increase your click-through rates, the solution has many elements.

Omnisend vs Drip Ecommerce - info


You can easily customize your ecommerce store with the help of Omnisend. On the basis of the customer’s behavior, the solution sends emails to remind them about their cart and browsing abandonment. You can send your customers emails regarding their birthdays, promotion codes, and newsletter resends to get re-engaged with your customers.

With these tools’ help, you can convert your website, and visitors, into repeat buyers. It also has a dashboard that displays the performance of your campaigns in real time. With all that information, you can build your online store and your campaigns to increase your profits and engagement with your customers.

About Drip

It is a visual email marketing campaign creating and process automation software. The solution which is cloud-based is equipped with many trigger points and actions for you to customize your email campaign workflows and set them on autopilot so you don’t need to take the workload.

Omnisend vs Drip Ecommerce - drip home page

It supports all kinds of email campaigns according to the needs of the customer, and it also fulfills the promotional needs of individuals, teams, and businesses. You can communicate with your unique subscribers and send your targeted customers your email campaigns.

You can connect with your favorite applications and solutions through the API of software or through its in-built third-party integrations. This function allows you to extend the web-based program’s usefulness and get the inner sights on their business to make it more powerful.

Omnisend vs Drip Ecommerce (Features)

Now, I am going to compare the features of both Omnisend and Drip. Both have mostly the same features, but some features make them different in various aspects.


1. Intuitive Content Editor:

Even if you are outstanding in content building and editing, after using Omnisend, your confidence will increase by 2 times. With Omnisend’s intuitive content editor, you’ll feel like a teacher in those things. This actually saves you time because it provides a large number of templates that you can customize.

You can also pick one of your products that you wanna include in your emails and newsletters. It also offers automatic product recommendations. It will definitely attract customers to buy the product from the website.


The content editor feature also gives you the tools to create images for your website, which will make it look more beautiful and interactive. There is a scratch card tool too which is identical in some manner as a gift box. You can simply write the discount coupon code with a text on the scratch screen.

Then, all your subscribers have to scratch it to avail of the code. Isn’t this an exciting feature because it’ll make a connection between you and your subscribers?

2. Marketing Automation & Personalization:

You can engage with your customers without using a computer. It can happen only because of Omnisend; it has host marketing automation tools that send emails according to the behavior of visitors. It emails those who abandoned browsing products or left items in their carts.

Your subscribers will get emails regarding their reviews, order confirmation, order follow-up, product abandonment, push notifications, and more. You will see your website’s browsing activities through Omnisend.

The automation feature gives a tool regarding website tracking, which means you can now track your website quickly because seeing the traffic on your online store will make you happy.

3. Effective & Sophisticated Campaigns:

Sometimes the emails you send to your subscribers can’t be read because they never actually made it to their inbox. Instead of inbox, it ended up in the spam folder. Because of that, Omnisend allows you to send your campaign again. This way, it may not end up in the spam folder.

omnisend dashboard

The success of that happening increases by 50%. After 48 hours, the campaign booster sends another campaign to those people who didn’t open the last one and are most likely to buy because of a new subject line which it will provide in the next campaign.

With a campaign booster, you can increase your sales by up to 30%. That means with every campaign you boost, you are increasing the chances of your success with it.

4. Always-on Visitor Capturing Tools:

Omnisend has many forms from which you can collect your customer’s details. There is a sign-up for new visitors, or you can use pop-ups whenever someone visits your website. This way, you can get their details even if they don’t buy anything for the first time.

You can convert those visitors into repeat buyers by using the tools of Omnisend. Most visitors don’t buy from your online store for the first time. It doesn’t mean you can’t get their email. The signup box of Omnisend is only for this purpose. It is a tiny box that will constantly show on your website whenever a person visits it for the first time.

When a person fills in their details in the signup box, you will get their emails; now, they are one of your subscribers. You can also make your signup form more fun by using the wheel of fortune. It means they get to play a wheel of fortune whenever they fill up their details, which will give them many greeting gifts like discount coupons.

5. Targeted Messages:

Dividing your audiences according to different characteristics can help you build campaigns to attract them to your online store. With Omnisend, you can create as many lists as you want, make them based on your audiences, and segment them.

It will save the cost of your email marketing because then you have the targeted audience in your mind. A custom audience Facebook sync feature automatically moves your customers from Omnisend in and out inside Facebook and Instagram.

omnisend pricing

Nowadays, you don’t need to get your subscribers to list from Facebook. You can use dynamic Omnisend segments to super-target your ads on Facebook and Instagram, bringing more traffic to your website.

6. Actionable Marketing Reports:

To create better marketing campaigns, you will need to know about your customers so the actionable reports help you with that by showing the reports of best drives, the forms of collected data and highly engaged newsletters elements.

These reports are available on your dashboard, but you will still receive them through email. Which will help you study your performances?.  On the forms reports dashboard, you will see how your signup forms are doing. You will see the exact number of people who have checked your signup forms and signed up.

With this feature, you can track the country from where the traffic is coming from.


1. Event Tracking:

The event tracking feature is the most unique feature of Drip. Many email marketing services in the market offer tags to manage your email campaigns and lists. A customer can get a tag according to their history with your company, which shows a relationship between you and them.

You can send more personalized emails to your customers with the help of these tags. But instead of using tags to attract customers, Drip tracks events like customers’ birthdays, holidays like Diwali and Christmas, and much more. Its event tracking tracks the customers’ activities and stores that information for further use.

Omnisend vs Drip Ecommerce - social media graph

So, instead of giving tags to the customers, it saves your customers’ data info for you.

It stores data like the date and time the action was performed. This gives you the power to send more specific emails to your customers, and it will undoubtedly draw the attention of your subscribers.

2. Visual Workflows:

Visual workflows are also a unique feature of Drip, which helps you design more advanced email campaigns. Forget about building those boring emails like “If they bought this product, wait 1 day, then send this email”; instead, you can make more intelligent, logic-based, and sophisticated emails to get the attention of your subscribers.

Send emails about the sale activation and coupon codes, and you can also include a gift box and scratch coupons to make it fun. With the help of visual workflows, you can build complicated, mainly automated, email marketing campaigns according to your needs.

You can also see your customer’s progress to track it. Drip has various triggers and proper responses in its automation builder, saving you time.

To move your customers through the process, you can use this feature of Drip. You can also share the data with another system with the help of Drip’s visual workflows. 

3. Drip.js:

You want to add this feature to your website to track your users. It is a compelling JavaScript library that Drip offers to you. Most Drip users use this library to access that popup that you probably have seen floating at the corner of many websites.

Omnisend vs Drip Ecommerce - store

This is an easy and effective way to get a lead form on your website quickly. But Drip.js is not just all about that popup. It offers much more than that. Drip.js puts a tracking code on links you include in your emails to track who’s clicking on the link.

Many marketers just dream about this kind of feature, but it is the only tool you possess through Drip that makes you different from the crowd. You can see how many people are looking at your website right now with the help of Drip.js.

With the help of that, you can send people coupon codes who don’t buy from your website within 24 hours after they visit it. According to me, it is an excellent feature.

4. Custom Fields:

There are many custom fields available on Drip. Those custom fields can have individual subscribers’ first name, last name, email address, etc.

You can create custom fields to maintain unique data for each customer, such as their location, business type, personal ID, where they come from, and much more. Add as many custom fields as you want to fulfill your needs.

These custom fields trigger an automation rule of Drip to create very personalized email campaigns. Most of the marketing automation platform doesn’t support the feature of adding and creating custom fields to a contact. You can get much more information from these custom fields to know your subscribers better. 

5. Liquid Templating:

Whenever you want to include a paragraph of text in an already sent email, you have to go through the process again, like copying the whole content of that email, creating a new email, and pasting that content, and then you can add that paragraph, and it can be really annoying sometimes.

Omnisend vs Drip Ecommerce - customer story setup

But in the case of Drip, it has a feature called liquid templating, which helps you add that text without creating a new email. It is a pretty cool feature, in my opinion, because I usually use it to save time and record the activity of my subscribers.

6. Targeted Campaigns and Healthy lists:

Some emails may not be appropriate for some of your subscribers. That is why Drip allows you to send emails to those customers who fit specific criteria. These are Drip campaigns, email blasts, and one-off emails supporting these targeted campaigns.

This increases the chance of gaining new subscribers and sustaining the old ones, as they all receive your appropriate emails.

Through email capturing methods, you can gain more leads by using Drip. They include fixed forms, widgets, triggered popups, and organized forms. This way, you can populate your mailing lists quickly.

There are some really unique features that you can get from Omnisend, but Drip is also not behind from Omnisend. Drip has a lot to offer you, but in my opinion, based on features, Omnisend is better than Drip.

Omnisend vs Drip Ecommerce Comparison (Customer Support)

Now, I will compare the customer support services between these two marketing automation platforms.


It offers email support and live support to the users. If you have difficulty using Omnisend, contact the support team immediately. You will get a reply instantly from the support team. But you can’t get any support if you’re having technical difficulties regarding Omnisend, which is okay but not great.

omnisend customer support

Based on sales problems you can avail the support anytime you want. Sometimes, all those features can be a little overwhelming to understand, but you can ask the support team for their guidance.


It offers email support, telephonic support, and live support, and you can also get training from the support team on how to completely utilize the resources of Drip. It also responds quickly. The support team of Drip is excellent in helping users solve their problems regarding sales, but technical issues cannot be solved by the support team.

Omnisend vs Drip Ecommerce- crm

Based on support, I think Drip has a better support system than Omnisend because the contacting source is limited in Omnisend, but in Drip, there are more than two ways to contact the support team anytime you want.

Omnisend vs Drip Ecommerce Comparison (Email Automation)


It has a lot of features regarding email automation services. Now, you don’t need to write a whole email full of texts, images, and links. You will be provided 4 templates that are ready to use.

omnisend email marketing

You can use them anytime; you only have to enter the text message you wish to send your subscribers. Those email templates are handy, saving a lot of time for users.


Like Omnisend, Drip also has many features regarding email automation services. But instead of having 4 templates, Drip provides a lot of email templates that you can use instantly without worrying about the texture, images, and many more.

All you have to do is attach the link and enter the text; boom, they are ready to send to your customer.

Omnisend vs Drip Ecommerce - analyze

I think Drip is better than Omnisend based on email automation because the number of email templates in Drip is more than Omnisend.

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Omnisend vs Drip Ecommerce (Pricing Plan)


Omnisend offers exactly three plans, of which one is free, and the other two are paid.

Free(Free to use)

  • 15000 Emails per month
  • Website Tracking
  • Signup Forms
  • Newsletters & Content Editor
  • Discount Codes
  • SMS Campaigns
  • Sales Reporting
  • 24/7 Email & Chat Support

Omnisend vs Drip Ecommerce - pricing

Standard(Costs from $10/month or $8/month/annual billing)

  • All Free Features
  • Automation Workflows
  • SMS Automation 
  • Standard Segmentation
  • Product Import & Recommendations
  • Interactive Email Elements
  • Interactive Signup Forms

Pro(Cost from $199/month or 160/month/annual billing)

  • All Standard Features
  • Unlimited Emails
  • Advanced Segmentation
  • Facebook Custom Audiences Sync
  • Google Customer Match Sync
  • UTM Management
  • Account Manager & Priority Support
  • Custom IP & Deliverability Support


Drip also offers three plans, like the Omnisend, where one plan is free, and the other two are paid.

Starter( Free)

  • 100 subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-party Integrations
  • Purchase Notifications
  • Lead Scoring

Basic ( $49/month or $41/month/annual billing)

  • 1,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Omnisend vs Drip Ecommerce - pricing plan

Pro ( $99/month or $83/month/annual billing)

  • 5,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Omnisend vs Drip Ecommerce (Pros And Cons)


Better Environment Tracking activity is slower than expected because it is in real-time
Good Support The number of Email templates is less.
Content Editor is one of the best in the marketing industry


The Javascript library is the best A whole bunch of features can be overwhelming for users
There are a lot of options regarding email templates Very expensive
Visual workflows are unique

Conclusion: Omnisend vs Drip E-Commerce Comparison 2024 | Which is Better?

Based on many aspects, Omnisend has a lot more to offer than Drip because it has various features that Drip cannot provide. And also, Omnisend is a lot cheaper than Drip on Standard plans. So Omnisend is a better marketing automation platform than Drip.

We hope this post suits your purpose well. If you liked the post, you can share it on social media platforms like Facebook, Twitter, and LinkedIn.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (2)

  1. I’ve been using Omnisend, it works perfectly fine!
    -Like in automation a drag and drop and workflow editing it’s very easy to adjust and visualize the sequence.
    -It provides with segmentation, retention analytics, customer lifecycle stages etc
    -Whoever visits us they capture and give us contact detail and more information with customizable.

  2. We switched to Drip for the competitive pricing and the ever-expanding features that make automating our email programs much easier. All of our marketing emails go through Drip and we’ve been able to segment our customers in a more granular way than before—improving the targeting of our messaging.
    It has a flexible automation with easy-to-use rules and workflows and an impressive visual email builder.

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