Jungle Scout vs Unicorn Smasher 2024: The Ultimate Comparison (Pros & Cons)

Are you ready to start selling online on Amazon? Have you chosen the path towards becoming a seller on Amazon? Many product research and finder tools exist to help you in this journey. These tools help you save hours of research and analyzing time by performing all the functions automatically in a single click. 

The most searched product research and finder tools are Jungle Scout and Unicorn Smasher.

These tools are used worldwide and provide you with better insights into the products you wish to sell. Through this blog, I will help you determine the best tool among Jungle Scout and Unicorn Smasher. Let’s dive straight into this ultimate comparison.

Jungle Scout vs Unicorn Smasher Overview:

What is Jungle Scout? 

Jungle Scout is a product research software designed specifically for research purposes on Amazon. It is the leading all-in-one selling platform for amazon which provides data and insights to help everyone grow their business. 

Jungle Scout supports over 200000+ entrepreneurs. It has tracked over 175 billion + products and helped launch 200000+ products. Jungle Scout provides users with information about products; product tracking, evaluating product ideas and opportunities, looking at and measuring sales data from different competitors, and calculating FBA revenue estimates. 

 Jungle Scout vs Unicorn Smasher Comparison - Jungle_scout

Jungle Scout has a web application as well as a chrome extension. The chrome extension is very useful when you want instant insights into your data and wish to have clear and simple analytics regarding the performance of your products.

What is Unicorn Smasher?

Unicorn Smasher is a product of AMZtracker which was founded in 2015. It is a great tool for amazon product finder and research. It helps you to find your perfect product and enhance your product research. It makes product selection very easy by differentiating the products based on various categories. 

Unicorn Smasher gives you a detailed look into the sales and estimates for all the products. It helps you save a lot of your time which would otherwise be spent on the manual labor of researching through all the products present on Amazon. It also makes the analysis easier and helps you get assured results.

Unicorn Smasher-Overview

Unicorn Smasher has helped many users throughout the world in becoming great online sellers and helped them grow their online business. The chrome extension offered by Unicorn Smasher is very easy to use and provides great insights into your products. 

Jungle Scout vs Unicorn Smasher: Features 

What are the common features offered by Jungle Scout and Unicorn Smasher?

Many product research and finder tools have a lot of features in common. Some of the common features offered by Jungle Scout and Unicorn Smasher are listed below:

Competitor analysis- This is a very common feature that you can easily find in any product research tool. Analyzing how your competitor is performing, which of his products are doing great, and why? Knowing the answers to these questions is surely going to help you improve your sales and grow your business. 

Keyword research- This helps you find the best keywords for your products. You can find the most trending keywords and also track their performance. 

Product ranking- This feature enables you to view the product rankings over some time. You can know the ranks of your products and predict their performance.

Product tracking- This feature helps you to track the performance of the product you are searching for. It will also help you to select the best product to launch in the market.

Sales estimates- These provide all the required estimates regarding the sales using different sales analytics tools. This will keep you a track record of all your sales.

Profit calculator- Calculation of profit is something that we do from time to time. For this purpose, now profit calculators can be used. These profit calculators help you calculate the net profits that your product makes.

  • ASINspector is another good alternative to Jungle Scout when it comes to product research tools. This article on Jungle Scout vs ASINspector does a detailed comparison of these platforms and concludes which is the better between the two. Check it out now.

Unicorn Smasher Features & Benefits

Let us have a look at all the features offered by Unicorn Smasher.

Comprehensive data: it shows you all the data required to make your product the best and helps you enhance its features. It also shows you the competitor reviews, product ratings, etc.

Dashboard: The Unicorn Smasher Dashboard helps you to organize all the information in a single place. It helps you to arrange the data according to your needs that help you organize all the data and then use it according to all your money needs.

Unicorn Smasher

Sales Estimates: This feature provides you with all the real-time sales and revenue estimates and makes calculations according to the real data available. It helps you to manage and improve your sales and grow your business.

Opportunity Score: This feature helps you in analyzing the complete Amazon Market and helps you identify the best product for you.

Integration: You can easily integrate with AMZtracker for the best results. You can get all the competitors listings and find out the keywords used by your competitors.

Variation statistics: This feature helps you to analyze all the product variations and see which of the variation is performing better than the other. 

Discrete Sharing Tool: This allows you to share your product without disclosing all the information about it including the keywords and the niche used.

In-browser Analysis: This helps you to perform the analysis in your browser without having to switch to another browser. It shows you the PPC metrics for Amazon. 

Canonical URL: It helps you to easily check the canonical URL for any product.

Multiple Seller Accounts: This feature enables you to set up multiple accounts for the sellers of each product. 

Unicorn_Smasher_ Services

Export Tool: This helps you to export all your data into CSV formats. This exported data can be easily reviewed and verified. 

Fulfillment Details: This gives you data regarding all the fulfilments and helps you acknowledge whether you are against Amazon FBM, AMZ, or FBA.

Chrome Extension: It has a chrome extension which is very easy to use and you do not need to download any software to use Unicorn Smasher.

Support: Unicorn Smasher provides great online support through the customer help center and its support teams.

Jungle Scout Features:

Let us now take a look at the features offered by Jungle Scout.

Product Database: Jungle Scout has the biggest product database consisting of more than 70,000 products directly from the Amazon Product database. 

Jungle Scout Product

Product Tracker: This product tracker has all the tools needed to check and validate the performance of your product over time.

Product Tracker

Opportunity Finder: This feature helps you to find suitable product niches that help you to maximize your profit.

Inventory Manager: This feature helps to keep a check on your inventory.you can easily find out when to order your next stock so you don’t have the chance to run out of stock.

Products Alerts

Supplier Database: It has a collection of data about all suppliers and you can easily find the best supplier for you.

Jungle_Scout - Extenstion

Sales Analytics: This feature helps you keep track of your sales. You can easily predict the performance of your sales over time. 

Sales Analytics


Launch: The launch feature of Jungle Scout helps you send out emails and notifications to your customer regarding any new product you are launching. This helps to bring the customers to you with the help of direct marketing.

Jungle Scout Academy: It is a collection of all the FBA training that you would need in your journey. It also has ebooks and videos for all its users.

New updated features: Jungle Scout keeps on updating its features from time to time. The recently added features would be the listing builder. Using this listing builder you can easily create the lists of all your amazon listings in a single place.

Keyword Scout: Jungle Scout has recently updated its keyword Scout which is a great tool to find appropriate keywords for your product. You can easily find great keywords which would bring you more profits. You can also use it to keep a track of all the keywords that you are using and find out the trending keywords.

Keyword Scout


Jungle Scout Extension: Jungle Scout has also updated its chrome extension which now has some more additional features added to it.

Jungle Scout vs Unicorn Smasher: Pricing

Pricing plays an important role while choosing any platform for our use. Knowing the pricing plans for the platforms and comparing the features provided in each platform is a must to be ensured that the money we invest is worth spending. Let us look at the pricing plans of Jungle Scout and Unicorn Smasher and find out how much each of them cost.

 Jungle Scout - Pricing

How much does Unicorn Smasher Cost?

As it is a product of AMZtracker, Unicorn Smasher is technically free for all the users.

Chrome version: The chrome extension of Unicorn Smasher is for free and you don’t need to pay for it. Unicorn Smasher also has a paid version which will cost you about $49 for using it. 

How much does Jungle Scout cost?

Let us have a look at the subscription plans of Jungle Scout.

1. Jungle Scout web application: The Jungle Scout Web application will cost you $139 when billed monthly and $468 when billed annually. When you decide to buy this application, there are many features that you get to access.

  • You can easily perform unlimited searches using the product database and supplier database. 
  • You get access to the most amazing keyword tool i.e. keyword Scout which will help you find the right keywords for your product. 
  • Tools like opportunity finder, email campaigns, inventory manager, listing builder, sales analytics, and rank and supplier tracker are also included in this plan.
  • You also get easy access to the Jungle Scout Academy and the Jungle Scout customer support with this. 
  • The only things not included in this plan are the chrome extension and opportunity score.

2. Jungle Scout extension: Jungle Scout extension costs only $19 per month and $228 when billed annually. 

  • You can use the features like- opportunity score, 20 searches using the product database, supplier database, and the keyword Scout, and 3 product trackers with this plan. 
  • The additional features like AccuSales estimates, customer support, and Jungle Scout Academy are also included in it. 

3. Jungle Scout and extension: We have seen the pricing of the Jungle Scout web application and its chrome extension separately. What if I tell you that you can use both these plans together in one single bundle? Yes, the Jungle Scout and extension plan offers all the features of its web application and chrome extension at a single place which will cost you $49 per month and $588 when billed annually.

Save Upto $240 Off 

Jungle Scout vs Unicorn Smasher: Do they offer free trials?

Free trials have always been exciting as they help us use all the features provided before making any payments. These help us to make a firm decision regarding choosing any tool.

Can I use the Unicorn Smasher for free?

Yes, Unicorn Smasher can be used completely free of cost.  When you choose to start using the Unicorn Smasher, it asks permission for accessing the Google Analytics data. Hence Unicorn Smasher can’t be said to be completely free as it takes access to your data. In terms of money, yes, it is completely free and you don’t have to make any payments before using it. 

Can I use Jungle Scout for free?

Jungle Scout does not have any free plans but it offers an amazing 14-day money-back guarantee. Usually, many research tools offer only a 7day money-back guarantee but Jungle Scout offers you a complete 2-week free trial. You just have to make the payment to get started and you can start using all the features. If within 14 days you realize that you do not want to continue using Jungle Scout then you can just cancel your subscription and claim your refund. If you face any problems doing the same, you can contact their support team which would be happy to help you.

Jungle Scout vs Unicorn Smasher: Pros and Cons

Let us compare Jungle Scout and Unicorn Smasher based on their pros and cons. This will easily help us to sort out the major weaknesses of each of these platforms and help us in making an intelligent decision while choosing one from them.

Jungle Scout: Pros and Cons

Let us take a look at the Pros and Cons of Jungle Scout.

Jungle Scout PROS Jungle Scout CONS
  • Web application and a chrome extension available.
  • Very popular and highly used.
  • High accuracy of data.
  • User-friendly software
  • Easy navigation
  • Good for beginners.
  • Highly reliable.
  • 14-day free trial.
  • Does not include PPC performance.
  • Search history is not stored.
  • Monthly pricing is higher as compared to other tools.

Unicorn Smasher: Pros and Cons

Let us take a look at the Pros and Cons of Unicorn Smasher.

Unicorn Smasher PROS Unicorn Smasher CONS
  • It is a product offered by AMZtracker.
  • It is free to use and the paid version costs very less.
  • It has a wonderful chrome extension.
  • It has a very confusing menu.
  • It does not have a user-friendly interface.
  • It is not as secure as Jungle Scout.
  • It has very few features.

Jungle Scout vs Unicorn Smasher: Major Difference

Jungle Scout vs Unicorn Smasher: Accuracy

Jungle Scout: Jungle Scout provides greater accuracy than any of the product research and finder tools present in the market. The data provided by Jungle Scout is highly accurate and helps us by proving the Correct estimates for analysis. Jungle Scout has been present for more time and has developed over the years to provide more accurate data to its users.

Unicorn Smasher: Unicorn Smasher also provides great accuracy for some of the categories of products available. You can even find minute spelling mistakes in Unicorn Smasher. Unicorn Smasher can’t be called highly accurate as it does not always provide accurate data which leads us to make wrong interpretations.

Jungle Scout vs Unicorn Smasher: Customer Service

Jungle Scout: The Customer Services provided by Jungle Scout are one of the best features offered by it. It provides great customer service all across the globe using English as their standard language. The response time from the Jungle Scout team is very less.  Other than direct contact with the service providers, Jungle Scout also has many resources like blogs and question and answer sections which help the users to troubleshoot any minor problems. It also has a great community for users to interact with each other.

Unicorn Smasher: Unicorn Smasher is the Product of AMZtracker so customer support is also provided by the support team of AMZtracker. The response time of the customer support after raising a query is very high and many times some queries remain unanswered. Many reviewers also have confirmed the same by saying that the customer support of Unicorn Smasher needs improvement for providing a better user- experience.

Jungle Scout vs Unicorn Smasher: Countries Available

Jungle Scout: Jungle Scout is available in almost all the Amazon market places throughout the world. The presence on all the Amazon Marketplaces makes Jungle Scout a great tool as it provides the information on the products available worldwide and also helps us target a wider range of users. Jungle Scout is supported in the following countries:

  • United States
  • United Kingdom
  • Germany
  • Canada 
  • France
  • Italy
  • Spain
  • Mexico
  • India

Unicorn Smasher: Unicorn Smasher is only available for two countries i.e. the USA and the UK. It has been claimed that Unicorn Smasher is available for other countries too but when you actually check for the data on other countries the pop-up of “ coming soon” gets displayed.

Jungle Scout vs Unicorn Smasher: The best users

So based on the various features offered by Jungle Scout and Unicorn Smasher, here are some recommendations for the users. Have a look at them and determine whether you are the correct user and which tool is the best for you.

Who should use Jungle Scout?

Jungle Scout has all the features required to help you in any stage of your business. For beginners, Jungle Scout even has great videos to help you learn and grow. This product research tool will help you select and launch the correct product for you with a lot of ease.

If you are not a starter and wish to grow your business using different tools, Jungle Scout has the features like inventory management and various databases just ready for you. Even if you are a big well-established firm and still wish to grow, Jungle Scout has the perfect mix of features for you. Hence, anyone who is or wants to become a seller can use Jungle Scout.

Who should use the Unicorn Smasher?

Unicorn Smasher has all the features required for product research and analysis. It is a great tool for conditioning product research and finding out the data on our competitors. It is very easy to use for beginners and provides real-time data for estimating sales and revenues. The best thing about Unicorn Smasher is that it helps you view the canonical URLs which is a great and rare feature. Another best thing that I liked about Unicorn Smasher is the feature which helps you to maintain discretion about our product. Yes, Unicorn Smasher helps you to hide the important data like the niche that has been used for your product. All these features provided by Unicorn Smasher helps improve the overall sales for any business. Hence, anyone who wishes to use these features to become a great seller online can use Unicorn Smasher.

Frequently Asked Questions & Jungle Scout vs Unicorn Smasher

👉 What are the Payment options for Jungle Scout?

Jungle Scout accepts online payment through Visa, Mastercard, Discover, and American Express. If you don't have a credit card you can contact them through their support portal and they will send you a Paypal invoice.

👉 Does Jungle Scout offer a free trial?

Jungle Scout offers you a 14-day money-back guarantee. If you decide that you don't wish to continue using this tool then you get a refund. You just have to get in touch with their support team for a refund.

👉 Is Unicorn Smasher only available for chrome?

Yes, Unicorn Smasher is only available on Chrome and cant be supported by other browsers.

👉 Do I need to Connect Unicorn Smasher to my Amazon account?

No, you do not have to connect Unicorn Samsher to your Amazon account. You can easily use this by going to Amazon.com.

👉 Can I trust Jungle Scout?

Jungle Scout provides you the most accurate data with the highest accuracy rate. It also has a huge user base which acts as a proof that it is highly reliable and you can trust it.

👉 Does Jungle Scout have a web application?

Jungle Scout has a web application as well as a chrome extension. You can even use both of them together for better results.

Jungle Scout vs Unicorn Smasher Comparison & Testimonials?

Jungle Scout Review


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Conclusion: Jungle Scout vs Unicorn Smasher Comparison 2024

We have looked at the various features, major differences, pros and cons, and the pricing of Jungle Scout and Unicorn Smasher. So, I believe by now you have a good idea about each of these tools. Though Unicorn Smasher is a free tool, it doesn’t offer many features that can be necessary for becoming a great online seller. Jungle Scout offers many features for all types of users, is highly reliable and is used by people all over the world. Jungle Scout has answers for all your selling needs and helps you to become a successful online seller and helps you grow your business online. Though it is a bit costly, the features offered are worth the money spent.

The result of this ultimate comparison is- Jungle Scout is better than Unicorn Smasher in many ways and provides more features for a better journey towards success. 

Leana Thorne
This author is verified on BloggersIdeas.com

As a seasoned professional, Leana Thorne brings 10 years of editorial experience and creative directing skills to her role as Marketing & Branded Content Editor at BloggersIdeas. She is an expert in visual storytelling, digital content strategy and crafting high-conversion copy for campaigns across various digital media platforms – all with the goal of raising creativity while maintaining brand consistency. Beyond that, she has made it a mission to share knowledge about search marketing practices through global conferences and seminars on topics such as International Search Marketing Strategies; In-House SEO; Social Media Techniques; Enterprise SEO - always demonstrating an unshakeable interest in online search optimization efforts.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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