Instagram Statistics For 2024: How Popular is it? 📈

Instagram is a popular social media app that allows users to share photos and videos with their friends and followers. The app was launched on October 6, 2010.

Instagram statistics are useful in understanding how many people use the app, the type of content they share, and how frequently they use it.

By analyzing these statistics, we can learn about the latest trends and popular topics on the app, similar to tracking visitors and activities in a park.

Overall, Instagram statistics provide valuable insights into the usage patterns and preferences of its users.

Instagram Overview

  • Launch Date: October 6, 2010
  • Headquarters: Menlo Park, California
  • Key People: Adam Mosseri (CEO), Mark Zuckerberg (Meta CEO), Kevin Systrom, Mike Krieger (Co-founders)
  • Business Type: Subsidiary
  • Owner: Meta Platforms
  • Industry: Social Media
Statistic/Value Description
Monthly engagement rate Over 2 billion people
Most downloaded app in Q4 2021 Instagram surpassed TikTok in downloads
Men aged 18-24 users Account for 17.9% of all Instagram users
Users aged 18-34 Makeup 62.2% of all Instagram users
Global social media rank Fourth most-used social media platform globally
Global search rank Tenth most searched query worldwide
Downloads in 2022 Second most downloaded app globally in 2022
Average daily users in the US 59%
Average post-engagement rate 0.98%
Influencer engagement rate 1.42%
Best times to post Tuesday 11 a.m. to 2 p.m. and weekdays 11 a.m.
Marketers planning to use Instagram 93%
Acquisition by Facebook in 2012 $1 billion
Valuation in 2018 $100 billion
Part of Meta’s 2022 revenue $114.45 billion
Projected total revenue for 2022 $51.4 billion
Monthly active users as of 2023 2 billion
Reachable users for advertisers 1.6 billion
Share of Internet users 30.9%
Age distribution 70% below 35 years old
Gender distribution 49.2% male, 50.8% female
Percentage of users following brands 90%
Shoppers using Instagram for planning 70%
The most common brand content Single-image posts (75%)

Facts and Figures on Instagram App Users and Activity

The prominence of Instagram isn’t fading away anytime soon. These Instagram user statistics will support your company’s choice to use the platform as a marketing tool.


  • Instagram has a monthly engagement rate of over 2 billion people.
  • When Instagram reached a billion active users in June 2018, the reporting was stopped by Meta Company. CNBC reported in late 2021 that the social media platform has surpassed the 2 billion active monthly users threshold.
  • In the fourth quarter of 2021, Instagram became the most downloaded app.
  • In the fourth quarter of 2021, Instagram jumped four places to become the most downloaded application, just edging out TikTok. This has been the finest quarter experienced by Instagram since 2014.
  • Men between the ages of 18 to 24 account for 17.9% of all Instagram users worldwide.
  • More than 50 percent of the world’s Instagram users are 34 years old or younger, according to social media demographics. 18-34-year-olds make up the largest age group, accounting for 62.2 percent of all users.
  • Instagram is the third most popular social network among teenagers in the United States, after Snapchat and TikTok. It may barely be the most popular app among teenagers, but it still has a sizable following.
  • Instagram ranks as the fourth most-used social media platform globally.
  • It’s the 12th most visited website in the US as of October 2023, with significant monthly visits.
  • Globally, “Instagram” is the 10th most searched query.
  • The app was the second most downloaded globally in 2022.
  • Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.
  • Adam Mosseri is the current head of Instagram.
  • The headquarters of Instagram is in Menlo Park, California.
  • From 450 employees in 2017, Instagram’s workforce will grow to over 16,000 by 2023.

The Pew Research Center reports that user wage ranges are very evenly dispersed. In the United States, 47% of people earning more than $75k have used Instagram. This figure is essential for businesses looking to use Instagram’s marketing and shopping functionalities.

59 percent of Instagram users check in on a daily basis.

The Pew Research survey also details how frequently Instagram users utilize their accounts.

Almost six out of ten adult Instagram users in the United States sign in a minimum of once a day, with 38 percent doing so many times. It’s excellent news for marketers to have users who are so engaged. To stay connected with your fans, create intriguing posts.

The most crucial takeaways

  • Because the popularity of the Instagram app is still growing, make sure your content is mobile-friendly.
  • The network’s users are extremely active, with many of them logging in numerous times per day.
  • Although it may not be the most popular app among US teenagers, it is the most popular among Gen Z and millennials.

Instagram Statistics 2024

Instagram statistics

  • The average post-engagement rate is 0.98%.
  • Influencers have a higher engagement rate of 1.42%.
  • Carousel posts achieve the highest engagement rate per impression.
  • For optimum engagement, up to 5 stories should be posted daily.
  • 91% of active Instagram users view videos weekly.
  • The best times to post are Tuesday from 11 a.m. to 2 p.m. and Monday through Friday around 11 a.m.
  • 50% of users visit websites after seeing them in Instagram Stories.
  • Product tags in posts increase page visits and sales.
  • The average CPC on Instagram in the US is $1.23.
  • 93% of marketers plan to use Instagram for influencer marketing.

Instagram’s Worth

  • Acquired by Facebook for $1 billion in 2012.
  • Valued at $100 billion in 2018.
  • Part of Meta’s suite generated $114.45 billion in revenue in 2022.
  • The projected total revenue for the year 2022 is $51.4 billion.
  • The percentage of Meta’s revenue that is expected in 2022 is 45%.

User Statistics

  • 2 billion monthly active users as of 2023.
  • Advertisers can reach 1.6 billion users.
  • Represents 30.9% of all internet users.
  • 25.9% of global individuals aged 13+ use Instagram.
  • The projected number of users in the year 2022 is 2.27 billion.

Growth Over Time

  • Reached 10 million users by September 2011.
  • 100 million by February 2013.
  • 500 million by June 2016.
  • 1 billion by June 2018.
  • 1.16 billion by October 2021.
  • Over 2 billion by October 2023.


  • The Asia-Pacific region has the largest number of users, with a count of 893 million.
  • The major markets are India and Indonesia.
  • The age distribution of the users is such that 70% of the users are below the age of 35 years.
  • The gender distribution is as follows: 49.2% are male, and 50.8% are female.

Stats on Instagram’s Advertising

  • 90% of Instagram users follow at least one brand, highlighting the platform’s potential for business engagement.
  • 70% of shoppers reportedly use Instagram for purchase planning, making it a vital tool for brand awareness and advertising.
  • Single-image posts are the most common, accounting for 75% of brand content on Instagram.
  • There’s a notable preference for visual content, with both videos and photos being highly valued by marketers.


📈 How many people use Instagram?

Instagram had over 2 billion monthly active users. However, user numbers can change, so it's essential to refer to current sources for the most up-to-date figures.

⏰ How much time do users spend on Instagram?

The average time spent on Instagram varies among users but can range from a few minutes to several hours per day, depending on individual preferences and usage patterns.

📱 Which age group is most active on Instagram?

Instagram is popular among various age groups, but it's particularly favored by young adults. Users between the ages of 18 and 34 make up a significant portion of Instagram's user base.

💬 What kind of content is popular on Instagram?

Popular content on Instagram includes photos, videos, stories, and reels. Users often share personal updates, travel experiences, food photos, fashion, beauty, and lifestyle-related content.

🌐 What are the most popular Instagram hashtags?

Popular Instagram hashtags often change, but some perennially popular ones include #love, #instagood, #photooftheday, and #beautiful. Additionally, industry-specific and trending hashtags can also boost your post's visibility.

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Conclusion: Instagram Statistics For 2024

Instagram is a very popular app with over 2 billion users. Many people, especially young adults, use it to share pictures and videos.

Businesses also find it valuable for marketing. People engage with Instagram a lot, and it’s one of the most downloaded apps.

It’s a place where brands and influencers connect with users. So, Instagram is a big and active community on the internet!

Source: Pewresearch, Rivaliq, Socialinsider, Sproutsocial, Revealbot, Statista, CNBC, Sensortower

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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