5 Google Ads (PPC) Training Courses and Certifications (Free and Paid) 2024

In this post I’ve listed the best PPC courses you can find on the internet but before starting the list let’s know a little bit about PPC.

What Is PPC?

Basically, it is pay-per-click marketing and it is a way to promote your products or services effectively. After learning all the things about PPC and applying it your business will give you an immense boost to your business. You can promote your business on social media, different websites, and place ads on other websites.

Through PPC you can earn a lot of money but to know everything about it you need to find the best suitable course for yourself and that’s why I am here to help you. Here is the list of some best PPC courses along with their course material and features.

  • Also Related Read: ClickCease is a similar platform to PPC Ads you can also check detailed ClickCease Review Here

List of 5+ Best Google Ads (PPC) Courses To Take In 2024 (FREE & PAID)

1) Simplilearn PPC Course

It is one of the best websites which provides advanced pay-per-click certification training. If you learn from here then you will definitely become a marketing professional. The course is designed by marketing experts to teach you everything you need to know about PPC.

 Best PPC Course - Simplilearn

You can make a career in digital marketing after completing the advanced PPC course from Simplilearn. This course has a lot of content such as display advertising, conversion optimization and web analytics. You will gain knowledge of many things like performance measurement, bidding methods, ranking algorithm, search engine marketing and much more.


  • They provide 100% money-back guarantee which means if you’re not satisfied with the services of Simplilearn within 7 days then you can get your money back.
  • The course material is over 60 hours long which will let you know all the details about PPC.
  • They also offer 5 industry-specific projects in their course.
  • You will get to learn about conversion tracking with Google Ads, Google Analytics.
  • There are over 125 live demos available of Google Ads, Google Analytics and Youtube Ads tools.
  • You will be giving exams of Google Ads and Bing Ads for their certificate which means you need to learn carefully.
  • This course will make you understand all the perks of display marketing, remarketing and content marketing.

Course Options

There are 3-course options available on Simplilearn.

Self Paced Learning

  • For this course, you have to pay $212 once.
  • You will get e-learning content prepared by industry experts with lifetime access to it.
  • They also provide you learner assistance and support 24*7.

Blended Learning

  • For this type of training option, you have to pay $278 once.
  • You will get 90 days of online classes and you can set it according to your availability.
  • Rest are similar features as Self Paced Learning.

Corporate Training

  • The price for this course is flexible and to know about it you need to contact Simplilearn.
  • The delivery medium is similar to Blended Learning.
  • You will get an enterprise-grade learning management system(LMS) with this course.
  • Different dashboards for individuals and teams
  • Rest everything is similar to Blended Learning.

Course Advisor – Brad Geddes, expert PPC marketer, Founder of Certified Knowledge and Author.

2) PPCcourse.com

Most people sign up for an account to place google ads but not every time the products get sold and everything is great until they receive a bill from Google for wasting money. But with this website, you can learn everything about placing google ads and earning from them. They claim that they have made an amazing program to give you the best results possible turning you into a professional from an amateur.

 Best PPC Course - PPC Course.com

The PPCMastery course offered by PPCcourse.com is created by Jeff Sauer. When he discovered Google Ads then he learned everything about it and that gave him a lot of revenue and now he has created a course to teach you guys. You don’t need to beg for clients after learning this course. The course is called PPC Mastery Course by Jeffalytics.


  • You will learn all the same strategies which the founder uses to generate many leads and more revenue from Google Ads.
  • There are already over 6000 students enrolled for this course and you can also check their reviews about this course and every one of them is positive.
  • They designed this course to fully make you understand Google Ads and you can learn techniques to earn revenue which you have never seen before.
  • Many companies are spending millions of dollars on this every year because they have got the formula on how to convert a little bit of money into more money via Google Ads and you can do the same with this course.
  • They have their own newsletter which you can join to get a list of articles and resources to learn about PPC.

Course Material

  • Once you purchase the course then you will get lifetime access to all the materials of the course which means even if you complete the course then still you can access it again.
  • They give video lessons of 15 hours and they have a total of 67 HD videos through which you can learn everything about Google Ads.
  • They have a members-only forum where you can discuss your queries from the experts and fellow students even Jeff Sauer answers those queries sometimes.
  • For insider tips, you will know what actually clients want from PPC professionals.
  • All the reports and spreadsheets can be downloaded.
  • You will learn everything to pass the Google Ads Certification exam and after getting passed you can start earning by getting clients.

Price- $499 once.

Best PPC Courses - PPCcourse Pricing Plan

3) The eCom PPC Academy

This is a course where you can learn A-Z of Google Ads and even those things which you won’t find on youtube. Tired of losing money on ads but not making more money from them then this is the best course for you. 

Best PPC Courses - Ecom PPC Academy

We all know that Google Ads are the best possible thing from which you can revenue and with eCom PPC Academy, you will become a professional within a few months or days who knows depending on your capability. They will provide you the best possible advice on how to launch and test your ads which means you can get the best possible ad to place.


  • They claim that you will become a Google Ads Wizard and will be able to sell products that are on-demand and that’s a pretty bold claim.
  • They have made a 3-step framework to fully make you understand all the perks about Google Ads.
  • They will teach you techniques that only 5% of people use to generate more revenue and that can be an eye-opener for you.
  • You will get live demonstrations via videos on how to apply those techniques and you can put them to use.
  • You will be able to boost your business with a huge margin. You can make a revenue of 6-7 figures with Google Ads.

Course Material

This course contains basically 6 different sections and contains over 25 videos in the long format along with that you will get many ad templates, bid simulation cheats and more. Those 6 different modules are:

Best PPC Courses - The eCom PPC Academy Course Material

Igniting Your Business

In this module, you will learn how to make great Google Ads products along with that learn finding the perfect niche for you. In this module, you get to know about how to set up a Shopify store correctly.

Google Ads Fundamentals

In this module, you will learn the basics to make perfect account structure and they have laid down the foundation for your Google Ads success.

Shopping Mastery

In this module, you will learn the next level of shopping strategies which can help you in selling almost any product easily. It also teaches you how to launch and test your products successfully.

Search Domination

In this module, you will learn a keyword value system through which you can convert all the traffic of Google search of your keyword to Shopping.

Display & Youtube

In this module, you will learn about video marketing and you can also learn to promote them on different platforms such as Youtube, Facebook, and Instagram.

Optimization & Routines

Reaching this section means you have become a PPC professional almost. You will learn to optimize your training and how to stick to a routine.

Along with these modules, you can also get some bonus content like next-level Ecom Store review, templates, checklists and cheat sheets all at the same price.

Price- $397 Once

Best PPC Courses - The eCom PPC Academy Pricing Plan

4) PPC University

The best part about this course is that it is totally free for everyone. WordStream’s PPC University offers you to learn all the ups and downs of PPC. It is one of the best options you can choose to invest your time into. All the course material is accessible to everyone but it is in the written format which means you have to read it carefully and invest a lot of time into it.

Best PPC Courses - PPC University

In the library, all the whitepapers you will find can be downloaded also. If you want to be a professional at digital marketing then you have to learn with PPC University. This PPC course will also teach you everything you need to know about social media advertising.


  • The course is designed by PPC experts of WordStream and it is totally free but you have to give a lot of time to learn it.
  • You can find a lot of information on PPC which can overwhelm a newbie but here you will get everything in an order to become a professional.
  • You will get all the advanced PPC strategies here in order.
  • It is more like a free Google Ads training program.

Course Material

At PPC university the course is divided into 4 parts in order to make you understand pay-per-click fully. These parts are:

PPC 101

You will learn the basics of PPC like what is PPC, keywords and much more. It contains different materials like ad groups, text ads, CTR, quality score, CPC, CPA, conversion rate optimization, how to set up an Adwords account and 6 steps to a brilliant account structure.

Best PPC Courses - PPC 101

PPC 102

In this option, you will learn PPC keyword research, negative keywords, keyword match types, long-tail keywords, ad text optimization, ad extension, bid management & optimization, A/B testing, conversion tracking, managing your PPC budget and AdWords analysis.

Advanced PPC

With this part, you will learn advanced PPC which contains remarketing, dynamic keyword insertion, AdWords mobile, call tracking, geotargeting & local PPC, ad scheduling, PPC for lead generation, PPC for B2B companies, 7 best practices for Google’s new expanded text ads and much more.

Social Ads 101

In the last part you will learn about paid social media hacks, social ads for small businesses, ad targeting options, Facebook ad targeting, top Facebook advertising tips, effective Facebook ads for lead gen, twitter ads for lead gen and much more.

5) Growth Academy

This course is also made by WordStream’s experts but unlike PPC University, this course is made in a video format because some people learn faster if they see something in a video rather than reading a text. But readers you don’t have to worry too because every video prepared by the experts is originally taken from the blog post.

Growth Academy

This course is designed for every type of small business to digital marketing agencies and anyone can learn with it. You will also get badges and certificates for completing this course which you can use to show everyone about how much you know about PPC and also you can teach them.


  • This course is also free just as PPC University’s PPC course which is a bonus for readers who are interested in learning through reading and watching videos.
  • The course is designed by industry experts which means you will learn all the secrets of big names.
  • Learn everything about Google Ads with Growth Academy without even paying a single penny.
  • You easily register with Growth Academy with just a few clicks.

Course Material

They basically cover 3 topics and every topic has different numbers of lessons in them all of them are in video format. These topics are

Learn The Basics

In this topic, you will learn all the basics of online advertising and lessons like paid search, Facebook advertising, Display Advertising and much more. It has 9 lessons on it.

Get More Leads

In this topic you will learn the basics of how to generate leads on ad platforms and also learn 3 lessons which are cross-platform lead generation strategy, Google for lead generation and Facebook for lead generation.

Sell More Products Online

In this topic, you will learn the basics of e-commerce marketing along with 3 lessons which are Building your e-commerce strategy, Selling on Google, Selling on Facebook.

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Conclusion: 5 Google Ads(PPC) Training Courses and Certifications (Free and Paid) 2024

Here I’ve mentioned some of the best PPC courses you can learn from online. This list has paid and free training courses. If you have a lot of time to spare but don’t have money then go with the free one or you have money and want to learn the advanced PPC then go with the paid ones but at last the choice is yours. 

We hope this suits your purpose well. If this post helped you, fee free to share it on social media channels such as Facebook, Twitter, and LinkedIn.

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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