GoHighLevel Vs ActiveCampaign 2024: ULTIMATE Comparison (Who Wins ?)



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$ Pricing
$ 97 per month $ 29 per month
Best for

In a word, GoHighLevel is a customer relationship management (CRM) and marketing platform that enables marketing agencies and enterprises to acquire a

ActiveCampaign provides about everything you might want in a mail marketing solution, and their sophisticated automation is unmatched.

  • Analytics & Reporting
  • Landing Pages and Form Builder
  • Messaging & Chatbot
  • Reputation Management
  • Membership Sites
  • Calendar & Appointment Setting Tools
  • Integration with Stripe
  • Allows you to establish an infinite number of sub-accounts, and its software is white-labeled.
  • Marketing automation that is very sophisticated and integrated
  • It integrates sales and marketing to keep the sales and marketing teams on the same page.
  • ActiveCampaign’s automation builder is comprehensive and simple to use, and you can automate anything utilizing the numerous trigger choices offered.
  • It ensures excellent email deliverability, which assists you in meeting your marketing objectives and objectives.
  • There is currently no native PayPal connectivity (you have to use Zapier).
  • Each plan’s price rises as the number of contacts increases, which might affect your monthly budget.
Ease of Use

GoHighLevel consolidates all of those resources into one simple-to-use platform.

Professional design and templates. Smooth Interface.

Value For Money

if you’re looking for a platform to manage your agency, GoHighLevel is an excellent option.

ActiveCampaign is for small to mid businesses and it has the features to support these kinds of businesses.

Customer Support

Customer support available: Email/Help Desk FAQs/Forum Knowledge Base Phone Support Chat

Only Chat Available

Are you looking for a comparison between GoHighLevel Vs ActiveCampaign?

You’ve come to the right spot; in this comparison review, we’ll examine both tools side by side to see which is the best fit for you.

You’ll find GoHighLevel beneficial if you’re an agency owner. The new platform’s value proposition is to assist digital agencies in increasing lead and customer acquisition via the use of an all-in-one marketing suite.

On the other side, ActiveCampaign is a marketing automation platform that enables businesses to create more effective, automated email marketing campaigns.

This article compares the two tools to assist you in determining which one is the greatest match for your company and gives the most value for your money.

Without further ado, let’s get started with the GoHighLevel versus ActiveCampaign match!

What is GoHighLevel?

GoHighLevel provides a one-stop shop for all of your sales and marketing requirements. To begin, let us dispel some of the uncertainty around the company’s name…

The firm and product are called “High Level,” but since the company was unable to get the domain name, they settled on “GoHighLevel.com,” causing some confusion, but the final effect is that people refer to the program as GoHighLevel.

In a word, GoHighLevel is a customer relationship management (CRM) and marketing platform that enables marketing agencies and enterprises to acquire and retain more clients.

The software’s major objective is to assist company owners in acquiring new consumers, nurturing existing sales leads, retaining existing customers, and growing their companies via the use of intelligent marketing tools.

GoHighLevel Vs ActiveCampaign GoHighLevel

With a website builder, CRM, landing page and funnel builder, email marketing, and marketing automation (call tracking, SMS, and voicemail drops), GoHighLevel stands out as one of our favorite new SaaS tools in the marketing landscape during the past several years.

Rather than having many services for your marketing and sales requirements, GoHighLevel consolidates all of those resources into one simple-to-use platform.

It simplifies the process for you, allowing you to concentrate on meeting the requirements of your clients.

GoHighLevel is jam-packed with valuable functions, and the online interface is quite simple to use with a short learning curve. These elements work in unison to make assisting consumers a painless and gratifying experience for both parties.

GoHighLevel offers you a 30-day free trial to test out the software’s capabilities.

gohighlevel free trial

What is ActiveCampaign?

ActiveCampaign provides about everything you might want in a mail marketing solution, and their sophisticated automation is unmatched.

The entry-level subscription begins at $15 per month (for up to 500 subscribers, paid monthly), while the Plus plan starts at $70 per month and includes pro features such as an integrated CRM, lead scoring, landing pages, and SMS messaging.

Marketing automation is a critical aspect of their platform. Apart from autoresponders, which may be customized to meet a variety of scenarios, you can automate list and contact management, as well as deal administration, if you utilize their CRM software.

ActiveCampaign GoHighLevel Vs ActiveCampaign

Additionally, this ‘Deals’ system (sales funnel) enables you to make notes to contacts, schedule meetings, and send direct messages to them.

Another aspect worth noting is the ‘Conversations’ section. You may use it to deliver customized messages directly to website visitors to improve the overall customer experience and to develop a sales funnel to assist you in converting more visitors.

By centralizing all of your data and activities, you can immediately get a holistic perspective of how your sales and marketing initiatives are functioning. Avoiding the need to work with many vendors for your different digital marketing activities may also save you money.

Features Comparison: GoHighLevel Vs ActiveCampaign

Here is the features battle of Gohighlevel & Activecampaign:

Major Features and Benefits of GoHighLevel

Here are the features of Gohighlevel:

1. Reputation Management:

Reputation Management enables you to solicit reviews and manage your internet reviews. These requests may assist you in generating favorable evaluations for your business, which can assist you in attracting new customers.

2. Membership Sites:

You may generate content for free or paid access with GoHighLevel Memberships.

The customer obtains access to your training materials as part of the subscription. It enables you to have more control over the material you publish. You may also create GoHighLevel courses to offer as a secondary source of revenue.

Creating a membership site in GHL is simple and quick, and it can be linked with your primary site, sales funnels, and marketing tools.

3. Email Marketing:

The GoHighLevel Email builder enables you to create one-of-a-kind emails and automation for customers.

It’s easy to design professional emails and digital marketing automation using drag and drop technology.

Campaigns, which can be found under the Marketing page, enable you to design and schedule various email campaigns.

4. Calendar & Appointment Setting Tools: 

The Calendar feature in High Level enables you to automate the appointment creation process.

You retain control of the calendar and may schedule appointments and manage your calendar directly from the GHL dashboard.

You may drive visitors to an appointment booking page straight from the GoHighLevel Calendar, embed a widget anywhere on your site, and activate automation depending on calendar occurrences.

5. Marketing Automation: 

GoHighLevel provides you with robust marketing automation systems and tools, and although there is a little learning curve given the system’s capabilities, once you get the hang of it, you’ll quickly discover how much more powerful it is than other solutions.

You may create email marketing campaigns, automate email responses, automate SMS responses, and schedule ringless voicemail drops (and a ton of other features).

Marketing Automation gohighlevel

SMS and Chat options enable you to generate an unlimited number of text themes. You can then utilize your smart lists to target certain groups, send personalized text messages, and even conduct two-way text conversations directly from your GHL dashboard.

Additionally, you can automate your Facebook Messenger advertising inside GHL and integrate a chat widget onto your website, providing you with additional options to communicate with your leads and customers.

6. Funnels & Websites:

GoHighLevel funnels and landing pages enable you to combine a number of the platform’s capabilities to funnel leads via a system that assists in their conversion to new clients.

A well-designed sales funnel does this by collecting consumer information via surveys, forms, and landing pages while maintaining the client’s engagement.

Duh! Why would your CRM, email service provider, or marketing automation software not provide you with the tools necessary to create high-converting sales funnels?

With GoHighLevel, you can create whatever form of funnel you want, accept payments, and gather leads. 

7. CRM & Sales Features: 

According to GoHighLevel’s website, the company assists you in “building the agency engine” by providing you with the resources necessary to create and expand your marketing firm.

You receive tools for prospecting, nurturing, and closing, and it all revolves around their integrated CRM (customer relationship management system).

The High-Level CRM enables you to engage with more prospects with less effort, track leads, and manage nurturing programs.

You may develop Smart Lists of leads and customers to identify groups and advertise to them precisely.

Major Features and Benefits of ActiveCampaign

Here are the features of Activecampaign:

1. Analytics & Reporting:

ActiveCampaign has a plethora of reporting tools that you may use to assess and adjust your campaign’s effectiveness.

It provides a variety of reports, including campaign reports, automation reports, goal reports, and deal reports, among others.

Analytics & Reporting activecampagin

The Report tab will provide a list of all your automation, the number of individuals that engaged with them, and the percentage of people who finished them.

Additionally, it reveals open trends by the hour and weekday, allowing you to adjust your email sending frequency to maximize your ROI.

Additionally, you can examine a detailed breakdown of all your transactions based on several parameters such as status, value, pipeline type, and length.

Additionally, it enables you to construct custom reports based on trends in automated engagement, deal value based on predicted closing dates, and so forth, to develop a high-level data-driven strategy.

2. Landing Pages and Form Builder: 

Finally, ActiveCampaign enables you to create customized landing pages and offers a broad variety of attractive themes.

The landing page editor is adequate but may be enhanced by giving design components greater freedom and adding additional capabilities.

GoHighLevel Vs ActiveCampaign Benefits of ActiveCampaign pages

You may, however, simply combine with other landing page builders to create more effective and conversion-optimized landing pages.

Following that is the form builder. It includes a variety of forms that you can put on your website to gather perspective leads. Additionally, keep in mind that automation might be triggered when visitors do a certain action on your form.

3. Messaging & Chatbot: 

Along with email, ActiveCampaign provides capabilities for multi-channel communication, including Facebook Messenger, SMS messaging, a chatbot, and live chat.

All discussions are controlled via a single interface, ensuring that you do not miss a single piece of information. When a visitor enters their email address to the chat agent, you may initiate communication with them using automated processes.

Messaging & Chatbot activecampaign

ActiveCampaign’s Chatbot lets you personalize each conversation, update custom field data as needed, and tag contacts, which aids in efficiently segmenting your contacts.

Additionally, it enables you to send automatic text messages to your customers, establishing a strong connection. You may send appointment reminders, thank you letters, notice of flash sales, and discount code distribution, among other things.

Customers today expect brands to respond instantly, and if you are unable to do so, you risk losing a potential customer. ActiveCampaign is aware of this issue.

That is why they provide a mobile app for iOS and Android smartphones, which enables your team members to remain active from any location and reply to inquiries promptly.

4. On-site Tracking: 

On-site tracking is perhaps the most critical tool for marketers to target and follow up with website visitors in a proactive manner.

By adding a simple bit of code to your website, you can actively track visitors and convert them to leads, and eventually to paying customers.

ActiveCampaign’s site tracking includes additional capabilities such as the ability to trigger automation when a contact sees any page on your site and the ability to apply lead or contact ratings based on visits or views of certain pages.

When site monitoring data is combined with other behavioral observations, you can simply map out what your contacts’ actual needs are and target them through other relevant channels, resulting in increased conversions.

This allows you to better understand your consumers’ demands and to provide a more tailored sales and marketing experience.

5. Advanced Contact Segmentation:

Segmentation is critical in ensuring that leads, prospects, and consumers get a tailored experience throughout their journey.

Segments enable you to convey the appropriate message to the appropriate set of individuals at the appropriate time.

ActiveCampaign enables you to generate segments from almost any data in your database.

GoHighLevel Vs ActiveCampaign Advanced Contact Segmentation activecampaign

Additionally, ActiveCampaign enables you to employ ‘AND’ and ‘OR’ logic, as well as multi-dimensional criteria, for more precise list segmentation.

What distinguishes ActiveCampaign’s segment builder is that it is platform-wide. Segments may be created on the contact page, contact list page, automation builder page, and email campaign page.

Essentially, ActiveCampaign allows you to construct segments from any kind of data. Additionally, they have made it quite simple for you to construct as many portions as you like.

6. Lead Scoring: 

By awarding points to contacts based on their interaction, ActiveCampaign’s lead scoring tool enables marketing and sales teams to find the most qualified leads.

ActiveCampaign supports two forms of lead scoring: deal scoring and contact scoring.

A deal score is a numerical number applied to active sales pipeline transactions. It indicates the degree to which a transaction has been fostered, allowing sales to prioritize it for follow-up and closing.

Whereas a Contact Score is a numerical score granted to email contacts – subscribers and downloaders of resources. Marketers benefit from identifying the most engaged contacts, and hence marketing qualified leads.

ActiveCampaign enables you to assign points and establish custom rules that add or deduct points based on website visits, purchase history, resource downloads, email opens, and link clicks.

7. CRM & Sales Automation: 

ActiveCampaign’s CRM is crucial since it manages all of the actions required to create an ideal sales funnel.

It facilitates a seamless flow of operations by informing your sales team when a new contact is recorded, creating new tasks, updating the deal’s status, and nurturing leads for more follow-ups automatically.

Your sales funnel may be automated, and leads can be segmented depending on their activity. Additionally, you may send reminders to your sales staff when the moment is ideal to follow up with prospects.

CRM & Sales Automation activecamgain

It enables you to monitor the performance of your team members and give tasks to them manually or through automation. This promotes team cohesiveness and centralizes all critical data.

ActiveCampaign’s lead scoring and victory probability are further enticing features.

The win probability calculates the conversion likelihood of your transaction using machine learning, allowing you to determine if it will convert into a long-term client or not.

Given that lead scoring is a vital idea for marketing automation, allow me to elaborate in the next part.

8. Email Marketing: 

To begin started, ActiveCampaign offers six different kinds of email campaigns. With the aid of its intuitive drag-and-drop email editor, you can easily rearrange blocks and create an email body that is right for you in a matter of minutes.

Additionally, it enables you to conceal and reveal certain content blocks on mobile devices for a more streamlined design and user experience.

Email Marketing activecampaign

ActiveCampaign simplifies your life by providing gorgeous email templates that are easy to personalize – you can design components, position blocks, and format them to add numerous capabilities.

Additionally, it enables you to develop custom templates and utilize them for subsequent campaigns. As a result, ActiveCampaign will save you considerable time and effort when it comes to planning email campaigns.

9. Email Deliverability: 

Deliverability is a significant obstacle to the success of email marketing efforts. ActiveCampaign’s spam-filtering software guarantees that all of your emails get in your subscribers’ inboxes.

By monitoring spam filters, you can ensure that the emails you send are completely legitimate and error-free.

ActiveCampaign has one of the greatest email deliverability rates in the industry, ensuring that your emails reach the widest potential audience in their primary inbox (not in spam or promotional tabs).

10. Marketing Automation: 

ActiveCampaign is very popular due to its remarkable automation capabilities. The visual automation builder is both versatile and simple to use. Simply drag and drop the parts to build the process, and all modifications are instantly saved.

As seen in the above graphic, it is possible to create several triggers to meet your specific needs. Additionally, by selecting the ‘+’ symbol, you may add emails to the automated sequence.

Marketing Automation activecampaign

Personalization is another feature that will breathe new life into email marketing initiatives. ActiveCampaign makes this possible by allowing you to include dynamic information and customized components into your email text.

ActiveCampaign’s automation capabilities exceed your expectations in terms of easy operation.

Features Comparison

As you can see, both these platforms offer a range of features but after in detailed analysis of the features of both these platforms, I can say that ActiveCampaign is better than GoHighLevel in terms of features. Also, ActiveCampaign has better user reviews as compared to GoHighLevel.

GoHighLevel Vs ActiveCampaign: Pricing Comparison

ActiveCampaign’s price structure is multi-tiered, with an entry-level subscription beginning at $ 29 per month (for up to 500 subscribers).

Additionally, if you want access to its landing page builder, lead scoring, machine learning, and built-in CRM, you must switch to the Plus plan, which costs $ 49 a month.

ActiveCampaign pricing

GoHighLevel offers two price options to help you expand your agency: the Agency Starter plan, which costs $ 97 per month, and the Agency Unlimited Account, which costs $ 297 per month.

gohighlevel pricing

And before they even ask for your credit card information, they offer you a 30-day free trial to test out the software’s capabilities.

If you’re just interested in automating email marketing for your internet company, ActiveCampaign is cheaper. However, if you’re looking for a platform to manage your agency, GoHighLevel is an excellent option.

GoHighLevel Vs ActiveCampaign: Email Marketing & Automation

Both GoHighLevel and ActiveCampaign provide email marketing and automation technologies that help you save time and conduct automated email campaigns.

Campaigns, GoHighLevel’s email tool, is where you manage your email campaigns. The program enables you to automatically engage your contacts through a variety of channels, including email, SMS, and voice call.

Within GoHighLevel, you may construct smart list’ segments, define objectives, establish automatic conditions based on “if or when” statements, and end automation sequences when a goal is fulfilled.

Additionally, ActiveCampaign provides an unmatched email marketing and automation experience for you and your audience.

The platform has an industry-leading email editor (along with current templates) that enables you to produce customized emails that engage and please your audience.

Their email automation feature set is unmatched. It’s really powerful and assists you in devoting less effort to follow-up email campaigns by automating them.

ActiveCampaign’s user-friendly interface enables you to create simple automated workflow systems and configure various if and when criteria.

Additionally, the tool contains pre-built automation processes that you may use directly or as a starting point for new ideas. Additionally, ActiveCampaign enables you to automate contact management and segment your list according to your preferences.

ActiveCampaign has the advantage when it comes to email marketing and automation, with incredibly sophisticated email and automation features.

GoHighLevel Vs ActiveCampaign: Landing Pages & Sales Funnels

You get built-in tools for creating landing pages and kicking off a wonderful customer experience with ActiveCampaign and GoHighLevel.

GoHighLevel’s drag-and-drop page builder enables you to easily create mobile-responsive landing pages and sales funnels for your firm (and clients).

You’ll be able to store each landing page as a template, toggle SEO metadata, add a live-chat widget, and check stats for each page.

ActiveCampaign, on the other hand, includes a drag-and-drop landing page builder for creating landing pages for your company.

Additionally, you get a variety of mobile-responsive templates that are simple to update in minutes.

Both platforms provide page builders that function similarly to help you develop landing pages and provide an amazing experience for your audience.

GoHighLevel Vs ActiveCampaign: What They Offer

Here are the findings from our comparison of GoHighLevel and ActiveCampaign.

GoHighLevel was founded to assist digital companies in acquiring consumers and providing them with solutions. It’s a full-suite marketing platform that equips agency owners and marketers with the necessary tools, support, and resources to thrive.

On the other hand, ActiveCampaign is a platform that provides the tools necessary to handle email marketing and automation for your organization. It is suitable for any online business.

GoHighLevel’s platform is simple to use and provides several options for managing your agency and customers.

A page builder is one such tool that enables you to construct fully functional websites, landing pages, sales funnels, surveys, and lead capture forms for your firm and customers.

Additionally, GoHighLevel offers an email marketing and automation platform for automating follow-up efforts and nurturing your prospects across many channels (email, SMS, MMS, phone, voicemail, and Facebook messenger).

Additionally, GoHighLevel has an integrated calendar for lead booking automation and a membership section for developing an online course (or community) for your firm.

ActiveCampaign has practically everything you need for email marketing and automation. They provide a straightforward drag-and-drop interface for creating forms and landing pages for lead collection.

You can then use their email builder and mobile-responsive templates to send amazing emails and follow up with your prospects.

Their superior automation system, which is unmatched in the industry, is simply unmatched. It enables you to send automated email messages, score prospects, and manage your list more efficiently.

Additionally, ActiveCampaign has an integrated CRM for audience management and a ‘conversations’ function for sending customized messages to website visitors.

Pros and Cons: GoHighLevel Vs ActiveCampaign

Here are the pros & cons:

GoHighLevel Pros:

  • Integration with Stripe
  • Allows you to establish an infinite number of sub-accounts, and its software is white-labeled.
  • Marketing automation that is very sophisticated and integrated
  • High level is inexpensive in comparison to other tools.
  • Provides a template library (funnel templates, membership site, email templates, etc.)
  • It provides a 14-day free trial period (you get access to all the features, no restriction).

GoHighLevel Cons:

  • There is currently no native PayPal connectivity (you have to use Zapier).

ActiveCampaign Pros:

  • It includes a free installation and migration service from your current software, which might be a significant benefit for newcomers.
  • It includes numerous analytical data in the report, allowing you to calculate the return on investment and make strategic choices.
  • It integrates sales and marketing to keep the sales and marketing teams on the same page.
  • It ensures excellent email deliverability, which assists you in meeting your marketing objectives and objectives.
  • ActiveCampaign’s automation builder is comprehensive and simple to use, and you can automate anything utilizing the numerous trigger choices offered.

ActiveCampaign Cons:

  • Each plan’s price rises as the number of contacts increases, which might affect your monthly budget.

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FAQs On GoHighLevel Vs ActiveCampaign

👉Which platform is better for email marketing?

ActiveCampaign is known for its robust email marketing capabilities, including automation, personalization, and A/B testing. If email marketing is your primary focus, ActiveCampaign may be a better choice.

👍Which platform is better for CRM?

Both platforms offer CRM features, but GoHighLevel is known for its advanced CRM capabilities, including lead management, pipeline management, and contact segmentation.

👀Which platform is suitable for small businesses and which one is better for larger enterprises?

Both platforms can cater to small businesses and larger enterprises, but the choice depends on your specific needs and budget. GoHighLevel's robust CRM and marketing automation may be more suitable for larger businesses, while ActiveCampaign's email marketing focus can benefit smaller businesses.

💁‍♀️Do they offer integrations with other tools and services?

Both GoHighLevel and ActiveCampaign offer integrations with various third-party tools and services to enhance their functionality and connectivity.

🤷‍♀️Can I try them before committing to a subscription?

Both platforms typically offer a free trial period so you can test their features and see which one aligns better with your business requirements.

Conclusion: GoHighLevel Vs ActiveCampaign

GoHighLevel and ActiveCampaign are two excellent tools for establishing a lucrative internet company.

In a word, GoHighLevel is designed to provide agency owners with the tools and resources necessary to expand their businesses and increase their revenues.

While ActiveCampaign is a comprehensive email marketing and automation tool designed to help you save time, improve results, and grow your business.

If you’re still undecided between GoHighLevel and ActiveCampaign, here are my concluding thoughts:

If you operate a digital firm and give solutions to local companies and customers, or if you need a platform to fuel your sales and B2B activities, GoHighLevel is the appropriate platform for you.

However, if you’re searching for email marketing and automation but don’t want a comprehensive marketing suite, ActiveCampaign is the ideal standalone option for your organization.

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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