ConvertKit Review 2024– Is It Worth The Money? Better Than Mailchimp?


Overall Verdict

With ConvertKit, you may send emails to email subscribers directly, such as broadcast messages or autoresponder campaigns. Additionally, ConvertKit has a really cool function called a landing page builder that may help you market your goods and services.

Out of 10


  • Makes it asy way to make landing pages.
  • Sell products and services directly from the platform without the need for extra integrations
  • Good for beginners.
  • Has deep knowledge base, a blog, and guides on how to do things


  • The prices are higher than some alternatives to ConvertKit. Costs go up as you add more features or as your email list grows.


Price: $

Are you looking for the perfect email marketing service to help your business succeed? If so, then there is no need to look any further – ConvertKit offers an incredible set of features and services that make it hard to beat.

In this ConvertKit review, we’ll take a close look at all aspects of their platform, from their pricing plans and ease of use to customer support and more.

However I wasn’t convinced right away – I did my due diligence by comparing Conversion Kit with another popular mailer – Moosend. The result?

After extensive testing and researching Moosend won the battle on every level, ranging ultimately to recommendations following up personally. That’s why today I’m bringing you my deep dive review about why Moosend is highly recommended!

ConvertKit Review

ConvertKit Review 2024– Pros & Cons of ConvertKit

What Is ConvertKit?😍


From solopreneurs to well-established internet enterprises, ConvertKit (affiliate link) is a useful email service provider (ESP). However, the platform’s features focus specifically on online creators.

With ConvertKit, you may send emails to email subscribers directly, such as broadcast messages or autoresponder campaigns.

Additionally, ConvertKit has a really cool function called a landing page builder that may help you market your goods and services.

Who Should Use ConvertKit?

ConvertKit is perfect for:

  • Anyone seeking a trustworthy and powerful email marketing tool
  • Anyone hoping to expand their membership base and anyone hoping to increase audience engagement

ConvertKit, however, serves as a platform for online artists.

Therefore, the ConvertKit plugin is developed specifically for you if you’re a blogger, freelance writer, artist, musician, or another type of online creative.


Even if you don’t create content yourself, ConvertKit still has tonnes of cool (and very practical) tools that can make digital marketing easier for you and help you deliver content like:

  • A visual automation editor
  • An easy-to-use tool for creating opt-in forms (sign-up forms)
  • Tools for managing subscribers that are easy to use

There are tons of other features we’ll cover later on in email marketing software.

ConvertKit Features 🙄

ConvertKit is loaded with top-notch email marketing features, as we’ve already mentioned.

So let’s open the hood and investigate!

1. Sequences

To keep your email subscribers interested and moving through your marketing or sales funnel, schedule and deliver automated email sequences like a welcome, product launch, or nurturing sequence.

Of course, not everyone will be a good fit for a particular email sequence (or even just a few emails within a sequence).

You wouldn’t, for instance, try to sell a product to a subscriber who had already purchased it.

Don’t worry; using the ConvertKit sequence editor, you can create subscriber exclusions based on specific attributes, such as tags or segments, to make sure the proper emails are sent to the right recipients.

2. Automations

Among marketing automation solutions, ConvertKit stands out.

A key feature of the platform is advanced email automation.

ConvertKit automation can be intimidating for an email marketing newbie.

However, the platform comes with a visual marketing automation tool to facilitate this process.

If you learn the basics, you can create customer journeys using this drag-and-drop marketing automation tool.

Get the most out of ConvertKit’s visual automation builder tutorials.

What is the end result?

You can increase open rates, engagement, and conversions by sending highly targeted emails and content at the right time.

3. Landing Page Integrations

ConvertKit provides a selection of stunning and scalable landing page templates to assist you in bringing in new subscribers or promoting goods and services.

The landing page editor will get you up and running in a matter of minutes even if you have no prior design knowledge.

Here are the highlights:

  • No Code? No Problem: ConvertKit’s landing pages don’t require coding – although CSS can be used to customize them.
  • Unsplash Integration: Unsplash is ConvertKit’s integration with stock image provider Unsplash, which lets you use royalty-free images right from the app.
  • Fully Responsive: Mobile-friendly landing pages are virtually guaranteed with ConvertKit’s automation.

4. ConvertKit Dashboard

There are five tabs on the ConvertKit dashboard:

  • Subscribers: The subscriber tab/dashboard shows information about subscribers, including the number of subscribers you have, the average open rate, subscriber segmentation, and tags.
  • Automations: this enables you to customize automation for particular sequences by opening your automation dashboard.
  • Landing Pages & Forms: To utilize your website, create landing pages and registration forms.
  • Sequences: ConvertKit’s version of an autoresponder campaign is a sequence. Additionally, you can create, arrange, and schedule bespoke (and customizable) email sequences for your subscribers using this dashboard.
  • Broadcasts: You can create email broadcasts for a specific segment or subscriber using an editor.

5. Automated Emails

Consequently, why utilize automated emails?

Simple: Automated emails provide you the freedom to focus on other tasks because they are a solution that you can set and forget.

ConvertKit’s mainstay is automation, as we already mentioned.

You only need to set up and plan your automation workflow; the platform will handle the rest.

6. Broadcast Emails

Typically, broadcast emails (also known as mass emails) are one-time messages you send to subscribers (or segments thereof).

They are ideal for occasions such as significant announcements or breaking news:

Do you have a new blog post? broadcast it!

What’s in your monthly newsletter? Broadcast it!

Is there a brand-new course launching? Broadcast it!

A broadcast email can be sent easily with ConvertKit, as you probably already guessed:

  • Decide who will receive your email (all your subscribers or just a segment)
  • Email the recipient
  • Please send it

7. Content Upgrades

One of the best ways to grow your email list and skyrocket conversions is to offer content upgrades.

Now, a content upgrade, also called a lead magnet or an opt-in bribe, is something you give a new subscriber in exchange for her email address. Use a custom ConvertKit form to boost your marketing.

Things like these can be included:

  • Mini eBooks
  • Printables
  • White papers
  • Checklists
  • Cheatsheets
  • Exclusive videos or podcasts

ConvertKit offers content upgrades that can be added to landing pages and forms.

You then send your content upgrade automatically when readers sign up on your landing page or form.

8. Selling Products and Services

With ConvertKit, you can create campaigns to promote your products and services with automation and sequencing.

Nevertheless, did you know that ConvertKit is able to sell digital products without requiring any integration with an eCommerce platform?

Marketing and selling things like eBooks, coaching sessions, and newsletters can be done directly through your subscribers.

And with ConvertKit commerce, it’s easy as pie to make digital product lists and custom product pages.

The ConvertKit WordPress plugin also has payment processing built right in, so you don’t have to worry about using third-party tools.

9. ConvertKit Support and Training

The support and training provided by ConvertKit are exceptional, especially if you are new to email marketing.

They offer:

  • A large database of information that can be searched
  • Their blog, Tradecraft, is full of in-depth posts about how to make money online (plus email marketing)
  • A set of in-depth guides on how to do things
  • There are both live and on-demand workshops, as well as technical tutorials.
  • A Community of Creators
  • And live chat with product experts (or email)

Is ConvertKit Right For You ?

Now that I’ve talked about all of ConvertKit’s features and functions, weighed the pros and cons, and shared my own experience, let’s talk about YOU.

As with any tool, ConvertKit won’t work for everyone, so I’d like to find out who this email marketing tool is best for.

1. Budget Bloggers

ConvertKit isn’t the best choice if you want to market your business through email on a tight budget.

Now, it’s important to remember that ConvertKit relies heavily on tags, which means that subscribers are only counted once when measuring “list size.”

Other tools, like Aweber and Mailchimp, are not the same.

In fact, GetResponse is the only tool that stands out in terms of price, and even though it has some good features for tagging and automation, it’s not always better.

Of course, if you’re just starting out and don’t have much money, you might be better off with free tools like Drip and MailChimp.

2. Beginner Bloggers

As I’ve said throughout this review, ConvertKit is designed for bloggers and is so easy to use that it’s almost silly.

In fact, almost every bad thing I’ve said about this tool has to do with the fact that it doesn’t have any advanced options. These are options that, for a beginner, would only make the tool bigger and harder to use than it needs to be.

Because of this, you can’t go wrong with ConvertKit if you’re a new blogger who just wants to try out marketing automation and your budget is a little more flexible.

3. High-Level Marketers

ConvertKit says it is as powerful as Infusionsoft and as easy to use as MailChimp.

Well, I don’t think that’s entirely true.

It doesn’t take long to realize that ConvertKit is missing some features that some advanced marketers would miss a lot.

With ConvertKit, you don’t get anything like detailed reports, full A/B testing, advanced automation triggers, and actions, or even professionally designed templates.

Not everyone in this group will care about all of these things, and some of them, like email templates that are too big, can hurt your deliverability and, in the end, your business.

In any case, I want you to know about these limitations so you can decide if ConvertKit is right for you or not.

If any of these things could be a problem for you, you might do better with something like ActiveCampaign or Drip.

Pros and Cons of ConvertKit

ConvertKit Pros ConvertKit Cons

Annual discounts available

No phone or live chat support, email only
User-friendly automation

Very limited contacts on free tier

Live chat support Bit High Pricing
Landing page building reports
ConvertKit has many features that are good for beginners and get better as you learn more about it.
A deep knowledge base, a blog, and guides on how to do things

Pricing & Plan of ConvertKit 

convertkit pricing

Convertkit is a powerful email marketing platform designed to help creators build their list and automate their work. It offers three pricing plans that have different features based on the scale of your business and subscriber list size.

The Free plan is perfect for new creators who are just starting out. It includes all of the basic features, such as customizable forms and landing pages, and up to 1,000 subscribers. Signing up is completely free.

The Creator plan is perfect for growing creators who need a more robust system to automate their work. It includes features such as automation sequences, custom domains, and up to 300 subscribers. It costs $9/month or $108 billed annually. You can start with a free trial.

Finally, the Creator Pro plan is ideal for established creators who are looking to scale their business. It includes features such as priority support and up to 300 subscribers. It costs $25/month or $290 billed annually. Again, you can start with a free trial.

How To Choose ConvertKit Plan?  🚀 

Just in case you’re wondering how you can select a plan for your venture, it’s pretty simple as you just have two choices relying on the sizes of the list.

For the ones who’ve already got a mailing list, you shall need to bypass a free plan and dive down to the “full” choice as you already have a little traffic and income coming from your list of yours.

Related Read:

What Are Benefits of Using ConvertKit ?

1. 30+ Premium Templates for your landing page:

Convertkit plans and pricing with features

If you’re performing email marketing, you need a strategy to gather all their mail ids with ConvertKit. This job will be done by your landing page.

To get started they offer you to get 30 templates for your landing page.

They also offer you a drag-and-dropping builder with options for editing and customizing which makes it simpler for everybody with zero consideration for your experience level.

Templates may use a revamp and are a little parched but do a pretty good job of getting your work done for easy mail-capture forms.

2. Unlimited traffic:

Give you unrestricted traffic

Traffic is the individual that goes through the landing pages and the sales funnel.

This software enables you to send endless emails you wish to send as they want you to convert these individuals and your mail subscribers.

With your understanding of this that it refers to both warm and cold traffic, and who are not your subscribers.

But once they turn to be your subscriber, they are your 1 out of 1000 you gain for the range of $29

3. Customizable Set Up For The Domain:

The software shall assist you with setting up a domain for the landing page and sales funnel which makes it look more Competent and proficient.

Sadly ConvertKit does not offer you a premium domain for this, you’ll get something that looks similar to this until you buy a package.

You may want to buy a genuine domain as it’s hard for people to trust you until you have a real domain. But you can let it the way it is till you completely set up your structure.

4. Subscriber Tagging:

This feature of ConvertKit plays a vital role as this is something that you’ll utilize at a semi-advanced stage. While you tag your subscriber, it will enable you to part your audience during your marketing to further construct your list.

For instance, let’s assume you have two lists, list A and list B.

List A: here the subscribers are the people who subscribed to your page through your cooking blog post on Facebook when you shared your personal experience about why you turned vegan for years.

List B: here the subscribers are the people who subscribed to your page through how to perfectly cook steak instructional videos on YouTube.

Now you may wish to section your audience as list A is interested in Vegan food and list B is interested in cooking steak.

Possibly you’ll plan to approve people in list A with additional vegetarian or vegan content and recipes.

Pretty sensible, isn’t it?

So, when you tag a person, you put him into their personal tiny list where you can give them better-personalized marketing knowledge and understanding.

5. Visual Automation Funnels:

Automation Features ConvertKit- ConvertKit Coupon Codes

We all know automation plays a crucial role in constructing any online business as ultimately you will have to get yourself replaced. This feature will assist you to generate ideas on how your subscribers can turn into your potential buyers.

You can set catalysts that will target tags in the list you have and deliver the best-personalized content possible.

6. Automated Email Sequences:

In the opening, it may not sound like a great deal, but if you have a mailing list, you’ll understand that it’s not possible for you to send emails to each one of them individually or schedule emails according to days and weeks.

I’m sure you wish to walk ahead of time and when you are a subscriber, they automatically receive your emails through your sales funnel.

This software assists you in setting up sequences automatically where you can place your marketing list and generate 10,20s, 30s, and more days where you can plan all your emails which will keep you ahead of time.

Later on, you can schedule it for every day, and this software will send emails on your behalf.

7. Price Comparison With The Competitors:

Now that we know about their features let’s discuss their competitors.

Keeping it all rounded ConvertKit is pretty affordable according to my standards, but the price goes high as and when the list becomes longer.

It’s quite obvious that you’d want your list to grow as much as possible, so you’ll surely keep this noted as to how this is going to impact the prices.

One of the things I love about their structure is, they let you expand your business and rate naturally without you being liable to pay huge amounts of money upfront. This is a massive pro to the software.

The con is you’ll have to get to at least 100000 subscribers, in order to pay $679 each month.

Hoping that by this point you will have a reasonable income arriving to adapt to the high charges.

FAQs On ConvertKit:

👉Is a free trial available for ConvertKit?

The answer is yes. This software allows you to have a trial for 14 days so that you can experience it prior to purchasing it. They don’t ask for credit card details while you try it, so it’s up to you if you wish to add your Harvard Yes details or chuck his software.

✅ How can I upgrade my plan?

So they've come up with a smart play here. Whereas you keep growing your venture and there's an increase in your subscriber's list and hit the limit of the list. The software eventually upgrades your plan. This takes pretty much of thinking out from the box.

👉 What happens you lose your subscribers and dive below the plan subscribed?

At present, the software does not have an action to put your plan down automatically, so for this, you will have to contact their customer services and maybe they assist you with this.

💥Is there any particular limit to send mails from this software?

No there is no limit for sending emails with this software. These are unrestricted, regardless of what package you’ve purchased.

✅ Is it possible to switch some other tool to ConvertKit while having a mail list in the other tool?

Yes you can convert it since the mitigation is free of cost you can do it by filling a form and they will shift your subscribers from the previous tool to the fresh one.

Quick Links:

Conclusion: ConvertKit Review 2024

ConvertKit software is pretty much usable by anybody. If you’re running a business that requires a mailing list for marketing you can use this software. It is extremely helpful for any sort of venture, and the size of the venture doesn’t really matter.

Also, this part of the strategy for payment is smart.

If you already have a mailing list of 10 or maybe 10000 you will be eligible to commence with this software and choose a suitable pack that is perfect for your business growth.

An interesting part about this software is that it offers an affiliate sort of program that permits you to get its services for no cost. It’s pretty much similar to the opportunities in network marketing.

So, if you send an invitation to any of your friends and ask them to join this software with reference to your link, that person and you will be able to build a list of 100 subscribers for zero money.

I Hope, the article gave you a detailed idea about ConvertKit pricing.

If you still have any doubts, please write to me in the comments section below, I will be more than happy to help you.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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