Brand24 Pricing 2024: How Does Social Media Listening Work?

If you’re seeking a powerful tool to enhance your brand’s online presence and monitor its social media performance, you’ve come to the right place.

Let’s Examine Brand24 Pricing details, equipping you with the necessary information to make an informed decision about investing in its invaluable features.

Brand24 offers a range of pricing plans meticulously designed to cater to the diverse needs of its users. The cost of Brand24 can vary based on factors such as the plan you choose and the extensive features it encompasses.

It’s worth noting that Brand24 frequently offers discounts and promotions, so be sure to keep an eye out for special deals that can result in substantial savings.

Brand24 Overview

By the end of this guide, you’ll possess the knowledge required to select the perfect Brand24 plan, empowering you to revolutionize your brand’s social media strategy like never before.

So, without further delay, let’s explore the intricacies of Brand24 Pricing and the limitless possibilities that await.

About Brand24:

Brand24 is a web-based platform that makes it easy and inexpensive to keep an eye on and take part in real-time online conversations about your brand, setting the groundwork for future business success.

Many businesses have used it to track how well their marketing efforts are working and to improve both customer satisfaction and sales.

You can quickly keep track of what people are saying about your business online with Brand24. Brands, advertisers, and people with a lot of power need to manage their online reputations.

With Brand24’s easy-to-use dashboard, you can keep an eye on all of your accounts and look at important data like contact rates, trends, and ROI.

Brand24 Features:


1. Media monitoring with tools like Brand24 is crucial for keeping track of your brand’s online presence and what the media is saying about it.

2. Brand24 offers a comprehensive analytics platform that tracks keywords across various social media platforms, including Facebook and Instagram.

3. It utilizes AI-driven analysis to assess sentiment, protect your brand reputation, and provide valuable marketing insights.

4. The platform simplifies the tracking of campaigns, allowing keyword-based or advanced searches. It enables searching for specific parties or required keywords, providing a clear understanding of the main focus.

5. Brand24’s keyword search extends beyond social media, encompassing all web searches for specified keywords, offering valuable insights from various sources.

6. The tool’s Analysis section allows users to access social media mentions, offering insights into brand perception on platforms like Facebook and Twitter.

7. The ability to filter by source and sentiment provides a detailed understanding of the conversations surrounding the brand.

8. Brand24’s comparison tool is powerful for measuring campaign effectiveness and conducting opposition research. It facilitates studies on successful strategies in different industries, guiding efforts where they are most needed.

9. The platform allows users to export project data, offering flexibility outside the tool. Users can download customized PDF reports with full control over the included information, enhancing data usability.

Brand24 Pricing:

Brand24 Pricing

Here’s a clear breakdown of the subscription plans available, each tailored to different needs, from individual users to large enterprises:

1. Individual Plan – $79/month (billed annually)

This plan is perfect for tracking a small brand. It includes:

  • 3 keywords
  • 2,000 mentions per month
  • 1 user
  • Updates every 12 hours
  • Basic AI features

2. Team Plan – $149/month (billed annually)

Designed for startups and small businesses, this plan offers:

  • 7 keywords
  • 5,000 mentions per month
  • Unlimited users
  • Updates every hour
  • Basic AI features

3. Pro Plan – $199/month (billed annually)

Marked as the most popular, it’s ideal for growing businesses and small agencies. Features include:

  • 12 keywords
  • 25,000 mentions per month
  • Unlimited users
  • Real-time updates
  • Advanced AI features

4. Enterprise Plan – $399/month (billed annually)

Suitable for enterprise businesses and large agencies, offering:

  • 25 keywords
  • 100,000 mentions per month
  • Unlimited users
  • Real-time updates
  • Advanced AI features

Each plan is structured to provide more features as the scale and needs of your business grow, with significant emphasis on increasing the number of keywords tracked, mentions monitored, and the sophistication of AI features used.

Brand24 Social Media Listening:

Social media listening in Brand24 works by tracking and analyzing online conversations about your brand, products, or industry. This process involves several steps and features to provide comprehensive insights. Here’s how it works in Brand24:

1. Keyword Monitoring

  • Setting Keywords: You begin by setting up specific keywords related to your brand, products, or industry. These can include your brand name, product name, campaign name, or any relevant phrases.
  • Customizable Alerts: Brand24 allows you to customize alerts for these keywords, enabling you to receive notifications based on your preferences.

2. Data Collection

  • Multi-Platform Monitoring: Brand24 scans various social media platforms, forums, blogs, news sites, and other online sources for mentions of your set keywords.
  • Real-Time Updates: The tool collects data in real-time, ensuring that you receive up-to-date information about what is being said about your brand online.

3. Analysis and Insights

  • Discussion Volume Chart: This feature visualizes changes in the volume of discussion around your keywords, helping you identify trends or spikes in conversations.
  • Sentiment Analysis: Brand24 analyzes the sentiment of mentions (positive, negative, neutral) to gauge public perception and identify areas needing attention.
  • Influence Score: It assigns an influence score to discussion participants, helping you identify key influencers in your industry or niche.

4. Reporting and Engagement

  • Mentions Feed: An organized stream of mentions allows you to engage with discussions relevant to your business in real time.
  • Data Exporting: You can export the collected data into automated PDF reports, .xls files, and infographics for further analysis or presentation.
  • Engagement Tools: The platform allows direct engagement with mentions, enabling you to respond to customer queries, thank followers, or address concerns promptly.

5. Actionable Insights

  • Marketing Analytics: Brand24 provides actionable insights that can inform marketing strategies, customer service improvements, product development, and reputation management.

6. Alerts and Notifications

  • Customizable Notifications: Receive alerts about significant changes in discussion quality and quantity, including spikes in negative mentions or an increase in brand mention volume.

Social media listening with Brand24 is a powerful way to stay informed about your brand’s online presence, engage with your audience effectively, and make data-driven decisions.

By monitoring, analyzing, and responding to online conversations, Brand24 helps businesses protect their brand image, enhance customer engagement, and leverage influencer marketing.

Is Brand24 Worth The Price?

Determining whether Brand24 is worth the price depends on several factors, including your specific business needs, the scale of your online presence, and how you plan to use the tool’s features.

Here are some considerations to help evaluate its value:

1. Comprehensive Social Media Monitoring: Brand24 offers extensive monitoring across a variety of online sources, including social media, news sites, blogs, and forums. This can be invaluable for businesses keen on understanding their online presence.

2. Real-Time Updates and Alerts: The platform provides real-time updates, which are crucial for timely responses to customer feedback or potential PR crises.

3. Sentiment Analysis: Brand24’s sentiment analysis helps gauge public perception of your brand, which is essential for reputation management.

4. Influencer Identification: The tool helps identify industry influencers, which can be beneficial for marketing strategies and outreach strategies.

5. Detailed Analytics and Reporting: With its analytics capabilities, Brand24 can offer insights into marketing effectiveness, audience engagement, and brand reach.

6. User-Friendly Interface: The platform is known for its intuitive and straightforward interface, making it accessible even for those new to social media monitoring tools.

Brand24 can be a valuable investment for businesses prioritizing social media monitoring, reputation management, and influencer marketing.

Brand24: Pros and Cons


  • Real-time monitoring allows quick reactions to brand mentions.
  • Extensive analytics help understand audience and campaign effectiveness.
  • A User-friendly dashboard facilitates easy navigation and data interpretation.
  • Affordable pricing plans cater to various business sizes.
  • The mobile app enables on-the-go social media monitoring.
  • The efficient alert system notifies immediately about important mentions.


  • It may be overwhelming for small brands with minimal needs.
  • Limited historical data access in lower-tier plans.


🤔 Does Brand24 offer a free trial?

Yes, Brand24 offers a 14-day free trial for users to test its features before committing to a paid plan.

🤑 Is the pricing for Brand24 based on the number of keywords or mentions?

Brand24's pricing is based on both the number of keywords you want to track and the number of mentions you receive per month.

🧐 How does Brand24 enhance social listening for businesses?

Brand24 provides deep insights and superior technology for social listening, allowing businesses to track and analyze online conversations about their brand in real-time.

💁‍♀️ Is Brand24 suitable for all sizes of businesses?

Yes, Brand24 is designed to cater to businesses of all sizes, offering scalable solutions through its various pricing plans.

👀 Can Brand24 track mentions across different online platforms?

Yes, Brand24 monitors a wide range of online platforms, including social media, forums, blogs, and news sites, depending on the chosen plan.

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Conclusion: Brand24 Pricing 2024

Brand24 goes way beyond being just a social monitoring tool.

Its comprehensive data and analysis work together to paint the perfect picture of how people perceive your brand, which is why we say that this service deserves an honoured place in any company’s arsenal!

Brand24 is great for managing your social media accounts and staying up-to-date with what’s happening in the industry.

However, it does lack some features that would make life easier, such as collaborative tools so team members can leave notes for each other or chat about stats without having to go through individual platforms like Facebook posts.

Still, this Slack integration works around these problems quite nicely!

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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