6 Best Ecommerce Platforms 2024: Reviewed, Compared & Rated

Finding the best e-commerce platform has been our current goal at e-commerce platforms since the site’s inception.

Every week, we invest real hours to test and validate each platform to determine its viability among the major e-commerce platforms in the marketplace.

The resource you are reading is a summary of our results. So, choose the ideal e-commerce solution for your individual needs!

It’s hard to believe that there are more than 120 different shopping cart software platforms all on the market. We should know that our job is to test them all. And we did that very often.

So far, I’ve examined the key platforms in individual journals and created a comprehensive comparison chart that analyzes each platform’s key features. 

What you are reading here is a full summary of the best e-commerce platform, in addition to what distinguishes each competitor. After reading this guide, you’ll know exactly how to choose the right e-commerce solution for your business.

Best Ecommerce Platforms

Top 6 Best E-commerce Platform Review 2024: 

1. Shopify 

Shopify is an amazing online platform for all forms of e-commerce. You can set up your online store and sell what you want (products and services).

You can organize your products, customize the look of your store, accept payments (online and credit card), track and answer orders, and do everything in the Shopify interface.

Shopify is a fully integrated e-commerce solution that offers modified and customizable online stores. It offers a variety of out-of-the-box features but does not take the load and trick of a Shopify site.


Payment plans are based on monthly billing, but those with a profitable business should quickly become insignificant costs.

Using Shopify is very intuitive and easy to understand right from the start. All you have to do is register and go through the process.

To get started, you can choose from more than 100 optimized designs in online stores, so you do not need design skills or hire a designer. The designs offered by Shopify are really high quality and optimized to generate good conversion rates for your visitors.

Shopify Features

When choosing a Shopify plan, the features you get may vary slightly depending on the price you pay. All Shopify packages start at $29 (“Shopify Basic”) and offer the following features:

  • Ability to sell physical or digital products in your chosen categories, with shipping prices and methods of your choice.
  • Wide range of themes (free and paid).
  • Credit card processing is done through Shopify Payments or a third-party payment gateway.
  • Integration with PayPal.
  • Blog feature.
  • Abandoned cart recovery functionality.
  • Import/export of customer data.
  • Content management system (CMS).
  • Search engine optimization (SEO) functionality.
  • Ability to edit CSS and HTML within your store.
  • Buy now button to sell products on a different blog or site.
  • Access to the app store.
  • Ability to create multiple staff accounts.

The amount you can invest depends on the plan you choose. You can also integrate your shop with over 100 payment gateways, print labels for shipping, and receive discounts on shipping costs (depending on the country).

If you choose the most expensive Shopify plan, you will also receive gift cards, professional reports, and complete point-of-sale functionality.

For those who choose the “Advanced Shopify” plan, the following additional features are available:

  • Advanced Reporting
  • Real-time shipping with freight forwarding

Finally, there’s Shopify Plus, which is a commercial version of Shopify that includes additional features such as guaranteed server availability, API support, dedicated SSL / IP address, and advanced security features.

Shopify: Price Plan

Shopify Pricing

2. Volusion

Volusion is one of the leading hosted e-commerce platforms. They focus on providing a complete set of tools for e-commerce owners who want hosted solutions.

Its functions apply to the operational side of an e-commerce store (e.g., inventory management, customer administration, etc.) for marketing-oriented functions.

Volusion Review

There are many reviews of Volusion Online, usually user reviews based on anecdotes and personal experiences. That’s fine, but I’m different. As with all options, there are pros and cons, and you will be reduced if this is a good option for your business.

Volusion Features:

  • Volusion provides a drag-and-drop website builder that makes it easy to create a customized and professional-looking online store without needing to know how to code.
  • Users can easily add and manage products with options for pricing, photos, descriptions, and more. There’s also support for product variations like size and color.
  • The platform allows for efficient order processing, including order tracking, returns management, and updated inventory levels to ensure accurate fulfillment.
  • Volusion includes a built-in shopping cart that supports various payment gateways and methods, ensuring a smooth checkout experience for customers.
  • The platform offers built-in SEO tools, including customizable URLs, meta tags, and sitemaps, to help improve your store’s visibility on search engines.
  • Volusion provides detailed reports and analytics that give insights into sales trends, customer behavior, and website traffic, helping store owners make informed business decisions.
  • Features include email marketing integration, discounts and coupon codes, and social media tools to help promote products and engage with customers.
  • All Volusion templates are responsive, meaning they automatically adjust to look good on both desktops and mobile devices.

Volusion: Price Plan

Best Ecommerce Platform -Volusion review Pricing

3. Bigcommerce

Bigcommerce is a paid “hosted” e-commerce solution that allows business owners to create an online store and sell their products online. This is Software as a Service (Saas), which means that you do not own the software but pay a monthly fee.

Bigcommerce comes with a set of customizable templates to help you design your store. You can use it to sell physical or digital products. Tools are also provided to help you market your store.


The product is aimed primarily at people who are not familiar with web design, but also tech-savvy users and developers can change the HTML and CSS of their online stores.

As with all website creation services and online stores (Shopify, Volusion, Squarespace, Jimdo, etc.), Bigcommerce may close or drastically change the feature set. You must migrate your store to another platform (Magento Go users can tell you more about it).

However, if you can not develop your own online store (a costly and tedious affair), you will likely use a hosted solution like Bigcommerce to run your shop’s most established products. Of the existing genre, with a list of clients including Toyota, Gibson Guitars, and Travelpro.

Bigcommerce Features 

  • Offers a wide range of responsive and customizable templates that ensure your online store looks professional and works well on all devices.
  • Easily add and manage products with options for photos, variations, and custom fields.
  • Built-in SEO tools to help optimize your content, plus automatic image optimization and customizable URLs.
  • Supports a variety of payment gateways without additional transaction fees, giving customers more flexibility at checkout.
  • Comprehensive tools to manage orders, process returns, and view detailed reports on sales and customer activities.
  • Advanced marketing features, including promotions, discounts, and coupon codes to help drive more sales.
  • Integrated analytics tools provide insights into customer behavior, marketing effectiveness, and overall store performance.
  • Sell not only through your website but also via Facebook, Instagram, Pinterest, eBay, Amazon, and other online marketplaces.
  • Offers integrated shipping with real-time quotes and label printing capabilities, making it easier to manage logistics.
  • Features to support international sales, including multi-currency support and localized shopping experiences.

Bigcommerce: Price Plan

Bigcommerce price plans

4. Shift4shop (3dcart)

shift4shop is an e-commerce website designer founded in 1997 by Gonzalo Gill. Today, it is used by more than 17,000 people selling supernatants to supercars. In terms of features, it has a lot, and it is good in SEO (Search Engine Optimization).

As an entrepreneur, you are probably looking for the best e-commerce website builder for your online store. In short, Shift4shop has:

  • Over 200 built-in functions.
  • 90 free templates
  • More than 160 payment gateways are supported.


Now, the big question is: Is Shift4shop suitable for your online shop? Well, we’ll put it to the test – literally. After creating an “easy to use” exercise, we invite people to create an online store using Shift4shop.

In this test, we examine all important areas: functions, design, help and support, and value for money. He then compared himself with his competitors to adequately reflect his position in the market.

After the tests, they completed a results sheet, and we interviewed them. This allowed us to find the most accurate and unbiased results.

Shift4shop Features

  • Includes a variety of customizable templates and a drag-and-drop editor that makes it easy for users to design their online stores without needing coding skills.
  • Allows users to add unlimited products, with support for product variations (such as size and color), advanced pricing options, and digital downloads.
  • Supports a wide range of payment solutions and gateways, with no additional transaction fees, and includes features like abandoned cart recovery to boost sales.
  • Offers built-in SEO tools to help improve search engine rankings, as well as promotional tools like coupons, discounts, gift cards, and email marketing capabilities.
  • Comprehensive tools to manage orders, track inventory, and set up back-order and pre-order status for products.
  • Integrates with major shipping carriers and offers real-time shipping rates, label printing directly from the dashboard, and dropshipping support.
  • Includes built-in customer relationship management (CRM) tools to track customer behavior and history, and features like product reviews and Q&A to engage customers.
  • Provides detailed analytics and reporting tools that give insights into sales, marketing effectiveness, website traffic, and more.

Shift4shop: Price Plan

Shift4shop Pricing

5. Ecwid

Ecwid is a hosted solution for building an online store.

Unlike competing products such as Shopify, Bigcommerce, and Volusion, which allow you to create a new website with e-commerce features, Ecwid is designed for users who already have a website and want to add an online store in a simple way.

Like other e-commerce platforms, Ecwid lets you configure product catalogs and add photos, prices, weights, and more. for each. You can set shipping fees, accept credit card payments, etc., all you can do with an e-commerce solution.


However, it’s very different from competing products like Shopify, Volusion, Squarespace, and Bigcommerce, as it’s not really meant to be an independent e-commerce website with full functionality. Rather, it’s designed to allow you to add an online store to an existing online presence.

(Against this background, Ecwid has recently added a new feature called “Start Site” that allows you to create an independent quote for a page.) We will discuss this in more detail later in the journal.

The product works by providing a widget that is placed on other websites, hence the name Ecwid: it is the acronym for “e-commerce widget.”

You’ll receive a few lines of HTML code (the widget) that you can add to an existing social networking site or profile, and your business will appear where you’ve inserted that code.

Ecwid Features

  • Ecwid can be added to any existing website, including platforms like WordPress, Wix, or any custom site, transforming it into a fully functional e-commerce store without the need to rebuild from the ground up.
  • Supports selling across multiple channels, including websites, social media platforms like Facebook and Instagram, and online marketplaces like eBay and Amazon.
  • All Ecwid stores are fully responsive, meaning they look great and work smoothly on any device, from desktops to smartphones.
  • Unlike some other e-commerce platforms, Ecwid does not charge transaction fees on sales, allowing businesses to keep more of their profits.
  • Offers the ability to manage inventory, add product variations (such as size and color), set up different shipping options, and track orders all from one central dashboard.
  • As a hosted solution, Ecwid automatically updates all stores with the latest features and security enhancements without the user’s effort.
  • Supports multi-currency sales and automatic tax calculations and is available in over 50 languages, making it suitable for international sales.
  • Ecwid integrates with over 50 payment gateways, providing flexibility for businesses and convenience for customers.

Ecwid: Price Plan

If you have a few products for sale (up to 10), Ecwid is free. As mentioned above, this free plan offers only basic features.

Ecwid pricing

6. Big Cartel

Targeting painters, photographers, artisans, bakers, and writers, Big Cartel helps the self-employed produce and sell products that they believe in. And in an easily accessible format.

Big Cartel was founded in 2005 by Matt Wigham, who was looking for a way to sell his group’s goods online.

Since then, the group has served nearly one million artists, including AR Ceramics and The Good Twin. Big Cartel is fully hosted web-based software with a simple design and ease of use without transaction fees.

Big Cartel

The features are simple, and adding products, creating discounts, and managing orders and inventories are as easy as it is. Unfortunately, this ease of use only offers a limited number of functions.

If you sell large quantities, Big Cartel is unlikely to be able to meet your requirements. However, if you are just beginning or do not need any advanced features, Big Cartel may be right for you.

Although Big Cartel is not the right choice for all dealers, this software is one of the best options available to the independent artist. Continue reading for prices and features of Big Cartel.

Big Cartel Features

  • Big Cartel is known for its straightforward and user-friendly interface, which makes it easy for creatives who might not be technically inclined to set up and manage their online store.
  • The platform offers a selection of customizable themes that are designed to be clean and minimalist, allowing the products to stand out. Users can also tweak the HTML, CSS, and JavaScript directly if they have web development skills.
  • Merchants can list products with multiple images and variants, such as size and color. The platform allows for a seamless presentation of products suited to the needs of artists and crafters.
  • Big Cartel provides tools for managing orders, including the ability to print packing slips, send automatic confirmation emails, and update inventory levels.
  • Unlike many other e-commerce platforms, Big Cartel does not charge transaction fees on sales, although payment processors like PayPal or Stripe may still charge their standard fees.
  • The platform includes basic SEO capabilities, such as customizable headlines, descriptions, and URLs, to help improve the store’s visibility on search engines.
  • Big Cartel stores can integrate with Facebook and Instagram, allowing artists to sell directly through these platforms, expanding their reach and accessibility.
  • Big Cartel offers a free plan that allows sellers to list up to five products, which is ideal for artists and makers just starting out and not wanting to invest much upfront.

Big Cartel: Price Plan

Big Cartel Pricing Plan


🌐 Which e-commerce platform is best for beginners?

Platforms like Shopify and BigCommerce are popular choices for beginners due to their user-friendly interfaces and comprehensive support systems.

💸 How much does it cost to use an e-commerce platform?

Costs vary widely depending on the platform; some offer basic services for free, while others charge monthly fees and a percentage of sales.

📈 Can I scale my business with an e-commerce platform?

Yes, most e-commerce platforms are designed to scale with your business, offering advanced features and integrations as your needs grow.

🔗 Do e-commerce platforms integrate with third-party tools?

Yes, many platforms offer extensive integration capabilities with third-party tools like email marketing services, payment gateways, and accounting software.

🔄 Is it easy to switch e-commerce platforms?

Switching platforms can be complex and may require migrating data and redesigning your site, but many platforms offer tools and support to make this process smoother.

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Conclusion: Best E-commerce Platform Review 2024 

No matter how many comparative articles you read, there is only one person who knows which platform provides exactly what you need, and that person is you.

It all depends on the platform on which you can best sell the products you offer for you as a shopkeeper and for your customers.

I recommend that you start a free trial with at least two of the solutions so you can play with them and see which one is the easiest for you.

However, we have made our recommendation regarding the best e-commerce platform available. 

Any of the eCommerce platforms on this list will give you a free trial so that you can try them out before deciding. Don’t miss your perfect platform – jump onto one today and get started!

Jitendra Vaswani
This author is verified on BloggersIdeas.com

Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded Digiexe.com, a digital marketing agency, and Bytegain.com, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (13)

  1. I do use WooCommerce for my online store. It seems very okay and cool to me. Also, I use Dokan as an addon that helps me to build a multivendor marketplace. By the way, this listicle post is very informative and interesting. Thanks for the share!

  2. I would like to build my Shopify store, but I’m not sure if it’s ready yet. Is this possible?

    • Thanks for your question! You can protect your Shopify store while building it by password protecting. When you are ready to go live, remove the password protection and make it public. Let me know if this helps!

  3. If you’ve always wanted to sell your products online but don’t know how, this is the perfect opportunity. Whether you already have a product or want to create one, Shopify has all the tools you need!

  4. Shopify is an amazing tool for increasing sales and getting the word out about your products and services. I’ve been using this for a bit and it’s great – they’re super responsive, provide excellent support with just two minutes of waiting time on average, and my customers think that their interface looks sleek without being overwhelming.

  5. I love shopify. It’s an intuitive, beautiful interface that makes it so easy to create and customize my site! Shopify has a drag-and-drop builder for streamlining edits to my ecommerce shop– I was able to make a website without breaking a sweat. I could finally build everything from scratch, because of this platform,” says Jess from Denver, who used the drag-and-drop editor feature on her home page to add widgets for Instagram products with pages that display customer reviews right below them.

  6. Shopify is a great platform that helps you get your products online! With the built-in ecommerce features on Shopify, you can create a professional online store without ever needing to hire someone else. Shopify makes it easy to start selling across multiple channels fast and making some yummy cash from day one. You’ll be up and running in no time with Shopify.

  7. Always up to date, Shopify features a powerful CMS to help you easily bypass any tedious design layouts. Your content goes from your screen to the world with just a few clicks of the mouse-and it helps you create those pixel-perfect graphics that always grab attention. Shopify is as easy as 1. 2. 3!

  8. With Shopify, you’ll never have to fuss with creating or running your own site. You can save valuable time for actually earning what you deserve by running a business, instead of waiting hours for people to find their way around your website. Not only is it easier than ever to create an online shop in record time, but also it’s free! It’s so easy that even the most non-technically inclined person can get started right away.

  9. I tried Shopify because their customer reviews have been so great. In seconds you can create your store and start selling!

  10. I’ve been using Shopify for about a year now and it’s helped my business grow considerably. It has increased my conversion rates significantly since building an online store on the site! It’s easy to use, with gorgeous templates that leverage sophisticated yet simple design principles to achieve maximum user engagement.

  11. My name is Frank. I opened up my little-known art gallery on Shopify when it first came out in 2006, and in just a few years I’ve tripled my income! If you’re looking to build your own online store, look no further. Shopify’s easy-to-use backend interface makes designing, building or renovating your site quick and efficient.

  12. If you’re looking to launch your own business online fast, Shopify is the best choice. I’ve used it for all of my stores and have had no need for another ecommerce website platform!

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