AffiliateWP Review 2024: Is It Worth Your Investment?


Overall Verdict

AffiliateWP stands as a beacon for those seeking a robust, efficient, and versatile affiliate management system for their WordPress site. Its blend of user-friendly interface, comprehensive tracking capabilities, and extensive integrations makes it a top choice for business owners, marketers, and web developers alike.

Out of 10


  • Lifetime plugin updates
  • Accurate affiliate tracking
  • Complete integration
  • Real-time reporting
  • Affiliate coupon tracking
  • Extensive documentation


  • Pricing bit expensive for beginners
  • Pro add-ons are available at additional cost
  • Not the most Glamorous Interface


Price: $ 149

Are you considering using AffiliateWP as your WordPress affiliate plugin to run an affiliate program?

To help you decide if it’s the right choice, I have created a detailed AffiliateWP review. While there are many affiliate marketing plugins available for WordPress sites, not all are equally good.

Many are either too difficult to use or too expensive for small businesses and sole proprietors to afford.

In this review, I will evaluate AffiliateWP’s features, pricing, usability, and support to determine how it stands out.

Bottom Line Upfront 🚀

AffiliateWP is best plugin for the affiliate management system. It let you create a complete affiliate system in WordPress and a top platform to manage affiliates, referrals, payments & more from your WordPress site. Additionally, it offers referral tracking and advanced affiliate features that give you accurate & reliable data.

AffiliateWP Reviews

What is AffiliateWP?

AffiliateWP is a popular international service that enables users to easily create a complete affiliate program on WordPress. It provides an efficient affiliate marketing solution that works.

AffiliateWP Review

AffiliateWP is designed to be user-friendly and helps you set up and run a successful affiliate program. Established in 2014, AffiliateWP is committed to providing a reliable, self-hosted, and intuitive affiliate management system for WordPress.

It is one of the most dependable WordPress plugins. It offers consistent updates, new features, and new add-ons, which provide you with the necessary affiliate marketing tools to expand your business and boost your earnings.

AffiliateWP Features

AffiliateWP sports an entire page full of unique features, making it one of the best plugin platforms in its class.

  • AffiliateWP is very easy to set up and use. Simply install and activate, and your affiliate program will run in minutes.
  • Accurate affiliate tracking makes AffiliateWP a powerful tool for reliably tracking affiliate referrals. It also works efficiently on servers with aggressive caching.
  • AffiliateWP offers complete integration with popular plugins. All critical actions will be at your fingertips with 28 leading and popular WordPress, eCommerce, and membership plugins.
  • AffiliateWP offers real-time reporting, including tracking affiliate-referred visits, referrals, earnings, and affiliate registrations.

Affiliate Review: Statistics

  • AffiliateWP plans allow users to link unlimited affiliates that actively promote your website, products, and services.
  • AffiliateWP is highly flexible and ensures the faster, more effective promotion of your site to your affiliates by giving your affiliates unlimited visual resources or text links.
  • Affiliate coupon tracking enables users to connect coupon codes to specific affiliate accounts.
  • Easy affiliate management lets you view your affiliate reports, edit individual affiliate accounts and top-earning affiliates, and moderate affiliate registrations.
  • Automatic affiliate creation enables the automatic creation of affiliate accounts for all users who register a new WordPress user account on your site.

Affiliate Area- AffiliateWP Review

  • AffiliareWP Manual affiliate approval allows admins to moderate Affiliate registrations and automatically accept them, or accounts can be manually created.
  • AffiliateWP boasts a well-organized  (Affiliate area) for your affiliates to track their activities and whereabouts, including performance, view earnings, retrieve their referral URL, and more!
  • The referral link generator allows affiliates to generate their own referral links from the dashboard (Affiliate Area).
  • Users can choose between flat rate and percentage referral rate types on a global, per-affiliate, and per-product basis.
  • AffiliateWP enables easy affiliate registration with a default affiliate registration form instant registration.
  • AffiliateWP offers Affiliates with URLs, unique Affiliate IDs, or WordPress usernames in URLs.

Referral URL Generator- AffiliateWP Review

  • AffiliateWP lets you set cookie expiration, which means you can choose how many days the referral tracking cookie should be valid.
  • Through AffiliateWP, you can use Simple shortcodes like WordPress-friendly shortcodes for various important forms like affiliate login forms, registration forms, URLs, and more.
  • AffiliateWP offers Customizable emails for admin notifications, affiliate application approval and rejection, pending affiliate applications, and new referral notifications.

Referrals- AffliateWP Review

  • Export data to CSV. Forecasting, bookkeeping, and accounting are made easy with the ability to export affiliate and referral data to a CSV file.
  • Systematic Payout Logs allow users to see a detailed and well-organized log of every payout sent to affiliates from the Payouts screen.
  • AffiliateWP includes a fully extended API and a read-only REST API, including CRUD operations, which are available as a Pro add-on.
  • Using WP-CLI integration, users can create, update, delete, and view all data using their entire suite of WP-CLI commands within AffiliateWP.
  • AffiliateWP performs well on all sites, large or small. Every tool’s version has been thoroughly tested and built with speed in mind.
  • AffiliateWP’s fully internationalized mechanics ensure that language is never a roadblock for users, as it is ready to be translated into your language.
  • Extensive and quick documentation to help you get up and running quickly.

Also, Read

AffiliateWP Premium Add-ons

1. REST API Extended

AffiliateWP includes a read-only REST API that allows developers and external applications to interact with data in AffiliateWP databases.

This enhanced REST API add-in adds create, update, and delete operations in combination so developers and external applications have complete control over the data in the AffiliateWP database.

REST-API-Extended-AffiliateWP Review

2. Zapier for AffiliateWP

With the Zapier add-on for AffiliateWP Pro, you can connect AffiliateWP to over 700 web services through your Zapier account. Every application available in Zapier can be connected to AffiliateWP.

The Zapier Pro plug-in is authenticated to your Zapier account using the Keys API feature available in AffiliateWP version 1.9 or later:

Zapier-for-AffiliateWP-AffiliateWP Review

Take a look at the most critical functions:


  • Activate only the desired notifications
  • Zapier configuration with notification options
  • Zapier notifications can be enabled individually for partners, referrals, creatives, visits, and payments.
  • Authenticate securely to your site with the AffiliateWP REST API
  • The pop-up window requests AffiliateWP authentication for your site
  • The pop-up window prompts you to authenticate to AffiliateWP on your website.




Trigger a Zapier action when a partner, referral, visit, or creative is updated, deleted, or created, and every time a payment is made or deleted

3. Affiliate Landing Pages

Partner landing pages allow you to create dedicated landing pages for your partners that you can promote without using a partner link.


There is no need for an affiliate link!

Some people are extremely good at recognizing a subscriber link. They move over the link and search the URL in the browser’s status bar.


When using partner landing pages, no partner link is an insight. Potential customers are likelier to click the link and buy on your website.

4. Direct Link Tracking

With Direct Link Tracking, partners can link directly to your website without needing a partner link. This is an excellent motivation for your partners and can help you make more money.

Direct-Link-Tracking-AffiliateWP Review

Use direct link tracking for:

  • A greater chance for more sales.
  • Visitors will not know that they are clicking on affiliate links.
  • More happy and motivated partners

5. Custom Affiliate Slugs

AffiliateWP offers many variations of partner URLs that your partners can use simultaneously.

Custom Affiliate Slugs go further by enabling affiliates to create custom slugs. A slug is the part of the reference URL that usually contains the username or the partner ID.


A partner can create a custom partner slug


AffiliateWP Pricing

AffiliateWP Pricing

Professional – The Premier Choice

  • Price: $299.60/year (Normally $749.00)
  • Savings: $449.40
  • Benefits: Use on 10 sites with unlimited affiliates, commissions, creatives, and payouts. Enjoy advanced features like fraud prevention, custom dashboards, and premium growth tools without monthly fees.

Plus – Great for Expanding Businesses

  • Price: $199.60/year (Normally $499.00)
  • Savings: $299.40
  • Benefits: Use on 3 sites, plus all features in the Personal plan, including advanced growth tools and plugin updates, supported by standard customer service.

Personal – Essential Tools for Startups

  • Price: $149.60/year (Normally $374.00)
  • Savings: $224.40
  • Benefits: Use on 1 site with unlimited affiliates, commissions, creatives, and payouts. Includes all essential features for building your affiliate program, integrated payouts, and more than 15 integrations supported by standard customer service.

With AffiliateWP, you’re not just purchasing a plugin; you’re investing in the growth of your business.

Whether you’re a budding eCommerce store, a small business looking to expand, or a web developer aiming to provide top-tier services, AffiliateWP has the tools and features to meet your needs and exceed your expectations.

Join the community of successful business owners who rely on AffiliateWP to drive their sales and grow their revenue faster.

How Can AffiliateWP Benefit Your Business?

AffiliateWP stands as a transformative tool for various business models by implementing an effective affiliate marketing strategy.

It allows you to leverage a network of affiliates, who are essentially an extension of your sales force and work on a commission basis.

This approach not only optimizes your marketing budget but also ensures that you pay for performance, making it a highly cost-efficient method to scale your business. Below are the ways AffiliateWP can benefit different business types:

For Store Owners (eCommerce):

  • Effortless Launch: The plugin’s one-click integration feature simplifies starting an affiliate program, eliminating the need for coding.
  • Boost Sales and Revenue: By tapping into affiliate marketing, store owners can significantly increase their sales without the burden of high advertising costs.
  • Cost-Efficiency: With a low cost per acquisition and no middleman fees, the ROI on affiliate marketing campaigns becomes notably higher.

For Small Businesses:

  • Seamless Referral Tracking: AffiliateWP integrates with all major lead forms, automating the tracking process and ensuring accurate referral attribution.
  • Lead and Revenue Growth: The tool helps small businesses generate more leads and revenue by expanding their marketing reach through affiliates.
  • Time and Error Reduction: Automating referral tracking reduces manual data entry, saving time and minimizing errors, all without additional fees.

For Website Developers:

  • Quick and Easy Setup: Developers can set up an affiliate program on client sites in less than 10 minutes, offering a valuable service that enhances client satisfaction.
  • Eliminate Errors: The platform’s ease of use helps in eliminating tracking code errors, ensuring accurate performance tracking.
  • Increase Value: By offering affiliate program setup services, developers can raise their hourly rates and improve client retention by delivering tangible results.

AffiliateWP not only enables businesses to expand their reach and drive sales through affiliate marketing but also provides a robust, user-friendly platform that caters to the needs of store owners, small businesses, and website developers alike.

With its strategic implementation, businesses can join the ranks of industry giants like Google, Microsoft, and Amazon in harnessing the power of affiliate marketing.

What Users Say About AffiliateWP – AffiliateWP Reviews by User


Best AffiliateWP Alternatives

Here are some of Best AffiliateWP Alternatives if you want to explore more options.

1) Voluum


Anyone who is an affiliate marketer should consider Voluum. The best thing about Voluum is its scalability; if your affiliate marketing business unexpectedly expands, Voluum will be able to handle the increase in traffic and data.

2) Post Affiliate Pro

Post Affiliate Pro

In many aspects, Post Affiliate Pro is ahead of its rivals. Given how long they’ve been doing this, it’s hardly surprising.

It provides unmatched versatility for setting up affiliate campaigns, an extensive list of functions, and a variety of methods to customize the use of each feature to suit user requirements.

Which One is the Best?

Create an Affiliate Website with WordPress Using AffiliateWP

Pros and Cons of AffiliateWP


  • Easy, code-free setup and integration.
  • Advanced, reliable affiliate tracking.
  • Customizable affiliate dashboards and reporting.
  • Efficient one-click affiliate payouts.
  • Wide range of growth tools for affiliates.
  • Fully customizable to match brand identity.
  • Exceptional, responsive customer support.


  • May require a learning curve for beginners.
  • Primarily suitable for WordPress users only.


🤑 What is AffiliateWP?

A reliable WordPress affiliate marketing solution, AffiliateWP integrates with the WordPress eCommerce and membership plugins that are needed to power the website. AffiliateWP tracks referrals and helps you manage your affiliates with accuracy.

🔥What is AffiliateWP is Best For ?

AffiliateWP is best for WordPress sites that sell products or services, AffiliateWP helps them manage the commissions and payout. Website owners can easily pay affiliates for promoting their website.

💰Is AffiliateWP has a free plan?

No, Affiliatewp doesn't have any free plan or they offer a free trial.

✅ What are the pricing plans offered by AffiliateWP?

Affiliatewp pricing starts with $149 annually which goes up to $299 and more, dependent upon your add-ons as they also offer the custom plans as per website owner requirements.

🚀 Is AffiliateWP for WooCommerce a better alternative for AffiliateWP?

Both the plugins have powerful features Where AffiliateWP has the upper hand of having more customization, export data & integrations on the other hand Affiliate for WooCommerce has advantages related to commission plans, easy to use UI & one can manage everything just from a single screen.

🧐 How do I use AffiliateWP plugins?

Upload the ZIP folder through the WordPress admin by going to Plugins → Add New → Upload Plugin. Or upload it using FTP or your host's file manager.

😅 Does WooCommerce integrate with AffiliateWP?

Install AffiliateWP by going to the AffiliateWP webpage and buying and downloading the plugin. Go to your WooCommerce dashboard. Then, from the Plugins menu, select Add New.

🤔 How do I set up Affiliatewp?

You can set different dollar amounts for referrals on the Integrations page. Under the Signup Referrals header, select which types of signups should generate a referral from the checkboxes. After selecting what to do, type in the dollar amounts for each type of referral that will come out of your account. Click Save Changes at the bottom when you are done doing this.

Quick Links:

Conclusion: Is It AffiliateWP Worthwhile?

AffiliateWP emerges as a standout solution for those looking to harness the power of affiliate marketing within the WordPress ecosystem.

Its intuitive setup, precise tracking capabilities, extensive customization options, and comprehensive suite of tools for affiliate growth make it a compelling choice for business owners, marketers, and web developers alike.

While there’s a bit of a learning curve for novices, and its applicability is limited to WordPress, the benefits far outweigh these considerations.

The potential cost is easily justified by the efficiency gains, powerful features, and excellent support provided by the package.

AffiliateWP is undoubtedly worth the investment for anyone serious about scaling their affiliate program and maximizing their marketing efforts.

Also Read:

Jitendra Vaswani
This author is verified on

Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded, a digital marketing agency, and, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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