Affiliate WP Vs Cake Affiliate Tracking 2024: Which One Is The Best? (Pros & Cons)


Affiliate WP

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Cake Affiliate Tracking

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$ Pricing
$149 $29
Best for

Affiliate WP is a WordPress plugin that carries wonderful features like easy setup, exact affiliate tracking, complete integration, customizable email

Cake affiliate tracking is a Marketing and tracking platform.

  • Users can add and choose their design templates and layouts
  • It is buyer-friendly as it enlargers the tangibility of the
  • Facility of bran production increment.
  • CAKE provides us a better understanding of spending authorit
  • CAKE is far significantly instinctive, modify, and use a tra
  • It makes the UI uncomplicated and clean to negotiate.
  • It's quite expensive as a software program for the buyers.
  • Describing the envision needs to be updated.
Ease of Use

It has a very simple User-friendly interface and easy to install and can be activated with no effort.

Value For Money

AffiliateWP worths every penny that you spent on it. As this robust toll is fully-loaded with powerful features to make your affiliate marketing journey easy.

Customer Support

They extend support to their customers only through email. On their support page, you need to fill up basic details like name, email, your query, and submit the support request.

CAKE affiliate tracking has multiple channels of support for their customers. They have 24/7 customer support which includes Phone and Ticket support.

Bottom Line: AffiliateWP is an easy-to-use, reliable WordPress plugin that provides you the affiliate marketing automation tools you need to increase and grow your business and make more money and it is best suited for small businesses.

So start using AffiliateWP today to get all the benefits.

Deciding between Affiliate WP Vs Cake Affiliate Tracking for your website can feel like picking your favorite ice cream flavor—both are great, but each has its unique taste!

I’ve been diving deep into the world of affiliate marketing tools, trying to figure out which one fits my needs best.

On one hand, Affiliate WP is super popular with WordPress users because of how easy it is to integrate and use. It’s like the chocolate chip flavor—reliable and loved by many.

On the other hand, Cake Affiliate Tracking offers powerful features and flexibility, kind of like a gourmet salted caramel—it’s sophisticated and offers a bit more complexity. If you’re stuck trying to choose between these two, you’re not alone.

Let’s break down their features, ease of use, and how they can help grow your affiliate program, to make choosing as easy as picking your next dessert!

Affiliate WP Vs Cake affiliate: Overview

Both Affiliate WP and cake affiliate tracking and are very similar except for some minute differences. However, both the marketing automation tools benefit and helps us in boosting our business in exquisite ways

Affiliate WP:

Affiliate WP is a WordPress plugin that carries wonderful features like easy setup, exact affiliate tracking, complete integration, customizable emails & even more. In case of assistance required, the team assures full support.


Cake Affiliate:

Cake affiliate tracking is a Marketing and tracking platform, it has a support team that is available 24× 7, The team is quite hospitable in helping the customers for boosting their traffic, in understanding & creating exquisite content in one window.

Cake affiliate

  • Motive and goals 

Drag and drop is the main and important option that helps you to construct the webpage conveniently. Without the need for back-end development drag and drop, the option is the rapid technique to customize a web page.

  • Designs and layouts (templates)

Designs and layouts are the most important features and it clarifies the website pages and its making or constructing process. As they can be readily available and easy to use, As per your brand requirement you can use these layouts and templates and can be further made-to-order.

Affiliate WP Vs Cake affiliate: Unique features


  • It is simple to install and activates in minutes.
  • It reports referrals, visits as well as affiliate registrations in detail and in real-time.
  • It is a reliable tracker of affiliate referrals even when the caching is stringent.
  • Numerous visual resources and text links to help you promote your website efficiently.
  • Payment to affiliates made easy with direct bank payouts.
  • It offers numerous affiliates.
  • For users already on WordPress, accounts can be created automatically.
  • Customize emails for held-back or rejected applications, notifications from admin or new referrals.
  • Detailed pay log available for checking.
  • User-friendly with an extensive stock of hooks and templates for better functionality.
  • Exporting of data can be done for the purpose of bookkeeping, forecasting, or accounting.
  • Translations are available in multiple languages of the world.
  • Perfectly in-sync with WordPress, leaving you in full control.
  • Options for choosing rates are available like flat rates or percentage-based rates per affiliate or per product.
  • A dashboard for performance tracking, checking earnings and creatives, etc
  • You can use your unique WordPress Ids in URLs.

CAKE Affiliate:

  • It ensures maximum marketing impact.
  • There is absolute clarity from the data given.
  • It overlooks marketing spend making sure you have the best results within a budget.
  • The platform provides multiple tracking tools to track leads.
  • CAKE is user-friendly.
  • The User Interface is easy to navigate and setting up and deploying new campaigns is also simple.
  • Integration with multiple other platforms 
  • Fast-working and efficient to perform on all sized sites.
  • The best and immediate support system in case of help needed.

Feature AffiliateWP Cake
Platform Compatibility Primarily designed for WordPress websites, integrating seamlessly with WordPress eCommerce plugins like WooCommerce, Easy Digital Downloads, and MemberPress. Platform-agnostic, capable of integrating with any website or eCommerce platform, not limited to WordPress.
eCommerce Integration Direct integrations with several WordPress-centric eCommerce solutions. Flexible integrations with a wide range of eCommerce platforms through APIs and custom webhooks.
Payment Gateway Support Supports popular payment gateways indirectly through its WordPress eCommerce plugin integrations. Offers direct integration with multiple payment gateways, providing more flexibility in managing affiliate payments.
CRM Integration Limited direct CRM integration, mostly reliant on WordPress plugin ecosystems for CRM capabilities. Supports extensive CRM integrations, allowing for sophisticated affiliate management and tracking across customer lifecycles.
Email Marketing Tools Integrates with WordPress-compatible email marketing plugins, facilitating communication with affiliates directly from the WordPress dashboard. Offers robust integrations with leading email marketing platforms, enabling sophisticated affiliate communication strategies.
Third-party Tools Supports a range of WordPress plugins for analytics, membership management, and form builders, enhancing affiliate program features within the WordPress environment. Provides comprehensive integration capabilities with third-party tools for analytics, marketing automation, and more, through APIs and custom solutions.
API Access Offers developer-friendly APIs for custom integrations, but with a focus on WordPress-based sites. Features a powerful and extensive API for custom integrations, catering to complex and diverse affiliate program needs beyond WordPress.
Customization and Flexibility High customization within the WordPress ecosystem, ideal for users who prefer a WordPress-based solution. Superior customization and flexibility for affiliate programs requiring advanced integration and tracking capabilities across various platforms.

Affiliate WP Vs Cake affiliate: Pros and Cons

Affiliate WP:


  • Users can add and choose their design templates and layouts throughout the program.
  • It is buyer-friendly as it enlargers the tangibility of the brands in the portal.
  • Facility of bran production increment.
  • It changes, amplifies, and promotes the visitor’s sites into buyers.
  • AffiliateWP assists and gives you subsequent support and is available to support you for 24*7 hours.


  • It’s quite expensive as a software program for the buyers.

Cake Affiliate:


  • CAKE provides us a better understanding of spending authorities on how to advertise and retail their market project.
  • It is far significantly instinctive, modify, and use a tracking and tracking system in the retailing place.
  • It makes the UI uncomplicated and clean to negotiate.
  • It also describes the scales or levels of detail in a more convenient set of data.
  • It has a far-reaching tracing program.
  • Program is consist of many tracing devices that can trace the guide easily
  • It also makes things easy and faster and it is also time-consuming.
  • The CAKE software makes us convenient by providing webinars that guide us on how to use the program.


  • Describing the envision needs to be updated.
  • Difficulties in understanding few practical or technical terms.
  • The dates and numerical composition are not well constraining and confined.
  • The functions of the application of these software devices are not well presented in mobile phones.
  • The small setups between the email programs are quite difficult.

Affiliate WP Vs Cake affiliate: Pricing

Affiliate WP:

affiliate price

1. Personal Plan: Priced at $149 per year, this plan is tailored for site owners managing a single site. It offers access to core affiliate management features, essential for those starting out or running a small affiliate program.

2. Plus Plan: At $199 per year, the Plus plan includes everything in the Individual plan but extends support to up to 3 sites.

This tier is suitable for small businesses or individuals with multiple ventures, looking to expand their affiliate marketing efforts across several platforms.

3. Professional Plan: For $299 per year, the Professional plan is designed for growing businesses requiring advanced features and support for up to 10 sites.

This plan often includes access to additional add-ons and premium support, making it ideal for businesses scaling their operations.

4. Ultimate Plan: The Ultimate plan is a one-time payment of $499, offering lifetime access to all current and future features for an unlimited number of sites.

This plan is best suited for agencies, developers, and large enterprises needing a comprehensive, cost-effective solution without recurring fees.

CAKE affiliate:

CAKE affiliate tracking software does not list specific pricing information publicly on their website or in the detailed reviews available.

Pricing for CAKE is typically provided on a quote-based system, which means that potential users need to contact CAKE directly to get a tailored pricing plan that suits their specific business needs and scale​​​​.

This approach allows CAKE to offer customized solutions for different types of businesses, from small startups to large enterprises, ensuring that the software can meet specific requirements in terms of tracking, analytics, and affiliate management capabilities.

Affiliate WP Vs Cake affiliate: Security

Several questions come to our mind while purchasing software like, how secure is it? Will it protect my device against malware?

Will my data be safe? Software security is another prominent department that most companies have to deal with in today’s technologically advanced environment.

Let us give you a brief idea about the different security options provided by both these companies.

Affiliate WP:

AffiliateWP-Affiliate- Tracking

  • Your affiliate applicant can be reviewed before accepting him as a member. It securely screens the application and then you could reject or approve based on your policies and judgment.
  • It provides you with a setting that requires the user to complete the reCAPTCHA security check while registering for your affiliate program. This will prevent spam bots from registering duplicate accounts on your site. Enabling this feature will help you to comply with the Google security policies.
  • They provide a Debug Assistant tab while first setting up Affiliate WP. This feature will record all the plugin update routines and all the referral process that have been attempted so far, whether successful or unsuccessful.
  • Say you want to block certain referrals that generate multiple pages or websites. How would you do it? Affiliate WP has a URL blocking system called ‘Referral URL Blacklist’. This will enable you to block specific unwanted pages which may be unsafe for your device.
  • A special security feature is that their dashboard includes, Referral summary dashboard widget. This widget is accessible only to the administrator. It gives a detailed daily as well as a monthly summary of referrals and earnings.

CAKE Affiliate:

  • This is a company which complies wholly with the GDPR (General Data Protection Regulation) guidelines.
  • They are very particular about customer data protection and hence are the best in the industry when it comes to privacy rights of its clients
  • They provide you with a dedicated Solution Engineer who and help you with your system configuration, setting up campaigns, and a lot more.
  • You can get Technical Consultations and guidance by the company on how to best integrate CAKE with third-party platforms used by your business.
  • There are numerous tools available in the technical market. But there will be only certain tools which are best suited for your business. CAKE helps you to customize and design API based solutions as per your business requirements. Some examples are invoicing conversion reconciliation, and many more.
  • CAKE also has some additional security features as you get notified every time there is a data and security breach, there are restrictions on profiling and monitoring and they levy increased enforcement with high fines.

Affiliate WP Vs Cake affiliate: Integrations

It is always advised that your existing affiliate tracking software works best with the essential plugins required for the smooth running of your business.

Good integration with solutions and services can help achieve optimum results. Let’s have a look at how both this tracking software coexists with a few essential plugins.

AffiliateWp Integration

Affiliate WP:

Affiliate WP tracking integrates effortlessly in one click with some popular WordPress plugins. Some are free and others are for a fee.

It offers a wide range of integrations with various WordPress plugins and platforms, ensuring seamless operation within the WordPress ecosystem.

It integrates with popular eCommerce solutions like WooCommerce and Easy Digital Downloads, membership plugins such as MemberPress and Paid Memberships Pro, form builders like WPForms and Gravity Forms, as well as LMS systems including LearnDash and LifterLMS.

Additionally, AffiliateWP supports payment gateways like PayPal and Stripe, and other tools for donations, email marketing, and event management, making it a versatile choice for WordPress users seeking to enhance their affiliate marketing efforts​

CAKE Affiliate:

cake integrations

It boasts of having the latest technology in digital marketing. Their integrations with some of the most popular names in technology are commendable. 

Cake affiliate tracking offers integrations with a wide array of platforms and services, including major advertising networks like Facebook, Google Ads, and Bing, payment gateways such as PayPal and Stripe, and email marketing tools like Mailchimp.

This enables users to manage and optimize their affiliate marketing campaigns across various channels and platforms, ensuring comprehensive tracking and reporting capabilities.

Affiliate WP Vs Cake affiliate: Testimonials

Affiliate WP:

Testimonials- AffiliateWP

Cake affiliate:

Cake Reviews

Quick Links:


💁‍♀️How do AffiliateWP and Cake differ in terms of integration?

AffiliateWP is specifically designed for WordPress websites, offering seamless integration with WordPress eCommerce solutions like WooCommerce, Easy Digital Downloads, and MemberPress. Cake, on the other hand, is platform-agnostic and can integrate with any website or eCommerce platform, making it more versatile for businesses not using WordPress.

🤷‍♀️Which is more user-friendly, AffiliateWP or Cake?

AffiliateWP is often praised for its user-friendly interface and straightforward setup, making it an excellent choice for WordPress site owners who prefer managing their affiliate programs directly within their site's backend. Cake, while also user-friendly, offers a more complex set of features and configurations that might require a steeper learning curve, especially for those new to affiliate marketing software.

❓Which platform is more suitable for small businesses or startups?

AffiliateWP is generally more suitable for small businesses or startups, especially those already using WordPress for their website.

✔What about the pricing structures of AffiliateWP vs Cake?

AffiliateWP offers a straightforward pricing model with a yearly subscription that includes access to updates and support. Pricing tiers are based on the number of sites and range of features you need. Cake, on the other hand, typically requires a custom quote based on your specific business needs.

👉What support and resources are available for users of AffiliateWP and Cake?

Both platforms offer comprehensive support and resources. AffiliateWP provides extensive documentation, tutorials, and email support. Cake also offers a robust knowledge base, training materials, and customer support through email, phone, and live chat, catering to businesses requiring more hands-on assistance.

Conclusion: Affiliate WP Vs Cake affiliate Tracking 2024

AffiliateWP stands out for its seamless integration with WordPress, making it an ideal solution for small to medium-sized businesses or startups that rely on WordPress for their website infrastructure.

On the other hand, Cake offers a more robust and scalable solution suited to businesses of all sizes, including those with more complex affiliate marketing needs.

Its platform-agnostic nature, advanced tracking capabilities, comprehensive analytics, and multi-channel support cater to medium to large enterprises or those operating outside the WordPress ecosystem.

Ultimately, the decision between AffiliateWP and Cake should be based on your technical requirements, budget, and the complexity of your affiliate marketing goals.

AffiliateWP offers a great starting point for those prioritizing ease of use and integration with WordPress, while Cake provides the flexibility and depth needed by larger, more diverse operations seeking detailed analytics and customization.

Both platforms have their strengths, and the best choice depends on aligning those strengths with your business’s specific needs and growth plans.

Leana Thorne
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As a seasoned professional, Leana Thorne brings 10 years of editorial experience and creative directing skills to her role as Marketing & Branded Content Editor at BloggersIdeas. She is an expert in visual storytelling, digital content strategy and crafting high-conversion copy for campaigns across various digital media platforms – all with the goal of raising creativity while maintaining brand consistency. Beyond that, she has made it a mission to share knowledge about search marketing practices through global conferences and seminars on topics such as International Search Marketing Strategies; In-House SEO; Social Media Techniques; Enterprise SEO - always demonstrating an unshakeable interest in online search optimization efforts.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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