ActiveCampaign Pricing 2024: Choosing the Right Plan for You?

Looking for insights into ActiveCampaign’s pricing for 2024?

Let’s explore the various pricing tiers and plans offered by ActiveCampaign, helping you make an informed decision about which one aligns best with your specific needs and budget.

From the essentials of the Lite plan to the advanced features of the Enterprise plan, we’ll break down the pricing details and key features, ensuring that you have the insights required to make the most of your investment in ActiveCampaign.

Whether you’re a small business owner, a marketing professional, or an enterprise seeking to scale your marketing efforts, ActiveCampaign’s pricing options are designed to accommodate a wide range of requirements.

So, let’s dive in and discover which ActiveCampaign pricing plan is the perfect fit for your marketing objectives.

ActiveCampaign Pricing: How Much Does It Cost?

ActiveCampaign Pricing

ActiveCampaign has four pricing plans, starting with Lite ($29/month). The starter plan includes features like email marketing and marketing automation. Higher plans add features like the ActiveCampaign CRM, landing pages, and lead scoring.

You can start using ActiveCampaign for free with a 14-day trial. There’s no need to pay anything upfront.

ActiveCampaign provides almost everything you need in a marketing tool for newsletters.

ActiveCampaign Pricing Overview:

1. Lite Plan ($29/MO billed annually or $39/month billed monthly):

  • Designed for solopreneurs.
  • Includes Email Marketing & Marketing Automation.
  • 1 User, 10x contact email send limit.
  • Features: Inline Forms, Site and event Tracking, Automation and campaign Reports, API, and webhooks.
  • 24/7 Chat & Email Support.

2. Plus Plan ($49/MO billed annually or $70/month billed monthly):

  • Ideal for small teams focused on customer experiences.
  • Everything in Lite, plus additional features.
  • 3 Users, 10x contact email send limit.
  • Additional features: Landing Pages, Lead Scoring, Pop-Up and Modal Forms, and Integrations with e-commerce platforms.

3. Professional Plan ($149/MO billed annually or $187/month billed monthly):

  • Geared towards teams optimizing marketing efforts.
  • Everything in Plus, with expanded features.
  • 5 Users, 12x contact email send limit.
  • Additional features include predictive sending AI, split automation, Salesforce integration, Microsoft Dynamics 365 integration, attribute reporting, conversions, and goals.

4. Enterprise Plan ($259/MO billed annually or $323/month billed monthly):

  • Custom Reporting
  • Custom Objects
  • Single Sign-On
  • HIPAA Support
  • Uptime SLA
  • Unlimited Email Testing

ActiveCampaign Pricing: In a nutshell

Plan Price (Annually) Price (Monthly) Users Email Send Limit Marketing Contacts
Lite $29/month $39/month 1 10x 1,000
Plus $49/month $70/month 3 10x 1,000
Professional $149/month $187/month 5 12x 2,500
Enterprise $259/month $323/month 10 15x 2,500

What is ActiveCampaign?

ActiveCampaign is a full-service marketing and sales platform that provides an all-in-one solution for email, lead scoring & analytics, and CRM.

With features such as automated messages via chat or call recording, along with web traffic monitoring, it has everything you need to grow your business!


When people come to ActiveCampaign, they’re looking for one thing: an email marketing tool. But what makes this platform so popular?

There are six different types of emails you can create, with various features and targeting options that make every campaign unique!

First things first—let’s choose the type of message we want our customers’ inboxes filled with again. Is it standard or automated (depending on their response)?

Once those two selections have been made, it’s easy – just pick which contact list best suits your needs from within account settings before moving on to event tracking next down the line-up here at ActiveCampaign.

The ActiveCampaign automation tool is helping their 150,000 customers send fewer emails while achieving better results.

Their report claims that 38 million hours were saved by using this automated workflow for three months- surely it’s worth the cost?

ActiveCampaign Lets Users Do the Following:

Let’s chat! ActiveCampaign Messages brings together your email, CRM, and chat/on-site messages to create a better experience for visitors.

With the ActiveCampaign Landing page builder, you can create high-converting lead capture forms and landing pages that convert traffic into signups.

The Deals feature in ActiveCampaign CRM is a great way to automate follow-up and remove much of the manual work involved with closing deals.

The marketing automation builder in ActiveCampaign is a great way to start building your own automated campaigns. You can take advantage of pre-built templates or make them uniquely yours by changing any aspect you want!

With ActiveCampaign, you can create professional email newsletters in minutes with beautiful templates and a drag-and-drop builder.

Does ActiveCampaign Offer a Free Plan?

ActiveCampaign does not offer a free plan but offers a 14-day free trial on all paid plans.

While it doesn’t offer a permanent free plan, that shouldn’t discourage you from exploring its services.

You can take advantage of their 14-day free trial and even request a demo from their sales representatives. I must highlight that their sign-up process is incredibly swift, comparable and as easy as posting an Instagram story.

ActiveCampaign Core Features:

ActiveCampaign Core Features

1. Data Collection:

  • ActiveCampaign allows you to collect and store customer data from various sources, including website forms, e-commerce platforms, and manual data entry.
  • It also integrates with other software and platforms to import existing customer data, ensuring all your customer information is in one place.

2. Segmentation:

  • One of ActiveCampaign’s key features is its ability to segment your contacts based on various criteria, such as demographics, behaviour, or engagement history.
  • Segmentation helps you send targeted and personalized messages to different groups of contacts, increasing the relevance and effectiveness of your marketing campaigns.

3. Email Marketing:

  • ActiveCampaign offers a robust email marketing tool that allows you to create and send email campaigns.
  • You can use the platform’s drag-and-drop email builder to design visually appealing emails, and you can also automate your email sequences based on triggers or conditions.

4. Marketing Automation:

  • ActiveCampaign enables you to create complex marketing automation workflows that are triggered by specific events or actions.
  • You can set up automation sequences to nurture leads, onboard new customers, send abandoned cart reminders, and more.
  • Automation workflows are built using a visual editor, making it easy to design and customize your marketing automation processes.

5. CRM:

  • ActiveCampaign includes CRM functionality to manage and track your customer relationships.
  • You can view contact profiles, track interactions, set tasks, and schedule appointments within the CRM interface.
  • This helps you keep track of customer interactions and provides valuable insights into your customer’s journey.

6. Lead Scoring:

  • ActiveCampaign allows you to assign scores to your leads based on their engagement and behaviour.
  • Lead scoring helps you prioritize leads and focus your efforts on the most promising prospects.

7. Integration:

  • ActiveCampaign offers integrations with a wide range of third-party tools and services, including e-commerce platforms, content management systems, and analytics tools.
  • This allows you to connect your marketing efforts with other parts of your business and gather valuable data.

8. Reporting and Analytics:

  • ActiveCampaign provides detailed reporting and analytics features to track the performance of your campaigns.
  • You can monitor open rates, click-through rates, conversion rates, and other important metrics to assess the effectiveness of your marketing efforts.

9. Personalization:

  • The platform offers personalization features, allowing you to deliver tailored content and recommendations to your contacts based on their preferences and behaviour.

10. Multi-Channel Marketing:

  • In addition to email marketing, ActiveCampaign supports other marketing channels like SMS, social media, and on-site messaging, enabling you to reach your audience through multiple channels.

Who Is ActiveCampaign Best For?

ActiveCampaign is an advanced email marketing, marketing automation, sales automation, and CRM platform that’s best suited for a variety of users, particularly those in the following categories:

1. Small to Medium-Sized Businesses (SMBs): ActiveCampaign’s features are robust enough to handle the complex needs of growing businesses yet intuitive enough for smaller teams without dedicated IT staff.

2. E-Commerce Businesses: With its advanced segmentation, personalization, and automation capabilities, ActiveCampaign can be a powerful tool for e-commerce businesses looking to tailor their marketing efforts based on customer behaviour and preferences.

3. B2B Companies: The CRM and sales automation features are useful for B2B companies. These tools help manage leads, nurture customer relationships, and automate sales processes.

4. Marketing Agencies: Agencies can benefit from its scalability, multi-client management features, and extensive automation capabilities to manage campaigns for various clients.

5. Experienced Marketers: Marketers who are already familiar with marketing automation tools and want to leverage more advanced features, like complex automation workflows and detailed reporting, will find ActiveCampaign highly beneficial.

6. Businesses Looking for CRM Integration: Companies that want to align their marketing and sales efforts can utilize ActiveCampaign’s integrated CRM system to keep all their customer data and interactions in one place.

ActiveCampaign Customer Support:

Customer support is available 24/7 through live chat and email. Although phone support is not provided, the live chat support is rapid, highly supportive, and remarkably personable, resembling a conversation with a colleague rather than a typical call centre interaction.

My own encounter with ActiveCampaign’s support reflects this sentiment, and a significant number of users share similar observations in numerous reviews.

ActiveCampaign Pros & Cons:


  • The CRM is integrated with automation to help your business run more smoothly.
  • Although the email builder is not as sleek as some others, it is very powerful and gives you a lot of flexibility in how you create your emails.
  • Machine learning can help improve your marketing results over time.
  • This software has many features that are designed for people who are experts.
  • You will have great email deliverability when you start using their service.


  • I’ve heard that the app has been slow at times for other people, but it’s been running smoothly for us lately.
  • If you are new to email marketing automation, it takes some time to understand the more advanced features.
  • The on-site chat feature is an add-on and not included in the standard plan.


🤔 What is the difference between ActiveCampaign's pricing plans?

The main difference between the plans is the number of contacts and features that are included. The Lite plan is a good option for small businesses with a limited number of contacts. In contrast, the Enterprise plan is designed for large businesses with complex marketing needs.

🧐 What is ActiveCampaign's refund policy?

ActiveCampaign offers a 14-day money-back guarantee. Suppose you are not satisfied with ActiveCampaign for any reason. In that case, you can cancel your subscription and receive a full refund within 14 days of purchase.

💰 Is ActiveCampaign worth the price?

ActiveCampaign is a powerful marketing automation platform that can help you automate your marketing campaigns, increase sales, and improve customer engagement. Suppose you are a business that is looking for a comprehensive marketing automation solution. In that case, ActiveCampaign is a good option to consider.

🚀 Who should use ActiveCampaign?

ActiveCampaign is a good choice for businesses of all sizes, from small startups to large enterprises. ActiveCampaign is particularly well-suited for businesses that are looking to automate their marketing campaigns and improve customer engagement.

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Final Thought: ActiveCampaign Pricing 2024

ActiveCampaign is a powerful email and marketing automation tool that businesses of all kinds can use. If you have some experience with email marketing or are ready to take your efforts up a notch, then ActiveCampaign is a great option for you.

You don’t need to be an expert to get started – just follow the onboarding videos, and you’re good to go!

You can get 500 contacts for only $29/m. This is a good deal because you can use the contacts to improve your email marketing and automation results.

ActiveCampaign’s pricing is versatile and scalable, catering to a range of business sizes and needs. While offering a balance of advanced features and cost, its tiered pricing model allows businesses to start small and scale up as needed.

The cost varies based on features and contact list size, making it a competitive option for those who fully utilize its advanced marketing automation and CRM capabilities.

The availability of a free trial further adds to its appeal, allowing businesses to assess its value before making a commitment.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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