Xperiencify Vs Thinkific 2024: Which Is Better Course Builder Platform?

Xperiencify Vs Thinkific

Overall Verdict

Xperiencify is excellent in the game of gamification i.e. to form good engagement among the users to create more interaction and interest. On the other hand, Thinkific is not the best deal if you want to have a good connection and engagement.

Out of 10




Price: $

In this post,  we have shared the Xperiencify vs Thinkfic comparison.



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$ Pricing
$49/month $49/month
Best for

Xperiencify is a powerful and versatile software platform that enables organizations to create highly engaging, gamified, interactive experiences for

Thinkific offers such tools that help you create the entire course funnel.

  • Industry-leading gamification
  • Innovative community features
  • Powerful automation tools
  • Supports All Types of Content
  • Content Creation Tools
  • Offers Website Builder
  • Highest student completion rates
  • Easy to use
  • Completely customizable
  • No transaction fees
  • Unlimited time free trial
  • Direct phone and email support
  • Unlimited Group Analysts
  • Course specific branding
  • Not an "all in one" tool
  • Zero blogging capability
  • No mobile app
Ease of Use

We JUST launched our 200+ members from MightyNetworks into Xperiencify yesterday and we're already getting great feedback!

Thinkific may be hard for the newbies to create their first course.

Value For Money

Plans start at just $49/mo and suit even the smallest business

If you’re just getting started as a trainer and have no funds or marketing data and just want to try your hands in training then Thinkific free package is for you.

Customer Support

US-based support team available 7 days a week, along with a huge knowledge base and weekly live open office hours calls!

Support team is available 7 days a week,

Are you eager to know the differences between Xperiencify and Thinkific so that you can choose one of them according to your choice and preferences?

In this article, you are going to get thorough information about both of the online course creation platforms.

Both Xperiencify and Thinkific are legitimate companies where you can create, sell membership sites and courses. To teach the audience about any topic, you can create interesting images, videos, and high-quality text.

Both of the digital platforms serve the same purpose but there are factors that make differences between Xperiencify and Thinkific for e.g – Thinkific is easier to use while Xperiencify is more engaging and competitive.

What Is Xperiencify?

What Is Xperiencify

Xperiencify was founded by Murray Gray and Marisa Murgatroyd in 2019 to solve a huge problem they had in their business – not enough students were completing their courses. 

So imagine their surprise to learn that chronically low engagement and completion was a problem that affects the entire online learning industry, which in turn kills business profitability, makes your marketing super-expensive and keeps you working harder than you should be.

They spent a year researching adult learning psychology, gamification, and emerging research on what motivates us and discovered that there are 10 different psychological triggers that you can apply in an online learning environment which increases student engagement and course completion by an order of magnitude.

Triggers such as:

  • Points
  • Variable Rewards
  • Urgency & FOMO
  • Social Proof & Competition
  • Community
  • Celebrations
  • Personalization
  • Leaderboards
  • Sound Effects
  • Badges

After trying out the ideas in their own business and seeing the results, they released Xperiencify as a way to give back and help other course creators who are serious about getting serious results for their students.

To show you what’s possible, check out their famous “100 Student Comparison”:

Also Read: My Honest Xperiencify Review 

What Is Thinkific?

Thinkific education platform- xperiencify vs thinkific

Thinkific is a digital platform that is one of the easiest to operate. It enables you to add your students automatically to your marketing operations or receive a message after the purchase of a course. It helps to create your own business from scratch and thus it is great for beginners. It has an easy drop and drags course builder.

But unlike Xperiencify, it is not great at gamification and it lacks some of the tools which can be a problem for some of the creators. Apart from this, it has the easiest technology to present whatever the topic is in front of many students.

Alike Xperiencify, it is also an all-in-one platform where you can portray yourself from small creatives, businesses, coaches, trainers, and speakers to professional companies and associations.

Verdict: As we have discussed above both Xperiencify and Thinkific, it is somewhere clear that although both digital platforms serve a similar purpose in their own ways. While Thinkific lacks some of the benefits that Xperiencify offers, Xperiencify offers its own advanced features as well as the ones that Thinkific provides. So here, Xperiencify is preferable.

Must read: Thinkific Review & Pricing

Features Comparison: Xperiencify Vs Thinkific

Xperiencify student comparisons review- xperiencify vs thinkific

Gamification – this is the big one. A 2016 survey by eLearning Industry found that 83% of respondents felt that gamification made them feel more motivated while learning. And in a 2018 survey by Talented Learning, 44% of respondents said they would be more likely to take an online course if it included gamification. 

It’s pretty clear that including gamification in your next online course is absolutely mandatory if you want to give today’s learners what they’re looking for, take advantage of this emerging new opportunity in the market.

Customization – Xperiencify offers full control over all aspects of your course pages thanks to its powerful drag-and-drop page builder.

During our research, we discovered that there’s almost no limit to what you can build with Xperiencify, from completely customizable course pages and navigation to global pages, embeddable widgets, custom content visibility per student, full access to the CSS backend, and even “choose your own adventure” courses.

Thinkific page customization features seem to be limited to changing your brand logo, font, and color and adding in a few custom images here and there. If you’re looking for more control over your student experience, you’ll need to look elsewhere

Automation – Xperiencify has created something called the  “Experience Engine” which is an automation engine that watches your students 24/7, looking for ways to create an amazing experience for them through XP’s massive amount of available automation actions (using actions like emails, SMS messages, voicemails, celebrations, badges, tags, webhooks & more!)

On the other hand, we’ve found Thinkific’s automation features to be quite basic. There’s certainly no facility to create customized and gamified experiences with them, which is something that today’s students really value.

Support – Xperiencify has a US-based support team available 7 days a week, along with a huge knowledge base and weekly live open office hours calls! Thinkific provides a comprehensive amount of support resources as well for course creators of all levels of experience.

Easy interface – Who doesn’t want ease in operating any device? It is a basic feature any newbie looks for so that he won’t struggle more and learn less. Thinkific and Xperiencify, both are easy to operate. But when it comes to comparison, Thinkific is easier to use, simply because it does less. So, Thinkific is the winner when it comes to ease of use, but if you’re willing to invest a small amount of time into getting to know Xperiencify, your students will emerge the winners in the end, and you’ll reap the financial rewards of that.

Customization – Customization tools are a must. Xperiencify had loads of them while Thinkific didn’t. When we tried to customize a course we found that it was easier to work with Xperiencify as compared to that Thinkific.

thinkific features

Transaction fees – Xperiencify has zero transaction fees, but some Thinkific plans do have them. So buyer beware there.

Pros & Cons: Xperiencify vs Thinkific

Pros of Xperiencify

  • Highest student completion rates of any platform thanks to the advanced gamification, which automatically increases bottom-line profitability 
  • User-Friendly Interface: Xperiencify has a user-friendly interface that makes it easy for users to create and manage their courses, even for those with limited technical skills
  • Everything is customizable: create any kind of experience you can imagine
  • No transaction fees: Unlike other platforms, Xperiencify doesn’t cut into your profits 
  • Great support: 7 days a week, along with weekly live training sessions
  • Tons of Integrations: Thanks to their Zapier integration and advanced APIs, this platform is able to be integrated anywhere!
  • Unlimited-time free trial: Take as long as you need to get your course built before you need to start paying

Cons of Xperiencify

  • Their tight focus on gamification means you may have to supplement Xperiencify with other tools

Pros of Thinkific

  • There are no transaction fees required on any course sale.
  • It provides excellent customer support.
  • There is no period of holding to access your revenues.
  • You don’t need any coding in Thinkific.
  • The digital platform has an easy drop-and-drag course builder.
  • You totally own and manage the content of the courses.
  • It has secured cloud hosting.
  • It has the ability to easily create and deliver quality courses.
  • It offers the users drip content.
  • It secures software management.
  • The system provides support to upload every media type.

Cons of Thinkific

  • It is not a mobile application, therefore fewer students can have full engagement.
  • A few of the customers were left without purchasing because Thinkific has only a 2-step checkout process.
  • There is not a single method to get EU VAT from the students.
  • The blogging capability is zero which gives issues to create a good web presence.

Pricing Comparison:

Pricing of Xperiencify

Xperiencify Pricing


Xperiencify has three pricing plans to offer.

These plans are named Growth Plan, Launch Plan, and Scale Plan. The customers also get a chance to utilize 14 days of a free trial period which they are enabled to test and understand the properties of these plans so that they can make a decision on whether Xperiencify can be a good deal for them or not.

The customers have the authority to downgrade or delete the account at any time from anywhere by just clicking from the dashboard.

Now the further discussion about these 3 amazing pricing plans offered by Xperiencify is mentioned below:

  • Starter ($49 per month): Includes 3 courses, 50 students and all of Xperiencify’s best gamification features
  • Growth ($99 per month): Includes 10 courses, 1,000 students, 1 admin user, everything in Starter, plus quizzes and assessments
  • Pro ($149 per month): Includes 20 courses, 5,000 students, 3 admin users, and everything in Growth
  • Scale ($299 per month): Includes 50 courses, 20,000 students and everything in Pro

Pricing of Thinkific

Thinkific Pricing

Thinkific offers 3 different paid subscription plans (basic, free, Premier, and pro) and a free trial plan, every plan is with monthly and annual options. This means you have a lot of options to choose from to begin a digital creating course and run that business with Thinkific.

In case you opt for the annual plan, you are going to save up to 20 % of the monthly price. Along with the 3 different paid subscription plans, Thinkific also provides a Growth package that plays the part of an “add-on” to the pro plan.

Moreover, there is no requirement of any transaction fee with any of the mentioned plans. But it is to keep in mind that there will be payment processor fees and this is mandatory to pay if you are agreeing to online payment.

Thinkific offers various features which differ its one plan to the other. but there are core features that are common in each plan and these include access to the full eCommerce suite of tools and instant access to your funds. Now, the further discussion on the pricing plans offered by Thinkific is mentioned below:

1. Free trial plan:

The free trial plan of Thinkific is a great option for anyone to try and test this digital platform and make a final decision on whether you want to continue buying it or not. You can make a mini-course and then provide 2 paid courses. But you would not be able to have access to the advanced features of the platform.

In the free trial plan, you are able to have numerous students in the courses which are organized by the free trial plan. Therefore, it is an amazing idea to first try the free trial plan and understand how well Thinkific works for you.

2. Basic plan:

The basic plan offered by Thinkific is excellent for you if you are aware and know of the platform’s overall work already. If you want to create a digital course platform in Thinkific and want to build and grow your business there, it is perfect to opt for the basic plan.
The monthly pricing of the basic plan is $ 49 per month and the annual pricing of the same is $ 39 per month.

3. Pro plan:

The pro plan offered by Thinkific is the most popular choice among the paid subscription plans. In this plan, you have access to set hidden and private courses for clients who are selected with their certificates. It also provides you advanced options for pricing like subscriptions as well as payment plans along with bundle and membership offers.

The monthly pricing of the pro plan is $ 99 per month and the annual pricing of the same is $ 79 per month.

4. Premier Plan

The Premier Plan offered by Thinkific is quite on the expensive side and that is why you need to be sure and confident to invest in this plan and build your business. Apart from this, the premium plan provides you unlimited access to the Growth Package which means you won’t pay on the basis of per active user anymore.

The monthly pricing of the premium plan is $ 499 per month and the annual pricing of the same is $ 399 per month.

Now, there is one more additional pricing plan offered by Thinkific which is known as Thinkific Plus. Now this plan is created for high-standard businesses. It is specifically reserved for corporate businesses and training for a higher growth rate.

FAQs on Xperiencify Vs Thinkific

🔥For what purpose does Xperiencify come into use?

Xperiencify is an online course creating platform. Here you can create your own courses and sell them to people who are willing to learn those topics. To teach the audience about any topic, you can create interesting images, videos, and high-quality text. You can grow this platform by providing excellent knowledge with efficiency and interaction. Xperiencify offers various perks to the creators at affordable prices and thus helps them in building a strong digital platform of their own.

✔ How many course launching plans are there in Xperiencify?

Xperiencify offers you efficient course launching plans of seven different types and you can choose any among them as per your choice and requirement.

💥 What are the pricing plans offered by Thinkific?

Thinkific offers 3 different paid subscription plans named basic, free, Premier, and pro, and a free trial plan. Every plan is with monthly and annual options. The free trial plan can let you decide whether Thinkific would work for you or not.

👉 What are the pricing plans offered by Xperiencify?

There are 3 pricing plans offered by Xperiencify. These plans are named Growth Plan, Launch Plan, and Scale Plan. The customers also get a chance to utilize 14 days of a free trial period where they are enabled to test and understand the properties of these plans so that they can make a decision on whether Xperiencify can be a good deal for them or not.

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Final verdict – Xperiencify Vs Thinkific 2024? Our Winner is Xperiencify

After examining the key features of both platforms, we can confidently recommend Xperiencify as the superior choice.

Why you ask? Research indicates that modern students are willing to spend more money on courses, programs, communities, and memberships that incorporate gamification elements. Therefore, to ensure the long-term growth of your business, we’ve determined that Xperiencify is the safer option as they are the market leader in gamification and prioritize it as their main focus.

To summarize, if you want to keep your students engaged, motivated, and successful, while also ensuring their loyalty to your brand, Xperiencify is the perfect platform for you.

On the other hand, if you’re looking for a more affordable and straightforward option to host your online course, Teachable could be a better fit, but bear in mind that students may not enjoy the simple interface, making it more likely for them to abandon the course, which could ultimately affect your business profits.

Given the effort required to create an outstanding course, why not give it the best chance of success? Our top recommendation is Xperiencify.

The above discussion clearly shows that Xperiencify is the winner and that is why opting for it would be more beneficial for you. You can also check out our in-depth Thinkific vs Teachable review.




Xperiencify is excellent in the game of gamification i.e. to form good engagement among the users to create more interaction and interest. On the other hand, Thinkific is not the best deal if you want to have a good connection and engagement.

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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