Top 5+ Best Supermetrics Alternatives 2025 (Our Pick)

Are you looking for the best Supermetrics Alternatives?

Do you depend on data to make your decisions? I am sure you must have heard about Supermetrics. And also, there is an excellent probability that you are already using it.

If not yet, Supermetrics aids in getting all your marketing metrics sorted in one place, thus making you sorted when making your decisions.

But, if, for some reason, you are looking for Supermetrics alternatives, then this article won’t disappoint you at all. I bring you the list of the top 5 Supermetrics alternatives.

In 2009, it was challenging for people to transfer Google Analytics data into Excel. Copying and pasting large amounts of data was a cumbersome process.

To address this issue, a Googler organized a contest. The challenge was to link the Google Analytics API to Excel, and the winner would receive a Google t-shirt.

Mikael, who had already completed the tedious copy-paste task, decided to give this challenge a try. Little did he know that he would successfully connect the Google Analytics API to Excel and ultimately become the founder of this solution.

What started as a small contest has now evolved into a valuable resource used by many businesses.

List of The 5+ Best Supermetrics Alternatives 2025

1) Hubspot Marketing Hub

The Hubspot marketing hub was founded by an American developer, Brian Halligan.

Hubspot was developed to supply the tools for digital marketing, social media marketing, lead generation, web analytics, search engine optimization, and customer support.

Apart from its services, Hubspot also provides third-party services like templates and extensions.

Hubspot and Supermetrics:

• Supermetrics has an in-depth view of traffic analytics over Hubspot.
• Hubspot is more user-friendly than Supermetrics.
• While discussing conversion rates, HubSpot tracks the conversions built within HubSpot. On the other hand, Supermetrics can also track the visitor’s interaction with single sessions.
• Hubspot shows the traffic source, while Supermetrics shows both the traffic source and the origin of the visitor.
• With HubSpot, you can set your goals, and with Google Analytics, you can set your type of goal.

Hubspot: Pros and Cons

Pros:

• All-in-one platform combining CRM, marketing, sales, and analytics tools
• Built-in reporting and dashboards with customizable features
• Advanced data visualization capabilities for tracking campaign performance
• Native integrations with multiple platforms like Google Analytics and social media tools
• User-friendly interface with intuitive drag-and-drop features for report building

Cons:

• It would have been a better option if HubSpot had shown how visitors interact with the website.
• If the traffic reports had segments like the visitor’s origin and the operating system the visitor uses, then this could have been an added point.

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2) Looker

Looker is another alternative for the Supermetrics. This looker data science software was developed in 2012 by Lloyd Tabb and Ben Porterfield.

Looker provides its users with the Analytics report using a simple modeling language, LookML. Looker is now part of Google Cloud, so you can check it now as Supermetrics Alternatives.

Looker and Supermetrics:

• Looker comes with a campaign management option, while Supermetrics doesn’t have one.
• Goal tracking facility is available with Looker and not Supermetrics.
• Page view tracking is available with Supermetrics, but Looker doesn’t have one.

Looker: Pros and Cons

Pros

• Customizing the visualizations gets a bit hard with Looker
• Confusing security groups and restrictions
• With large queries, the speed might get slow
• A bit tricky to get started

Cons:

• Proper ordering of the content available in the report
• Reports can be saved and used for future needs
• Ability to customize the dashboard

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3) Act-On

Acton – Automated growth marketing platform.

Acton is a SAAS-based product developed in 2008 by Raghu Raghavan. Medium-sized businesses mostly use this product for internal sales.

The software products that Act-on provides include;

• Email marketing
• Landing pages
• Social media prospecting
• CRM integration
• Webinar management

Act-on and Supermetrics:

• Supermetrics works fine when it is integrated with the entire website, while act-on works with the specific web page.
• Supermetric uses Javascript to collect the visit data, while act-on uses tools like lead scoring and segmentation for additional insights.

Act-on: Pros and Cons

Pros:

• The improvisation that the organization does with the help of their customer’s feedback is appreciable.
• Good customer service.
• Integration with CRM is easy.

Cons:

• Development with social media tools is expected.
• Difficulty in managing multiple domains with subdomains.
• Improvisation with photos is more needed for a comfortable user interface.
• Improvisation with dynamic mail is expected for a better experience.

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4) Adobe Analytics

Before proceeding, there is doubt about whether Google Analytics and Adobe analytics are the same. No, both are different.

Adobe Analytics is aimed at fetching real-time analytics and elaborate segments through various marketing channels.

It helps you understand your customers, unleash hidden opportunities in your business, and achieve your business goals. You can consider Adobe Analytics as a Supermetric Alternative.

Adobe Analytics and Supermetics:

• Adobe Analytics is less spontaneous when compared with Supermetrics.
• Supermetrics works fine with third-party integration, while Adobe Analytics is still focused on improving its quality and functionality.

Adobe Analytics: Pros and Cons

Pros:

• The ability to customize the report in a comfortable user interface is an added point for Adobe Analytics.
• The inbuilt workspace in Adobe Analytics makes the drag-and-drop custom visualization a bit easier to work with.
• Powerful segmentation and flow analysis add up to big points when choosing Adobe Analytics.

Cons:

• Not beginner-friendly
• A little more flexible customizing features are needed for segment customization

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5) Reportgarden

Reportgarden is a cloud-based analytical tool. It suits marketing agencies of all sizes.

You can obtain reports from different channels and compare their performance on Facebook, Twitter, Linkedin, and other social media sites. Customer support is provided through email.

Reportgarden provides features like

• Reporting
• SEO
• Budgeting
• Proposals
• Dashboard
• Client Portal

Thus, it acts as one solution for managing different clients, reporting, and campaigns.

Reportgarden and Supermetrics:

• Report Garden provides an easy-to-use platform with clear layouts, while Supermetrics’s platform and layout are a bit complicated to handle.
• Reportgarden is found to be a simple yet better functional tool than Supermetrics.
• Supermetrics doesn’t have an entry-level setup fee, while the report garden charges a minimal amount for the entry-level set-up fee.

Reportgarden: Pros and Cons

Pros:

• Simple and sophisticated user interface
• 14 days of a free trial to know whether the user needs the tool or not
• Good quality templates
• The ability to bring multiple reports together is an added value

Cons:

• More concentration must be given to customer service
• It would be better if the tool had customized features to use

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What’s the Importance Of Business Analytics in Our Business?

1) What is Business Analytics?

Business analytics is a commercial term. Many business people use it to monitor their business growth. With the knowledge accumulated by business analytics, the entrepreneur can modify their work strategies.

Business people depend on this kind of tool to increase their productivity.

2) What can Analytics Do for Business?

Analytics show the business people how their work is growing. The analytical data shows clear data about their business, like

• From where they are getting visitors
• People from which country is coming as a visitor to their website
• With what source the visitors are reaching out to the page
• Which page do the visitors find interactive
• What OS-using people are viewing their page

Like this, analytics provide a number of data about the business to business people.

3) How Do the Analytical Reports Help the Business People?

The analytical data provided by the reports show where the business is reaching its peak and where more concentration is needed.

As the businessperson has used a new strategy for his website, he needs to know how well the article is making progress.

In this case, the business person might go for the analytics reports. The analytics reports clearly show which part of his website is giving him growth and which part is not giving much change to the business.

4) When is the Right Time to Deploy the Analytics Strategy?

There is nothing like a specific time to deploy analytics strategies. You can do it whenever you want, as you need. Some websites, like blogger.com, provide us with the analytics tool for free. So there is nothing like this as the perfect time to start.

5) Which Analytics Tool Should I Use?

Again, this one also depends on your own interests and requirements. As discussed above, there are many analytics tools available. You can choose your tool based on your needs and the amount you are willing to invest.

6) Is There Any Difference in Every Analytics Tool?

Yes, there are many differences between each analytics tool. Some provide reports in the form of a pie chart or bar chart, while some might provide reports in the form of Excel sheets.

Some business people might also need to alter the reports. In that case, the tool must be flexible. Some might need to set a business goal that needs to be monitored in everyday work. In this case, you might need an analytics tool of your choice.

So, based on your needs, requirements, and investments, you can choose your business analytics tool.

7) How Much Resource is Required?

Again, this one, too, meets your requirements. There are a lot of factors that decide the number of resources you need. Factors like,

• You traffic flow
• Features you have implemented
• Analysis tool

Play a vital role in the number of resources needed.

8) How Much Does Data Analytics Cost?

Data analytics costs depend on the kind of software the organization uses. There are software like SASS and SPSS, as well as some tools that use different languages like Python, JavaScript, etc.

The cost of data analytics is decided based on the resources used to develop the tool and its features.

Quick Links:

• Supermetrics vs Funnel.io vs Windsor.ai vs Fivetran vs Improvado
• Wishpond vs Hubspot
• Klipfolio vs Supermetric vs Tableau
• Why Use Hubspot? Top Reasons To Use Hubspot For Marketing
• Klipfolio vs Supermetric vs Tableau
• Wishpond vs Hubspot: Which One Is The Best?

Conclusion: Top 5 Supermetrics Alternative In 2025

With all these discussed, we are at the end of the article. We hope you gained a bunch of knowledge on business analytics, Supermetrics, and various other alternatives for Supermetrics.

So, remember to consider the content shared above before you choose a vendor for data analytics.

Let’s take the business to the next level and grow together for a better life.