Shopify vs Wix Comparison 2024 | Which One Is The Best & Why ?

Let us start this comparison by comparing the features of Shopify and Wix.

1. Shopify vs Wix: Ease of Use

Ease of use can be generally compared based on the approach used and the output gained from it. Shopify and Wix both are very easy to use.

Shopify:

Shopify has a more structured approach to building and maintaining your website.

It has separate dashboards for editing interface and general dashboard. You can make sales and manage inventory on a different dashboard and the editing dashboard is dedicated only for editing proposes.

Wix:

Wix has a great drag and drop feature which is very easy to use. It provides more freedom to be creative but can easily become complicated while adding products and making real-time sales estimates.

My say: Shopify is better than Wix because of its more structured approach which becomes handier than the drag and drop feature offered by Wix.

2. Shopify vs Wix: Templates

Shopify and Wix both offer a wide range of templates that can be compared based on their quality as well as quantity.

Shopify:

Shopify has 8 themed templates with two or three variants for each template. You also have the option of choosing a premium theme from over 64 themes but you would have to pay some additional charges to use these themes. All these themes are very professional and contemporary in terms of their design.

Wix:

Wix has around 500 templates included in it which is a very big number as compared to Shopify. Most of these themes are general purpose and contemporary in terms of their design.

My say: Wix provides more template options as compared to Shopify and is a winner when the comparison is based on templates.

3. Shopify vs Wix: Customization

You can easily customize your templates on Shopify as well as Wix using HTML and CSS.

Shopify:

While using Shopify for customization you require the knowledge of coding. You can easily click on the edit HTML/CSS option and start coding according to your customization needs.

Wix:

Customization on Wix is a bit easier as you can easily customize the way your website appears by accessing the developer tools present in the code option. You do not require the knowledge of coding as Wix has a great drag and drop option ready at your disposal.

My say: I believe customization is easier with Wix due to the drag and drop option which does not require any coding but the choices of the customization again become limited. Shopify offers a wide range of customization options but the requirement of coding can not be fulfilled by every user. 

4. Shopify vs Wix: Products

Shopify and Wix both offer a wide range of products and various variations in the product option. The comparison between the products and variations can be crucial in deciding which is better.

Shopify:

Shopify allows you to make use of 3 product options and 100 variations. Some additional products and variations can be added by using Shopify apps.

Wix:

Wix allows you to make use of 6 product options and 300 variations which is really amazing considering your customers are provided with a customization feature.

My say: Wix has an edge over Shopify when it comes to customizing the products as it provides more variations and hence the customer is left with various customization options.

5. Shopify vs Wix: Multiple Currencies

Shopify and Wix are both used worldwide and hence have various currency options available for their users. To attract and retain your customers from any corner of the world, it is best to provide the services according to one’s own currency. 

Shopify:

Shopify has a multi-currency payment functionality option which helps you to sell your products according to various currencies. Some templates have inbuilt multi-currency features that enable you to sell the product according to the local currency and it also has various multi-currency applications that help you sell in local currency and also enable the user to check the price in a different currency.

Wix:

Wix has an option to provide the prices in different currencies to your users. To enable the option of multiple currencies you have to add the currency convertor from the app store.

The visitors can check prices according to their own currency but while checking out, they can’t check out in their own currency which is a bit difficult as the checkout part is the most important to complete payment.

My say: Shopify is much better than Wix while comparing the multiple currency payment options as having an in-built multi-currency software is always better than using a currency converter app.

6. Shopify vs Wix: Payment Gateways

Shopify and Wix both have their individual payment gateways called Shopify gateway and Wix gateway. Both of this software are used to accept payments through the websites.

Shopify:

Shopify has over a 100 payment gateways but currently does not include Square. It enables the users to customize their page and include donations for charity on their webpage. You might have to pay some additional fees if you choose to use some payment gateway other than Shopify Gateway.

Wix:

Wix has over 25 payment options, including Square, PayPal, and Stripe but does not allow online payments through Amazon Pay and Apple Pay. it does not charge any additional transaction fees on using any third-party payment gateways.

My say: Though Shopify provides a variety of payment options on using various third party applications, the additional charges are a bit too much. Wix can be considered better than Shopify as it does not charge any additional fees for using the payment gateways.  

7. Shopify vs Wix: POS (Point Of Sale)

The point of sale functionality allows the users to make transactions and sell in the real world for example from a shop or a stall. POS can be used to accept payments and generate notifications whenever a sale is made.

Shopify:

Shopify POS is available in many countries all over the globe. POS can be considered as a key feature of Shopify as it has dedicated POS reporting, POS hardware store, and POS support features.

Wix:

Wix POS is only available in the US and can be accessed by using Square. As long as you are based in the US, using the Wix POS function is easy but for the support, you have to get in touch with the Wix support team as well as the Square support team.

My say: Shopify has a better POS functionality as compared to Wix.

8. Shopify vs Wix: Multilingual capabilities

Shopify:

Shopify does not have the capacity to translate its complete website into a different language according to the users’ will and can only be used in two languages.

Wix:

Wix has a great multiple language feature that enhances its multilingual capabilities. Users from different countries can easily use various languages according to their preferences.

My say: Wix is a clear winner here as the multiple languages feature is very useful while targeting customers from various parts of the world. 

9. Shopify vs Wix: Shipping

Shopify and Wix both offer a dropshipping approach. Dropshipping means the product that you want to sell need not be through your store. You can place the desired order to your supplier and the supplier can ship the desired product to the customer.

Shopify:

Shopify helps you to easily use the dropshipping feature and connects you to various drop shipping companies throughout the world. It also allows various flexible shipping options for its users.

Wix:

Wix does not provide users with many dropshipping options. Recently Wix along with Modalyst started the dropshipping venture, but this integration is the only option present on Wix.

My say: Shopify is better than Wix when it comes to dropshipping as it provides the user with various options and more flexibility.

10. Shopify vs Wix: Abandoned Cart Recovery

When a user adds a product to the cart but does not complete the purchase, this cart is called an Abandoned cart. The abandoned cart recovery tool helps you to recover the products added in the cart when the user signs in again. 

Shopify:

Shopify abandoned cart recovery function allows you to send a single notification through email to your customers regarding the product in the cart usually with some additional discounts to ensure a complete transaction.

Wix:

Wix abandoned cart recovery function allows you to send two notifications through email to your customers regarding the product in the cart. The second follow-up email can be usually sent with some additional discounts to ensure a complete transaction.

11. Shopify vs Wix: Tax 

Shopify and Wix both make use of the Avalara app to handle all the taxes. It is an automated app that helps you calculate all your taxes in real-time. 

Shopify:

the users using Shopify Plus plans can make use of the Avalara tax application which easily calculates all your taxes and automates the entire tax filing process.

Wix:

With Wix, you can easily enable or disable the function of collecting taxes for your products. 

My say: Shopify has a better and more automatic approach to tax calculation which frees up your time by doing all the tax calculations on its own and has an edge over Wix.

12. Shopify vs Wix: Inventory Management

Shopify:

Shopify has a great inventory management system that enables the users to easily manage the inventory even for large businesses. You can easily upload single or multiple products using the tools and also manage the stock and get revenue reports for your sales with ease.

Wix:

Wix has been designed for small stores and hence the inventory management options are very limited but it has a very helpful feature of adding multiple products.

My say: Shopify is better and provides more options for inventory management as compared to Wix and the revenue reports make your work easier. 

13. Shopify vs Wix: SEO

SEO plays an important role to make sure that your store has a high rank in various search engines.

Shopify:

Shopify has the feature of adding metadata and editing titles. It also helps in customizing your URL and attaching alt text to your images.

Wix:

Wix also has the same features of Shopify like adding metadata, editing title, customizing URL, and attaching alt text to the images. Wix also has a bunch of additional features like keyword support.

Which guides you by prompting the most used keywords and suggesting the trending keywords that can be used to increase the ranking of your website.

My say: Wix provides better SEO support than Shopify because of its amazing SEO feature. 

Shopify:

Pros

• It is very easy to use and provides a structured approach to your website.
• It has a great product inventory management tool.
• It is supported by various sales channels and provides great drop shipping options.
• It has better tools for accounting.
• It offers a free 14-day trial.

Cons

• It requires knowledge of coding.
• It is more costly as compared to Wix.

Wix:

Pros

• It is easy to use and has a great drag and drop option.
• It offers a wide range of templates.
• Customization is easier as it does not require knowledge of coding.
• It is cheaper than Shopify and more affordable.
• It offers a 14-days money-back guarantee.

Cons

• Though it is great for beginners, it lacks some advanced features.
• Page loading is slow making it non-optimizable for SEO.
• Unable to switch between templates after publishing the website.