What Is Sendlane?
Sendlane, a marketing automation platform, prioritizes in-depth behavioral data.
It was created because there was a lack of a reliable alternative to the existing, costly email service providers that lock small businesses, especially retailers, into long-term contracts.
Prior to its public release in 2016, the three Sendlane creators had exclusively used the marketing platform for internal purposes.
They ran their e-commerce businesses, ran their advertising agencies, or worked as independent digital marketers.
As 2017 came to a close, this service began to prioritize relationship marketing. Since then, however, it has more than doubled its original projections in terms of clientele (1,700 now) and email volume (40 million each day).
Sendlane boasts a Net Promoter Score® of 88, too, which is significantly higher than the average score of 33 leading apps.
Like many other email providers, the company makes numerous generalizations. However, the vast majority of consumers are content, as seen by the 4.8 average star rating from 100 verified reviews of Sendlane on Capterra and G2.
Why Choose Sendlane’s Free Trial?
Choosing Sendlane’s free trial is a great way to experience all its powerful features without any financial commitment.
You get full access to their email and SMS marketing tools, allowing you to test out automation, analytics, and integrations tailored to your business needs. The easy setup process, combined with helpful tutorials and support, makes getting started a breeze.
During the trial, you only pay for what you use, so you can experiment with your campaigns without worrying about unexpected costs.
Plus, you’ll be able to manage both email and SMS marketing in one platform, streamlining your communication efforts.
Sendlane’s advanced automation lets you create highly targeted campaigns based on customer behavior, helping you boost engagement and conversions.
If you’re running an eCommerce business, you’ll also benefit from free review management tools, making it easier to gather and display customer feedback.
Key Features Of Sendlane:
- Email and SMS Marketing: Manage both channels from one platform.
- Advanced Automation: Send personalized, behavior-based campaigns.
- Analytics and Reporting: Measure the performance of your campaigns in real-time.
- Unlimited Contacts: No additional fees for growing your contact list.
- eCommerce Tools: These include features like the eCommerce Academy Pro Bundle and abandoned cart emails.
- Free Review Management: Collect and display customer reviews easily.
- Compliance and Deliverability Monitoring: Ensure your messages reach the inbox and comply with regulations.
Sendlane Pricing Options
Step 1: Select Your Email Plan
How many emails do you send each month?
(Not sure? Let us help.)
500,000 Emails
- Reviews Included for FREE
- 500,000 Email Send Credits
- Unlimited Contacts
- CPM Overage: $1.20
- eCommerce Academy Pro Bundle (optional)
Step 2: Select Your SMS Plan
How many SMS send credits do you need?
2,500 Credits (Recommended for up to 1,250 contacts)
- SMS = 1 credit | MMS = 3 credits
- Optional Short Code: $500
- 2,500 SMS Credits
- Base Rate: $0.00615 per SMS credit*
- Compliance & Deliverability Monitoring
- Free Phone Number
Total price includes estimated carrier fees ($0.00285) and phone number rental.
Step 3: Choose an Annual or Monthly Plan
Designed to scale with your business.
Annual Plan (Save 16%):
- Email: $500
- SMS: $23
- Reviews: Free
- Billed Monthly: $523/month
- Billed Annually: $6,270
Monthly Plan:
- Email: $600
- SMS: $25
- Reviews: Free
- Billed Monthly: $625/month
FAQs
📧 How does the 14-day free trial work?
The 14-day free trial gives you access to Sendlane’s full features, including email and SMS marketing. You can explore the platform without being charged during the trial period, but you will need to choose a plan to get started.
💳 Do I need to enter payment information for the free trial?
Yes, you will need to provide your payment details to sign up for the free trial, but you won’t be charged until the trial ends and you decide to continue with a paid plan.
🔧 Can I use Sendlane for eCommerce?
Absolutely! Sendlane offers powerful eCommerce tools like product recommendations, abandoned cart emails, and the eCommerce Academy Pro Bundle to help you grow your online store.
📈 How do I know if I’m sending too many emails or SMS?
Sendlane lets you choose your email and SMS plans based on your needs. You can monitor your usage through the platform’s dashboard, and if you exceed your credits, you can purchase additional ones.
🔒 Is my data secure on Sendlane?
Yes, Sendlane takes security seriously. The platform uses encryption and follows best practices to protect your data and ensure compliance with privacy regulations like GDPR.
💬 Can I cancel my account anytime?
Yes, you can cancel your subscription at any time. If you cancel during the free trial, you won’t be charged, and if you cancel during a paid plan, your subscription will continue until the next billing cycle.
Quick Links
Wrapping up: Sendlane Free Trial 2025
Sendlane is a novel CRM platform. The company’s somewhat higher prices are reasonable and understandable, given the comprehensiveness of its programs and the worth of its extra services.
The current suite of features offered by Sendlane could use a minor adjustment if the program wants to remain competitive with similar offerings.
We can foresee it evolving into a comprehensive advertising system in the not-too-distant future.
A dearth of comprehensive Sendlane reviews shouldn’t dissuade you from giving the service a try, though.
Before it becomes a “pundit’s darling” and everyone starts using it, take advantage of the free trial to determine if it fulfills your needs.