Semrush vs Serpstat 2024: Which one is the Best?


Overall Verdict

Serpstat was founded in 2013. It was only for keyword research initially, but after some time they have created fully-fledged SEO tool. It is an all-in-one cloud-based SEO tool which consists of such modules: Website Analysis, Keyword Research, Backlink Analysis, Rank Tracking, Site Audit, Keyword Grouping, and Text Analytics everything for content marketing.

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Price: $ 99



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$ Pricing
$99/mo $69/mo
Best for

SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks fo

Best for SEO-individuals, freelancers and SMB with limited budget. Get access to more than 20 tools for running SEO, SEM, PPC projects and analyzing t

  • Link Building
  • On Page SEO
  • Content Marketing Analytics
  • Advertising Analysis
  • Content Marketing Ideation
  • Competitor Research
  • Domain analysis is easy to perform
  • Provides a lot of PPC data
  • Many number of reports can be pulled in a day
  • Comprehensive, All-in-one solution
  • Regular Data Updates
  • Amazing Training
  • Hard to use it on a mobile device
  • SEO platforms cost extra with SEMrush.
  • Nothing is intuitive or user-friendly.
  • Only identifies major backlinks, not all of them
  • It's slow, not very intuitive
  • Sometime dashboard loads slow
Ease of Use

The tools of Semrush is really easy to use and the response time is very less.

Serpstat is user friendly and the tools can be easily navigates even by a beginner.

Value For Money

Semrush is expensive but the features of this platform makes it worth spending that much money.

In terms of affordability, Serpstat is good option but it still lacks a little in comparison to Semrush.

Customer Support



Digital marketers around the world rely on SEMrush and Serpstat, two all-in-one search solutions, to raise their websites’ rankings and traffic. Tracking keyword rankings and learning about the advertising approaches of competitors are two more uses for such programs.

Both SEMrush and Serpstat are valuable all-in-one search solutions that are used by digital marketers all over the world to help them increase visibility and traffic to their websites.

Furthermore, these technologies are used to gain insight into keyword rank tracking and competitors’ marketing strategies.

It’s been only seven years since Serpstat appeared on the market, but this tool gained many admirers becoming the best-selling SEO tool on AppSumo and entering the top of their 5 best-selling tools ever.

If we search for Serpstat on G2 Crowd we’ll see that it is in the top 3 SEO tools, shoulder to shoulder with such giants as SEMrush, Ahrefs, and Moz.

The Primary Disparities Between SEMrush Vs Serpstat:

SEMrush includes social media tracking and posting tools, but Serpstat does not, allowing you to compare and contrast your competitors’ social media strategies.

While SEM Rush offers an SEO writing helper tool that helps you make sure all of your material is optimized, Serpstat does not.

Serpstat offers a 7-day free trial with full access to all capabilities, while SEMrush requires your credit card information at sign-up and only allows you to use its basic functions for free (within use limits).

Bottom Line Upfront: Semrush vs Serpstat 

When comparing Serpstat vs SEMrush, it’s important to keep in mind that both are comprehensive SEO toolkits (SEO software) that include a wide variety of features and tools that may help you analyze your SEO, determine your strengths and weaknesses, and make informed decisions about how to proceed.

Your best bet is SEMrush. With its premium features, you can conduct in-depth keyword research (with improved metrics like keyword difficulty and relevant keyword suggestions) and take advantage of a wide range of other helpful resources, such as an SEO writing assistant and a suite of social media tracking and posting tools.

In comparison to Serpstat, it’s a bit more pricey, but you get a lot more for your money.

Semrush-Semrush Vs Serpstat

Semrush Vs Serpstat: Overview

About Semrush:

Semrush - Semrush vs Serpstat

Semrush vs Serpstat- More than 50 individual tools cover every facet of digital marketing on the SEMrush platform. Marketers at any level will find something useful here.

Search Engine Optimization (SEO), Advertising, Content Marketing, Social Media, Digital Public Relations, and Market Research are all areas that SEMrush aims to improve upon with its suite of cutting-edge tools.

SEMrush maintains the largest keyword and backlink database available. With more than 20 billion terms, it is by far the largest database of its kind.

SEMrush has over 7 million monthly users and its database contains information on 808 million domains in 142 countries (and 190 countries and regions for traffic analytics).

It’s a one-stop shop for marketing pros who manage an online store and want to learn strategic techniques for maximizing the effectiveness of every available digital channel. Semrush vs Serpstat These experts manage a successful online enterprise.

With a single SEMrush subscription, you gain access to almost all of the platform’s features and tools, with the exception of those with more restricted access. For this reason alone, SEMrush is worth every penny.

About Serpstat:

Serpstat was founded in 2013. It was only for keyword research initially, but after some time they created a fully-fledged SEO tool.

It is an all-in-one cloud-based SEO tool that consists of modules: Website Analysis, Keyword Research, Semrush vs Serpstat Backlink Analysis, Rank Tracking, Site Audit, Keyword Grouping, and Text Analytics everything for content marketing.

The database of Serpstat is massive. It has 100 million keywords and 200 million search suggestions. Serpstat is used by more than 130000 online marketers, SEOs, and webmasters.

Serpstat has much in common with SEMrush as well as with any SEO tools. If you have used SEMrush, it will be easy for you to learn how to navigate.

SEMrush vs Serpstat: Features Comparison

SEMrush has the biggest databases for 117 countries. Though Serpstat has fewer databases, the data you get (especially for keywords) is usually more precise, and there are fewer irrelevant phrases.

Serpstat feature Missing keywords shows keywords your competitors rank for by doing competitor analysis, but you do not. SEMRush has recently launched Gap Analysis which works almost the same.

It will come in handy if you want to target the same keywords as your competitors.

Unique Serpstat feature Tree View displays all the top pages for the domain based on their organic search visibility. Below each URL there is a list of keywords that the page is ranking for with rank tracking.

Other tools like SEMRush only display the top pages, and you will have to go through each of them to explore the phrases that bring you traffic.  Serpstat shows the top pages and their keywords on a single page which makes it easier to navigate.

1. API:

Serpstat Vs SEMRush- The API Feature

APIs can serve a variety of purposes. Like here the developers often use them to embed specific objects right on websites.

If you see a part of Google Maps on a website, it means that the Google Map API is used there. Semrush vs Serpstat The same can be done with applications or tools. And now you can use Serpstat API to use all these features effectively

And here Serpstat is having an easy-to-use API for the developer that generally incorporates daily ranking, competitor analysis, rank tracking, and keyword research directly to you without any effort.

2. The Multi-User Mode:

Serpstat Vs SEMRush- Multiple Users

No doubt. This one is my favorite feature when it comes to managing teams for SEO tasks. Here with Serpstat, you can use a single account to manage your teamwork with the help of the multi-user mode.

As a team leader, you can now track your team’s projects, including SEO errors found during the review, the number of external links, the position of the client in Rank Tracking, etc.

And the best part about this feature is that you need not be afraid to add other accounts, they have limited rights. You can not delete accounts or change profile settings.

3. The Keyword Clustering And Text Analysis:

With the help of this feature Keyword Clustering, you don’t have to waste time on this boring and repetitive task, putting keywords in the way and all.

Here Serpstat generally creates groups for thousands of keywords that you can edit, update and edit at any time. Semrush vs Serpstat.

Now start adding a list of keywords. Just start adding the keywords to your list in order to do the keyword clustering and text analysis.

With this feature, you can just start the text analysis for the advertised page. Semrush vs Serpstat Right through text analysis, you can choose the right keywords to describe the topic and show you how to optimize the header, body, and title of the page.

4. The Missing Keywords:

Serpstat Vs SEMRush- The Missing Features

Basically, the missing keywords are keywords in which the pages of your competitors are among the top 10, not on the page requested.

With this unique feature, you can quickly gather the missing semantics and outperform your competitors in a super easy and smart way.

The best part about Serpstat they generally collect all the keywords for which this page has a rank, and simply analyze each keyword in the list. Semrush vs Serpstat Serpstat verifies what pages are actually ranking for these keywords.

And even they check the semantics of these pages and compare them to show some intersections.

Like somehow 50  of your competitors are actually ranking for a specific keyword and if you do not then they will show you that you have it right in the list of missing keywords.

5. Related Keywords:

Serpstat Vs SEMRush- Related Keywords

As here the name suggests you can easily use these features in order to simply find the best working related for a keyword term that you basically enter in the search box of the Serpstat tool.

Like here I’m just typing the keyword “blogging” here and I’m gonna the best-related term for this actual phrase right here.

Actually, it was a long list but I have narrowed it down to show some of the examples. Let’s move to another feature.

6. Keyword Difficulty Tool:

Serpstat Vs SEMRush- Keyword Difficulty Tool

Best of all, many of the SEO tools, generally offer the keyword difficulty tool but none of them really matches the level of Serpstat. Serpstat uses the second algorithm as a base and adds some additional measures to improve accuracy.

7. Tree View:

Serpstat Vs SEMRush- The Tree View

Now using this feature you can simply look for pages that can easily move up and search for keywords. Semrush vs Serpstat Also, you can just expand the group of keywords on your pages with the most effective and relevant keywords.

Look for the classified pages on the second page of Google and place them at the top. This is the easiest way to make the most of pages that do not perform well.

8. Visibility:

Basically, Visibility is a relative index developed by Serpstat that indicates the frequency with which the domain appears in the search results of the keywords for which it is actually ranking.

In simple terms I can just say, visibility means the visibility of your website in search engines.

The greater the visibility of the domain, the more traffic you can get from major search engines like Google, Bing, and Yahoo.

9. Traffic Trend For The Year:

Serpstat Vs SEMRush- Domain Analysis_Traffic Trend

Here using this feature you can easily the number of visitors for the month. And this figure is the approximate traffic data that is website is getting over time.

Basically, the Serpstat traffic calculations are generally based on the CTRs (Click Through Rates) and they also consider the SERPs positions and the keyword volume.

10. The Batch Domain Analysis:

Serpstat Vs SEMRush- Batch Domain Analysis

Here using this simple feature you can easily compare the metrics of up to 200 domains in a row. Semrush vs Serpstat In order to get started with this feature, you need to just enter the domains name in the Batch Domain Name Analysis Tools.

And after inserting it you have to choose the metrics that you’re actually interested in and then specify the search engine and then click on the “Get Data” button.

And they will simply display the results in a single tab with the option to simply download in any format you like.

Semrush vs Serpstat 2024: Data Comparison

Let’s see if we can get as much data with Serpstat as we can with SEMrush.

Serpstat Review-Keyword Research Tool


Serpstat Review-Keyword Analysis Tool

 Keyword Planner:

Serpstat Review-LSI Keywords


Serpstat Review-Organic Keyword Traffic

Domain Analysis:

Serpstat Review-Domain Analysis

SEMrush Vs Serpstat: Pricing Plans

Semrush vs Serpstat- Serpstat Pricing

Semrush pricing plan

Semrush Serpstat
Price 99$ 69$
Tracked Keywords per day 500 700
Update frequency every day every day
Projects 5 20
Reports per Day in Search analytics 3000 4000
Results per report 10 000 15 000
Historical data No Yes
Pages for Site audit 100 000 150 000
API Access No Yes

As seen from the table above, Serpstat and SEMrush have matching tools.

Let’s take a look at Search questions which is a unique Serpstat feature. You can get interrogative search questions that contain the keyword you are interested in.

When you know the questions that your target audience asks it gives plenty of ideas for creating content in content marketing You can simply pick those questions and create how-to articles on your topic and so on.

I typed the name of the Twin Peaks series character and now I can see what are people curious about her (all the spoilers are blurred so that the main intrigue “Who killed Laura Palmer” is not revealed 🙂

SEMrush Vs Serpstat – Best Alternatives

1. HubSpot Marketing Hub

HubSpot - SEMrush Vs Serpstat

HubSpot Marketing Hub is an all-inclusive cloud-based digital marketing solution provided by HubSpot. Customer relationship management (CRM), email marketing, and marketing campaign automation are all seamlessly integrated here.

Hubspot provides such a diverse range of features and levels of personalization within a single platform, it can meet the needs of both large and small businesses, despite the fact that its price tag is likely to exclude extremely small businesses.

HubSpot is unquestionably the holy grail of inbound marketing. If your team uses the right technologies and gets the right help, it will be able to better align marketing and sales efforts, deliver highly personalized messages, and make data-driven decisions.

HubSpot Marketing Hub’s email feature allows users to send mass emails that can be customized with tokens, calls-to-action, links, and photos. Emails can also be sent in bulk by users.

Furthermore, it provides reporting capabilities that allow you to examine metrics such as bounce rate, unsubscribe rate, open rate, and click-through rate over time.

HubSpot’s Sales Hub and Service Hub plans can cost anywhere from $23 per user per month to more than $120 per user per month, depending on the plan.

A yearly plan for a team of ten individuals can cost anywhere from $500 to $59,400 when one-time setup and onboarding fees are factored in, depending on the features included.

2. Ahrefs

ahrefs - SEMrush Vs Serpstat

Ahrefs is a tool that can help you improve the performance of your website in search engines. Dmitry Gerasimenko founded it in 2010, and it has since grown to become one of the most well-known SEO tools available. Among its customers are Netflix, LinkedIn, Uber, and Facebook.

The majority of SEO campaigns would benefit significantly from the use of Ahrefs. It gives users access to a wealth of information that, when used strategically, can help them significantly increase the amount of organic traffic directed to their websites and blogs.

It is easy to use, compatible with more search engines than major competitor solutions, and, thanks to its ‘domain verification’ mechanism, it can allow you to work on a large number of projects at a low cost.

The free Ahrefs Webmaster Tools, which are available to all website owners, consisting of two components: Site Audit and Site Explorer. Full access subscription plans are divided into four tiers: Lite, Standard, Advanced, and Agency.

Personal subscriptions begin at $99 per month, and business subscriptions begin at $999 per month (agency). Annual subscriptions for individuals begin at $82 per month, while business subscriptions begin at $832 per month (agency). A 7-day trial period can be purchased for $7.

3. Hootsuite

Hootsuite - SEMrush Vs Serpstat

Hootsuite is a social media management system that gives users a unified user interface from which to manage their various online social engagements. Hootsuite works with numerous social media platforms, including Twitter, Facebook, Google+, and Foursquare.

Hootsuite, the world’s most popular social media management solution, can help you set yourself up for success by offering professional certifications, training, and coaching in social marketing, social listening, customer service, and social commerce.

The cost of using Hootsuite varies depending on the plan you choose. The Professional plan is the most affordable of the paid options, costing $49 per month, while the Business plan can cost up to $739 per month. Individualized solutions can be used by enterprise enterprises, and these solutions have their own distinct pricing structure.

Semrush Vs Serpstat: Users Reviews

“Commendable Tool for Content Marketing and SEO” Alfred O.

“Semrush is an amazing SEO tool that has helped me improve my website’s ranking in search engines.” Manuel Ángel G.

“After 4 years being a customer this company rips me off” Tom V.

“My CRITICAL Tool for All Things SEO” 


“Well rounded and amazing SEO suite of tools to help you rank on Google” Joseph K.

“A solid SEO tool with superb keyword research functionality” Dan H.

“Good value SEO platform but UX needs work”

“The rarely used tool in my SEO toolbox” Armand P.

Semrush Vs Serpstat: Social Media Presence

FAQ related to SEMrush Vs Serpstat Comparison

👉 Is SEMrush free?

When you use SEMrush for the first time it offers a 7-day free trial of either a Pro or Guru subscription.

$$ How much is SEMrush per month?

SEMrush subscription options are Pro for $99.95, Guru for $199.95, and Business starting at $399.95.

🏆 How Can I update my SEMrush payment information details?

Changing or updating your SEMrush payment information Details is easy and quick. you need to go to “Profile Menu” then click the “Billing Info” tab and edit the information.

🔥Do I need SEMrush?

If you are a person who is very much into SEO and willing to invest the time then SEMrush is a great option. As it's a tool for DIY users.

🎁 Do Serpstat offers SEO or PPC services?

No, it does not offer SEO or PPC services, Serpstat platform is more focused on marketing professionals.

👉How much Google Volume does Serpstat show?

Serpstat doesn't collect data in real-time but it shows the average monthly keyword volume of the last year.

🙍‍♀️ Which one is better Semrush or Ahrefs?

The accuracy of Ahrefs and Semrush are roughly equivalent, with Semrush holding a slight edge due to its more frequent data updates. Using Semrush, you can track changes in what amounts to real-time, whereas Ahref's data tends to coincide and cancel each other out.

🙌 Why Semrush is the best SEO tool?

A database of over 20 billion keywords is available to users of the powerful Keyword Magic Tool. You can boast arrogantly that you will rule keyword research in any market. If you opt for the free version, you can only conduct ten searches per day, and each of those searches will only return ten results.

👨‍💼What is Serpstat and Semrush used for?

Multiple search engine optimization (SEO) tools, such as Serpstat and Semrush, can help you boost your site's visibility and user engagement.

💥 Is Serpstat better than Semrush?

Serpstat may be a more practical and affordable choice for you depending on the specifics of your needs and the tasks you need to complete.

😃 How accurate is Semrush?

SEMRush's total traffic estimates for all sites were 30% off (9.4 million estimated visits vs. 13.4 million actual visits), and SEMRush's average traffic estimates were 42% off.

😃What are Serpstat and Semrush used for?

Serpstat and Semrush are both versatile SEO tools that can help you increase the amount of traffic to your website and optimize it for search engines.

😃 Is Semrush the best SEO?

The most complete SEO tool is Semrush, which has a database of 815 million sites and 20 million keywords as of this writing. It is used by over 6 million people across numerous industries to track competitors and find content ideas.

👉What is better Semrush or SimilarWeb?

SEMrush and SimilarWeb both provide accurate results. For medium-sized websites, SEMrush produced superior results. Errors were uncommon, and the data was more accurate if they were prevented. SEMrush outperformed SimilarWeb in the segment with 1,000,000+ sessions.

👉Is Serpstat free?

Serpstat is free, you can start using it just by adding your credentials

👉Is Semrush worth the money?

SEMrush is entirely worth the cost. Although their entry-level plan is $99 per month, if you have a monetized website and actively use the service, I have no doubt you could earn significantly more than $1200 from it after using it for a full year.

👉What is SERP in Semrush?

A search engine results page (SERP) feature is any variation on the standard layout of a search result that provides more information to the user. These types of search engine results are referred to by Google as search features

👉What country is Semrush from?

Semrush Inc. is an American publicly traded company that provides the Semrush SaaS platform. The tool is frequently used for keyword research and gathering information on internet rankings, including indicators like search volume and cost per click (CPC).

👉Is Ahrefs or Semrush better?

Semrush is a far better value than Ahrefs if you plan to do a lot of backlinks or keyword analysis each day. If you want a tool that covers both SEO and PPC, Semrush is a better choice than Ahrefs because it offers a lot of data on both topics.

👉How many people use SEMRush?

Semrush has 471,000 active users across both its free and premium subscriptions. Over the previous year, the site added 83,000 customers. From Semrush. 404,000 of Semrush's active users, or 85.77%, do not have subscriptions.

👉Does SEMRush work on Amazon?

For Amazon keywords, the Semrush Keyword Magic Tool is ideal.

👉Is SEMRush better than Google keyword planner?

SEMRush is a premium service, in contrast to Google Keyword Planner. However, as the adage goes, you get what you pay for, therefore SEMRush is a lot more comprehensive premium tool than Google Keyword Planner.

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Conclusion: SEMrush Vs Serpstat 2024: Should Your Go for SEMrush or Serpstat?

SEMRush and Serpstat are such kinds of tools that every SEO and PPC specialist should be using. They will be perfect for keyword ideas, but SEMRush lacks backlink reporting.

If you need a tool, especially for backlink research, rank tracking, or competitor analysis, I would advise you Serpstat or of course Ahrefs. When it comes to price, Serpstat is an undoubted winner.

SEMrush is the ideal option if you use SEO tools frequently and a variety of tools. If you’re interested, we’ve arranged a special extended 14-day trial for our readers here. Their comprehensive toolkit is difficult to rival. Serpstat is a good place to start if you are on a limited budget because it is an economical SEO package.

Semrush vs Serpstat You can get as much as you get with SEMrush for less money.

SEMRush has been a leader in content marketing for quite a long time. It’s been only seven years since Serpstat was launched and the number of its fans grows rather fast. SEMRush has got a solid competitor in the face of this tool.




Serpstat was founded in 2013. It was only for keyword research initially, but after some time they have created fully-fledged SEO tool. It is an all-in-one cloud-based SEO tool which consists of such modules: Website Analysis, Keyword Research, Backlink Analysis, Rank Tracking, Site Audit, Keyword Grouping, and Text Analytics everything for content marketing.

Price:$ 99
Jitendra Vaswani
This author is verified on

Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded, a digital marketing agency, and, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (17)

  1. Serpstat for its simplicity and dedication to customer service. It makes SEO activities much easier than ever before. With a straightforward dashboard providing easily accessible information about important SEO metrics, users have found it easy to get quickly up to date with the performance of their website. Furthermore, customers rave about the responsiveness of their support team – they make sure that all your queries are resolved in a timely manner so that you can stay focused on growing your business.

  2. Serpstat is equipped with all the necessary features plus more – it helps maximize your ROI through effective SEO management and increased digital visibility! Try it today and find out why people trust Serpstat for comprehensive yet user-friendly SEO solutions.

  3. Serpstat is the perfect tool to help you grow your website’s visibility in search engines. It has everything you need to make sure your website finds success, from rank tracking, visibility trends and backlink analysis, to advanced features such as keyword clustering and text analysis. By using this powerful software, you can get detailed insights into the performance of your website and take strategic steps to boost its ranking!

  4. SemRush Is My Favorite Seo Tools That Provide Me Every thing i want as Compare to Serpstat SemRush give you Some additional tools you can manage Social Media, And Content Ideas , Best for Content Writer and Social Media Managers.

  5. Interesting stuff to read. Great Article. Couldn’t be written much better! Very interesting, good job, and thanks for sharing such a good blog.

  6. No Dought Serpstat is a great tool but SEMrush is the best tool that I feel for every SEO marketor. SEMrush has some new tools that help to optimize google ads, website content, and many more.

  7. I actually added your blog to my favorites and will look forward for more updates. Great Job, Keep it up. First of all let me tell you, you have got a great blog .I am interested in looking for more of such topics and would like to have further information. Hope to see the next blog soon.

  8. Hello Jitendra,

    Great analogs over here 🙂

    Serpstat looks very promising as, it is walking tall with the giants of the industry like Semrush and Moz.

    No doubt Semrush is a widely used tool for the SEO, but Serpstat do needs to watch out for.

    The pricing too looks very affordable, thus as they are offering a free version from their side, I am willing it to
    give it a try and experienced what cool features they have to offer.

    Thanks for the share.


  9. Well semrush is my favorite seo tool and I its very handy for SEO experts and marketers. I haven’t tried serpstat yet but it looks pretty impressive. Will surely try it soon.


  10. Personally i find SEM rush a better tool all around
    Though it is a costly tools for starters but its definitely worth the money

    Great article for Comparison Jitendra

    Keep it up 🙂

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