7 Best Rank Tracking Tools 2024: Which One Is Best & Why?

Are you looking for the best SEO rank tracking tool for keyword tracking?

Do you want to know how Google will rank your website or blog post once it is published? To find out, look at the search results for your keywords or phrases.

There are several SERP checker software available. They all have various benefits and serve different goals, so before you choose the best tool for your marketing needs, you must first understand what each tool can do.

My goal is to help content marketers and small business owners make the best decision possible on which tool would best fit their objectives.

Best Rank Tracking Tools

More than just tracking keyword ranks is available with the best SERP keyword tracking tools. They send you notifications, warn you when you’re losing ground, and congratulate you when you beat your competitors.

They give detailed information and analysis of how your keywords rank in various SERP parameters.

Content marketers may utilize rank tracker tools to observe how their material is performing online. These tools can help you assess your content’s success and determine what needs to be done to improve it.

Things to Keep In Mind While Choosing Top-Rank Tracking Tools

  • There is no direct access to Google’s data for any tool. Each SERP tracking tool analyses the search results in its unique way. None of them will be 100 percent accurate.
  • Some technologies are better suited to tracking localized, very detailed rankings. Others are better or less expensive for those that require SERP tracking throughout the country (USA, UK, Australia, for example)
  • Consider how frequently you require upgrades. Daily updates may appear to be a good idea until you remember that rankings change frequently, general patterns matter, and data may not be up to date daily.
  • Do you need to compare ranks across several search engines? (Google Mobile, Google Desktop, Google Maps, Bing, Yandex, and other similar services) If this is the case, the expenses might quickly mount if each search engine is treated as a separate term to be recorded. Check to see if the program allows you to track a single keyword credit across several search engines.
  • Do you need to keep track of your rivals? Some rank trackers charge more to track competition, while others only allow you to track one or two domains.

In this article, I will share my expert picks for the best SEO rank tracker tools for keywords.

Top 7 Rank Tracking Tools:

1. Ahrefs

Ahrefs

If you’re looking for anything in Ahrefs’s pricing range, Semrush is a better option. I just published a tutorial on when it makes sense to purchase Ahrefs vs. Semrush.

As a result, I determined that rank tracking is one unique instance in which Semrush excels.

On the basic level plan, Ahrefs updates just once every 7 days and only once every 3 days on the most costly levels.

There are a few other small changes, but that one distinction alone is reason enough for me to choose Semrush for ranking monitoring (which updates daily on all plans). Any decent rank tracker should be updated daily.

2. SERPwatcher

SERPWatcher

SERPwatcher is another tool with a pleasing user interface that makes using the app more enjoyable.

The Mangools team has clearly spent a lot of time fine-tuning the aesthetic of their product to make it not only easy to use but also beautiful to look at.

A monthly or yearly subscription to the Mangools tool suite is offered. Individual items like the keyword finder and link miner are not available for purchase separately.

Still, the pricing is reasonable, given the amount of power you receive in one SEO toolkit.

3. Serpstat

Serpstat

Serpstat is another Ukrainian competitor. Almost 100,000 active users conduct tasks such as rank tracking, keyword research, backlink analysis, and site audits.

At the time of this writing, they were undergoing a price adjustment, which included removing the low-cost plan for 200 keywords.

Serpstat has evolved into a mini-Ahrefs that performs far more than just rank tracking.

4. Wincher

Wincher

Wincher is a Swedish product that celebrates simplicity. The good news is that their prices are genuinely modest. 

They currently only track Google, so if you are looking for other search engines, you should go elsewhere.

The rating tables are well-organized and include all relevant information. Columns can also be completely personalized. It also displays which SERP characteristics are relevant to your term and whether your site appears in any of them.

The Pages tool can detect weak points in your content. It’s adequate, but it doesn’t consider synonyms in the same manner that Google does. Nonetheless, it can undoubtedly be beneficial to some.

5. Advanced Web Ranking

Advanced Web Ranking

Advanced Web Ranking is a comprehensive keyword-tracking solution developed using a holistic architecture and a variety of relevant techniques.

The primary goal, in this case, is to track and report on keywords. Secondary features include white labeling, performance reporting, keyword optimization, competition analysis, and traffic analysis.

The name suggests that the creators of this solution wanted to design a system considerably more complex than standard rank monitoring systems.

Well, I have to confess that they accomplished this and even outperformed the majority of other service providers in this sector.

If you thought supporting tens of search engines was remarkable for a tracking tool, consider using one that goes far beyond. Advanced Web Ranking has access to over 3,000 search engines in over 130 countries.

AWR is a great choice for hardcore SEO data addicts who want flexibility, API connectors, and bulk data reports. As a result, Agencies and big Enterprise SEO businesses should definitely consider Advanced Web Ranking in this case.

6. ProRankTracker

ProRankTracker

ProRankTracker is a feature-rich program. It can compete with AccuRanker as a premium program, but it starts at a cheaper price ($25), making it more accessible.

It’s also incredibly scalable, starting at a very cheap cost (for a limited version).

Although certain essential features (e.g. on-demand ranking updates) are only available at higher pricing levels, they allow you to get started and progress to more complex capabilities (if you want to).

If you’re a seasoned agency in need of sophisticated capabilities and white-label reporting but don’t have the funds to invest in AccuRanker, ProRankTracker is a good option. It’s fantastic, but it’s not for beginners.

ProRankTracker is an excellent mid-tier solution that is also cheap. It’s on the cheaper side, but it offers some interesting capabilities, such as YouTube video rank tracking. If you’re a video marketer, ProRankTracker is a must-have tool.

7. SERP Robot

SERPRobot

This is frequently marketed as a free SERP ranking tracker. However, it is only available for a limited time. In other words, there is a two-week free trial. Nonetheless, the costs are reasonable.

While I find the UI a bit clumsy, it is a widely used and respected SERP tracking tool among SEOs and marketers.

It’s worth checking out to see whether it suits your demands and if the interface is user-friendly.

The pricing scheme is likewise perplexing. They definitely need to clarify things. One thing is certain: this is not a tool for inexperienced marketers or those with limited time.

This is a tool for dedicated SEOs who can get beyond the complicated onboarding and strange price.

Quick links:

Final Thoughts: Rank Tracking Tools 2024

Remember to evaluate SERP tracking solutions based on the number of keywords they can track, the platforms they track on, ranking reports, the precision and quantity of information in the subsequent reports, SERP monitoring, and overall cost while making your decision.

Have you found a keyword rank-tracking tool that you enjoy using? Why do you enjoy it, and why do you think it’s superior to the other applications on the list?

Please let us know in the comments section below!

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment