Podcasts are like radio shows you can listen to on your phone or computer. They cover all sorts of topics, from stories and news to comedy and interviews.
Explore how podcasts have become really popular and how they’re changing the way people listen to things.
We’ll look at what kinds of podcasts people like best and how they’re making a big impact on how we learn and have fun. Let’s dive into the fun and interesting world of podcasts together!
Statistic | Detail |
---|---|
Total Number of Active Podcasts | 2,000,000+ |
Total Number of Episodes | 48 million |
Languages Available | More than 100 |
Top Genres | Comedy, News, Society & Culture, Sports, True Crime |
Leading Podcast Publisher Worldwide | iHeartRadio (266.06 million streams) |
U.S. Population that Have Listened to a Podcast | 57% |
U.S. Population Aware of Podcasting | 78% |
U.S. Monthly Podcast Listeners | 41% |
U.S. Men Who Have Listened to a Podcast | 43% |
U.S. Women Who Have Listened to a Podcast | 39% |
Non-White Women Listeners | 30% |
Listeners Aged 12-34 | 56% |
Listeners Aged 35-54 | 39% |
Listeners Aged 55+ | 26% |
Non-White Listeners in the U.S. | 43% |
Weekly Podcast Listeners in the U.S. | 28% |
Spotify Listeners | 53% |
Average Number of Podcasts Listened to Weekly in the U.S. | 8 |
Podcast Listeners More Likely to be Postgraduates | 68% |
Monthly American Podcast Listeners with Income $75k-$100k | 12% |
Monthly American Podcast Listeners Full-Time Employed | 51% |
Publishers Recording Video | 17% |
What Exactly Is A Podcast?
You must first understand what podcasts are before going into podcast statistics.
In short, a podcast is a type of digital audio broadcast. Individuals might hear to a podcast once in a while when they’re unwinding at home after a long day.
Source: Pexels
Alternatively, as the subsequent podcast stats demonstrate, it is frequently consumed while multitasking, such as traveling to or from work, performing chores, exercising, and so on.
A podcast, unlike a video or perhaps a blog article, does not include any visual elements. It’s considerably easier to consume this way.
Now that we’ve covered the fundamentals let’s dig right into the 10 key podcast stats for entrepreneurs in 2021!
Some Real Statistics on Podcasting
Source: Pexels
The following is a rundown of podcast stats:
- In 2006, only 22% of the adult population in the United States was aware of podcasting. By 2021, this figure had risen to 78%, showcasing the significant growth in podcast awareness over the years.
- The number of podcast listeners is expected to surpass 160 million in 2023, with increases of around 20 million each year, indicating a steady rise in podcast popularity.
- There are over 2,000,000 active podcasts and 48 million episodes, highlighting the vast amount of content available across various genres and topics.
- Podcasts are available in more than 100 languages, demonstrating the global reach and accessibility of podcast content.
- A podcast has been listened to by nearly six out of ten US consumers over the age of twelve.
- Portable gadgets such as cell phones and tablets are used by 65% of podcast listeners.
- In the United States, roughly 3 out of every 4 podcast listeners claim they listen to learn something new.
- On a monthly basis, 32% of Americans hear podcasts.
- Ninety percent of podcast consumers do it from the convenience of their own homes.
- After hearing a brand’s advertisement on a podcast, more than 50% of consumers are more inclined to consider purchasing from it.
- The top popular genres of podcasts include Comedy, News, Society & Culture, Sports, and True Crime, reflecting a wide range of interests among listeners.
- iHeartRadio is the leading podcast publisher worldwide, with 266.06 million streams, indicating the significant influence of major publishers in the podcasting industry.
- 82.4% of podcast listeners listen to them for more than 7 hours per week.
- The typical weekly podcast listener has six subscriptions and listens to seven episodes per week.
U.S. Podcast Demographics:
- 57% of the US population have listened to a podcast.
- 78% of the US population is aware of the term “podcasting.”
- 41% of the US population listens to a podcast at least once a month.
- 43% of US men and 39% of US women have listened to podcasts.
- 30% of women podcast listeners are non-white.
- The highest number of podcast listeners is in the 12-34 age bracket at 56%.
- 28% of the total US population are weekly podcast listeners.
- Spotify listeners accounted for 53%.
- US weekly podcast listeners average eight podcasts.
International Podcast Demographics:
- 63% of the Canadian population is familiar with the term “podcasting.”
- 87% of the Australian population is familiar with podcasting, and 30% have listened to a podcast.
- 18% of adults in the U.K. listened to podcasts every week.
- Podcasting is growing fastest in Chile, Argentina, Peru, Mexico, and China.
- Sweden tops the podcast consumption chart, with China having the 5th highest podcast consumption growth.
FAQs
🎧 How do I listen to podcasts?
You can listen to podcasts using podcast apps on your smartphone, tablet, or computer. Simply search for the podcast you want to listen to, select an episode, and hit play.
📈 How popular are podcasts?
Podcasts have grown in popularity in recent years, with millions of listeners worldwide. They offer a convenient way to consume audio content on-the-go, driving their widespread adoption.
💡 What are some common podcast genres?
Common podcast genres include true crime, comedy, business, technology, self-help, storytelling, politics, education, and more.
💬 Can I listen to podcasts for free?
Yes, the majority of podcasts are available for free. You can stream or download episodes without any cost through various podcast apps or websites.
🌐 Where can I find podcasts to listen to?
You can find podcasts on popular platforms like Apple Podcasts, Spotify, Google Podcasts, Stitcher, and many others. Additionally, podcasts may have their own websites or social media pages.
📊 How are podcasts changing media consumption habits?
Podcasts provide listeners with on-demand access to a wide range of content, allowing them to customize their listening experience. This shift towards personalized, niche content is changing how people consume media.
🔍 Are there podcasts for kids?
Yes, there are podcasts specifically created for children, offering educational content, storytelling, and entertainment suitable for young listeners.
Quick Links:
- Top Video Marketing Stats
- Social Network Usage Stats
- Millennial Marketing Statistics
- ChatGPT Statistics
- Uber Eats Statistics
- Spotify Statistics
- TikTok Statistics
Conclusion: Podcast Facts 2024
Podcasts have revolutionized the way we consume audio content by providing a vast array of topics and perspectives for listeners across the globe.
From storytelling to news updates and comedy, podcasts cater to diverse interests and preferences. Their popularity continues to grow, influencing modern media consumption habits and shaping societal conversations.
As podcasts evolve, they offer a platform for voices to be heard and stories to be shared, promoting connection and learning.
Due to their accessibility and variety, podcasts have become an essential part of our daily lives, enhancing our experiences and broadening our horizons.
Sources: Podcast insights, Forbes, The podcast host, Statista, Edison Research, Emarketer, Oberlo