OptimizePress vs Leadpages 2024: Which One Is Best Pick for you?

To attract visitors to your website, you might have the best discounts, perfect SEO optimization, and backlinks from every prominent network. All of the preceding will only take you so far.

But none of that matters if your online visitors don’t stay long enough to grasp your concepts. As your bounce rates skyrocket, your website’s ranking will plummet.

This is a terrible situation in which no one wishes to find themselves. If you’re in this predicament, it’s most likely because your landing page is bad or non-existent.

Landing pages are the glue that keeps your visitors interested in learning more about you and potentially investing in your ideas.

They’re the final piece in the puzzle that will turn your website from a no-name to a household name. We’ll take a look at two of them: OptimizePress vs Leadpages.

OptimizePress vs Leadpages: Overview


OptimizePress vs leadpages - OptimizePress

OptimizePress is one of the oldest landing page builders on the market, having been founded over a decade ago. The OptimizePress landing page builder is designed specifically for WordPress, which is excellent because WordPress now powers the majority of websites.

There are several integration options available to help you expand your reach and enhance your revenue. OptimizePress is also one of the most affordable landing page builders on the market today.


leadpages - OptimizePress vs leadpages

Leadpages was founded in 2012 in Minneapolis, Minnesota, and quickly established itself as one of the most efficient landing page builders. Leadpages is a landing page builder that can be used to create landing pages for any website.

Their user-friendliness and extensive template library have made them a popular choice among current marketers.

They also provide a number of distinctive characteristics that distinguish them from their competitors.

OptimizePress vs Leadpages: Features


Launch funnels

This allows you to create an email list around any interesting new offers to pique your visitors’ interests. This is a tried and true method for converting visitors into customers.

Content drip feeding

A great way to keep your visitors interested in your content. This is accomplished by gradually disseminating content that adds value to your subject.

Shopping cart

Customers can add your products to their cart using OptimizePress’ built-in shopping cart. If you have a good assortment of items and services to offer, this is a huge plus.

Membership portals

They’ve got their own membership sites. You won’t have to spend money on third-party membership portal tools as a result of this.

Live Editor

Users will be able to customize templates in real-time using the live editor feature. Without reloading the pages, any changes made will be immediately reflected.

Leadpages Features

A/B testing

Using this functionality, you may create landing pages with a high conversion rate. Run an infinite number of A/B split tests to find the optimal landing page using the trial and error method.

Create pop-ups

To assist you enhance your conversion rates, you can create an endless amount of pop-ups.


They offer a variety of SEO-friendly designs and metadata editing capabilities to help you boost your website’s organic traffic.

Page organization

By developing content groups, landing pages can be arranged according to different campaigns or clients. This will avoid any confusion and is especially important if you are creating a large number of pages.


All of your work will be saved promptly thanks to the automatic saving option. If there is a sudden failure, all modifications made will not be lost.

OptimizePress vs Leadpages: Pricing Plans



Previously, OptimizePress offered a tempting one-time purchase option. However, they abandoned it in favor of price-per-year plans with a three-tiered pricing structure.

The price of a subscription varies depending on the number of websites and premium features. It all starts with the Essential plan, which costs $99 per year and includes infinite web pages for one website.

With the basic account, you get 20 premium integrations and over 100 templates. With the business and suite package subscriptions, you can get additional premium plugins like OptimizeUrgency and OptimizeCheckouts.

At a cost of $99 per year, the essential plan can be utilized on one personal site. Over 100 templates and 20 integrations are included, as well as all of the fundamental elements needed to create a landing page.

Business plan – For $149 per year, this package includes everything in the Essential plan for 5 personal sites. They also provide a premium plugin called OptimizeUrgency as well as a course on how to sell digital things.

Suite plan — For $199 per year, this plan includes everything in the Business plan for up to 20 personal websites. Premium plugins such as OptimizeFunnels, OptimizeLeads, and OptimizeCheckouts are also included.

All plans include plugin updates and email support, as well as access to all future product upgrades. They also provide a 30-day money-back guarantee if you are dissatisfied with the goods.

Commercial options are available for people who wish to make a living creating landing pages.


Leadpages-Pricing-Leadpages Vs Unbounce

The most basic plan costs $25 per month and includes a free custom web domain as well as hosting for one website. Pop-ups, third-party integrations, templates, and other features are included in this package.

Standard plan — For $25 per month, you can use it on one site. Over 100 templates and 40 integrations are included, as well as all of the fundamental elements needed to create a landing page. If you want to be invoiced annually, you will also receive a free web domain and hosting.

Pro plan – For $48 per month, this bundle includes everything in the Standard plan for three sites. A/B split testing, text message marketing, and the ability to sell things on the landing page are also included.

At a cost of $199 per year, the Advanced plan includes everything in the Pro plan for up to 50 websites. Advanced integrations, such as Hubspot and Marketo, are included in this subscription.

Mobile-responsive layouts, 40+ integrations, real-time analytics, and email tech support are included in all tiers. Only the Advanced package, however, includes telephonic tech assistance. They also provide a no-cost 14-day trial period.

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Final Thought

Leadpages emerges victorious in the war of landing page builders. Although Leadpages is costly, it offers exceptional value for money.

OptimizePress, on the other hand, is a terrific place to start because it is the most cost-effective alternative. Nonetheless, we strongly suggest Leadpages because they outperform OptimizePress in nearly every other way.

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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