Ontraport vs Infusionsoft 🚀Which is a Better Tool to Use in 2024?



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$ Pricing
$79 $79
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Ontraport is a software that helps you to make your own internet-based business which involves email marketing with facilitated options and also a sal

Infusionsoft by Keep is a company offering email marketing and sales platforms for small enterprises. In addition, it accounts for vendor management,

  • Email marketing
  • Affiliate marketing system
  • Customer relationship management
  • Customer Relation Management
  • Maintain the traffic reports and CTR
  • One of the finest software for marketing and sales.
  • Provides various templates.
  • The funnels you build will be readily shared and simultaneously earn commissions.
  • Advanced audience and lead segmentation
  • Catch up with all your leads in one single click
  • Emails made easy
  • It has a standard plan which restricts the number of funnels, pages, and customers.
  • Tricky tools.
Ease of Use

Ontraport is a great CRM management tool and has excellent workflows utilizing campaigns & sequences. I like the ability to checkout with Credit Card or PayPal. The reporting is easy to utilize.

Infusionsoft is very inclusive but it’s not easy to use

Value For Money

The most obvious benefit of Ontraport is the affordability of its service.

Infusionsoft is best suited for small to medium-scale businesses that have an employee strength of around 100.

Customer Support

With the award-winning Customer Support team, you have direct access to highly trained and dedicated Ontraport experts. But timings are there

Chat support (24/7)

Welcome to my  Ontraport Vs Infusionsoft Comparisons 2024

In today’s oversaturated market, you’ll need every advantage you can get to make a splash. You can’t afford to have gaps in your business processes caused by poorly integrated systems.

Better email list segmentation, automation of highly focused marketing, and conversion rate optimization are all necessities.

For business owners, email marketing software is a game-changer since it helps them connect with and nurture leads. This increases the possibility of a one-time sale and prepares the way for loyal, returning consumers.

On the other hand, comprehensive platforms like Ontraport and Infusionsoft by Keap offer the most capability. These outstanding applications combine email advertising with CRM, landing sites, and more.

In this article, I will be discussing the world of these all-encompassing solutions and highlight their many advantages. Get ready to completely change the way you do business with this incredible set of resources at your disposal.

🚀 Bottom Line Upfront

Infusionsoft has a simple UI and advanced email templates and campaign creators for modest contact lists but the implementation of a new pricing structure by Infusionsoft (Now Keap) during its rebranding was one of the most important changes made, and it eventually contributed to its downfall.

Despite having a larger price tag, Ontraport provides much more value, particularly in the areas of contact management and data storage. If you need high-value pricing and highly advanced analytics, Ontraport is highly recommended. Customer management and an extensive CRM are essential. You desire cutting-edge client service.


Ontraport vs Infusionsoft

In conclusion, many people now will be in great perplexity when it comes to the point of selecting any ONE among them. So, how about I discuss the works of Infusionsoft and Ontraport? I’m going to give you a detailed comparison of both the tools

Ontraport vs Infusionsoft

Infusionsoft Overview

Infusionsoft Overview


Since 2001, Infusionsoft by Keap (formerly Infusionsoft) has been available for purchase.

The main firm of the tool recently underwent a brand makeover, changing its name to “Keap,” which caused a little bit of confusion among some users.

the positive news By using Infusionsoft by Keap, you’ll essentially have the same experience that you had with Infusionsoft previously. There are still many options to manage your consumer groups and the same drag-and-drop template builder for your emails.

Overview Ontraport

 Ontraport Overview

On the other side, Ontraport was founded in the year 2006 in the state of California.

According to the founder, Landon Ray, he designed Ontraport as a “slick solution” to handle the challenges in customer relations that he believed businesses were having each and every day. He stated that he did this because he believed that businesses were facing these problems on a daily basis.

Ontraport, much like Infusionsoft by Keap, provides users with a plethora of helpful tools. These tools include functionality for content management, lead tracking, email and SMS marketing, workflow automation, and more.

To be more specific, Ontraport is designed for “small and growing businesses” that seek to automate their efforts in the areas of sales and marketing.

Ontraport vs Infusionsoft: Features

Infusionsoft features

It is an all-in-one solution to calm down all the chaos involved with your business. Furthermore, it helps business owners to encompass many beneficial aspects namely growing contact lists, creating advanced scenarios, lead scoring, customizable marketing campaigns, advanced reporting, and customer-vendor management.


Email marketing is nothing but a technique where one can advertise their company’s commercial messages etc to many people around through emails. This helps the company to gain many profits as email is one of the primary modes of communication.

Infusionsoft - Email
An average email has a CTR ( click-through rate ) of about 18% and in the current market, email marketing generates more leads than any other marketing channel. Infusionsoft allows you to create your lead list, target them in different categories, and design the email according to your need.

With its advanced audience segmentation techniques and built-in landing page system, you can grow your customer database from hundreds to thousands in no time.

  • CRM

No calling day and night or managing innumerable data records in the monotonous Excel sheets with Infusionsoft Customer Management. CRM stands for Customer Relation Management. This enables you to build an effective relationship with your customers.

This helps to contact your customers in many ways like text messages or voice mail or postcards etc.

Moreover, it even enables one to schedule calls with the representatives and also provides a special approach where we can segregate the customers into groups which eventually can help one to maintain effective management between all the clients.

It makes you get rid of all the chaos and helps to follow up with the prospects and customers at the same time with a single arm.

Likewise, we can even store general contact information for example birthdays, meeting schedules, emails, etc which can make one get rid of multiple numbers of sticky notes.


And then it involves something known as lead score, which is primarily measured by the number of clicks on the links shared, forms filled, and attention paid to the regular updates that you provide your customer with.

If the score is high then we can conclude that the customer has been loyally paying interest and engaging with your firm The other way around if the score is low, it means that the customers are not connected appreciably and hence would pave a way to improvise the drawbacks in your marketing.

This hint of the lesser engagement of the customer offers you a second chance to work on your market strategies and design them to retain engagement and ROI.

The CRM part of Keep is considered the most efficient way to connect with customers. As many of us know classical business involves a huge number of spreadsheets, documents, and many other Data handling.

But, Keap’s Infusionsoft had reduced all those hectic deeds onto a single platform where one can enjoy the work with perfect data maintenance and less manpower.

Ontraport Features

Ontraport provides us with appreciable CRM features which are Customer Relationship Management. CRM is all about guiding you to contact potential customers with a suitable channel for the right product at the right time.

It effectively develops your business skills and also helps you to automate the whole process using enhanced filtration, channels, and techniques.

Astonishingly, it is also one of the biggest autoresponder systems which made many of us start doing business or become self-employed. It also includes Web development, E-commerce, Landing pages, Sales Force Management, and Membership software.

Ontraport is a “complete system” which includes;

  • Email marketing
  • Sales platform

Ontraport- Landing Pages

  • Affiliate marketing system


  • Customer relationship management

Ontraport- Features

  • Automation
  • Membership sites
  • Any of their services are “done for you”.

Ontraport vs Infusionsoft: Working

Every business starts with the simple idea of selling a good or service. Now that requires perfect marketing to generate leads, manage them, follow them up, and advertise; Ontraport has it all set for you.

Moreover, you need not worry about investing your time and creating your commission basis or sales funnel, Ontraport has it covered.

It gives you an idea of developing low-cost tripwire products to draw customers’ attention to your business. You also need to excel with suitable ‘Up sales’ and other OTOs that orderly can revamp your principal product oblation.

Generating the sales funnel, and content management levels like Middle, top, and bottom sales funnel content is very handy with this software.

You can automate customer awareness with Ontraport as well. Going from Awareness to consideration to the final decision-making, Ontraport will never fall short of content management and marketing automation tools for you.

Ontraport Vs Infusionsoft: Pros and Cons

 Infusionsoft Pros

  1. Advanced audience and lead segmentation
  2. Enhanced communication with your vendors and customers through reminders
  3. Catch up with all your leads in one single click
  4. Update your clients with regular work status
  5. Emails made easy
  6. Maintain the traffic reports and CTR

Infusionsoft Cons

  1. Imprudent features.
  2. Tricky tools.
  3. Expensive.
  4. Excessive email errors.

In a recent survey, it was proved that 67% of users agree that Infusionsoft helps to have better followers and 56% of people agree that it improved customer relationships.

It gives a whole insight into sales performance and many other things which are considered the key points for a successful business. The best part is that it starts off at $199 per month.

Well, this is a crisp introduction to what is Infusionsoft. Now, on the other side of the coin let us discuss Ontraport.

Ontraport Pros

  • One of the finest software for marketing and sales.
  • Provides various templates.
  • Effective recruitment process in the learning program.
  • Effective communication with paying customers.
  • Email marketing.
  • For each and every update, the software gets improved.
  • The funnels you build will be readily shared and simultaneously earn commissions.
  • 14-day demo version.

Ontraport Cons

  • It has a standard plan which restricts the number of funnels, pages, and customers.
  • It has an abrupt learning curve

Infusionsoft and Ontraport: Comparison

Ontraport and Infusionsoft by Keap, both of these platforms are pretty impressive in their own magnificent way when it comes to the point of output

On the other side, they do have some flaws. So as of now, I have already discussed what the roles of each company are. Now, let us see which one excels in some required aspects.


Infusionsoft was established in the year 2001 and consequently, Ontraport was established in the year 2006. Both companies work on the same industry requirements but the trust establishment pointer goes to Infusionsoft.


When it comes to the matter of tag management both companies are equally good. ONTRAPORT:

The tag manager can categorize tags by groups. Inside the campaigns, they can automatically tag contacts. Ontraport enables you to automatically add a contact’s tag based on their actions within the drive. Here one can set a level and when one reaches that limit, one will get tagged automatically.

Infusionsoft enables you to classify the tags within the system. they can even have multiple tags under the same category. they can have great automation of campaigns, and sequences, and also we can tag people very efficiently based on their responses to our regular campaigns.


E-commerce refers to buying or selling goods online. As a result, it involves many things like payment and reviews, etc. So, both systems came up with their own ideas in order to calm down the market pain regarding these aspects.


This offers a built-in, e-commerce management area used to make product listings and would provide better subscription management.

We can follow up with every buyer and can also provide customers some complex offers which involve subscription management, free or paid trials, smart order batching, and many more. Moreover, it automates your collections management to recapture more charges and save more customers.


Once you install Infusionsoft on your business website, it automatically helps you to gather the payment details and connects with payment sites like PayPal or merchant accounts like Nexus, Stripe, and many more. It also allows the customer to add and remove items to a shopping cart.

Creating discounts and up-selling further can also be done. In conclusion, this would help you to drive more traffic to your side.

Ontraport vs Infusionsoft: Pricing

Both the software empowers small business owners to create campaigns, and build professional-looking email and landing pages with readymade templates. But let us see at what costs:


Ontraport provides many exciting features including contact management, lead tracking, email marketing, CRM, e-commerce, marketing analytics, and many more.

It also offers you a free trial for 14 days and after that, it has four tire options where the basic tire would itself offer twice the contacts compared to Infusionsoft.


If you are not satisfied with the features offered you can claim a refund within 30 days of activation.


Infusionsoft includes one user account, contact management, marketing automation, and unlimited emails. We can find reports and statistics inside Infusionsoft itself. the pricing starts at 199$ per month. It has three-tier options and it offers 500 contacts in the basic tier.


Coming to the analytics view Ontraport is very inclusive but it’s not easy to use.  On the other hand, Infusionsoft is pretty impressive but has expensive pricing and strict email delivery.

FAQ Related to Ontraport vs Infusionsoft

👉What is the difference between Infusionsoft and KEAP?

Infusionsoft is the software to have if you need sales and marketing automation that is tailored to your business in addition to a CRM. Keap is an easy and effective programming language. If you are just searching for a system that will assist you in managing your clients and advancing leads towards sales, and you are not overly concerned with making things as uniquely yours as possible, then Keap is the product for you.

👉 What is the purpose of Infusionsoft?

A strong CRM, sales, and marketing automation platform that aids in scaling is Infusionsoft now Keap. It's probably a good fit if you're searching for a powerful sales and marketing automation platform to streamline your sales team's operations and automate your marketing and business processes so you can keep expanding.

🤔What is Ontraport used for?

Ontraport is a CRM and automation software designed for growing organizations. It provides all the tools you need to sell, market, and manage your internet business in one app.

🤔What is Infusionsoft used for?

Infusionsoft by Keap is a powerful tool for automating CRM, sales, and marketing that helps you grow. This is probably a good choice if you want a sophisticated sales and marketing automation platform to automate your marketing and business operations and make your sales staff more efficient so you can keep growing.

👉 Is Infusionsoft a CRM?

Infusionsoft is a piece of software that helps with both sales and marketing. It has a CRM, an advanced Marketing Automation builder with drag-and-drop features, Sales Pipeline Automation, and E-commerce.

👉 Who uses Ontraport?

Ontraport is ideal for companies who wish to create complex online products and services. They've invested in tools that allow you to adopt a one-to-many business model. This is for businesses that want to offer a membership-only online course, workshop, or material.

🤔 Where is Ontraport located?

Santa Barbara, in the state of California, in the United States, is where you'll find Ontraport.

👉 Infusionsoft is best suited for whom?

Infusionsoft is best suited for small to medium-scale businesses that have an employee strength of around 100.

👉 Is Ontraport good?

When compared to other platforms, Ontraport is far superior, and it keeps getting better. It has outstanding automation, which is a plus. With the right campaign, you may automate a wide variety of actions and conditions all at once.

Ontraport vs Infusionsoft – Which One You Should Choose?

Both Infusionsoft by Keap and Ontraport are excellent choices if you want a service that combines email marketing with customer relationship management tools and sales assistance.

Ontraport emphasizes in-depth and immersive analytics and cutting-edge capabilities, while Infusionsoft appears to prioritize usability and accessibility.

If you’re a small business that just starting started, or if you value ease of use above all else, I suggest giving Infusionsoft’s free trial a shot instead of Ontraport.

On the other hand, if you want to attempt something more complicated without the same immersive Interface as Keap, Ontraport is available for free.

Go for Ontraport If You desire very sophisticated insights and require high-value pricing, A thorough CRM and customer management system is essential & You desire cutting-edge client service.

If you require superior email templates, You desire a cutting-edge campaign builder, a simple user interface with ease of usage and you only have a few people to contact.

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Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (4)

  1. Keap is an all-in-one CRM and sales & marketing automation platform that will help you take your business to the next level. With Keap, you’ll be able to easily track your customers, manage your sales pipeline, and automate your marketing efforts.

  2. With Ontraport, you’ll benefit from world-class support, an easy-to-use interface, and powerful automation capabilities.

  3. If you’re looking for a top-notch customer service experience and robust automation features, Ontraport is the solution for you. This powerful marketing and sales platform provides everything you need to streamline your operations and drive growth.

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