Top Online Business Statistics 2024: The Ultimate List! πŸ“ˆ

Online business statistics show us how digital shops and services are doing on the internet.

These numbers help us understand which online businesses are growing fast, how many people are buying things online, and what kinds of products are popular.

They also tell us about the challenges online businesses face, like competition and keeping customers happy.

By looking at these statistics, businesses can make better plans to attract more customers and sell more products. It’s like having a map that guides them on how to succeed in the online world.

Category Statistic
Lead Generation 61% find traffic & leads challenging
Content Marketing & Blogging 82% of brands have a content marketing plan
Video Marketing Adoption is 90%+, with more marketers expected by 2024
Email Marketing 77% report higher email engagement
Social Media 77% see a good return on LinkedIn
Affiliate Marketing Online $8.2 billion affiliate marketing sector
Online Shopping By 2024, 21.2% of total retail sales will happen online
Growth of Online Businesses $6.3 trillion

Online Business Statistics For eCommerce

Online Business Statistics

Source:Β Pexels

Here is some data on how eCommerce companies are easily prospering online.

Statistics on Lead Generation

  • For 61% of marketers, the most difficult task is producing traffic & leads for their site.
  • Lead generation is expected to be the top focus for 34% of brands in 2022.
  • For 40% of brands, lead generation is a key performance indicator (KPI) for marketing success. More than half of marketers (53%) spend more than half of their spending on lead generation activities.
  • For lead creation, only 18 percent of marketers prefer outbound marketing initiatives.
  • Automation, according to four out of five marketers, boosts lead creation.
  • 84 percent of marketers obtain information from leads via form submissions.
  • Each second that your website takes to load potentially costs you 7 percent of your leads.
  • If a firm follows up with a lead within five minutes, the lead is more inclined to convert.
  • 34% of brands believe their number one priority will be lead generation.
  • 53% of marketers allocate more than half of their budget to lead generation campaigns.
  • Four out of every five marketers think automation improves lead generation.

Data on Content Marketing & Blogging

Blogging Forecasts

Source:Β Pexels

  • Currently, 82 percent of brands are running a content marketing strategy. In 2021, 28% of marketers said they planned to spend on fresh content marketing efforts, up from 17 percent in 2021.
  • Sixty-two percent of marketers gauge the efficacy of content marketing programs by the number of sales generated.
  • As an aspect of their content marketing plan, 52 percent of brands will blog on a regular basis.
  • In 2022, 43% of firms will raise their content marketing expenses, while only 11% will decrease.
  • Every year, 2.5 billion blog posts are published.
  • 35.19 percent of brands who blogged during the epidemic saw a rise in their revenue.
  • 82% of brands currently have an active content marketing campaign.
  • 62% of marketers measure the success of content marketing campaigns with how many sales they make.
  • 52% of brands will blog regularly as part of their content marketing strategy.
  • Small businesses with blogs get 126% more lead growth than those without.

Statistics on Video Marketing

  • The number of video uploads increased by 80 percent between 2019 and 2020.
  • The majority of marketing videos are under one minute in duration.
  • Every year, consumers view about 12.2 billion minutes of internet video material.
  • Videos have a 53-fold higher chance of appearing on the 1st page of an applicable search result.
  • 65% of marketers use videos within their content marketing strategy.
  • Explainer videos are the most popular video type created, with 73% of brands using them.
  • Adoption is currently 90%+, and more marketers are expected to join by 2024.

Statistics on Email Marketing

email marketing

Source:Β Pexels

  • According to 77 percent of online marketing experts, email marketing engagement has increased.
  • Only 34 percent of brands send their subscribers 2 or fewer emails every week. With 27 percent of brands deploying personalized messages, they are quite certainly the most popular sort of communication.
  • The most common email marketing software platforms are MailChimp (30 percent) & Constant Contact (29 percent).
  • Every day, 347 billion emails were exchanged in 2022.
  • Brands that send 4 or fewer emails a week to subscribers receive few complaints.
  • When fashion brands send 6–7 emails each week, they get a greater read and click-through rate.
  • The best ROI comes from sending around 10 to 19 emails every month, with subsequent orders averaging $18.59 on average.
  • When you send more than twenty emails per month, your typical order value plummets to just 6.35 dollars per order.
  • Tuesday and Thursday are considered to be the best days to send emails for marketing.
  • Personalized messages are by far the most used type of content, with 27% of brands using them.

Statistics on Social Media

social media

  • For B2-B firms, LinkedIn gives the best deal, with 77 percent of marketers seeing a good return on investment.
  • Only 17 percent of B2B brands report a good outcome on Twitter, making it one of the worst ROI platforms.
  • According to marketing teams, Facebook (43 percent) & Instagram (35 percent) have the highest ROI for B2C firms.
  • In 2022, social listening will be the most essential approach for brands.
  • In 2022, 46% of firms intend to use Livestream videos on their social networking pages.
  • Since 2020, customers have increased their usage of social networks by 9.9 percent.
  • Every day, the average user spends 2 hrs & 27 mins on social media.
  • 93% of internet users are on at least one social media network regularly. On Facebook, live videos receive an average of 38 engagements for each post.
  • More people will see and interact with the longer videos that are posted on social media.
  • LinkedIn provides the best value for money for B2B brands, with 77% of marketers saying the platform offers positive ROI.
  • The average consumer spends two hours and 27 minutes on social media every day.

Statistics on Affiliate Marketing Online

  • The affiliate marketing sector was worth $8.2 billion in 2022.
  • Eighty percent of companies have their very own affiliate marketing strategy.
  • Affiliate marketing accounts for 15% of all digital media revenue.
  • The apparel business accounts for 25% of overall affiliate marketing programs.
  • Affiliate marketing is considered a core competence by 40% of marketing specialists and managers.
  • Affiliate marketing is viewed as the most effective sales channel by 40% of US businesses.
  • Before making a purchase choice, 74% of shoppers will look at multiple affiliate marketing websites.
  • Nearly ten percent of overall affiliate marketers earned $50,000 per year in 2021.
  • Affiliate marketing accounts for roughly 16 percent of all online sales.
  • 80% of brands have their own affiliate marketing program.
  • Nearly 65% of affiliate marketers generate results through blogging alone.

Statistics on Online Shopping

Online Business

Source:Β Pexels

  • Between 2020 and 2021, mobile phone sales increased by more than 22%.
  • Consumers anticipate products to have at least one image, according to 78 percent of respondents.
  • Because tax or delivery prices are excessively expensive, 55% of customers will abandon a purchase.
  • At least once every week, 16 percent of internet shoppers make a purchase.
  • At least once a month, 80 percent of US customers shop online.
  • Women (72 percent) are more likely than males to purchase online on a regular basis (68 percent ). Millennials will embrace social media as an aspect of their shopping process in 63% of cases.
  • In 2022, 56% of US shoppers will use their mobile phones to make a purchase.
  • Conversions may be increased by 35.26 percent by improving the checkout process for customers.
  • If shipping is free, then 53% of customers are more inclined to buy.
  • 57% of online shoppers report shopping internationally.
  • The most common reason for cart abandonment is additional costs like shipping, taxes, and fees (48%).
  • 79% of shoppers shop online at least once a month.
  • By 2024, 21.2% of total retail sales will happen online.

Statistics on the Growth of Online Businesses


Source:Β Pexels

  • In the United States, 4.5 million new digital enterprises will be launched in 2020. This is an increase from around 3.5 million emerging digital firms that were registered in 2019.
  • Online sales currently account for 36% of all commercial transactions.
  • On their website, 28 percent of virtual entrepreneurs will invest less than $500.
  • Between 2019 and 2021, large eCommerce brands expanded by 50%.
  • From March 2019 to March 2020, online transactions climbed by 74%. 51 percent of companies now interact with their consumers and clients more online than they do offline.
  • 20.8% of retail purchases are expected to take place online in 2023, with this figure expected to rise to 24% by 2026.
  • The global eCommerce market will total $6.3 trillion in 2023 and over $8.1 trillion by 2026.
  • The U.S. eCommerce market has reached over $1.1 trillion in sales in 2023.

Statistics on Online Business Failure

  • 90% of eCommerce businesses fail during the first 120 days of existence.
  • Poor marketing and lack of search engine visibility are two of the most common causes for internet businesses to fail.
  • Because they can’t compete with major brands, 35 percent of virtual business owners feel their eCommerce site will fail.
  • Lack of finances causes 32 percent of small web entrepreneurs to close their doors.
  • The main reasons why online businesses fail are poor marketing and no search engine visibility.
  • 35% of online business owners believe that their eCommerce store will fail because they can’t compete with top brands.

Statistics on Online Business By Country

Not every country has the same level of eCommerce adoption. Here’s a look at some internet business statistics broken down by country.


Source:Β Pexels

Online Business Facts and Figures in the United StatesΒ 

  • Online Business Facts and Figures in the United StatesΒ 
  • A third of small firms in the United States do not even have a website.
  • Free delivery attracts 53% of online shoppers in the United States. While shopping at a store, 33.6 percent of US shoppers will use comparison sites to find the best products.
  • Mobile eCommerce accounts for 45 percent of all US eCommerce sales.Β 
  • 38.4 percent of all shoppers in the United States are under the age of 35.

Canada’s Online Business Statistics

  • Online sales generate an average monthly revenue of 2.9 billion Canadian dollars.
  • Seventy-five percent of Canadians made an internet purchase.
  • In 2020, 29% of Canadians will have used an electronic wallet or mobile payment.
  • Every year, 58 percent of Canadians make over 7 internet purchases.
  • Couples without children account for 42% of all online purchases in Canada.

Australia’s Online Business Statistics

  • In 2021, 9.1 million Australians shopped online.
  • Most money is spent online by people aged 35 to 44.
  • Online sales accounted for 2% of Australia’s GDP.
  • Ninety percent of smartphone users will shop on their handsets. In 2020, Australian firms had a 55 percent gain in revenues compared to 2019.

UK’s Online Business Statistics

  • In 2020, 87 percent of UK adults will purchase online, up from 82 percent in 2019.
  • In the United Kingdom, 55% of adults shop for garments online.
  • In 2020, online grocery sales climbed by more than 80%.
  • In November 2020, online sales accounted for 36% of total retail sales.
  • In the United Kingdom, the typical internet user spends Β£1,372.78 each year.
  • By far the highest active location in the globe, 38 percent of UK customers buy anything online a minimum of once a week. With 26 percent of US customers, the United States ranks second.
  • PayPal is the most popular online payment option in the United Kingdom, with 49 percent of users preferring it.

China’s Online Business Statistics

  • China is the world’s largest eCommerce market, with yearly sales of $1.7 trillion.
  • Only 44% of Chinese people have purchased something on the internet.
  • In China, online sales account for 29% of total retail sales.
  • In China, 94 percent of customers will use smartphone payments, compared to only 45 percent in the United States.

Malaysian Online Business Statistics

  • Online sales are expected to reach $4.9 billion in 2020.
  • This had increased to $6.2 billion by 2021.
  • Smartphones account for 52% of internet sales, while PCs account for 42%.
  • Consumers like to shop online since it is more simple for them.Β 
  • Electronic items account for 27% of all internet sales.

Internet Business Data in the Future

  • Online sales will account for 23.6 percent of all retail transactions by 2025.
  • By 2023, live streaming on eCommerce websites in the United States will earn $25 billion in income.
  • In 2023, global online sales will reach $6.542 trillion.

Statistics on Online vs Offline Businesses

  • In comparison to offline media (24 percent), 82 percent of consumers utilize online media every day.
  • Between 2013 to 2018, online sales increased by more than 50 percent, while offline sales increased by only 10%.
  • Total retail sales will fall by 3.9 percent in 2020, while internet sales will increase by 14.8%.


πŸ“Š What are some key online business statistics to track for success?

Key online business statistics to track include website traffic, conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), bounce rate, and return on investment (ROI). These metrics help assess the performance and profitability of your online business.

πŸ’Ή What is the average conversion rate for online businesses, and how can I improve it?

The average conversion rate for online businesses varies by industry but typically falls between 2% to 5%. To improve it, optimize your website design, offer compelling product descriptions, streamline the checkout process, and implement effective digital marketing strategies.

πŸ’° What are the most common revenue sources for online businesses?

Common revenue sources for online businesses include product sales, subscription models, advertising revenue, affiliate marketing, and digital downloads. Diversifying income streams can help stabilize your online business.

🌐 How can I use web analytics to enhance my online business performance?

Web analytics tools like Google Analytics can help you track website traffic, user behavior, and demographics. Use this data to make informed decisions, optimize content, and improve user experience. Understanding web analytics is essential for online business success.

πŸ“§ How important are email marketing statistics for online businesses?

Email marketing statistics are vital for measuring the effectiveness of email campaigns. Key metrics include open rates, click-through rates, and conversion rates. Monitoring these statistics helps refine email marketing strategies and engage with your audience effectively.

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Conclusion: Online Business Statistics 2024

The online market is rapidly growing, and having knowledge of industry statistics is crucial whether you sell commercial services or retail goods. These figures can help you plan your future strategies and develop your online business

They help you keep track of important data such as website visits, sales, and customer behavior. By analyzing these statistics, you can make informed decisions to boost your profits and customer satisfaction.

Whether you need to measure conversion rates, monitor email marketing success, or stay updated on cybersecurity threats, these statistics provide valuable insights to shape your business strategies and stay competitive in the online marketplace.

So, it’s important to keep an eye on the numbers, adapt to trends, and use data-driven insights to thrive in the digital world.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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