Is Google Analytics Free 2024? Benefits of Using Google Analytics!

If you’re a business owner or website administrator, then you know how important it is to keep up with analytics in order to understand your user’s behavior and track your website’s performance.

There are a lot of different analytics tools out there, but one of the most popular and widely used is Google Analytics. But is Google Analytics free? Yes, it is! In this blog post, we’ll discuss the benefits of using Google Analytics and why it’s worth taking advantage of.

What Is Google Analytics? 

Google Analytics is a free web analytics platform that provides insights into how people use your website. With this tool, you can measure traffic, analyze user behavior, and gain valuable insights into how well your site is performing.


You can also use it to monitor key performance indicators (KPIs) such as page views, time on site, bounce rate, conversions, and more. Additionally, you can set up goals to track progress toward specific objectives like increasing sales or sign-ups for newsletters.

With all these features combined, Google Analytics will help you make informed decisions about how to optimize your website for better results. 

Is Google Analytics Free?

The first thing you look for while researching Google Analytics is “is Google Analytics free?” The response?

No, and yes.

A “freemium service” is how Google Analytics is referred to. You get free access to a product’s essential features while using a freemium service. But you have to subscribe to the premium version if you want more sophisticated features.

There is a version of Google Analytics that your company may use for free, as you can see when you look at the price. As you learn more about Google Analytics’ price, you’ll discover that there’s also a premium version available called Google Analytics 360, which has an outrageous annual cost of $150,000.

Google Analytics: Is Google Analytics Free

The good news is that the free edition will provide you with all you need if you run a small to medium-sized company. On the other hand, the premium edition would be your best choice if your business is big and requires more capacity.

Let’s examine the features that each Google Analytics edition has to offer.

When you consider the cost of the Google marketing platform, you can conclude that the free edition of this program won’t be sufficient to support your company. However, the truth is that Google Analytics’ free edition provides a lot of useful capabilities for your company.

Top 12 Features Of The Free Version Of Google Analytics:

1. Data export and tracking API:

When you have a tracking API (application programming interface), you can monitor the performance of your pages. You may export it and maintain a copy for your business after you have gathered all of your important data on these sites and information on individuals who engage with them.

Google analytics data exporting

2. Multi-channel Reporting:

With multi-channel reporting, you can view each customer’s conversion routes and the many interactions that contributed to their conversion. In order to help you better understand how a prospect becomes a customer, this feature aggregates statistics on the conversion route.

3. Social Reporting:

Understanding which social media platforms provide visitors to your website is made easier by social reporting. It enables you to comprehend the kind of material that attracts visitors to your website so that you can develop a more successful approach.

4. Conversion reporting:

You may see the steps your clients take before making a purchase with conversion reporting. In order to improve the experience for your audience, this report may help you better understand the buyer’s journey.

Google Analytics Reporting

5. Custom Reporting:

You may design reports using the custom reporting option that are most useful for your company. The report’s dimensions and metrics are your choices. You are free to customize these reports any way you like while using Google Analytics’ free version.

6. App Tracking:

You may use Google Analytics to monitor data from any apps your business may have. You can better understand how people engage with your app thanks to this information.

7. Mobile Device Tracking:

You may establish a data filter in Google Analytics that only includes traffic coming from mobile devices. With the help of this filter, you can monitor how mobile visitors interact with your website and improve it accordingly.

8. Advanced Segmentation: 

You may concentrate your reports’ attention on certain sorts of traffic using Advanced Segments. You may narrow your search to persons in a certain age range, or gender, who share your hobbies, or who are from a certain region.

9. Real-time Data:

You can keep track of website activity as it happens using real-time data. You may monitor activities using this tool to learn more about how consumers respond to your marketing efforts.

These are just a handful of the many functions that Google Analytics offers. All of these features are included at no additional cost to you.

It’s crucial to remember, however, that certain features do have restrictions. The free edition of Google Analytics comes with a number of limitations, including 20 custom dimensions, a maximum data volume of 10 million visits per month, and 50000 maximum data rows.

Data collection

These are some of the limitations that come with using Google Analytics’ free edition. These restrictions usually won’t have an impact on your business unless you run a bigger organization. Consider purchasing the commercial version of Google Analytics if these restrictions prohibit you from getting the most out of your advertising.

There is a lot Google Analytics 360 can do for your company.

Instead of detailing every feature that the commercial edition has to offer, we’ll concentrate on what Google Analytics 360 can do for your company.

10. Advanced Analytics:

You’ll get more insightful information about your data when you spend money on Google Analytics 360. You can better understand the buyer’s journey by analyzing internet activity.

11. Better Custom Data Collection:

You have additional choices for tailoring your data collecting while using Google Analytics’ premium edition. You receive 200 custom dimensions and metrics with Google Analytics 360 as opposed to 20 with the free edition. It enables you to alter your data gathering in order to get more precise information.

12. Better Data Quality:

Instead of 10 million visits each month, you may obtain up to 500 million using Google Analytics 360. More data can be collected, which results in higher volumes of more accurate and recent data. It assists you in developing marketing for your company that is more useful.

14 Benefits Of Using Google Analytics

Google Analytics Benefits: Is Google Analytics Free

1. Business Ideas:

Data collection and analysis create new business prospects. As results from various activities come in, web data provides you with new ideas immediately.

Analyzing fresh and old data with a business-focused perspective helps you find more effective corporate strategies. You may discover whole new concepts.

Google Analytics reports dashboards, objectives, and metrics that may help you reach online goals.

Got a traffic increase from Pinterest? Why and what occurred leads to a new plan.

If your site includes a search function and you activate Google Analytics Site Look, you can see what users search for. The function helps you identify fresh ideas that your website visitors would want to see, such as product ideas for an online shop or blog post ideas.

All new ideas must be tested before being implemented widely. A/B testing helps. Google Analytics A/B testing helps determine whether your initial intentions work. Test ideas to see whether they work.

Growth marketing is based on testing new ideas, and using its ways to expand online is a strategy.

2. Easy Start:

Starting online data gathering for your company is easy. With minimal implementation, you may gather user behavior and website traffic statistics.

Installing the Google Analytics tag with your id begins gathering data instantly. Shopify and WordPress integrate Google Analytics smoothly.

Instantly see your traffic, where it comes from, and who uses it.

Installing Google Analytics with Google Tag Manager allows you to handle future tags and scripts simply.

Google gives a lot of GA material and training, so you can discover anything there.

Setting up leads or sales rapidly can inform you of the condition of your internet company with no effort.

Google Analytics for business requires more in-depth expertise, although gathering the basic data is the first step.

3. Google Analytics Improves Websites:

Without a plan, website SEO is difficult. By assessing the effectiveness of different aspects using Google Analytics, you can use behavioral data in your design and produce more efficient user experiences.

Increased mobile bounce rates indicate you need to upgrade your mobile site.

Google analytics website improvisation

Google Analytics helps create better content flows and internal linking structures that re-engage website users.

If one page is more successful than others, optimizing your website by copying its content and design may provide better results. Testing new designs and proving their success using data is crucial.

When optimizing landing pages, it’s important to test fast for optimum results. A landing page that converts well will show you why. This data may help enhance your site.

In-page analytics helps create better customer experiences, which boosts conversions.

Google Analytics can track loading speeds over time, so you can see whether they changed on any given day. GA is a beginning point that shows any potential loading speed concerns.

Fixing errors is quicker and simpler using Google Analytics notifications.

4. Analytics 360:

Google Analytics 360 enables additional business analytics options to manage a larger website. Google Analytics 360 costs $150,000 per year as part of the Google Marketing Platform.

Small and medium-sized firms don’t need to upgrade to 360 since the free version tracks enough data to make data-driven choices.

Analytics 360: Is Google Analytics Free

Upgrade when you want to better your data game.

Google Analytics standard can handle 10 million monthly visits. Hits include page views and custom events.

A website that just tracks normal pageviews will lose data after 10 million. If you optimize your website and get many hits from each person, you may reach 10 million singles sooner.

5. Google Analytics Price:

Google Analytics is free for corporations to utilize, and websites may have accounts if needed. Google Analytics is free. Thus, every website should install it.

Easy installation reduces Google Analytics’ cost.

A suitable setup may involve additional labor and company objective insights, which may increase work.

Investing in a robust data infrastructure can help your firm in the long run. Your organization may require a web analyst if small increments matter.

Your analytics system should be examined periodically to maximize your online business perspective. Going through irrelevant facts leads to bad judgments.

To reduce GA time, develop dashboards and reports that tell you what you need and when. This saves time and money.

Include data management and reporting time in expenses.

6. Audiences:

Google Ads action-based audiences may boost remarketing.

Remarketing improves internet advertising performance and costs.

Google Analytics audiences allow you to target users and customers at different sales funnel phases.

Example: Cold traffic content followed by active retargeting to warm up visitors till conversion.

7. Target Your Audience:

Google Analytics lets you determine your target audience so you can reach and serve them. Your website’s content and offers may be optimized based on your audience.

Reaching your target audience effectively boosts audience engagement. Engaged visitors help websites reach their full potential.

Google Analytics provides visitor and customer demographics. Combine demographic data with system, browser, and device data to target your audience effectively.

Google Analytics Target Audience

Google Analytics Interests aggregates visitors and customers by interest. Interests are either in-market (users likely to purchase items in the category), affinity (interests best utilized to target a particular audience), or other (users who don’t fit the first two groups).

Google Analytics and Google Advertising utilize the same classification, so you can use GA audience data to better target your ads.

Knowing what engages your audience can help you generate better content and ads. GA may reveal target audience changes, keeping you on top of who to target.

Creating audience subgroups improves targeting. Isolating your best clients is one way to keep them coming back.

8. Google Conversion Tracking:

Measuring and monitoring conversion is vital to any online business’s success.

Google Analytics lets you monitor your website’s objectives and conversions to enhance your business and track campaign outcomes. GA tracks website user behaviors.

Keeping track of conversion rates helps you gauge the success of online advertising, SEO, and social media marketing.

Sales, leads, and behavioral objectives must be tracked in every Google Analytics installation.

As GA permits the measurement of numerous sorts of objectives, it’s important to measure goals that matter to your organization most, as monitoring nonessential goals won’t help you.

Be realistic when setting objectives and adjust them over time to reflect your company’s new realities and possibilities. When launching a new website, behavioral objectives to promote engagement are more essential than revenue.

All companies need measurable objectives. Implementing the correct objectives in GA will promote corporate success.

Knowing which audiences convert best helps you beat the competition.

Conversion tracking is an important Google Analytics feature.

9. SEO and Content Marketing:

Google Analytics identifies your website’s best-performing pages to help you decide what content to invest in.

GA will increase the monitoring of SEO and content marketing performance.

Researching your top-converting sites improves online results. Observing top organic landing sites might assist you in determining why they’re effective.

Was it keywords, an intriguing subject, or something else? Google Analytics improves SEO.

Finding the worst sites with the least traffic helps you prevent repeating errors. GA is vital for content marketing to build internet businesses.

Connecting the Search Console to Google Analytics helps you determine your most significant keywords and pages. While you may utilize a Search console without GA, having behavior data blended with SEO metrics saves time and helps you understand SEO’s impact on your overall success.

Using GA to examine your content strategy will generate a more stable and robust plan with procedures to recreate successful pages.

GA may assist in enhancing your website’s performance, leading to improved SEO results.

Improved long-term online data collecting surrounding your SEO approach enables technique comparison. Reevaluating existing successful tactics while constructing new ones is powerful.

10. Marketing Analytics Improve Online Advertising:

To be successful in online advertising, you must know how your advertisements work on your target website. Installing Google Analytics before pursuing online marketing is vital.

Every online ad provider provides you direct access to ad results, including conversions, but not incorporating Google Analytics in your website and landing pages won’t tell you the complete story.

Optimizing ad campaigns using site data increases outcomes and lowers costs across ad platforms. Without understanding how website visitors react to online ads, you won’t know which areas of your funnel need the greatest work.


GA lets you monitor campaigns and links to see how advertisements work in real-time.

You want to discover which of three Facebook Ads campaigns with varied targeting choices best matches your aims. In Facebook Pixel’s ad manager, you may notice that campaigns work similarly.

Using GA, you can determine which campaign works best on the website and optimize the others.

Google Analytics is online advertising that helps you identify the best areas to promote by measuring the metrics of all advertising sources in one place.

With GA, you may use Linkedin and YouTube advertising in your content distribution plan, making them more comparable.

When you can compare ad campaign data directly, regardless of source, you can design a stronger online marketing strategy that favors successful campaigns and platforms.

11. Customized Data Reports:

Google Analytics lets you customize reports, dashboards, and alerts, and with third-party integration, you can analyze data for any firm.

Customized reports, dashboards, and alerts allow instant access to whatever data you need.

Google Analytics includes a large collection of user-generated reports and dashboards. A dashboard might display website performance or SEO information, for example.

Custom reports are a great option for making data-driven choices on the go. You may establish custom notifications that email a report when the website hits a milestone or goal.

GA provides data export into a spreadsheet (Excel, Google Sheets) or third-party application, which is helpful if the organization employs other business analytics tools.

12. Offline-to-Online tracking:

Google Analytics tracks offline-to-online efforts. Offline marketing initiatives should be converted to an internet shop or website.

Google Campaign URL Builder lets you generate unique campaign URLs with defining variables for better GA monitoring.

It’s important to analyze offline marketing to understand how visitors behave on your website, what activities they do, and how it compares to online advertisements.

GA can trace traffic from redirected sites, allowing offline tracking. Ensure redirected domains serve offline campaigns.

Unique URLs and landing pages enable you to define offline marketing data.

Increased direct traffic may correspond with offline efforts.

Google Analytics Audiences: Is Google Analytics Free

13. User Behavior:

Google Analytics reveals how visitors and consumers utilize your website. Behavioral data improves online business success. Without activity data, websites can’t be optimized.

Behavioral data tell you which pages receive the most traffic and interaction.

Google Analytics lets you monitor new vs. returning users to see whether your visitors are returning. Not having enough repeat consumers might be inefficient.

Many organizations and conversion funnels perform better if they constantly re-engage users and consumers. A sale seldom occurs on a website’s initial visit, so keeping consumers coming back is key to long-term success.

If you know how people use your website, you can improve your interactions with them.

Analyzing user behavior flows in Google Analytics reveals how many steps it takes for an activity to happen and how many levels a visitor needs to drop down. Find out what content increases internal traffic and page views on your website.

Controlled growth involves optimizing marketing activity and recognizing internal and external changes.

14. Traffic Online:

Google Analytics tracks web traffic sources. The online company requires knowing where website visitors originate from.

When launching a new website, install Google Analytics to collect traffic statistics.

Identifying traffic sources and knowing why and how many visitors visits your site helps you monitor strategy gains.

Understanding how visitors discover your website is key to online development.

Seeing your traffic sources quickly lets you make data-driven choices about growing your online company.

Social media or Google search? Seeing the difference reveals your most lucrative avenues.

Identifying the optimal traffic routes improves traffic production.

Quick Links:

Conclusion: Is Google Analytics Free 2024?

Google Analytics offers a powerful tool for businesses that want access to valuable data about their sites without having to pay for anything upfront or commit to long-term contracts with third-party providers.

Google Analytics Conclusion: Is Google Analytics Free

Not only does it provide accurate insights into user behavior on their websites, but it also integrates seamlessly with other platforms making it easy for businesses to get an overall view of their digital presence and make informed decisions about their online strategies moving forward.

Overall, utilizing this free service can be incredibly beneficial for businesses looking for ways to increase efficiency and maximize ROI from their digital marketing efforts!

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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