Looking for an an unbiased Instapage Review, i’ve got you covered.
If you want to create impactful landing pages that generate more leads and drive sales, chances are you’ve encountered Instapage. As someone who has personally explored this service, I can provide valuable insights to help you determine if Instapage is the right landing page builder for your needs.
Instapage offers a professional collection of modern landing page templates and a powerful page builder tool. On the surface, it seems like a capable product, but does it deliver on its promises? Can it help you effortlessly create conversion-focused landing pages? And considering its relatively high pricing, is it worth the investment?
In this Instapage review, we’ll dive into the main features and explore using the platform. By doing so, we aim to assist you in making an informed decision about whether Instapage is the best landing page builder for your project.
So, without further ado, let’s get started.
Bottom Line Upfront : After exploring Instapage thoroughly, I can confidently say that it is an exceptional landing page builder that delivers on its promises. With its extensive collection of modern templates and powerful page builder tool, I found it to be a valuable asset in creating conversion-focused landing pages with ease. Try Instapage 14 days free trial now.
Instapage Review: What Is It?
Instapage makes landing pages as well as A/B testing landing pages simple. Their goal was to keep lowering the cost of customer acquisition. Setting up your first landing page campaign using Instapage is as simple as taking sweets from a child.
Using their drag-and-drop editor and various additional features, you can create and optimize landing pages that help you better engage visitors but also help you convert them into customers.
Creating a landing page using Instapage is quite simple, and I’ll show you how to do it today. Instapage is so confident in its product that it offers a 45-day free trial. Although it had a FREE Strategy at the time, it was canceled due to circumstances that were well-known to the company.
Instapage Technical details
Devices Supported
- Windows
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly Payment
- Annual Subscription
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
- Freelancers
Why Is Instapage Different From Other Page Builders?
Before we get into the meat of the article, which covers exactly what Instapage can do, how those features work together, and whether or not Instapage is simple to use, here’s a quick rundown of why you would want to use it:
1. Customizable Templates Library
You’ll never have to start from zero or look for inspiration for your next landing page with over 80 high-quality templates.
2. Intuitive landing page editor
The drag-and-drop page builder interface of Instapage is powerful yet simple to use, whether you want to start with a blank canvas or change one of the many templates.
3. Effective form builder
Instapage makes it simple to construct complex custom forms for gathering user information so you can capture the correct type of leads with your landing pages.
4. A valuable selection of widgets
You may easily add other items to your landing pages, like movies, photos, and buttons, in addition to the forms.
5. Tracking and reporting
With the built-in analytics, heatmap, and A/B testing tools, you can instantly discover what’s working and what’s not, optimizing your landing pages for better results.
6. Integration options
Zapier allows Instapage to connect to various services, including email marketing systems, WordPress, and many others.
7. Hosted system
Instapage hosts everything separate from your website rather than using a WordPress landing page plugin. You can use your account to make landing pages for various projects and websites. Instapage allows you to swiftly publish landing pages on your WordPress website.
8. Instapage Templates Review
Instapage’s marketing materials say that there are more than 200 themes to pick from, but perusing the library revealed more than 80. Some templates, such as the thank you page templates, were not full landing page possibilities, so don’t let the headline statistics of more than 200 templates sway your decision.
Instapage provides you with approximately 80 to 90 landing page templates. Before picking which Instapage template to use, you can preview all of them. When creating a new landing page, you can quickly find the type of template you need.
The landing page templates are categorized, making choosing the one you need simple. You may get a good notion of Instapage’s target audience by looking at the templates, encompassing product sales, signup forms, event registrations, and app downloads.
However, because Instapage’s landing page editor is one of its main selling features, you’re not confined to using the templates in their default state — or even utilizing a template.
9. Heat Mapping & A/B Testing
Split testing and analytics tools are essential for getting the most out of your custom domain landing pages. They assist you in determining which pages will have the highest conversion rate, allowing you to maximize the return on your advertising.
Instapage performs a fantastic job of mixing heat mapping and the conventional A/B testing seen in other landing page software as an immersive landing page builder.
The heatmaps indicate clicks, mouse movements, and scroll depths, all colored brightly based on how frequently they occur. As a result, you may realize that one of your call-to-action buttons has gone unnoticed by visitors.
If this is the case, it’s time to try something new and put the split testing features to the test. After that, you may link two alternative versions of a call to action button and watch how many people click on each one. This is how you make informed decisions rather than hazarding your company’s future.
After all, creating practical custom domains from the ground up is difficult. Determining which CTA buttons, marketing tools, and templates produce the best outcomes for your marketing team and your sales strategy’s core plan takes time.
The Drag-and-drop Landing Page Editor
The Instapage editor allows you to create a custom landing page, starting with a blank canvas or one of the templates. The word “freedom” comes to mind while describing the Instapage landing page editor. To design your landing page with the Instapage page builder, you can either start with a blank canvas or change a template.
The Instapage page builder, unlike even the most complex WordPress page builders, allows you to arrange your items anywhere on the page. You can move the objects on your page wherever on the canvas — even on top of one another — instead of being constrained by a grid layout or a column and row-based structure.
In the Instapage landing page editor, you can stack items on each other. It’s easy to become overwhelmed with a lack of limits and complete creative freedom. As you move items across the page, Instapage shows useful markers and grids, offering you a simple way to line up your page pieces if you want to.
You can put items wherever you like, but Instapage shows you suggestions to assist you in positioning your material. One of the page builder’s best features is that as you move an item around, the distance between it and the other page content is displayed, making it simple for perfectionists to position their page elements. Furthermore, when you use the drag-and-drop interface to move things around the page, they are softly snapped to the underlying grid structure.
Landing Page Widgets
Using Instapage widgets, you can quickly add various features to your landing page designs. To add one to your page, click one of the widget icons in the Instapage editor’s sidebar menu, and it will appear on the canvas.
When you select a widget from the sidebar menu, it is automatically added to your website and available for personalization. You can then move it around the page and change its appearance and content. You can also define a widget’s action, such as what occurs when someone clicks a button.
While there are some valuable alternatives, Instapage’s widget selection is perhaps its weakest point, particularly when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Headlines
- Paragraphs
- Forms
- Buttons
- Images
- Videos
- Boxes
- Circles
- Vertical and Horizontal lines
- Timers
- HTML widgets
You may add ready-made sliders, testimonials, pricing tables, and other features to your pages using a modern WordPress page builder plugin like Beaver Builder or Thrive Content Builder.
You can make your own pricing tables or testimonial panels with Instapage by mixing the text, image, and headlines widgets, but it’s not as easy as adding a ready-made purpose-built device to your page.
There are some pre-built price tables and other features in the page templates to save you time, but adding them to your sites isn’t as simple as dragging and dropping ready-made widgets.
Integrate with your favorite tools.
Instapage landing pages can be linked to various third-party services, such as analytics tools, email marketing platforms, and webinar providers. You may connect your landing pages to a Shopify eCommerce store or PayPal to accept payments online to promote products with Instapage.
You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it’s possible with Instapage.
Publish a Landing Page On A WordPress Website
It’s quite simple to integrate an Instapage landing page into your WordPress website. You’ll need to connect your WordPress website to your Instapage account by inputting a few easily accessible details after activating the free plugin on your site.
Once your WordPress website and Instapage account are linked, you can choose from various landing page alternatives to post on your site. Any landing page you’ve designed and published in Instapage should be accessible from your WordPress dashboard’s dropdown menu. The Instapage WordPress plugin makes adding landing pages to your website simple.
You can choose whether an Instapage page is displayed as a landing page, a 404 error page, or your website’s homepage when publishing it to your WordPress website. You should be able to view that landing page on your WordPress website once you’ve chosen a page, entered a URL, and pushed the Publish button. Publishing landing pages on a Drupal website follows a similar pattern.
Publish A Landing Page On the Custom Domain
You can make your landing pages available online using a registered domain name and publish them on a website built using WordPress or Drupal. You can instantly identify where each landing page in your library has been published.
Instapage provides instructions for connecting your domain to your Instapage account for several of the most prominent registrars. The website also has a lot of paperwork that goes over the process in further detail. The guidelines make linking your Instapage account to your domains simple.
You can connect unlimited domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences simultaneously across multiple domains or WordPress and Drupal websites on the Business plan (more on the Enterprise plan). You can also download landing pages and share them with other Instapage users, who can edit and publish them in their accounts.
Instapage Customer Support Options
So, how does Instapage stack up against other landing page gurus, such as Leadpages or ClickFunnels? Only you can decide whether or not this tool is right for you in the end.
While the ability to customize your own widgets and plugins on Instapage, integrate helpful webhooks, and track your conversion rates with Google Adwords is fantastic, there is something else you require from Instapage.
Excellent customer service and a dependable support team are crucial, whether you’ve spent much time studying landing pages and how to use Instapage.
The good news is that when you utilize Instapages to create your landing page content, your team members will have access to a cutting-edge support team.
It doesn’t take long to become accustomed to the Infusionsoft interface, and integrations with Salesforce via Zapier and other technologies can make your life much easier.
To make things easier for your consumers, you can add your own plugins and widgets to your landing pages and A/B test your CTAs to ensure that you’re getting the best return on investment from all of your campaigns.
With live chat and email channels that frequently garner top scores from online user reviews, Instapage provides industry-leading customer service.
Pricing Plans: Instapage Review
Hopefully, our evaluation has helped you choose whether Instapage is correct. If you’re still not sure, you can use the trial offer to sample it for free for 14 days. To access the trial, you’ll need to submit your payment information so that you may be automatically invoiced once it’s finished, but canceling is simple.
If you like the trial, you have two alternatives for signing up for Instapage. One alternative is the Instapage Business plan, which costs $199 per month or $149 per month if paid annually. As opposed to paying monthly, buying a year requires an upfront payment of $1,788, saving you 25%.
There’s also a unique Enterprise plan tailored to your requirements with a price that fits your setup. Your customized Enterprise package will be set up according to your needs after contact with the sales staff. On the Instapage pricing page, you can discover exactly what’s included in the Business plan and the extras accessible to Enterprise users.
Pros & Cons Of Instapage:
Instapage is a great tool for creating landing pages and generating leads, but is it ideal for you? Before we get to the end of our review, let’s take a look at some of Instapage’s top features, as well as some of its potential drawbacks:
Pros:
- A large number of professional-looking landing page templates are available.
- You can use your landing pages to deliver files and sell goods.
- An easy-to-use complex landing page builder.
- There are enough publishing possibilities for landing pages.
- A wealth of reporting data and tools are available to assist you in optimizing your site.
- Instapage has several features that make it ideal for working with colleagues and clients.
- You’ll need good mobile support to create mobile-friendly landing pages.
- There is a lot of useful online documentation and an attentive live chat support channel.
Cons:
- There are fewer landing page templates than with other platforms, such as Leadpages.
- Compared to premium WordPress page builders like Divi, fewer page widgets exist.
- 30,000 unique visitors each month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan. The Enterprise plan’s allowances can be adjusted.
- In comparison to other programs like Leadpages, there are fewer eCommerce choices.
- It is unsuitable for casual website owners because of its high pricing.
- Those advantages and disadvantages should help you decide whether Instapage is your ideal landing page builder.
Why Should You Use Instapage?
These days, integrations are crucial to any website. Instapage offers a variety of integration solutions to keep you connected to your customers across all channels.
Over 20 marketing tools can be combined, far more than you’ll ever need. On mobile devices, your designs will be extremely responsive.
It’s critical because many of us now use tablets and cell phones. As your customers have a better online experience on your website, your conversion rate will increase significantly.
Do you have a certain template in mind? Within minutes, you may import any template from any landing page. Instapage can assist you in recreating the design. It will create a template for you to further tweak.
You can use the countdown timers provided if you periodically come up with limited-time offers. Customers can see the clock ticking to the end of a particular discount offer, which is a terrific marketing approach.
The number of unique monthly visitors to your website is unrestricted. Have as many visitors as you want if your website is doing well. It’s a big benefit because many other software has a monthly limit on the number of unique visitors. The support staff is available at all times if you get stuck. Get your issues resolved immediately so your website does not suffer.
Instapage Customer Reviews & Testimonials
FAQs On Instapage Review
💥What is Instapage?
Instapage is the most popular landing page software. They believe themselves as the industry leader in large-scale post-click optimization conversion rate optimization. Instapage's product is a modern drag-and-drop landing page builder that allows marketers to quickly optimize pixel-perfect landing pages for paid advertising. Hundreds of out-of-the-box templates are available on Instapage, as well as lots of assistance for entrepreneurs and enterprise clients. Instapage assists 15,000 customers in 100 countries in maximizing the value of their campaigns.
✔Is Instapage good for beginners?
There's no need for coding or design expertise because Instapage's capabilities make developing powerful landing pages a breeze – no matter what you're trying to promote. You can use visitor data to improve your landing page designs by using features like the heatmap, analytics, and split-testing tools.
✔ Is Instapage ideal for small businesses?
Instapage focuses on small enterprises and people that are just getting started in the marketplace, to show them how simple it is to create high-quality landing pages. Instapage has it all, whether you want to optimize your page for search engines, test pages with A/B split testing tools, or collect user data using opt-in forms.
🔥 Are Instapage landing pages good for lead generation?
Instapage landing pages are fantastic for this. Instapage will be a tremendous help to you and your marketing team, whether you're developing landing pages to help improve the efficacy of your Mailchimp email marketing tools or just want to generate more sales for your top items.
👓 Does Instapage support third-party integrations?
Instapage offers an amazing combinations dashboard with over 20 additional SaaS tool integrations, including Mailchimp, Aweber, and Zoho CRM. The new dashboard makes it simple to integrate your CRM provider, optimization tools, and email marketing service all in one place - with minimal effort. You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it's possible with Instapage.
👉 Are the page designs mobile friendly?
By default, all landing pages built by Instapage are mobile-friendly. In the editor, you can, however, switch to the mobile view of a page you're working on and make changes that only mobile viewers will see.
👍 What are an Instablock?
Instapage features a nice time-saving tool that you could appreciate if you're going to be constructing several landing pages for yourself or your business. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can use on any of your landing pages.
🔥Does Instapage offer collaboration tools?
Collaboration tools for your digital marketing team, sales team, and other external contractors are also included in Instapage's features. Instapage allows you to share landing page designs with anybody in your company, including contractors and clients. The collaboration tools enable discussion and understanding of what needs to be done with the design for it to succeed. It can also deliver new leads to appropriate departments to ensure a smooth process.
✔Does Instapage have a page editor?
All of the production takes place in the Instapage Editor. The drag-and-drop functionality ensures that your landing web pages meet your expectations. The editor's menu bar sits at the top and contains all the capabilities you'll need to design your landing page. You can add components and edit the landing web page on the left-hand side of the navigation bar. There's a button for creating multiple page versions (for A/B testing) and an option to see how your website will look on a mobile device.
Quick Links:
- Unbounce vs ClickFunnels vs Instapage
- InstaPage vs Leadpages: Which is better LeadPages or Instapage?
- Convertri vs Instapage: Which One Is The Best? (Our Pick)
- Lander vs Instapage vs GetResponse: Which Is Better ?
Conclusion: Instapage Review 2024
Investing in Instapage is a smart decision if you’re looking to build a powerful landing page platform. With its extensive customization options, user-friendly interface, and built-in analytics, Instapage makes it easy to create conversion-focused landing pages that generate more leads, increase product sales, and drive any desired action from your visitors.
Whether you have an existing website or are starting from scratch, Instapage offers the flexibility to support your online presence and help you achieve your business objectives.
Here are the key takeaways:
- Instapage is a powerful landing page platform that can help you increase your website’s conversion rate and revenue.
- It offers extensive customization options, allowing you to create the perfect landing page for your brand and audience.
- The platform is easy to use, even for users with no experience in website design.
- Instapage includes built-in analytics and graphs that provide valuable insights into your website’s performance.
- It is a versatile tool that can be used to create conversion-focused landing pages for any type of business.
If you’re looking for a reliable and effective way to boost your website’s performance, Instapage is a great choice.
Instapage is the workhorse of advertising. I’ve used other landing page solutions, but no one gets results like Instapage. It’s easy to use, provides reliable templates for any type of business, and has incredible support outside of the product itself. This company has proven its value time and again for my business needs, which include personalization options at scale (for both myself and my customers). Affordable pricing means no chunk taken out of your budget either!
Instapage is the best choice for quickly building and optimizing landing pages! Even as a marketer with some experience, I had never seen such features on any other site. Instapage offers very powerful tools that if leveraged properly can drive conversions up an insane amount. For one of my clients we recently shifted to using Instapage for online advertisers because we found it offered tens of thousands more design options than our old platform and so many new features were able to improve results: there’s no question this was the right decision– they saw conversions soar faster than before.
Instapage is the best landing page platform because it has amazing features like the A/B testing function. Instapage is easy to use with intuitive drag and drop design. It’s built for entrepreneurs, small business owners, agencies & everyone else looking to successfully convert clicks into conversions.
This is the best of all landing page builders. You can do almost anything with this, from A-Z. They have everything your business needs for marketing on social media there too–things like auto-engagement and boosters if you need to boost your engagement a little bit. Easy interface! It’s pretty intuitive and I’ll tell you what–I know my way around these things really well and it didn’t take me long at all to learn how to use it.
Instapage is awesome. What a beauty. You can make landing pages in minutes, and the most awesome part is that you don’t really have to be a coder! They also have tons of awesome templates for your page with tons of awesome options so you can get started right away. The designers are genius…
“Instapage is by far easily the best landing page creator I’ve come across. It’s an incredibly intuitive app, and its features align with exactly what you need to build a customized campaign that will stand out.”
Instapage is the best landing page platform on the market. With their cutting-edge software, you can create engaging, sticky pages to build your customers’ trust and deliver traffic straight to your sales funnels. It takes only minutes to set up a new page with Instapage’s intuitive tools, which make it easy for anyone to design an ad that converts!
Instapage is more than just a standard landing page builder. You can build your site, have some branching logic with some embedded A/B testing, and you’ll have robust analytics on who’s bouncing on your pages. This all comes at an affordable price for the “Commission Plus” plan.
So I don’t know about you, but landing pages are my least favorite part of marketing. They’re all the same thing and they never work. It doesn’t help that Google has told me time and again that my conversion rates suck (I get around .6% conversions). Which is why when Instapage launched their platform, we didn’t give them a second look. But then we heard from people in our industry who were trying it-claiming insane conversion rates like 20%. So we stopped discounting Instapage so much and started really looking at it and found out there was truth to those claims. And just think: with this new software, imagine what your conversion rate could be!
Instapage is the world’s most advanced landing page platform. Turn your ad clicks into conversions with the only landing page platform that lets you create, personalize and optimize post-click landing pages at scale! With Instapage you get six products and hundreds of features with just one system so your workflow never bogges down. Whether you want to fetch CRM data from Salesforce or generate an ecommerce checkout funnel in minutes, we can do it all and more with ease. Plus, our enterprise class infrastructure ensures every pixel loads seamlessly no matter how high traffic goes! If there’s a problem, don’t worry—we offer 24/7 customer support.
Instapage makes it so easy to change the skin of your page, you can create one site for scratch and another completely different style with just a few clicks. The software’s suite of features is unparalleled by any other in its class— all at an affordable price! This is without question the most highly-rated landing page builder on the market.
I’ve been building online business for the past decade and nothing stopped me in my tracks like Instapage. Not only does it help me prove the ROI of my Facebook ads, but it also handles so many tasks that I can’t enumerate them all in this review! The templates and integrations with social media and Google analytics make running a company so much easier. And if they don’t have what you need built-in, there’s an app store where you can find unique solutions to your unique problems! Seriously, this one little tool is worth more than paying 3x the price for something else less robust.”
Instapage is a program where you can design your own website with cool layouts and colors. You don’t have to worry about coding, all the linking between pages is done for you so it’s easy to customize what you see! The websites are really nice looking too!
Instapage is a perfect solution for small businesses looking to rapidly scale their operations while keeping cost effective. Unlike other similar products on the market, Instapage includes six different products and hundreds of features built uniquely to take your marketing campaigns from conception to fruition.
This is 100% hands down the best landing page builder that you can get. I love how easy it makes creating, personalizing, and optimizing post-click landing pages at scale with six products built to help your conversion rates for advertising.
I’m sure Instapage is a great product for some type of person (maybe someone who doesn’t know how to use Google?), but I honestly can’t even figure out how to get started. There’s not much in the way of any instructions, and anything that might be an instruction goes right over my head because I don’t understand what it says or assumes too much knowledge on my part (what does “Instant View” mean?) and all the questions I could come up with, Instapage didn’t answer.
I love Instapage! After trying dozens of landing page software products, I finally found the one that’s perfect for my needs. I can tag visitors based on what they do on a website and customize a different message to show every time someone visits my site.
“We used Instapage, and they helped us go from 3% conversion rates to over 60%. Now we’re sitting pretty with $5 million in revenue.” – Amanda London, Elite Webcast
“I generated over 120% ROI on my ad spend with Instapage. You better believe they changed how I think about conversion optimization.”
“I love the ease of building my own landing pages which I think is super cool because there are tons of features to get started with”
“With Instapage, you’ll save time with its easy template design and save money with its single subscription that includes unlimited experts, templates, A/B testing, analytics dashboards. Translation: You can get a lot done without breaking your budget.”
Instapage is the best around for any minimal business owner looking to increase conversion rates. It has all of your needs covered, from landing pages to website builder to social ads and everything in between.
Instapage is the only landing page platform I’ve used, and it’s helped me get more donors.
It does everything! You can create your own pages, you can recruit people for gathering data to make pages, you can reach customers through ads- all with no fuss. The design is genius too; it’s very intuitive and there are many different layouts to choose from.
I tried Instapage and I couldn’t be happier. I was excited when they updated their image editor to make it even easier to add awesome looking graphics and photos onto your page. With features like one-click templates, A/B testing capabilities, smart autoresponders, tracking pixels for APPS or websites – you can really automate the process of running a conversion campaign. The customer service team there is more than helpful with whatever problem you might have…
You might assume that Instapage is just another landing page builder. But it’s so much more than that! Imagine being able to interact with your customers effortlessly, designing the perfect website for them based on their interests and needs? You can actually create personalized web pages according to what they respond best to. It’s an awesome idea, don’t you think?
Instapage is your one-stop shop for all of your marketing needs with six products in one.
Instapage is the only dashboard that I know of that has all these amazing tools bundled into one powerhouse. This saves me so much time and headache when I need to update my email marketing, build a new landing page, generate follow-ups after a purchase, setup conversion rate split testing… Instapage makes running an online business so much simpler.
I never thought I would be so pleased with a company. Instapage has all the features and more than I ever imagined! It’s the only platform i use for my latest venture, and I don’t plan to continue without it. You couldn’t go wrong with this wonderful product that seems to help just about everyone.
Instapage is one of the most creative and helpful landing page platforms on the market! I’m so glad I found it. It not only has beautiful templates to start from, but it has tools that automatically generate a different data-driven template for you – I can honestly say there was nothing else like this in my search. Setting up a campaign with Instapage takes literally 5 minutes max, and everyone in your company can have access to create new campaigns for each email. Best part? The feedback loops they offer collect input from your audience giving you original ideas per project or goal. I highly recommend this add-on service program because it really increases your conversion rates with vastly less effort!
Instapage is the best there is! I stopped using Unbounce because that program takes ages to upload something, and it doesn’t have nearly as many great features. Instapage does what you want plus more. Even better, their customer service team is always available to answer my questions.
I’ve tried all sorts of landing page platforms but Instapage has by far been the most effective one for me yet. It’s easy to use and they keep adding new features every day! Any time I need marketing help this is where I go first now !!!
There’s a lot of reasons why you should think about using Instapage for your website. Maybe you want to capture leads, or maybe you need an effective way to grow your email list. Whatever the case, this is the landing page platform that has all the features and tools that you need.
Great article Jitendra! Thank you for sharing it. I just send you an email with a quick question regarding it. Would really appreciate a response! 🙂
Great insightful review.Thanks for this informative content.