25 Best Instagram Reel Statistics 2024 📈 (Latest Data)

Instagram Reels were introduced in 2020, and since then, they have become increasingly popular among content creators. They offer a creative way for users to record short videos and share them with their followers. 

In 2023, Instagram Reels are expected to reach new heights as more people discover the platform and get familiar with its features.

This article will discuss the most important Instagram Reel statistics of 2023 that all content creators must be aware of before creating an engaging reel post.

Best Instagram Reel Statistics 2024

Statistic Category Details
Engagement Rate for Instagram Posts with Videos 1.50 percent.
Likes for Instagram Reels vs. IGTV and Feed Videos Reels: 300 to 800 likes; IGTV and feed videos: 100 to 200 likes.
Primary Users of the Instagram App Generation X: Male users aged 55-64 increased by 63.6 percent in 2016.
Global Preference Among Ages 16-24 Instagram is preferred over Facebook, TikTok, and other platforms.
Average Video View Rate for Instagram Reels (2023) 2.54%.
Instagram Reels Potential Ad Reach Over 675 million people.
Instagram Reels Advertisement Audience Gender Split Males: 53.9%, Females: 46.1%.
Instagram Viewership Age Range 25-34 years: 31.5%; 18-24 years: 30.1%.
Engagement Rate by Account Followers 5,000-10,000 followers: 3.72%; Less than 5,000 followers: 3.79%.
Weekly Video Watching Habits on Instagram 91% of active users watch videos at least once a week.
Average Daily App Usage 30 minutes.
Maximum Size for Instagram Reels Uploads 4GB.
Age of Instagram Reels Feature (as of 2024) Two years old.
Top Markets for Instagram Reels India: 230.25 million users; United States: 159.75 million; Brazil: 119.45 million.
Monthly Active Users on Instagram (2023) 2.5 billion.
Maximum Length for Instagram Reels 90 seconds.
Engagement Comparison: Reels vs. Regular Video Uploads Reels get 22% more engagement.
Most Popular Instagram Reel Khaby Lame’s reel with 286 million views.
Gen Z’s Perception of Reels and TikTok 87% view them as “basically the same”.
Increase in Instagram Use After Reels Launch in Brazil 4.3%.
Instagram’s Ranking in App Downloads (2022) Second-most downloaded app.
Monthly Active Users Interacting with Reels (2024) 2.35 billion.

What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It allows users to upload photos and videos of themselves or their daily lives, as well as apply digital filters to them.

Users can also add captions to their posts and share them with their followers. In addition, Instagram provides tools for users to interact with one another, such as commenting on posts and liking them. 

Instagram reel statistics

Instagram also has a feature that allows businesses to promote their products through sponsored posts. With over 1 billion active monthly users, Instagram has become one of the most popular social media platforms in the world.

As it continues to grow in popularity, many businesses have been taking advantage of its potential for marketing purposes. 

For example, companies are using Instagram to promote their products and services, engage with customers, drive sales, and build a strong brand presence.

With its wide reach and powerful marketing tools, Instagram is becoming a go-to platform for businesses that want to increase their visibility and reach new audiences. It is an invaluable tool for companies looking to grow their business.

What Are Instagram Reels?

Instagram Reels are short, 15-second videos with music and effects. They can be found on Instagram’s Explore page as well as in the main feed. Reels are meant to let users create brief, creative video content that stands out from other posts

. In addition to creating their own videos, users can view and interact with others’ Reels by liking them, commenting on them, and sharing them among friends.

Instagram Reels

As of 2021, Instagram Reels remains one of the top social media trends for people who want to create engaging content that captures everyone’s attention.

It is also a great way for businesses or brands to promote themselves entertainingly. With its easy-to-use tools for making fun videos, Instagram Reels is sure to be around for a long time.

Reels have become increasingly popular as more users are creating creative content and sharing it with their followers. This has made Instagram one of the most engaging social media platforms in the world, with people from all over the globe participating on a daily basis.

With its ability to reach huge audiences quickly and easily, Instagram Reels is an ideal platform for businesses or brands looking to take advantage of this trend.

It offers a great way for them to market themselves by connecting with their audience through entertaining videos that stand out from other posts.

Whether you’re a business owner or just someone posting funny videos, there’s no doubt that Instagram Reels can help you grow your social media presence.

Instagram Reels is quickly becoming one of the most popular ways to share content online, and it’s only going to continue to grow as more people join in on the fun.

With its ability to reach large audiences, it’s an excellent platform for businesses and brands looking to promote themselves creatively.

25 Best Instagram Reel Statistics 2024

  1. Instagram posts with videos have a 1.50 percent engagement rate.
  2. Instagram Reels typically garner 300 to 800 likes, according to Hootsuite data. In comparison, just 100 to 200 people enjoy videos that are uploaded to IGTV and the feed.
  3. The users of the app who use it most regularly are members of Generation X. Male Instagram users between the ages of 55 and 64 climbed by 63.6 percent in 2016.
  4. Instagram is preferred by global internet users between the ages of 16 and 24 above, as well as Facebook, TikTok, and other social media platforms. Instagram is the greatest choice if you want to interact with that audience.
  5. The average video view rate for Instagram reels as of 2022 is 2.54%. There is a 0.8% discrepancy between this value and the average Instagram video view rate.
  6. The fact that Instagram Reels has a potential ad reach of over 675 million people would not surprise you. This figure has to be large, with 2 billion Monthly Active Users!
  7. Males make up 53.9% of the Instagram reels’ advertisement audience, according to Meta’s research. 46.1% of people are women.
  8. The age range of 25 to 34 is represented by 31.5% of Instagram’s viewership. Users between the ages of 18 and 24 lag somewhat (30.1%).
  9. The second-highest engagement rate is seen in accounts with followers between 5,000 and 10,000, where it is 3.72% on average.
  10. Instagram accounts with less than 5,000 followers have the greatest interaction rates for Instagram Reels, which may reach up to 3.79% on average.
  11. According to a recent poll by Instagram, 91% of active users said they watch videos on the network at least once a week.
  12. On average, Instagram users use the app for 30 minutes every day. There is never a boring moment throughout these 30 minutes of engagement. Instagram is a popular place to be.
  13. Instagram now enables users to submit reels up to 4GB in size. Given the 90-second duration, 4GBs is more than enough.
  14. Reels officially became two on August 5, 2020, making them two years old. The feature has captured the attention of billions of people in such a short period.
  15. India is the largest market for Instagram Reels, with 230.25 million users, followed by the United States (159.75 million) and Brazil (119.45 million).
  16. By 2023, there will be 2.5 billion monthly active users on Instagram, up from the current figure of over 2 billion.
  17. Reels used to only last for 15 seconds, but they may now last up to 90 seconds. If you’re intrigued, now is the time to explore with longer Reels. Longer tutorials, BTS videos, and vlog posts are all acceptable.
  18. On Instagram, reels get 22% more engagement than regular video uploads.
  19. Reels up to 90 seconds long may now be uploaded by users.
  20. With 286 million views, Khaby Lame’s reel is the most popular. Instagram user Khaby Lame has 78.6 million followers.
  21. Reels and TikTok are seen by 87 percent of Gen Z as being “basically the same.”
  22. Reels’ release resulted in a 4.3% rise in Instagram use in Brazil.
  23. As of Q1 2022, Instagram was the second-most downloaded app.
  24. By 2023, Instagram is anticipated to have 2.5 billion monthly active users. This implies that by 2023, 2.5 billion users will interact with the reel feature.
  25. Every month, 2.35 billion people connect with reels as of 2024.
  26. Reels will turn 4 years old in August 2024.


🤔 How can I get more views on my Instagram Reels?

You can increase your view count by optimizing the content of your reels and engaging with your followers. Creating creative and visually appealing posts that appeal to a wider audience is key to increasing views. Additionally, interacting with other accounts through comments and direct messages will help you build connections and increase engagement.

✔️ What are the most important statistics for Instagram Reel posts?

The three most important statistics for Instagram Reel posts include average unique views per reel, engagement rate, and average likes per reel. Knowing these metrics will help you measure the success of your post so that you can adjust your strategy accordingly.

🔥What are some tips for creating engaging Instagram Reel posts?

Some tips for creating engaging reels include using catchy captions and hashtags, experimenting with different video styles (e.g., slow motion, stop motion), adding music to your videos, and incorporating interactive elements such as polls and quizzes. Additionally, collaborating with other influencers or brands is a great way to reach out to a wider audience.

Quick Links:

Conclusion: Instagram Reel Statistics 2024

Instagram Reel statistics are essential for any content creator looking to maximize engagement from their audience.

The most important statistics include average unique views per reel, engagement rate, and average likes per reel.

By utilizing these three metrics, content creators can create the most effective posts that will help them reach out to a wider target audience in 2023.

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment