List Of 20+ HubSpot FAQs 2024: Must Read Before Starting With HubSpot

HubSpot is a powerful, cloud-based inbound marketing and sales platform. With world-class technology, robust infrastructure, engaging content, and extensive marketing automation tools to help you attract visitors, convert prospects into customers, and delight your customers—all from one central place.

HubSpot's customer base includes more than 40,000 small businesses around the globe as well as big brands like Intuit, McAfee, LinkedIn and Sony.

We generate revenue through our enterprise software subscriptions, professional services and training. To date, over 6,500 customers have chosen to purchase the HubSpot software platform. Our revenue retention rate is over 95%.

HubSpot is a fit for any business looking to increase leads, customer acquisition, retention and lifetime value—and drive their marketing efforts directly to these desired outcomes.

The HubSpot software platform includes more than 25 integrated apps that enable inbound marketing and sales professionals to attract visitors, convert leads into customers, service existing customers, and measure the impact of each of these critical business drivers.

HubSpot was built expressly for inbound marketing. It's designed to make marketers' lives easier by helping them attract visitors, convert leads into customers, grow customer lifetime value, and close deals faster—all while delivering on their unique brand promise. No one else offers a complete solution for these outcomes.

Inbound marketing is all about attracting visitors, converting prospects to leads, turning leads into customers and delighting existing customers. Inbound marketers use HubSpot to get found by more potential customers, make it easy for them to understand their problem, clearly define how they address that problem, and then guide them through the buying process.

HubSpot offers a comprehensive set of sales and marketing reports that help marketers measure the impact of inbound on their business, from lead to close

There are over a dozen inbound marketing and inbound sales companies in the market today, including Marketo, Pardot, Eloqua and Infusionsoft. These companies offer many of the same capabilities as HubSpot, however none have been built from the ground up for inbound.

HubSpot integrates with hundreds of tools, from marketing automation systems to CRMs. Some partner apps are designed so they can be plugged directly into your website and appear as a tab or a box on a page. Other apps require data feeds that bridge the gap between HubSpot's system and another company's technology.

Since HubSpot deduplicates contacts based on the email address, importing the same list repeatedly will only create one contact per email address. Duplicate contacts will be created if your import file does not include an email address for each contact.

An influencer is any person who talks about your business or brand, shares their own experiences using your products and services, recommends your business to friends and family, contests with you, blogs about their industry—and most importantly, creates influence in their space. Influencers are the people that non-influential people look to for advice.

HubSpot's core marketing approach centres on attracting visitors (through organic search), converting prospects into leads (on-site forms) and turning leads into customers (inbound sales).

HubSpot is an inbound marketing and sales solution. It requires a team of marketers and salespeople who understand how to attract, convert, close and delight customers.

HubSpot has been used by more than 25,000 small businesses, mid-sized organizations and large enterprises around the world. From Fortune 500s to garage startups—and from restaurants to B2B technology firms.

HubSpot's software platform includes more than 25 integrated apps that enable inbound marketing professionals to attract visitors, convert leads into customers, service existing customers, and close deals faster—all while delivering on their unique brand promise. No one else offers a complete solution for these outcomes.

It's all about attracting visitors, converting prospects into leads, turning leads into customers and delighting existing customers. Inbound marketers use HubSpot to get found by more potential customers, make it easy for them to understand their problem, clearly define how they address that problem, and then guide them through the buying process .

HubSpot doesn't offer any outbound prospecting or appointment setting options.

HubSpot doesn't have built-in transactional emails for things like welcome emails or purchase receipts. However, some apps connect to third-party tools that offer this functionality.

Yes. HubSpot lets you create custom fields that users can enter and edit on contact and company profiles.

How the integration works, what data is captured, how it's used by your sales team—these are things we can't answer without more information about your business and what you hope to achieve with the integration.

HubSpot doesn't offer built-in functionality for tracking emails.

Yes. The whole point of HubSpot is to help marketers achieve valuable business results through inbound marketing, which means connecting with prospects at every stage of the buyer's journey.

HubSpot's inbound sales team focuses on helping marketers convert visitors into qualified leads and qualified leads into customers.