How to Setup Google Tag Manager | Tag Management System of Your Site

Google Tag Manager (GTM) basically is a free tag management solution which is being provided by the Google. It an “Online Tool” through which you can easily manage various marketing and analytics tags on any website or on a mobile app. For our website, we just add many tags like advertisement tags and many more.

Google Tag Manager is the solution of tag management for single web interface system through which you can add and remove tags instantly. Your website will load faster by using the single tag manager it truly indicates that your website will not load slower just because of slow loading pages.

Here in this guide I will tell you how to use Google Tag Manager on your website and efficiently manage your Website tag. So let’s get started with the guide.

What is a Tag?

A tag is basically a collection of JavaScript code in which you can easily get the measurement and the marketing data right from the website/mobile app  and then after that, they send that data to the 3rd party services.

Third party services like:

  • Google Analytics
  • Twitter
  • Facebook
  • Comscore

Earlier if we want to add any tags to our site, we need a developer to complete this task because there we need to manually add these snippets right to the source code of your web pages. Google Tag Manager made that easy.

I hope now you are a little familiar with tags now. Let’s move on to the next step.

Benefits of Adding Tags via Google Tag Manager:

Google Tag Manager

Why we use any product if it doesn’t have any benefits? Here you will know the advantage of adding tags to your website with GTM.

Some of the benefits of using Google Tag Manager:

  • Future-Proof Your Website
  • Implementation Speed
  • Security
  • Flexibility
  • Debug Options
  • Version Control
  • Workspace and Environment
  • User Permission
  • Built-In Tags
  • Triggers for Common Actions

Along with these benefits you can easily: add, remove, enable and disable any of the tags on your website. You have the authority to change any tags on your website.

Getting Started with Google Tag Manager

 To get started with Google Tag Manager (GTM) you need to go the login page. If you have existing Google Analytics account. You have other alternatives, log in to your Google account and get ready to set your tags.

Google Tag Manager - Setting Up Account

In the beginning, you need to give your account name. Here you can add account name just same as the company name due to that you will easily find and manage any sites you have in GTM. I will recommend you here just use separate account per company along with one container per site.

Once you will complete the account set up, you will create the first container. You can name the container and give the instruction where you want to use that container:

  • iOS
  • Andriod
  • Website
  • AMP

Google Tag Manager- setup_container

After the choosing the container location, you will need to accept the terms and services. Here just after that, you will get two types of script that you can put on your site.

Google Tag Manager- add_the_snippet_code

You should place the GTM snippet on every page of your site. Keep one thing in when you are using Google Tag Manager the never use any other tag management system along with it because it may cause errors and issues.

Right after the adding of the Google tag Manager Snippet code to your website your, Google Tag Manager is ready to go.

Google Tag Manager- ready_to_use

With time your containers will grow and you may find some difficulty in tracing all the tags, triggers and variables. You can here create folders which will help you in organizing all the tags. The pros of creating folder will help you in groupings of all the tags due to that you will find easy to update and manage the tags.

Setting up of Triggers & variables:

When a webpage loads or some other user interaction occurs the tags basically execute or fire. Here in the Google Tag Manager, you will have to define “Triggers” with the tags just to tell GTM when to fire a tag.

An example of a trigger is the “Page View” trigger in which if you want any tag fire when any specific page loaded here.

Google Tag Manager- setting_triggers

Basically, you need to tell GTM what initiative to take when any certain action is being taken by the user. The process setting up the triggers is very simple just go and choose the trigger type.

Here the work of variables is to define the triggers and actually tells about the data they send usually. You can set up a variable when someone goes to any specific pages or they click and checkout button or download anything.

Don’t forget to Publish:

Google Tag Manager- Publish

After making many changes in the GTM, don’t ever forget to publish because it will not work without publishing it. You will always need to publish when you will add or edit tags, triggers, and variables in the workspace.

Also, read:

EndNote: Google Tag Manager

Newbies may find it difficult but, trust me once you will start using Google Tag Manager, you will appreciate it because it will make many complex things easier for you. You should always implement tags carefully and just by using the free tag assistance.

If you have more than one site then GTM will be a useful tool for the tag management. Give your valuable feedback and always feel free to ask anything in the comment section. I hope you liked the guide how to set up Google Tag Management on your site. Share this article on all the trending social media platforms.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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Comments (1)

  1. Very helpful information on Google tag manager, Shubham!

    Google provides the webmaster with many helpful tools. We must use them and take full advantage of them. It can only help, right.

    Thank you for sharing these tips! They are very helpful! 🙂

    Best regards! 😀

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