Email Bounce Backs – What Are They and How to Fix Them

An important indicator in email marketing is bounce-backs. Everyone experiences email bounces from time to time. They are sometimes avoidable and sometimes not. You want to keep bounces as low as feasible in both cases.

A thorough understanding of the various kinds of bounces and their causes is essential. This will let you do all you can to avoid them, which will improve the outcomes of your email marketing.

To learn more about email bounces and how to prevent them, read this tutorial.

Email Bounce Backs

What are Email Bounce Backs?

A “bounce-back” occurs when an email is sent but never received by the intended recipient.

Automated email bounce-back messages are sent out by email service providers to inform senders whose emails have not been received. NDRs tell the sender why their email was not delivered, which is why they’re called Non-Delivery Reports (NDRs).

As part of email marketing, you’re likely to see an email bounce error notice. Each email campaign you put out will result in some bounces, and that’s OK. Email bounces are inevitable, but you shouldn’t simply accept them. You want to send as many emails as possible to your target audience.

How to Fix Email Bounce Backs

Email bouncebacks can’t always be fixed, but you may take steps to minimize their occurrence. There are several ways you may increase the effectiveness of your email marketing initiatives by reducing bounce rates.

Here are a few of the most effective methods for preventing email bounces in the first place.

1. Clean Your Mailing Lists

The greatest strategy to decrease bounces is to keep your email lists clean. The term “clean” refers to a mailing list that contains only valid email addresses.

Remove unengaged or abandoned email addresses from your mailing list on a regular basis. Hard bounces may be automatically deleted from certain email services. As a result, if yours does not, you will need to take extra caution in eliminating these addresses.

Your bounce rate will be lower if you have a clean email list. Improved deliverability is vital even if this doesn’t address hard bounce issues completely.

2. Use Permission-Based Lists

Use Permission-Based Lists

A double opt-in email method may help you ensure that the individuals on your list want to receive emails from you. You should always make sure that your subscribers have given you unambiguous permission to email them.

Spam complaints and unsubscribes will escalate if you don’t. This will lead to an increase in the number of visitors that leave your site.

3. Consistently send out emails

Email account health is strongly influenced by the amount of email that is sent on a daily and historical basis. Email bounce rates may be reduced by maintaining a continuous flow of emails.

Increased engagement and fewer spam complaints may be achieved by sending out emails on a regular basis. As a result, web traffic will be less erratic.

Don’t overdo it by bombarding your contacts with emails. Emails should be sent out two to three times a week as a general rule of thumb. Sending emails on a daily basis is also an option. Regardless of the circumstances, stick to a regular mailing schedule. Additionally, spam filters may reject emails that are sent in a variety of ways.

4. Authenticate Emails

In order to maintain a solid reputation as a sender, an email authentication is a smart option. A majority of email marketing systems should enable you to automatically authenticate emails in order to improve email delivery.

5. Allow User Preferences

Reducing email bounce-backs may be accomplished in part by ensuring that only the material your subscribers want is sent to them. Offering user preferences is an efficient approach to do this.

Your mailing list subscribers may choose the kind of emails they receive when they join up. Because people know what to anticipate, spam complaints are less likely to occur.

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Final Thoughts

It is common for emails to be bounced, but you don’t want to see your bounce-back rate soar out of hand. Email marketing relies heavily on avoiding harsh bounces wherever feasible and reducing the likelihood of a high bounce rate.

Fortunately, achieving this goal is a piece of cake. It’s possible to improve your bounce rate by choosing the correct email marketing platform that provides greater control over your campaigns. As a consequence, your email campaigns will benefit greatly from this.

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Aman Jha
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Aman Jha is a digital marketing author, passionate writer, and consultant. He is a sucker for fine words and blogs about digital marketing and startups at

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