Clickadu Review 2024 With Case Study: Pros & Cons 🚀


Overall Verdict

Clickadu is a digital advertising network that specializes in serving various types of ads across multiple platforms and devices. It caters to both advertisers and publishers, offering a range of ad formats such as pop-unders, video pre-rolls, push notifications, and banner ads. Clickadu is known for its user-friendly interface, advanced targeting options, and real-time analytics, making it a popular choice for online advertising and monetization.

Out of 10


  • Variety Ad Formats
  • Targeting Options
  • User-Friendly Interface
  • Real-Time Analytics
  • Support


  • Limited Support for Smaller Accounts


Price: $

I’ve been really interested in online ads for a while now. So, I decided to try out Clickadu, a name I’ve heard a lot about in the advertising world.

I wanted to see for myself if it’s as good as people say. In this review, I’m going to tell you all about my experience with Clickadu.

I’ll talk about how easy it is to use, the different kinds of ads you can make, and how well it works.

Whether you’re new to online ads or have been doing them for a long time, I hope my thoughts on Clickadu will help you out.

Bottom Line Upfront: Clickadu is a multi-format advertising network that basically works in over 200 countries. Basically, their aim is to provide a wider range of ad coverage and monetization within a single platform. It is new in the market but it has gained a lot of users even in the beginning. Now it’s your turn to try Clickadu.


Clickadu Review

Clickadu Review 2024: Find More About It

Founded in 2014, Clickadu has successfully run over 6,500 campaigns with around 4,500 active publishers. They have more than 800 active affiliates that monetize mainstream traffic worldwide.

Clickadu new review

Clickadu is optimized for both web and mobile channels, making it easy to monetize traffic quickly. The platform’s success is due to the variety of advertising formats it offers, unlike other well-known ad networks that offer only one format.

Clickadu offers high CPM rates and tests campaigns to find the perfect combinations that work best for each audience.

Clickadu offers six advertising formats, including Instant Text Messages (Dialog Ads), Video Pre Roll, Push Ads, Popunder, and SKIM.

Clickadu: Ad Formats

Clickadu Ad Formats

1. Banner Ads

The days when they paid attention to billboards (outside banners) are long gone. The good news is that banner ads are still one of the most sought-after ad forms for both marketers and publishers, and they’re proving to be quite effective.

A commercial picture or animation that appears on a publisher’s internet page appears to the user as if it were part of the page itself. 300×250 and 300×100 are currently the only ad sizes available. It may be placed anywhere on the publisher’s website.

For a single campaign, you may use banners to include up to five different creatives and measure the performance of each one.

2. Instant Text Message (Dialog Ads)

This is one of the most Google-friendly advertising formats, and on average, it can get you 9 million daily impressions. Clickadu’s know-how in this format is becoming more and more popular with each passing year.

This format is highly efficient and is known to monetize mobile traffic. It also offers a great number of conversions.

You can increase conversions by putting creative texts into use on your ads. This format is very much compatible with the SmartCPA, CPC, and CPM pricing models. 

3. Video Pre-Roll 

This is another very creative format of advertising. With Video Pre-Roll, you can create eye-catching and astounding videos that last up to 30 seconds.

The most important thing to keep in mind about this format is the fact that the rate of conversion depends solely upon the creative quality. On average, you can get 34 Million daily impressions with the Video Pre-Roll format.

This format is known to offer the most extended contact period of all. With ClickAdu, it becomes great to opt for this format as you get ads that are compatible with almost every well-known video player out there.

It is entirely compliant with the IAB requirements for the VAST 3.0 codes. Your video ads will run on all the popular formats like FLV, MOV, AVI, WMV, MP4, etc. 

This format is very much compatible with the SmartCPA, CPC, and CPM pricing models and will work great for dating and gaming offers.

4. Push Ads

Push Ads are a new ad format on the platform that offers around 440 million impressions every day. With this format, you can show your ads to visitors to your website even when they are not actively browsing the web.

This dynamic preview is available for both desktop and mobile devices. You can crop the pre-created messages in this format, and it is also compatible with other ad formats.

It can work great with classic CPM pricing and the other three models, viz SmartCPA, SmartCPM, and CPC.

The smart models will automatically choose the traffic zone that is best for the offer. This ad format works best for VPN and dating offers.

5. Popunder

Popunder is one of the most widely used formats for advertising. In this format, you will find a new tab that will appear behind the user’s website browser window.

It solves the issue of ad blindness because the new tab will go unnoticed till you close the main window of the browser.

With Popunder, you get 122 Million daily impressions. This ad format does not require any image or text and can run on any type of site.

It can prove to be a primary income source if your site does not qualify for Adsense and has anti-malware protection that can auto-detect a harmful campaign. 

It can work great with SmartCPA, SmartCPM, and CPM models, and the ad format works best for offers of VPN, Dating, Sweepstakes, Gambling, Push Subscriptions, Webcams, and APK. 

6. Skim

SKIM is the link in which a publisher will insert certain website elements like videos, links, icons, images, and texts. After a user clicks on the element, they get transferred to the landing page of advertising.

On average, SKIM can fetch you 1.7 Million impressions daily. It can work great with SmartCPM and CPM pricing models. 

What makes them even better is their customer support, which is really great. When you raise a query, you are straight away assigned an Account Manager who will quickly add you on a Skype call and talk about it. 

7. Inpage Push

InPage Push looks a lot like the Push Notifications. It is a native-looking ad message that appears on the users’ screens. The significant difference between these two formats lies in the additional InPage opportunities.

This ad format is versatile and can be used as a standalone ad unit or alongside Push Notification traffic. It offers a wide range of targeting options, including on iOS devices, and can be priced on a CPM, CPC, SmartCPM, or SmartCPA model.

Publishers will appreciate that it is Google-friendly and requires no range adjustments. Additionally, the pure JS tag is simple to install.

Currently, the Clickadu team is developing a banner advertising format for both publishers and advertisers, so stay tuned for updates and be the first to try out this new ad format.

More About ClickAdu

Clickadu optimizes the ad servers in a remarkable way. As we all know, servers play a crucial role when it comes to providing top-notch performance.

What makes Clickadu popular amongst advertisers is the large audience and the conversion rates that they have to offer. With Clickadu, you can also control the frequency capping. 

When approving a publisher, Clickadu looks more into his/her quality of traffic (whether it’s organic or not) and also traffic sources (GEOs).

However, they do recommend their publishers have at least 5-6K unique visitors on his/her website. On their dashboard, you get proper statistics of CPM, Earnings, Impressions, and Clicks. 

Clickadu: Features

Why Clickadu

1. Tailored to Your Needs: At Clickadu, we deeply understand the unique requirements of our partners. Our commitment is to deliver top-notch advertising services that align with your goals. Sign up now to experience advertising that truly caters to your needs.

2. User-Friendly Platform: Dive into our intuitive self-serve platform, designed for ease of use. It comes equipped with an advanced toolkit that ensures transparent statistics and efficient campaign automation, making your advertising journey smooth and effective.

3. Rapid Campaign Moderation: With Clickadu, you’re just a coffee break away from seeing your campaign go live. Our fast moderation process means your ads start reaching your audience in no time, keeping your marketing momentum steady and powerful.

4. Advanced Fraud and Bot Filters: Security is paramount. Their Machine Learning-based algorithms work tirelessly to filter out low-quality traffic, ensuring that your ads reach real, engaged audiences for optimal impact.

5. Versatile Payment Options: Flexibility is key in finance. Clickadu offers more than five payment solutions, making it convenient for you to manage your funds. Whether cashing out or topping up your balance, they’ve got you covered.

6. 360° Ad Coverage: Ensure your product stands out. With our diverse range of ad formats, your product won’t just be seen; it’ll be noticed. This 360° coverage gives your ads the visibility they deserve in a crowded digital space.

7. Expert Support Team: Their qualified support team is more than just a helpdesk. They are a group of expert managers invested in your success. Count on them for guidance, insights, and support as you navigate through your advertising journey with Clickadu.

Clickadu Campaign Creation

Launching a campaign on ClickAdu is a straightforward and user-friendly process. ClickAdu offers a variety of pricing models and formats, which can make it challenging to choose the best option for your needs.

In such cases, it is best to choose a format that you are familiar with and have found to be effective. However, if you need help, the ClickAdu support team is always available to assist you.

SMART is a feature that evaluates the performance of a campaign based on CPM tests before the pricing model is selected.

It matches the zones with accurate conversion rates (CR) to create white and blacklists for the campaign. This helps optimize the campaign’s performance and ensures that it is successful.

Clickadu - Active Campaigns

SmartCPA is the model based on cost per action and is powered by a SMART algorithm that allows paying only for the conversions. 

CPM, on the other hand, is the CPM bidding with a fixed rate. 

CPC is the cost-per-click model and works on the SMART algorithm. The main principle is just like the SmartCPA, and the only difference is that it operates on CTR rather than on CR. It works best for the formats of creative advertising. 

SmartCPM is basically a scheme of the second-price auction in which the advertisers set the highest price they wish to pay for a specific amount of traffic. The bidder who wins will get the first impression by the second bidder’s price. 

Not only these, but you also get numerous possibilities for targeting in order to build an incredible campaign. 

  1. IP Capping + User-Based Capping + Device Frequency
  2. Carrier Targeting + Country
  3. Ad delivery method + Campaign Schedule 
  4. Total Budget of Campaign and Maximum Daily Budget
  5. OS + OS Version + OS Type
  6. Devices + Device Types 
  7. No Proxy + Proxy + All 
  8. Browser + Browser Languages
  9. Black and Whitelists
  10. Early Efficiency Checker along with the Test Settings
  11. The option of getting traffic from the Anti-Adblock Zones

Along with the CPA and CPC models, you get more exclusive options like limiting the number of impressions on each website by Slice Limit and Test Budget.

With this, you can control what a testing campaign will do when it comes to targeting a website and make sure that you do not end up spending your budget on a few placements.

The system won’t let a high CR website stop because of this, as it can actually identify the websites with top-notch performance and will allow it to surpass the limit imposed by you.

ClickAdu For Advertisers and Publishers:

ClickAdu is an advertising network that provides solutions for both advertisers and publishers. Here’s a brief overview of what they offer for each:

For Advertisers:

1. Targeted Advertising: ClickAdu offers various targeting options, including geo-targeting, device targeting, browser targeting, and more. This allows advertisers to reach their specific audience more effectively.

2. Ad Formats: They provide different ad formats, such as pop-unders, video pre-roll ads, and others, catering to diverse advertising needs.

3. Campaign Management: Advertisers can manage their campaigns with real-time statistics and optimization tools to improve performance.

4. Budget Control: ClickAdu allows advertisers to control their spending with adjustable budget settings.

For Publishers:

1. Monetization Options: Publishers can monetize their web traffic through various ad formats provided by ClickAdu.

2. High Fill Rates: They often promise high fill rates, which means more of the publisher’s inventory gets used, potentially leading to higher earnings.

3. Real-Time Reporting: Publishers have access to real-time analytics to track the performance of ads on their sites.

4. Regular Payments: ClickAdu typically offers regular payment cycles, making it easier for publishers to manage their earnings.

Clickadu Campaign Reporting/Tracking

The reporting area of the Clickadu is on the Dashboard menu, and by clicking on the campaign, you will get access to the data of the website of a particular campaign.

If you are looking for more information about the browsers and devices, you will need software to help you out. You will also get to work with numerous parameters like OS versions, browsers, Devices, etc. 

Clickadu Case Study:

In this case study, we’ll show how one could gain money and use profitable ad sets via banner ads, even with small budgets.

  • Period: 16 – 20 May
  • Traffic Source: Clickadu Banner
  • Affiliate Network: Adcombo
  • Vertical: Diet & Weightloss
  • Flow: Cash on Delivery (COD)
  • Offer: Green Coffee Grano
  • OS: Android 10+
  • Geo: India
  • State: Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra
  • Time: 10 am – 6 pm IST (India Standard Time)
  • Payout: 6.5
  • Recommended Max Bid: 0.0185
  • Campaign Budget: 50
  • Total Budget: 300

I’ve contacted our good friends from Adcombo and decided to test their Nutra offer, Green Coffee Grano, in India. It has an increased payout of $6.5 with Cash on Delivery (COD) flow. I’ve chosen 3 top ad sets in the advertiser’s account suitable for the offer: 

As you can see, in each campaign, I have used the same pre-landing but different landings. Our designer has prepared 2 banners 300×250 и 300×100 for each of them: 

  • Ad Set 55184 – 55182:
  • Ad Set 55184 – 51803:
  • Ad Set 55184 – 22671:

Then, I discussed offer targetings with the Adcombo manager. It was important to start ads:

1. When the call center is working (10 am – 6 pm IST)
2. Using top OS (Android 10+)
3. To Indian states with the best delivery service (Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya)

With these adjustments, I’ve started 6 campaigns. Traffic Inventory of the Self-Service Platform has recommended starting ads with a max bid of 0.0185. For each campaign, I’ve set a $ 50-lifetime budget. So here are the results for 5 days testing period: 

results for 5 days testing period

  • Campaign – campaign name ( pre-landing page – landing page – banner sizes)
  • Impressions – the total amount of impressions
  • Clicks – the number of clicks 
  • CTR –  click-through rate
  • Convs1 – the number of leads
  • Convs2 – sales amount 
  • Convs2 / Convs1 – conversion rate from lead to sale
  • Revenue – the total amount of income 
  • Paid – traffic spending
  • Profit – total benefit
  • ROAS – return on ad spend rate

Important to notice:

1. The most profitable campaigns are in the second ad set, with both male and female creatives used, compared with the first and the third ad sets.

2. Also, the conversion rate from a lead to a sale in the second ad set is twice as high as the other ad setsconversion rate from a lead to a sale

3. 3300×250 banners click-through rate is higher than 300 x 100 creativesbanners click-through rate

The future plans: 

  1. Use only the second ad set campaigns and grow budgets on it
  2. Put ROAS < 100% sources on the blacklist
  3. Testing max bid enlargement to gain even more traffic 
  4. Come up with the new banners and proceed with the fresh A/B testing to compare old ad sets with the new one

At Last:

Even with a small budget, you could successfully test banner ads, choose only good working ad sets, and approach the best results.

Clickadu Conversion Tracking

To make the SmartCPA system work, it is important to set up a tracker. ClickAdu comes integrated as a source of traffic, making it easy to use.

It is crucial to change the SUBID parameter of the tracking link of Clickadu to the tracking solution’s external ID. The outcome of the testing phase of SmartCPA depends on the number seen by Clickadu’s platform.

When you create a campaign, you have the option between a fully managed campaign and an SSP-managed one. By default, you are in SSP mode, which means that only you can choose the performance settings and changes.

But, if you choose the fully managed mode, you can ask for an Account Manager who will create white and blacklists for a particular offer. You also get the ability to target via IP range and can buy traffic at a lower CPM.

Depending on your resources, you can choose one of these options. To get started, you need to make a minimum deposit of $100. Clickadu offers several payment methods, such as Paxum, ePayments, PayPal, WebMoney, Wire Transfer, MasterCard, and Visa.

Clickadu Support:

Clickadu offers a range of support options to assist both advertisers and publishers with their queries and issues. One of the primary methods is email support, where users can send detailed inquiries or complex issues for a thorough response.

Clickadu Support

Additionally, Clickadu may provide live chat support, a convenient option for real-time assistance, particularly useful for quick questions or immediate troubleshooting needs.

Users can also utilize a support ticket system available through their Clickadu account dashboard, which is effective for tracking the progress of inquiries and maintaining a record of communications.

Want to contact the Clickadu team to find out more?

Ticket form:
Email: [email protected]
Telegram: @Clickadu
Telegram group: @affiliateconfEng

Clickadu Pros And Cons 


  1. Dialog Ad For Mobile
  2. Fraud and Bot filters
  3. 360-degree coverage of ads
  4. Malware And Virus Protected
  5. 100 percent quality traffic and fill rate
  6. 24/7 Skype and email support
  7. Geo-Targeting


  1. Limited Support for Smaller Accounts

Clickadu Testimonial:

Clickadu Testimonials



🔍 How does targeting work on Clickadu?

Clickadu provides advertisers with targeting options such as geo-targeting, device targeting, browser targeting, and more, allowing them to reach specific audiences based on their campaign needs.

💳 What are the payment options and thresholds for Clickadu?

Clickadu typically offers various payment options like PayPal, wire transfers, and others

🛠️ How can I set up a campaign on Clickadu?

Setting up a campaign on Clickadu usually involves creating an advertiser account, choosing your desired ad format, setting up targeting options, and defining your budget and bid strategy.

🔒 Is Clickadu safe to use for advertisers and publishers?

Clickadu generally maintains industry standards for ad safety and compliance.

📈 How can I track my campaign performance on Clickadu?

Clickadu provides a dashboard with real-time analytics and reporting tools, allowing advertisers and publishers to track the performance of their campaigns and ads.

Quick Links:

Conclusion: Clickadu Review 2024

Clickadu is an incredible platform that is user-friendly and fast. What makes it even better is its transparency so that you do not get lost in the complexities of the IT world.

Even the account manager that is assigned gives a lot of incredible advice and motivation. Depending upon the GEOs, you get decent traffic volumes. You might even come across situations in which data collection takes more than other platforms. 

All in all, it is an incredible platform for both publishers and advertisers as they can find common ground as well as gain benefits. You get maximum fill rates, and if you are a publisher, you can get more payout margin in comparison with many other ad networks. 

Clickadu can work for you irrespective of whether your site is humongous or small. You do not need a certain amount of traffic on the website to get acquainted with Clickadu.

Register for Clickadu to start earning money on your website or promote your products/offers.

Jitendra Vaswani
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Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded, a digital marketing agency, and, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

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