Astounding Chatbot Statistics 2024: Benefits, Demographics, Trends, Marketing ๐Ÿ“ˆ

Chatbots have revolutionized the way businesses engage with customers.

These remarkable AI-powered tools are not just a trend but a transformative force in the world of customer service and digital marketing.

Here are some Chatbot Statistics that reveal their growth, impact, and the future of automated conversations.

The following data about the chatbot industry will demonstrate the global transformation currently underway. This post will give you all of the information you require to validate your chatbot strategy.

Statistic Value
Market Size Growth (Last 2 Years) 92%
Buyers Using Chatbots 24%
Consumers Interacted with Chatbots 67%
Operational Chatbots on Facebook 300,000 (3x increase)
Completed Conversations by Chatbots 68.9%
Common Simple Inquiries Answered by Chatbots Up to 80%
Individuals Using Chatbots 1.4 billion
Conversational AI Handling Global Support Conversations 1 in 6
Customers Couldn’t Differentiate Between Chatbot & Human 27%
Facebook as Most Popular Chatbot Platform Yes
Chatbot Usage in B2B Companies 58%
Chatbot Usage in B2C Companies 42%
Expected Business Time Savings by 2024 2.5 billion hours
Expected Chatbot Response Time 59% (within 5 seconds)
Customer Satisfaction with Chatbot Interaction 69%
Appreciation for Chatbots’ 24/7 Availability 64%
Average Cost of One Chatbot Interaction $0.50-$0.70
Positive or Neutral Consumer Experience 87.2%
Negative Consumer Experience 12.8%
Reasons for Using Chatbots (Speedy Response) Common
Chatbot Usage in SaaS Companies 65.1%
Interactions with Chatbots in the Last Year 60%
Expected Increase in Chatbot Usage by 2022 136% increase
Chatbots Causing Disruption in Businesses 56%
Significant ROI from Chatbots 57%
Response Rate of Chatbots (Average) 35-40%
High Response Rates with Finest Bot Experiences Up to 90%
Revenue Increase Due to Chatbots (Average) 67%
Reduction in Customer Support Expenses Up to 30%
Expected Work Hour Savings by 2024 2.5 billion hours
Consumers Prefer Chatbots for Simple Questions 74%
Chatbots Used for Lead Generation 36%
Monthly Users of Messaging Apps 5 billion
Users of Chatbots in Messaging Apps 1.4 billion
ROI Comparison: Retargeting Ads vs. Messenger Conversations 30% Lower
Millennials’ Usage of Chatbots 3 out of 5
Purchases Made by Chatbot Users 47%
Preference for Chatbots Over Customer Service Calls 50%
Top 3 AI Chatbots for Business Microsoft Cortana, Apple Siri, Google Assistant
Influence on Purchase Decision with Company Contact 53%
Usage for Complaints or Detailed Information 35%

Statistics and Trends In Chatbots

Chatbot Statistics

Image credit: Pexels

  • Chatbots are the quickest brand communication medium, with a 92% rise in market size over the last two years. Nearly a quarter of buyers used chatbots to communicate with businesses in 2020, up 13% from the past year.
  • In the preceding 12 months, 67% of consumers throughout the world interacted with a chatbot.
  • There are more than 300,000 operational chatbots on Facebook, which is a threefold rise from the preceding year and perfectly exemplifies the chatbot phenomenon that has been gaining traction in recent years.
  • 68.9% of talks are handled from beginning to end.
  • A chatbot system can respond to up to 80% of all common simple inquiries. Chatbots are used by 1.4 billion individuals.
  • Conversational AI handled nearly one in every six global customer support conversations this year (artificial intelligence).
  • 27% of customers couldn’t tell if their last customer service interaction was with a real person or a chatbot.
  • When Facebook debuted its messaging service, it quickly became the most popular chatbot platform.
  • Conversational marketing tools are used by more than 40% of consumers to make purchases, making them an ideal addition to your sales team.
  • 88% of users had a conversation with a chatbot in 2022.
  • 58% of B2B companies and 42% of B2C companies actively use chatbots.
  • Chatbots are expected to save businesses up to 2.5 billion hours of work by 2024.
  • 59% of customers expect a chatbot response within 5 seconds.
  • 69% of consumers were satisfied with their last chatbot interaction.
  • 64% of consumers appreciate chatbots for their 24/7 availability.
  • The average cost of one chatbot interaction is $0.50-0.70.
  • For 48% of users, solving issues is more important than a chatbot’s personality.
  • 39% of business-consumer chats involve a chatbot.

Statistics on Chatbot Use and Engagement

  • Consumers have a neutral or favorable experience with chatbots, according to 87.2% of respondents.
  • Only 12.8% of respondents said they had a bad client experience.
  • Consumers utilize chatbots for a variety of reasons, the most common of which would be to get a speedy response.
  • When making a purchase, 41.3% of consumers use conversational marketing methods.
  • One-third of customers want to make reservations using a chatbot.
  • Bot-only chats have an average customer satisfaction percentage of 87.58%, which is 2% greater than the rate for conversations that are transferred to human agents.
  • The United States has the most chatbot consumers (36%), followed by India (11%), and Germany (4%).
  • C-level executives make up 41% of those who initiate online chats with organizations.
  • Customers are presently keen on artificial intelligence (AI) assistance tools at a rate of 27%.
  • In an emergency, 37% of individuals use a customer support bot to get a speedy response.
  • Millennials are less inclined than baby boomers to foresee benefits from chatbots.
  • Almost half of female buyers prefer to communicate with chatbots when making online purchases. However, only 36.81%ย of men do so.
  • One out of every five live chats goes unanswered.
  • Millennials use social media applications at a higher rate than any other generation, and 3 out of 5 have used chatbots at least once.

Statistics on Chatbot Adoption

  • Chatbots are used by 58% of B2B enterprises, but only 42% of B2C websites use them.
  • Chatbots are used by 39% of firms to make their websites more engaging. SaaS companies account for 65.1% of enterprises that have implemented chatbots. Consumers want to see more businesses use chatbots, according to 35% of respondents.
  • Chatbots are being used by 24% of enterprises, 15% of mid-sized firms, and 16% of small businesses.
  • In the last year, 60% of people have interacted with a chatbot.
  • By 2022, we may be conversing with bots more than we do with human partners. Within the next 18 months, 53% of service firms aim to deploy chatbots, representing a 136% increase.
  • Chatbots are thought to be causing disruption in 56% of firms.
  • 56% of businesses see chatbots as disruptive.
  • 60% of consumers prefer waiting for a real agent.
  • 84% of companies believe AI chatbots will grow in importance.

Statistics on Chatbot Conversions

Chatbot Stats

Image credit: Pexels

  • Chatbots have a response rate of 35-40% on average.
  • With more engaged customers, the finest bot experiences can drive up to 90% response rates.
  • Depending on the sector, chatbot technology can enhance website conversion rates by anywhere between 10% and 100%.
  • Ecommerce stores that used the social media Facebook Messenger chatbot in combination with an abandoned cart chatbox saw a 7 to 25% increase in sales.
  • Virtual assistant recommendations are trusted by nearly a quarter of respondents over human salespeople for product purchases.
  • Better bot experiences combined with more connected audiences result in response rates of 80-90%.
  • Chatbots, according to business leaders, have boosted revenues by 67% on average.
  • According to 57% of firms, chatbots provide a huge return on investment for a small expenditure.
  • AI chatbots double SDR workload efficiency.
  • Businesses using AI chatbots have 3x better sales conversion.
  • Generative AI chatbots boost sales conversion by 2.5x.

Statistics on Chatbot Benefits

  • The response time of chatbots is faster than that of people.
  • Consumers enjoy chatbots because they deliver quick responses, according to 68% of respondents.
  • Consumers also prefer the notion that a chatbot may assist them outside of office hours and refer them to a live human.
  • The most important feature of a chatbot, according to users, is the availability of service 24 hours a day, seven days a week.ย 
  • Chatbots have been shown to reduce operational customer support expenses by up to 30%.
  • Chatbots are expected to save 2.5 billion work hours by 2024.
  • 64% of consumers appreciate chatbots for their 24/7 availability.
  • 74% of customers prefer chatbots for simple questions.

Challenging Facts Regarding Chatbot

  • Consumers’ top concerns about chatbots are a lack of knowledge & an inability to tackle complex problems.
  • Almost half of the customers believe chatbots obstruct their ability to communicate with a live person.
  • 60% of customers appreciate the fact that chatbots can’t grasp their demands as well as humans can.
  • Sixty percent of customers would rather wait and speak with a human than use a chatbot.
  • 50% of customers enjoy chatting with AI chatbots.
  • 1/3 of leads discuss concerns with AI chatbots post-qualification.
  • 58% of B2B and 65.1% of SaaS businesses use chatbots.

Data on Chatbot Business and Marketing

  • 55% of firms utilize chatbots to create higher-quality leads.
  • Chatbots, according to business leaders, have boosted revenues by 67%.
  • Pre-built AI systems, such as virtual agents and chatbots, are used by 40% of firms in the United States, the European Union, and China.
  • Sales (41%), customer service (37%), and marketing are the most prevalent uses for chatbots (17%).
  • Voice-to-text dictation (46%) and task collaboration (26%) are two of the most common AI chatbot uses.
  • Chatbots, according to 64% of organizations, will enable them to create a more personalized client experience.
  • Voice assistants are expected to be more expensive than smartphone apps, according to 50% of enterprises.ย 
  • Chatbots are used more frequently by businesses with less than fifty employees.
  • 57% of businesses report significant ROI from chatbots.
  • 36% of companies use chatbots for improved lead generation.
  • 20% of chatbot use cases are for upselling.

Business Statistics and Chatbot Marketing

Statistics about Chatbot Messaging Apps

  • Every month, about 5 billion people use messaging apps.
  • Chatbots are popular with 1.4 billion individuals who use messaging apps. Blue-Bot sent over 500,000 clients over two million messages in 2018.
  • On Facebook Messenger alone, there are over 300,000 chatbots.
  • Ten out of every eleven minutes spent on a mobile device is spent using apps.
  • Retargeting ads have a 30% lower ROI than conversations among customers and brands via Messenger.
  • Over 300,000 chatbots operate on Facebook Messenger.
  • Ecommerce chatbots on Facebook Messenger boost revenue by 7-25%.

Statistics on Consumer Preferences

  • At least once, 3 out of 5 millennials have utilized a chatbot.
  • Users of chatbots make purchases in 47% of cases.
  • When making appointments and ordering online, 33% of web users prefer conversational chatbots.
  • More than 50 % of customers would rather use chatbots than call customer service.
  • Microsoft Cortana (49%), Apple Siri (47%), and Google Assistant (47%) are the top three AI chatbots for business (23%).
  • Consumers are 53% more inclined to purchase if they can contact the company.
  • People would choose a chatbot that could solve their problems over one with a personality, according to 48% of respondents.
  • 35% of people use chatbots for complaints or detailed info.
  • 41.3% of buyers turned to digital assistants for purchases after 2020.
  • 33% of customers prefer using a chatbot for reservations.

Statistics for a Specific Industry

Real estate (28%), tourism (16%), education (14%), healthcare (10%), and finance (five percent) are the top five businesses that gain the most from chatbots.

The most profitable area for chatbots is real estate.


  • Chatbots are expected to handle 75-90% of banking & healthcare consumer queries by 2022, according to projections.ย 
  • By 2023, economic benefits from banking chatbots will total $7.3 billion worldwide.
  • Since the outbreak of the worldwide epidemic, two-thirds of the world’s largest financial services companies have begun to use chatbots in their apps.


  • A chatbot would be beneficial (40%) or extremely useful (26%) in managing their company and work travel arrangements, according to two-thirds of those polled.
  • When it comes to arranging travel plans or evaluating booking choices, 37% of consumers would prefer to work with a chatbot.
  • 87% of people would opt to connect with a travel chatbot if it could save them time and money.
  • In the 2 and a half months since its inception, GRT Hotels & Resorts’ chatbot has exchanged over 175,000 messages.


  • Over 1/3 of retail consumers would prefer to communicate with customer support via AI chatbot instead of live chat.
  • By 2023, retail chatbots will account for more than 70% of all chatbot conversations. According to a poll conducted in 2019, more than 40% of US customers were using chatbots to interact with retailers.
  • Clothing is the most popular commodity offered online using chatbots.
  • Clothing is sold by 22% of the most profitable online stores, trailed by health products (9%), furniture (9%), electronics (8%), & jewelry (8%).


  • By the end of the year 2022, it’s expected that 35% of companies will employ chatbots for a significant portion of the hiring process.
  • XOR, a chatbot vendor for recruiting, claims that their chatbot solution accelerates the hiring process by 33%, screens 85% more applications with similar budgets, and costs 50% less each hire.
  • 58% of candidates were eager to communicate with AI & recruitment chatbots throughout the early phases of the application process, according to an Allegis poll.

Statistics on Chatbots for Customer Service


Image credit: Pexels

  • You can increase your eCommerce sales by up to 25% by using abandoned cart chatbots in conjunction with Messenger.
  • By adopting chatbots, you may expect to save 30% on customer support expenditures.
  • Customer service firms are expected to grow at a rate of 136% in 2019.
  • Chatbots have modified 58% of consumers’ expectations for customer service.
  • Sixty-four percent of customer service representatives who utilize chatbots believe they get more time to tackle more complex and difficult issues.
  • When it comes to shopping, 16% of Americans have used Google Home or Alexa chatbots.
  • By 2027, chatbots could be the primary customer service channel in 25% of businesses.
  • 62% of respondents prefer interacting with a customer service chatbot.
  • 80% of consumers are willing to use a chatbot with an option to switch to a human agent.

Statistics on the Use of Chatbots

  • AI chatbots are used by 53% of firms in their IT departments, but only 23% utilize them for administrative duties.
  • In 1966, the first computerized chatbot, ELIZA, was built.
  • The United States, India, Germany, the United Kingdom, and Brazil are the top 5 nations in regards of chatbot usage.
  • Chatbots were estimated to be used by over 25% of the world’s population by the end of 2019.
  • Chatbots will be worth $5 billion by the end of 2021.
  • The popularity of chatbots grew by 160% in 2018.
  • Conversational artificial intelligence & machine learning applications are two areas of concentration for software, which accounts for roughly 40% of all cognitive AI spending.
  • 59% of customers expect a chatbot response within 5 seconds
  • 69% of consumers were satisfied with their last chatbot interaction.
  • The average cost of one chatbot interaction is $0.50-0.70.

Statistics on Chatbot Development

  • Consumer retail spending via speech bots is expected to reach $142 billion by 2024, increasing from 2.8 billion dollars in 2019.
  • By the end of 2021, over half of businesses expect to use chatbots for customer service.
  • Chatbots have been deployed by 2/3rd of financial service firms to their applications.
  • With nearly 16,000 websites, including a chatbot, the United States leads the world.
  • By 2027, the market for healthcare chatbots is expected to reach $340 million.
  • By 2022, it is expected that 80% of enterprises will have implemented some type of conversational bot system.
  • The goal is for social media to take over AI integration.
  • 38.9% of chatbot users are in the IT software and service sector.
  • Only 9% of online stores have set up chatbots.

Insights on Chatbot Forecasts & Predictions

  • Chatbot eCommerce transactions are expected to reach $112 billion by 2023, according to projections.
  • Chatbots are expected to save $8 billion by 2022, according to projections. By 2023, chatbots are expected to save organizations 2.5 billion hours.
  • Chatbots will reduce the cost per customer engagement by $0.70 by 2022.
  • By 2024, the global chatbot industry is expected to reach $994 million.
  • Chatbots are expected to be around for a long time, according to 96% of organizations.
  • Email marketing may be replaced by chatbots.ย 
  • In 2021, 85% of buyer interactions might be conducted without the use of a human agent.
  • The global chatbot market is expected to expand at a CAGR of 23.3% from 2023 to 2030.
  • Chatbot transactions in eCommerce are expected to reach $112 billion by 2024.
  • 55% of companies using chatbots get more high-quality leads.

Quick Links:

Conclusion: Chatbot Statistics 2024

Consumers may interact with brands more interactively and easily with chatbots. Chatbots appear to be the digital communication method of the future. The chatbot market is expected to grow globally, with millennials driving user polls.

Chatbots will assist you and your team in growing and maintaining current relationships. Chatbots can help you provide quick customer support, conserve time on repetitive activities, and increase lead generation.


Startup Bonsai, OutGrow, Netomi, Landbot, Smallbizgenius, Backlinko, Tidio, Blogging Wizard, Finances Online, Leadoo, AIMultiple,, 99firms, Drift, Grand View Research, Statista,ย 

Alisia Emerson
This author is verified on

With over 15 years of expertise in personal branding, self-development, and financial literacy under her belt, Alisa has earned a reputation as an accomplished keynote speaker. She is also an expert on topics ranging from self-development, Business News to investment and gladly shares this knowledge with audiences through keynote speaking engagements as well as writing craft workshops for local writers' groups and book conferences. Out of her deep knowledge of writing craftsmanship, Alisa also offers online fiction courses to guide aspiring authors to reach success through story composition excellence.

Affiliate disclosure: In full transparency โ€“ some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment