- Adsterra Network is a major player in the interstitial ad market, with a monthly impression rate exceeding 30 billion, 70% of which comes from mobile devices.
- Meta Audience Network (MAN), formerly known as the Facebook Audience Network, helps developers and publishers monetize their mobile app inventory within the Meta ecosystem.
- The PropellerAds network stands out among the interstitial ad networks with its long reach, aiming for a leadership position in the interstitial arena, as it looks to establish itself as one of the biggest players.
By the end of 2024, it’s projected that around 195 billion USD will be invested in mobile advertisements, mainly fueled by traffic from in-app and in-game activities.
Mobile games are major contributors, accounting for about 70% of the revenue in mobile ad networks, clearly leading the pack.
Those who advertise, develop apps, work with affiliate marketers, and own apps need to know how different types of advertising affect their costs and revenues.
In today’s digital environment, users have grown weary of traditional banner ads, and these might not yield the expected outcomes. Interstitial ads, on the other hand, are proving to be a smarter investment.
They are generally more effective in attracting users, with their eCPM (effective Cost Per Thousand Impressions) significantly surpassing that of banner ads by 5,173%.
Let’s explore the world of interstitial ad networks more closely to understand what advertisers should focus on, how publishers can effectively monetize their inventory, and which networks are best for facilitating these processes.
Here is a list of reliable interstitial ad networks that work well. We’ll look closely at what each one offers and why it’s worth considering.
Let’s explore the details of choosing the right interstitial ad network.
Comparison Table Of The Best Ad Networks
| Ad Network | Types | Pricing Models | CPM Rate | Payment Threshold | Ad Formats |
| Adsterra | Mobile Ad Network, SSP | CPA, CPC, CPI, CPL, CPM | $0.25 to $5 | $100 | Banner, Interstitial, Native, PopUnder, Video |
| Google AdMob | Ad exchanges, Mobile Ad Network | CPC, CPM | $0.2 to $10 (based on user location) | Variable (currency dependent) | Interstitial, Banner, Rewarded ads, Native, Advanced |
| Meta Audience Network | Mobile Ad Network | CPC, CPM, CPI, CPA | $14.9 | N/A | Interstitial, Rewarded video, Rewarded interstitial, Native, Banner |
| SmartyAds | SSP, DSP, Whitelabel | CPM | $10 to $25 USD and above for tier 1 traffic | $50 | Rewarded video, Interstitial, Native, Banner, CTV, audio, DOOH |
| AdMaven | Mobile Ad Network | CPA, CPC, CPI, CPM | N/A | $50 ($1000 for wire transfer) | Interstitial, Popunder, Banner |
| InMobi | Ad exchange, DSP, Mobile Ad Network | CPA, CPC, CPI, CPM | $2.5 for Android, $2.5 – $7.5 USD for iOS | $300 | Interstitial, Video, Native, Playable Interactive, Rich media, Dynamic carousel |
| AppLovin | Ad exchange, App Install, Mobile Ad Network | CPM, CPE, CPR, CPP, CPO | $2 to $10 USD | $20 | Banner, Native, Interstitial, Rewarded video, Playable, Rich media |
| Unity Ads | Ad Server, Mobile Ad Network | CPM, CPI | $0.45 to $11.67 USD | $100 | Rewarded video, Interstitial, Playable, End card, Banner |
| Pubmatic | Ad exchanges, Ad Servers, CTV Advertising, SSP | CPA, CPC, CPI, CPL, CPM | N/A | $200 | Interstitial, Banner, Native, Rewarded video, Rich media |
| Propeller Ads | Mobile Ad Network | CPM, CPC, CPL, CPI, CPA | max $1 to $3 | $100 | Interstitial, Popunder, Banner, Display, Native |
10 Best Industry-Leading Interstitial Ad Networks
1. Adsterra Network
Adsterra Network stands out as a prominent player in the market of interstitial ad networks, boasting a monthly impression rate surpassing 30 billion across popular ad formats, with a significant 70% of traffic originating from mobile devices.
Partnering with thousands of brands and app owners, Adsterra offers robust solutions for both advertisers and publishers.
For advertisers, Adsterra provides the option to work with a dedicated personal manager or utilize a user-friendly self-serve platform with live chat support, ensuring quick campaign launches and seamless collaboration.
Advertisers can optimize their campaigns by evaluating bids and traffic volume to meet key performance indicators (KPIs) and enhance return on investment (ROI)
Publishers benefit from Adsterra’s capability to optimize CPM through advanced traffic solutions and access to exclusive and popular brands.
Comprehensive analytics tools empower publishers to gauge performance effectively, maintaining stable and high CPM rates.
Adsterra prioritizes safety and transparency, employing stringent measures to detect and combat malicious activity, scams, and fraud.
With its proprietary security software, Adsterra verifies each ad campaign before launch, ensuring a secure advertising environment for all stakeholders.
Why Trust Adsterra?
- Diverse array of ad formats catering to varied needs.
- Extensive global coverage, facilitating reach across diverse audiences.
- Precision targeting capabilities for enhanced ad relevance.
- Safe advertising space with rigorous security measures.
- Three-layered malware protection for advertisements, safeguarding against malicious activity.
- Dedicated support within the interstitial ad network, ensuring assistance and guidance throughout the partnership.
2. Meta Audience Network (MAN)
Meta Audience Network (MAN), formerly known as the Facebook Audience Network, is a platform designed for developers and publishers who want to monetize their mobile app inventory within the Meta ecosystem.
For app owners and publishers, MAN offers the opportunity to generate revenue by displaying interstitial ads to users as they navigate through different screens within the app.
These ads appear at natural transition points, such as switching between game levels, maximizing the chance of user engagement and potential conversions.
One of the key benefits of MAN is its ability to reach users who are already familiar with a particular product or brand. This familiarity can increase the likelihood of conversions and provide a higher return on investment for advertisers.
MAN operates on a real-time bidding system using the CPM (cost per mille) model. This means that advertisers bid on ad placements based on the potential value of the app’s traffic.
The platform’s performance and revenue potential are directly influenced by factors such as app traffic volume and user engagement levels. Higher traffic and better engagement typically result in a higher ROI for publishers.
Why Trust Meta Audience Network?
- Improved optimization of every ad request: MAN strives to optimize ad placements to maximize revenue for publishers while providing relevant and engaging ads for users.
- Visibility into the actual value of inventory: Publishers have access to insights and data that allow them to understand the value of their app’s inventory and make informed decisions about ad placements.
- Easy maintenance with fewer ad-ops resources: MAN is designed to be user-friendly and requires minimal ad operations resources to manage, making it convenient for publishers to maintain.
- Monthly scheduled payments: Publishers receive regular payments on a monthly basis, providing a predictable income stream.
3. PropellerAds
The PropellerAds network stands out among the interstitial ad networks with its long reach, aiming for a leadership position in the interstitial arena, as it looks to establish itself as one of the biggest players.
Boasting a user base of one billion and an impressive daily reach of 12 billion impressions, PropellerAds commands a significant presence in the market.
A standout feature of PropellerAds lies in its commitment to utilizing AI-powered technologies developed in-house. These advanced tools process vast amounts of user data to deliver tailored advertisements, ensuring relevance and effectiveness.
Through algorithm-driven automation, publishers can efficiently manage their budgets, optimizing campaign performance while controlling costs.
PropellerAds offers a diverse range of ad formats beyond interstitial ads, catering to varied advertising needs.
Notably, traffic from high-value regions such as the UK, US, and Canada presents enhanced monetization opportunities for publishers.
Operating on a self-serving platform, publishers enjoy autonomy in campaign creation and management, eliminating the need for intermediaries.
Why Trust PropellerAds?
- Intuitive ad campaign creation and management tools, simplifying the process for publishers.
- Algorithm-based campaign auto-optimization, leveraging advanced technology to enhance campaign performance.
- Wide-reaching traffic from 195+ countries, facilitating global audience engagement.
- Membership in IAB Europe and ISO/IEC 27001 Safety Certification, underscoring commitment to safety and compliance.
4. InMobi
InMobi stands out as a leading interstitial ad network, boasting approximately 2 billion unique devices worldwide. It empowers advertisers and publishers to expand their customer base through meaningful engagements.
Advertisers benefit from multifaceted targeting options, including topographic, lookalike, and behavioural targeting, to attract new clients.
InMobi supports remarketing strategies to target new buyers, re-engage inactive clients, and drive purchases.
Publishers of both gaming and non-gaming apps can monetize their inventory effectively. Revenue streams from various ad formats like interstitial ads, banners, rewarded videos, and native ads. InMobi aids in optimizing ads for enhanced audience engagement and retention.
With robust interstitial ad technology, InMobi ensures seamless ad transitions and offers flexible CPM rates tailored to the operating system.
Why Trust InMobi?
- Advanced audience segmentation through precise targeting and filtering.
- Wide range of ad formats available.
- Utilizes a proprietary ad exchange for efficient ad placements.
- Integration with multiple demand sources for increased revenue opportunities.
- Provides user ID management solutions for enhanced user tracking and personalization.
5. SmartyAds
SmartyAds is a platform that helps both advertisers and publishers get the most out of their ads and achieve their goals.
For publishers, SmartyAds offers tools like a supply-side platform (SSP) and a demand-side platform (DSP). This lets them make money by showing ads in their apps.
They can use features like in-app and server-side bidding technology to boost their earnings and track their performance with real-time analytics.
Advertisers can use SmartyAds’ DSP to effectively reach their target audience. The platform offers smart targeting and retargeting options, ensuring ads reach the right people at the right time.
Advertisers can also adjust their campaign budget and bid price per ad view to improve their campaign’s performance.
Why Trust SmartyAds?
- SmartyAds offers tools for both advertisers and publishers to maximize ad space and revenue.
- Publishers can monetize their apps efficiently with features like in-app and server-side bidding.
- Advertisers can reach their target audience effectively with smart targeting and retargeting options.
- Global reach through real-time bidding (RTB) enables broad audience engagement.
- Support for various ad formats, including interstitial ads, banners, videos, and more.
- Omnichannel targeting across mobile, in-app, desktop, and connected TV (CTV) platforms.
- Self-serve DSP empowers advertisers to manage campaigns independently.
6. AdMaven
AdMaven offers a self-service platform for both advertisers and publishers, facilitating their needs efficiently. It provides access to a vast pool of advertisers and publishers, ensuring ample opportunities for all.
Advertisers can reach diverse global audiences with over 2 billion daily impressions worldwide. They can optimize campaigns in real-time, enhancing ROI through precise targeting options and algorithms.
The platform supports high ad performance without the need for technical assistance. Publishers can maximize revenue by selling ad space and leveraging real-time bidding technology for impression rates.
The user-friendly dashboard allows publishers to analyze inventory impressions easily as data flows in.
Why Trust AdMaven?
- Self-service platform catering to advertisers and publishers.
- Focus on direct and entertainment-oriented traffic, including streaming and gaming.
- Global coverage ensures wide reach.
- Offers various pricing models, including CPM, CPC, and CPA.
- Access to over 1 billion premium users.
- Provides a range of payment methods for convenience.
7. Google AdMob
Google AdMob is an excellent choice for both app owners looking to make money from their apps and advertisers aiming to reach their target audience effectively.
This platform specializes in mobile advertising and offers various ad formats, including interstitial ads, which are full-screen ads that appear at natural breaks in the app’s content.
For app owners, AdMob provides an opportunity to monetize their app by displaying ads that match their users’ interests. This can lead to higher conversion rates and increased ad revenue.
Additionally, users can be rewarded for watching these interstitial ads, which can incentivize engagement with the app.
One of AdMob’s standout features is its integration with Google Analytics, allowing publishers to track important metrics and performance indicators.
This includes data on engagement, user acquisition, ad revenue, and more, helping app owners make informed decisions to improve their app’s performance.
Why Trust Google AdMob?
- AdMob allows publishers to ensure ad suitability by reviewing and filtering out inappropriate ads.
- Publishers can maintain brand safety and user satisfaction by curating ad content.
- Access millions of Google advertisers for wide-ranging ad options.
- Utilize bidding and auction options to sell ad inventory effectively.
- Compatible with iOS and Android platforms for broad app reach.
- Gain insights into app performance through comprehensive mobile app analytics.
- Enhance ad campaign performance based on user feedback and data.
- Enjoy fast payments with no transfer fees for efficient revenue management.
8. AppLovin
AppLovin stands out as a trusted solution provider and a strong interstitial ad network, boasting industry recognition and the IAB tech lab certificate for standardized measurements.
It collaborates with various partners like Unity, the Trade Desk, and Google AdMob.
With a wealth of operational data, AppLovin facilitates quick and effective results across multiple operating systems, including iOS, Android, FireOS, Unity, and Cordova.
Publishers favour AppLovin for its detailed insights into ad performance, allowing adjustments at any time. The platform also offers built-in tools to detect and improve malicious ads and content, safeguarding brand reputations.
Why Trust AppLovin?
- Supports a wide range of popular ad types and formats.
- Integrates with over 100 ad partners.
- Provides real-time QA testing tools for quality assurance.
- Offers comprehensive analytics and reporting.
- Includes brand safety tools to protect against harmful content.
9. PubMatic
PubMatic offers a suite of solutions for publishers to boost their inventory monetization. With its platform tools, publishers can track ad displays and refine strategies for better audience engagement.
Utilizing advanced deal and open exchange models, publishers can sell ad placements, attracting ad budgets and enhancing return on investment.
PubMatic facilitates publisher-advertiser matching for optimal user experiences and seamless ad displays, resulting in high CPMs.
Why Trust PubMatic?
- Real-time bidding capabilities.
- Access to open and private marketplaces.
- Proprietary SSP (Supply-Side Platform).
- Access to premium ad demand.
- Extensive market coverage.
10. Unity Ads
Unity Ads stands out among interstitial ad networks by offering not just mobile advertising but also in-app purchase integration, providing developers and publishers with additional monetization opportunities.
Through its ad exchange with demand sources, Unity Ads enables publishers to explore various mobile ad types compatible with major operating systems.
The platform also delivers detailed analytics in real time, allowing for effective performance monitoring.
Why Trust Unity Ads?
- Interstitial ad monetization platform.
- Owns a proprietary ad exchange linked with demand sources.
- Supports numerous mobile ad formats.
- Includes in-app purchase functionality.
- Provides ad management tools for publishers.
Factors That Impact The CPM Rate of Interstitial Ads
The amount you pay for interstitial ads, measured as CPM (cost per thousand impressions), can vary based on several factors:
Niche: The industry or market your ad targets plays a big role. More competitive markets often have higher CPM rates because these ads are in higher demand.
Target Audience: Ads that are likely to attract and convert a specific, valuable audience can command higher prices. Advertisers are willing to pay more if the ads reach the right people effectively.
Location: Ads are priced differently based on the country they’re shown in. Countries are typically grouped into three tiers:
- Tier 1: Includes countries like the US, Canada, UK, Australia, and Germany. These are high-income countries where advertising costs are usually highest.
- Tier 2: Countries like Brazil, China, and South Africa fall into this category. These have moderate advertising costs.
- Tier 3: This includes countries like Guatemala and Togo, where advertising costs are the lowest.
Operating System: Ads displayed on iOS devices often cost more than those shown on Android or other operating systems. This can be due to the higher purchasing power of iOS users.
Ad Placement: Where and when an ad is shown also affects its cost. Ads placed in high-traffic areas or shown during natural breaks in app usage (like between game levels) can have higher CPM rates because they’re more likely to get noticed and interacted with.
Understanding these factors can help you better plan and budget for interstitial ad campaigns in mobile networks.
FAQs
❓ What are interstitial ads?
Interstitial ads are full-screen ads that cover the interface of their host app or website, appearing at natural transition points.
📱 Where are interstitial ads commonly used?
They are commonly used in mobile apps and websites, typically during natural pauses or transitions, like between game levels or after completing a task.
📈 How do interstitial ads benefit advertisers?
Interstitial ads capture the user’s full attention, leading to higher engagement rates and increased click-through rates compared to banner ads.
🕒 How long should an interstitial ad be displayed?
Interstitial ads should be displayed long enough to be seen and interacted with, typically between 5 to 30 seconds.
💰 Can interstitial ads increase revenue?
Yes, due to their high engagement rates, interstitial ads can significantly increase revenue for publishers compared to other ad formats.
⚙️ What are some best practices for using interstitial ads?
Use them sparingly at natural transition points, ensure they are relevant to the user, and provide a clear exit option to minimize disruption.
🌐 Can interstitial ads be used on desktop websites?
Yes, while they are more common on mobile, interstitial ads can also be effectively used on desktop websites during natural content breaks.
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- Best OfferWall Ad Networks for App Monetization
- Best Adult Ad Networks
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Conclusion: Best Interstitial Ad Networks
Thus, finding the right place to show your ads is key. Whether you’re already using interstitial ads or thinking about it, the list we’ve covered, with Adsterra at the top, is super helpful.
Each network offers different ad types and places to show them, like in mobile apps or on desktops. By checking out these options, you can pick the best fit for your needs and goals.
