The Best CRM for Ecommerce 2024: Detailed Reviews With Pros & Cons (#1 Choice)

If you are at a stage in business when you are getting a lot of leads per day or starting a new venture, in both scenarios, CRM is the best tool to organize all the data and optimize the customer journey.

Today, I will be discussing a couple of CRM platforms available in the market for your eCommerce business. You can increase your revenue for sure if you choose the best CRM for your E-commerce business.

I will give you a holistic description of seven CRM tools. You will get the following information in this article:

Bottomline Introduction

 There are dozens of CRM software available in the market. You need to have clarity and understanding of the CRM you are going to purchase. Currently, Engagebay CRM is the best option available in the market for e-commerce business. They provide all the required pre and post-sales services. This is the best CRM software for boosting your leads generation and revenue.


So, let us get ahead with today’s topic. You will get to know all these tools, overviews, and pros and cons, and much more. This will help you to make a sound judgment to start or boost your e-commerce business.

 Before delving deeper into the description of tools, we should know what CRM is.

What is CRM?

CRM stands for Customer Relationship Management. It’s a type of software that helps businesses manage and analyze interactions with their customers.

By using CRM, companies can streamline processes, build customer relationships, increase sales, and improve customer service.

The software collects data from various communication channels, including a company’s website, telephone, email, live chat, and social media.

This allows businesses to learn more about their target audience and how to best cater to their needs, leading to better customer support and satisfaction.

 Best CRM for ECommerce

 In the e-commerce business context, CRM helps with lead generation, conversion, and the interactive customer journey. Let’s start by describing the tools.

 In the current market, Engagebay is the best CRM available for your e-commerce business. So we will start from Engagebay here.

1. Engagebay

Engagebay overview

Engagebay is the best CRM software for your e-commerce business. It is the world’s most economical software with an all-in-one service. They have catered to more than 28000 clients globally.

Customer Relationship Management (CRM) software of Engagebay helps your business organize email lists and sales pipelines and track deals to increase sales and revenue.

 You can find everything you need from one CRM. Here, you will get CRM software, Marketing Automation, Help desk software, and live chat software in one place.


  • CRM Software: You can store unlimited leads and data on their CRM Software. The sales and marketing team can track and review all the data in one place.
  • Marketing Automation: Their automated marketing software does all backend work so that you focus on business only. You can send customized emails to your target audience easily with their automated platform.
  • Helpdesk Software: Their helpdesk software has been designed to provide the best UX and UI. It provides prompt and human responses in time.
  • Live chat software: Clients can also avail their live chat software service for customer interaction. It will boost customer trust and, eventually, conversions for the business.


Pros and Cons of Engagebay


  • Engagebay CRM has been awarded the best CRM Software for Customer support, Marketing, and Sales, with a customer rating of more than 4.6.
  •  Along with paid packages, customers can avail their free CRM, Live Chat, and Help Desk.
  • Though Engagebay is best for all business categories, it is the best option for small and medium business types looking for economical options to manage their business.
  • With their advanced automation tools, they easily automate their customer care services, saving time and enhancing agents’ efficiency. Clients can organize tickets into groups and canned responses for FAQs so agents can resolve more tickets in a shorter period.


  •  Some people might feel it a bit difficult to operate their software because of the All-in-one feature. I am talking about people who are not very tech-savvy.



2. Freshworks


Freshworks is another leading CRM software for e-commerce businesses. They have handled more than 40000 clients globally and many more to come.

Their software is easy to use and requires minimal customization. They are a Chennai-based company and have crossed revenue of over 100 million US dollars in 2018.


  • Analytics to target customer journey: Through this tool, you can provide relevant insights into the customer journey, not only from some specific points. Your team can generate custom customer reports.
  • Neo Admin Center: With their Neo Admin Center, you can access all your groups and accounts in one single place. Easy to manage and organize. They call it unified account management.
  • Collaboration platform: They offer one single place to communicate across products and share with the team. It makes work hassle-free, and no need to switch between tabs.
  • Pay for events you publish: With this option, there is no extra burden of server hosting, management, etc. You pay when you post an event for your business. 
  • One comprehensive touchpoint: Freshwork software captures data from all touchpoints during the customer journey. From one place, your team can plan specific customer targeting and segmenting.

Pros and Cons of Freshworks 


  •  Freshworks CRM helps in the onboarding process for new prospects. It is a good option for someone who is using CRM for the first time.
  • Freshworks has integration with several other similar apps. It helps interact with calls and calendars.
  • Freshworks follows leads virtually for your business. This user can track the customer journey, making it easy to target them based on behavior, preference, etc.


  •  Tech support has much scope for improvement. Responses usually took a lot of time.
  • They could have added a proposal generator to improve sales.



3. Zendesk


Zendesk is a leading CRM software for e-commerce businesses. This San Francisco-based company has provided automated CRM software since its foundation in 2007.

It has a market capitalization of 17.3 Billion US Dollars. It gives many CRM services to make your customer journey fruitful and increase sales and revenue.


  • Customized Support Solution: At Zendesk, customer experience is their focal point. When your business grows, supply-side problems become more common.
  • A CRM for Start-ups: Zendesk offers exclusive offers if you are starting your venture. With sign-up, they provide 6 months of credit to up to 50 agents.
  • Automation and Dynamic Workplace: Zendesk provides a dynamic workplace with AI-enabled automation. This CRM will help your team to work faster, smarter and target customers more intelligently.


Pros and Cons of Zendesk


  • Free credit for start-ups that can be redeemed freely for six months. This applies to all the available services of Zendesk, such as selling, talking, guiding, exploring, and chatting.
  •  One place for all communication. In one CRM software, you can manage leads for the eCommerce business, communicate with the team, and use many more features.
  •  Zendesk offers automated support tools and customer care service to connect customers to eCommerce businesses on any medium. They provide live chat, messaging, knowledge base functionality, and call center software. Zendesk offers an efficient and effective customer experience, which eventually leads to conversion and sales.
  • Zendesk CRM integrates with many mail delivery platforms and apps, including Trustpilot, Mail Chimp, Shopify, Xero, WooCommerce, and many more.
  • With an automated system, Zendesk offers dynamic reporting and messaging services.


  •  As per some reviews and customers, their ticket system is outdated. It is not relevant in today’s scenario for any business.
  • Several people think that Zendesk is costly if you want to use all of their services.
  • The next CRM Software for Ecommerce is Leadsquared.



4. Leadsquared 


Bangalore-based CRM Software provider, Leadsquared, established in the year 2011. Their marketing automation and sales execution CRM allows eCommerce and other businesses to improve their customer experience and conversions.

They help B2B, and B2C Businesses nurture, manage and track their leads efficiently. They provide services in sales CRM, Marketing automation, integrations, conversions, mobile CRM.


  • Flexible workflows: You don’t need a coding process for sales workflows. Sketch and design as you wish. The sales procedure on Leadsquared is quite dynamic and flexible.
  • Regimented Sales: With an automated system, you don’t have to waste your sales team’s skills. Segment and target specific audiences with Leadsquared and assign a sales agent for each job.
  • Remote work planning: You can plan all the staff working in the digital field and call at one platform.
  • Always connected: Leadsquared brings all your employees and processes to a unique platform. You can map distributed teams, sales touchpoints, and all processes on one single platform.


Pros and Cons of Leadsquared


  •  The ultimate package is available for customization. Users can customize their needs and will be charged accordingly.
  •  Their tools and technologies are very user-friendly and modern in every sense.
  •  Their interface is easy to use.          
  •  Several reviewers have lauded their follow-up task reminder and lead data capture feature.


  •  According to users, they can improve the landing page experience. Some tweaks are required.
  •  Some of the reviewers are asking for an inbuilt calling system or integration to be added.



5. Zoho


Zoho CRM software for eCommerce proudly serves over 150,000 clients in 180 countries globally. This trusted CRM software can transform your business by converting more leads, improved customer engagement and revenue growth.

This is one of the most used Customers Relationship Management software out there.

Zoho is an Indian multinational company established in 1996. Their headquarters is in Chennai and offices in seven locations across the world.


  • Automated process for sales closures: With Zoho CRM Software, your sales team can devote their time and energy to target customers, creating as well as nurturing leads, and building repos with customers.
  • Analytics for better insights and communication: With their analytics tools, your team can monitor every aspect of the sales process.
    Businesses can create customized dashboards with analytical widgets for sales, such as target meters, KPIs, charts, funnels, etc. 
  • Track KPIs on the move: Users can access mobile CRM apps with Zoho CRM software. For an eCommerce business, sales are the ultimate objective.
  • Secure data: Zoho offers state-of-the-art security controls. Your organization and products are secured with features such as two-factor authentication, IP restrictions, audit logs, and encryption.


Pros and Cons Of Zoho


  •  According to the PCMag Survey, Zoho is the most recommended CRM software for businesses. It is the only CRM with a positive NPS among the hundreds available.
  • Zoho CRM software is a visionary, unique way for their exceptional customer help desk, increased market expansion, and customized solutions. According to the PCMag survey, Zoho is the most recommended CRM and the only one with a positive NPS score among other leading CRM vendors.
  • Zoho is a complete platform for everything we need, from CRM to generating leads, organizing them, converting them, and increasing sales. Its customized solutions help at every step.
  • Zoho is one of the most affordable CRMs available. Businesses of all categories can afford it and start interacting with their target customers immediately.


  • Some reviewers complain about a problem with product integration on Zoho CRM.
  • Few people feel that it becomes expensive to use Zoho because they have to pay for every tool on the software separately.




6. Act!


Act! CRM Software is a state-of-the-art customer relationship management tool for all kinds of businesses. Act! keeps track of all customer touchpoints and client’s products, stored in a single database.

This database can be shared within the team for optimum performance. One of the USPs of this software is integrating data with MS Office, Google Contacts, and Gmail.

This helps create a better marketing plan and targeting. Act! has reached a user base of more than 3.8 million.


  • Marketing automation and CRM together: With automated marketing tools and CRM, your team can make a more informed planning decision. With proper planning, you will get more leads, conversions, and sales for your eCommerce business. Possibilities are unlimited with Act! CRM software.
  • Stay connected on all mobile devices: Their tool Companion helps you stay connected to all mobile devices. This free CRM mobile app will keep you connected with your iPhone, iPad, and Android devices.
  • Microsoft Outlook Integrations: This is one of the unique features of Software. Users can maintain a complete database on MS Office via Act! Contact Link. It will save time, create a seamless workflow, and allow integration in one place.
  • Act! Connect: With Act! Connect tool, users can access thousands of relevant apps that will make your CRM experience relevant. 


Pros and Cons of Act! 


  • Act! is a must-go-to platform for all-in-one-place service. You can manage clients, track sales leads, and improve conversion.
  • Some reviewers applaud their option where 5 people can share effectively in real-time. 
  • Their customized layouts, fields, and seamless process create amazing documentation.
  • APP Connect, and MS Office integration options are Unique Selling points of Act! CRM.


  • Several reviewers have complained that their database does not sync to the cloud easily. Some of them have spent a whole day uploading and syncing.
  • Their email marketing options need improvements.



7. Maximizer


 Vancouver, Canada-based CRM software provider Maximizer has worked with more than 120,000 businesses across the world. They are in this business for 25 years and have helped companies with their sales, revenue, leads, and conversion.

Maximizer CRM offers all the features users require to succeed.


  • Dynamic and adaptive dashboard: Data analytics tools have been simplified in Maximizer CRM software. Anybody from your sales team can monitor through their dynamic and adaptive dashboard
  •  Automated Campaign creation and tracking: Use Maximizer for relevant leads and maximum conversion. Clients can access and monitor everything from a single platform. 
  • Pipeline Management: Your sales pipeline should be effective, clear, and visible. With Maximizer’s all-in-one dashboard, your sales team can manage leads effectively, track them, and convert them for sales closure.
  • Customer Support: A Happy and satisfied customer is the best brand ambassador for a brand. If you want your eCommerce business to be successful, you must invest in customer support services. Maximizer CRM tool has made this simple for your business. 
  •  Data deployment options: Maximizer offers two options to secure data. One is the cloud option. This method is cost-efficient and protected by Tier IV certified data centers. 
  •  Always Connected: With Maximizer, you are always connected with your staff and customers. Their pre-built integrations improve efficiency and help provide a better understanding of the customer journey.


Pros and Cons of Maximizer


  • Maximizer is very economical in its price range. It is much cheaper than other leading CRM software, such as Salesforce.
  • It is easy to organize leads, operate sales planning, and track the customer journey. 
  • Integration with other CRM programs, such as Mail Chimp, makes the customer experience relevant. 
  • Cost-effective and simple interfaces are perfect for small and micro-businesses. 


  • Maximizer needs to improvise in handling huge amounts of data.
  • Some reviewers opine that the dashboard should have a delete option. There should be some way to delete data without physically deleting it.



🛍️ What benefits does CRM offer to an ecommerce business?

CRM software helps ecommerce businesses improve customer relations, increase sales, and enhance marketing efforts through personalized experiences and efficient data management.

📊 How does CRM help with customer data?

CRM systems collect and analyze data from various interactions across different channels, providing insights into customer behavior, preferences, and purchase history, which can be used to tailor marketing and sales strategies.

🔄 Can CRM integrate with other ecommerce tools?

Yes, most CRM platforms can integrate seamlessly with other ecommerce tools such as email marketing services, social media platforms, and accounting software to provide a comprehensive business management solution.

🔧 What features should I look for in an ecommerce CRM?

Key features to look for include customer data management, marketing automation, customer segmentation, sales tracking, and analytics, as well as integration capabilities with your existing ecommerce platform.

💬 How does CRM improve customer service?

CRM systems centralize customer information and interactions, enabling quicker and more personalized responses to customer inquiries and issues, which improves overall customer satisfaction and loyalty.

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 Conclusion: Which Is The Best CRM For ECommerce?

As you come to the end of this article, you should keep in mind that there are several CRM tools available in the market.

I have shortlisted seven of them based on our research and understanding, but it is important that you prepare your own list before purchasing a subscription.

It’s unlikely that a single CRM tool will meet all of your business goals, so it’s essential to compare various options according to your requirements.

After conducting proper research, you should come to a sound judgment. Size and finances should not be detrimental factors in your decision-making process.

I would suggest you go for the Engagebay CRM tool for better conversion and relevant leads at economical rates. It would not make a hole in your pocket.


Anikesh Singh
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Anikesh singh is a professional content writer and a blogger helping solopreneurs and businesses build their online presence through friendly, long-form shareable blog posts. He Loves Travelling, reading books. when he is not checking out the latest digital marking tools, you will find him chilling out in Goa.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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