There is no better strategy to maximize revenues and sales for your online store than to concentrate on raising your AOV (Average Order Value). Start using dropship packages as one of the simplest ways to accomplish so.
If you’re unfamiliar with dropship bundles, you’re in for a treat because the rest of this post will focus on ways to leverage them to increase your AOV and maximize profits on every sale!
What are Dropship Bundles?
Bundling things is an old notion that has been used by retailers for decades. In its most basic form, a bundle is simply the act of combining two or more things that would ordinarily be sold separately into a single package in order to entice the buyer to spend more than if he or she only bought one item.
Although the concept of dropship bundles is simple, finding the appropriate combination of things to create a compelling enough offer that consumers see the value in it and want to buy the bundle rather than just the one item they came for can be difficult at times.
So let’s take a look at some specific dropship bundle ideas that should help you come up with a good product combination that your clients will love.
Dropship Bundle Ideas
Multiples of the same
Offering more of the same goods is the simplest method to begin making dropship bundles. It’s incredible how many people are unaware of this notion. We entrepreneurs and marketers have a tendency to make things complicated, but the truth is that simple ideas and concepts often have the biggest impact.
To put this notion into practice, make a shortlist of all of your store’s best-selling or most popular items. Then simply develop a new bundle offer that aims to provide customers with multiple items at a reduced price.
You may need to be creative to persuade them to choose the bundle offer over just acquiring one, but I’ll cover a few suggestions to get your creative juices flowing a bit later down the page, so keep reading.
Complimentary items
Of course, giving the same goods to them isn’t the only option to make enticing dropship bundles. That might not be the greatest course of action in some cases, depending on what you’re selling.
The second and most obvious strategy to enhance sales by bundling products is to put relevant products together. Consider a cheeseburger and fries, a razor and shaving cream, and a pillowcase that coordinates with the bedspread or sheets. I believe you get the picture.
As in the first example, go through your website and build a list of your best-selling and most popular products, then ask yourself if any of them would form a decent bundle.
If you’re stuck for ideas, go to Amazon and browse for products that are comparable to yours. Then pay particular attention to the “Frequently Bought Together” section that Amazon always includes on their product listing pages.
That part alone is a treasure of data, giving you a solid sense of what other things customers buy at the same time. Use this information to start creating dropship packages and raising your AOV.
How to Present Your Bundle Offer
Now that we’ve discussed how to come up with fantastic bundle ideas, let’s look at some marketing tactics to assist you advertise them and get your customers more excited about taking advantage of the bundle offer.
Position it as a Buy One Get One (BOGO) type of offer.
- Buy one, get one free
- Buy one and get the second half-price.
- Buy two, get one free, and so on…
When trying to sell more of the same goods, this method is especially effective. With a pricing plan like this, you have a lot of possibilities. In fact, here’s an example of how effective it can be in real life.
When I was in Texas, with my wife and some friends, we decided to go window shopping and do some sightseeing. We came into a business selling boots that had an outstanding “Buy 1 Get 2 Free” deal while roaming around. We were all duped by what appeared to be an extraordinary fantastic offer.
I wasn’t even looking for boots at the time, but I felt driven to take advantage of this opportunity. I resisted, much to my bank account’s delight, but a couple of our other pals fell for the hook and bought some boots.
However, as I observed them go through the process of selecting their three pairs of boots, I noticed that this company had a unique pricing strategy. There wasn’t a single pair of boots in the store that cost less than $100. They had actually raised prices to the point that they could pay the cost of selling three pairs while still making a little profit, but they branded it “Buy One Get Two Free.”
I must say, I thought it was brilliant at the time. Even though I knew what they were up to, I still thought it was a wonderful deal, as did the countless others who were in the store that day taking advantage of the offer.
Offer additional items as an upsell or order bump
Presenting an order bump on the cart or checkout pages is another approach to enhance your AOV. Most eCommerce platforms, such as Shopify, provide apps and/or capabilities that make this simple to install.
This can be a very successful strategy to display your package because it draws your consumers’ attention to it at a time when they are more likely to buy. Someone who has made it to your cart or checkout page has already expressed an interest in your product.
The closer someone is to making a final purchasing choice, the more likely they are to be persuaded to buy extra items.
Use email post-purchase to get them back
Sending a post-buy email to consumers who have just completed a purchase is the final method you might want to explore. Encourage them to buy more and present them to friends and family if it’s the type of product that would make a good gift. Spend some time describing the benefits of the supplementary product and how it will actually enhance the experience or outcome intended of the first product they purchased.
Whatever it is, make sure to give them a limited-time offer that makes them feel like it’s only for them.
Conclusion
I hope you’ve found the ideas concerning dropship bundles I’ve presented here useful. I encourage you to put them into practise right immediately and start thinking about how you might use them to boost your store’s average order value and profitability.
