In this post, we have actually featured Expert Roundup Post On- Best SEO Strategy For Growing Local Business. SEO experts from all over the world are sharing their secret SEO Strategy For Local Businesses.
11 SEO Experts Roundup: Secrets for Growing Local Businesses In 2019
1) Dr. Diana Rangaves
Website/Blog: http://www.clinicalconsultantservices.com/selected-portfolio/
Dr Diana’s Secret for Growing Local Business:
Yes, there is a continual learning curve to SEO as algorithms and strategies are ever changing. We pivot it is that simple. We know about long tail, short tail keyword, backlinks, schemas, Meta description, and the right optimization of images, which creates the whole package.
Methods for topic optimization include:
Essential topics- create a personal list of the top 20 topics
Obvious headline title focus- extracts your keywords and sorts them by significance to your mission.
Content long-form-average word count provides value, useful details, and trustworthy content. Make sure your article is understandable- add new sections if necessary. To augment ranking one technique is to utilize H2s/H3s/subsections.
Statistics add credibility and reputation to your piece and website. Using reputable sources demonstrates to your readers that you value research. Summaries are a great way to generate understanding and position keywords. Conclusions are necessary for any blog, article, or post of any length.
Links per source- it is vital to provide links to respectable references. If you are posting educational content of quality, detail, and context, then your links count will be higher, up in the 10 plus range. In addition, include a YouTube video if applicable.
Yes, all those SEO strategies are important.
The Final Secret
There is one deep-seated, underlying secret when it comes to SEO. It is not about following the herd, the latest trendsetters, gossip, influencers, or the newest guru.
It is about doing what is right. It is about creating your personal excellence. The secret for the ages is to provide the best experience for your users, clients, and customers. We are all human. So what does this mean?
Purely stated, provide a quality product or service.
2) Shane Barker
Website/Blog: https://shanebarker.com/blog
Shane Barker: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Shane’s Secret for Growing Local Business:
Here are some of the best SEO tips to grow your local business:
1. Optimize Your Website for Local Keywords
The first and most important thing that you need to do to grow your local business is to stop using generic keywords and start using local keywords. So, if you are using the keyword “xxx product/service” change it to “xxx product/service in area/region name). What this does is help you rank for local searches, which have high user intent.
Also, make sure that you use such local, area-specific keywords on your website. And, add your business address at the bottom of your web pages.
To search for local keywords, you can use the same tools that you use for any other keyword search like Google’s Keyword Planner.
2. Create Separate Landing Pages for Different Locations
If you have more than one office or store location, create separate landing pages. This will help your website rank for different location-specific keywords.
And, as mentioned earlier, don’t forget to write your complete and accurate store address for each such page.
3. Create Local Business Listings
Create a Google “My Business” listing and also list your business in local directories. A lot of times, local search queries show directories or Google listings right at the top. Having your business listed here will help you get relevant traffic from those sources.
Also, ensure that your name, address, and contact details are updated and accurate in all such listings. And, they should also be consistent across all platforms otherwise your prospective customers might get confused.
3) Lukasz Zelezny
Website/Blog: https://seo.london
Lukasz Zelezny: Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at ZPG. Previously leading his team he is responsible for the uSwitch.com, Zoopla.co.uk and PrimeLocation organic visibility, conversion rate, traffic and engagement.
Lukasz’s Secret for Growing Local Business:
Local SEO and Google My Business become even more important in 2019. There is many tactics that can be used to increase presence. First of all – claim your business if you have not done this yet. Once you have your business claimed you can start collecting data. Google My Business is nowhere as powerful as Google Analytics but there is still some interesting information that can be used to leverage performance.
Start from Queries used to find your business.
You can see what generic, non-brand queries generate you the best presence.
You may also want to connect your analytics with Google Keyword Hero. That way you will get an ability to compare data from Google My Business vs data from Google Analytics.
If you see a pattern, keywords that are generic and on top of the list, that may mean you should start optimizing.
Let me give you an example. Imagine that you are a photo studio in London that is called John & Sons. You may quickly see that people finding you typing “Photography Studio” or “Photo Studio”. Because you are based in London, there will be plenty of queries that contain “London”.
The conclusion is simple.
Instead of using “John & Sons” try to use “John & Sons Photography Studio” or “John & Sons Photo Studio London” as a business name. That way you should quickly increase your presence.
Additionally, there is one more tip. Review what categories you are using. Is this only one category? Photography studio? Maybe then you should consider adding “Commercial Photography”, “Photo Agency”, “Photography service” and even “Photographer”.
4) Dhariana Lozano
Website/Blog: www.dharilo.com
Dhariana Lozano: Dhariana Lozano is a New York City-based social media consultant. I help brands big and small use social media to grow.
Dhariana’s Secret for Growing Local Business:
Social media posts that use keywords and phrases are great for SEO. If you’re a local business create posts with your city in the captions and don’t forget to use location tagging on the networks that you can!
5) Robb Fahrion
Website/Blog: https://www.flyingvgroup.com
Robb Fahrion: Partner – @FlyingVGroup. Our blog shows you how our company helps your company grow and generate leads. ▶️ https://flyingvgroup.com/migration-blog/
Robb’s Secret for Growing Local Business:
The best way to help local business grow through SEO is via on-page optimization of their website. More often than not, local businesses do not have a website that is configured to help them rank for local search queries. Creating or updating their website so that it has strong technical SEO configuration is the most important step for SEO growth.
In doing so, you are able to create a strong foundation for the local business to build off of when they start promoting their site, products, and services via social media channels, blog posts, etc.
To optimize a site for local SEO, consider the following steps:
1. SEO Audit – Perform an SEO Audit of their existing website in which you identify areas of improvement/opportunity.
2. Optimize On-Page SEO – Optimize areas like Page Title, Meta Description, Headlines, and Text by injecting local keywords. For example, if the client is a local plumber, instead of the H1 tag being Local Expert Plumber, change the H1 Tag to Local Expert Plumber in {City Name}. Adding local keywords will immediately help the site’s position for local keyword rankings.
3. Build Site Depth – Create individual service, product, and location pages to identify what the client offers and where they offer it.
4. Add Schema Markup – Use local business schema, or structured data markup. Adding markup will help Google identify information about your client and make it easier to display their website in Google’s Local Pack.
5. Claim Google My Business – Make sure that once you have completed all of these steps you claim AND verify local business directories, especially Google My Business. Doing so creates authority and accuracy of your information.
6. NAP Syndication – Once you have claimed your local directories, make sure that NAP (name, address, phone) information is exactly the same on your site and business directories. You want this information to be displayed the same way in order to create consistency across the web and allow Google to understand which listing is yours due to the accuracy of the data.
7. Social Media Profiles – Add social media links to the website and be sure that you fill out each one of the social media profiles with accurate local business information. At the very least, a local business should have a Facebook, Yelp, and LinkedIn profile, and it probably would not hurt to have other profiles like Twitter, Instagram, Pinterest, YouTube, etc. depending on the business type.
By using the above steps, you will be able to create a strong foundation for the rest of your search engine efforts, which might include link building, social media marketing promotion, paid advertising, and much more.
6) Alex Tachalova
Website/Blog: https://digitalolympus.net/
Alex Tachalova: Founder of DigitalOlympus
Alex’s Secret for Growing Local Business:
My advice will be on a link building side since that’s what I’m doing on a daily basis. I would recommend starting to invest in links as early as possible. However, I don’t think following all the widely-popular link building strategies such as broken link building, scraping SERPs, analyzing competitors backlinks (https://digitalolympus.net/blog/best-backlink-analysis-tool/), and some others will really help you move the needle.
The truth is link building is a very tough process that requires a gigantic time investment. Plus, you need to be an excellent communicator and be creative enough to write really engaging pitches. So, as you can guess, there’s a way to make things happen without spending sleepless days and nights.
But before I share with you how exactly you acquire links faster and easier, I need to go back to some link building basics. All currently utilized link building strategies are built around one core idea – relevancy.
Basically, this means that your potential link targets should be 100% relevant to the content you pitch. So, relevancy is a must, and there’s nothing to add. However, after sending thousands of emails and digging into the reasons behind silence, we uncovered one more thing that skyrockets our link building campaigns’ performance. This metric is trust.
Basically, sites that have heard about our clients and have a positive attitude towards our customers’ brands are eager to bring links.
Finally, moving back to my tip, you need to start your link prospecting with checking people that are already aware of your brand:
1. Check sites of your clients, subscribers, and partners
2. Analyze users that are following your brand across SMM channels
Hint: If you don’t have the right type of link prospects among the options I listed, then you can create some connections on your own. Join some industry groups and participate in discussions. After this, check people that are also dropping comments in the same discussions.
7) Matthew Capala
Website/Blog: https://alphametic.com/
Matthew Capala: Matthew Capala is a digital marketing strategist, speaker, and author. As a practitioner above all, he has spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social, and digital ads.
Matthew’s Secret for Growing Local Business:
A crucial step for businesses to establish an online presence is to set up local listings on Google My Business, as well as aggregator sites like Foursquare and Bing. Make sure to continually optimize on these directories, adding photos and relevant information such as hours of operation and address. Moz Local is a helpful tool for checking your local presence health, showing you how to optimize on each local directory.
Google My Business has the option to add promotions, events, and product offerings on your listing. This is a great opportunity to update users and bring interest to your business.
For on-site local SEO, add Location pages if you have more than one location, as well as Local Schema Markup to help search engines crawl your site. You can also optimize H tags for local. Make sure that you have a consistent NAP – Name, Address, and Phone – listed throughout your website.
Another way to boost your local presence is to get involved with partners in your area. Join your city’s Chamber of Commerce and local BBB chapter and request to get listed on your site. Attend and sponsor local events and get your local business listed on their websites to build your external links.
Getting a company-related press is another way to attract visitors to your website. Reach out to local media outlets and see if they’d want to cover a story on your business. You can help them out by submitting a press release when something notable happens to your company.
8) Sam Hurley
Website/Blog: https://optim-eyez.co.uk/
Sam Hurley: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ.
Sam’s Secret for Growing Local Business:
Some key components of successful, local SEO for growth in 2019:
— Google My Business Optimization and information consistency across the web
— Exceptional reviews on Google & other review platforms
— Relevant, authoritative backlinks with locally-optimized anchor text (including a wide variety of anchors)
— Structured Data to show not only reviews in search but also to feed Google other vital information for SERP display (geolocation, opening hours, biz type etc.)
And finally:
— Voice Search Optimization — a primary reason to use structured data
Our mobile-first world is altering the way people search. You must tap into their behavior…
For instance, long-tail queries are inherent to voice search, which will form 50% of all searches by 2020.
Conversational keywords should be your focus today!
9) Josh Fechter
Website/Blog: http://joshfechter.com
Josh Fechter: Josh is the co-founder and CEO of Product & Growth. He’s also the founder of Squibler, a platform to write and publish content.
Josh’s Secret for Growing Local Business:
Most local businesses don’t have high domain authority because they don’t try to build backlinks. And since local SEO optimization for Google is easier than ever, your competition becomes harder. The way to win today in local business SEO is to build your domain authority through garnering backlinks in a natural way.
It doesn’t take many quality backlinks to outrank your competition either. What I recommend is that if you run, for example, a yoga studio, then you should guest blog on yoga publications. Industry publications are a dime a doze and always looking for quality content.
Another easy way is creating YouTube content about your subject matter that links back to your site. This will also help improve domain ranking fast.
10) Robbie Richards
Website/Blog: https://www.robbierichards.com/seo/best-wordpress-seo-plugins/
Robbie Richards: Robbie Richards is the creator of The SEO Playbook, an in-depth training program for intermediate to advanced SEOs, and Marketing Director at Virayo, a search marketing agency for B2B SaaS companies.
Robbie’s Secret for Growing Local Business:
On top of the normal website creation and keyword strategy, here are some local SEO steps you can take to break into the map pack and get more phone calls/ foot traffic to your business:
1) Claim and optimize your Google My Business page.
2) Use Yext to push Name, Address and Phone Number (NAP) to the major directories and aggregators.
3) Use BrightLocal or Whitespark to layer on more niche-relevant citations.
4) Implement a review strategy to collect positive reviews from happy clients across sites such as Google, Facebook, Yelp, and any other sites that rank well in the SERPs for your target terms.
5) Add local business schema markup to your site.
6) Create a landing page for each town/city you service. Ideally, you’ll want to have a GMB page for each of those locations too.
Once you have those foundational elements in place, transition into local link building campaigns to quickly boost domain/ page authority and rank potential.
Also – make sure you have Facebook and Google Ads retargeting tags on the site. It’s a low-cost way to bring back the majority of people who will visit your site and not convert.
11) Zackey A. Reyal
Website/Blog: https://digitalglare.com.au
Zackey A. Reyal: Certified, marketing savvy, team player with a curious and analytical mind offering an array of skills in online advertising, search engine optimization, social media marketing, statistical analysis & leadership. Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation across all channels.
Zackey’s Secret for Growing Local Business:
This is the Year of Local Search for sure. The amount of search on ‘moment’, ‘I am here’, ‘nearby’, ‘what is here’..and related terms are phenomenal, as more and more human beings latch on to their smartphones than desktop computers.
It is imperative any website offering products or services in a particular locality contains the relevant data and information on the site, physical store, and office address. It can be local addresses, phone numbers with local codes, maps, directions with the highway, road description, and maybe even local MRT, train or bus stops, etc. on the contact_us, store locator or location pages. Websites with only P.O Boxes as physical addresses will be a big loser.
We at Digital Glare, Brisbane, Australia always stress the point to our customers’ the importance of Local SEO, the need to have a physical address.
Map Apps now have the ability to show the nearby businesses on the map itself during a search or assisted driving routine, there is no need for a user to go back and forth on switching applications. In order to feature the website or business on these maps, they need to have the relevant location data in a very clear format.
Enhancing the website with relevant schema structured data mark-up is very important.
Local Businesses should also take advantage of the features provided by the map services providers such as Google, Bing Map, Yelp, Apple, Waze, etc. The data should be updated regularly.
We also encourage our customers to get their websites featured on local websites, newspapers, magazines or events so that relevant, valuable local links are earned in the process.
Social Media cannot be ignored at all. Managing and updating cooperate SM channels also should be a priority for local SEO.
Last but not least and the most important factor, the website should be mobile friendly.
Also Read:
- 22 SEO Expert Roundup- Best SEO Strategy For Small Businesses
- 15 Expert Roundup On- Best Ways To Reduce Bounce Rates On Blogs
- 20 Digital Marketing Experts Roundup- Best Digital Marketing Strategies
- 19 SEO Experts Roundup- Best Link Building Hacks For Niche Site
Final Verdict: Secrets For Growing Local Businesses in 2024
As of now, you might have a clear cut view of Secrets For Growing Local Businesses in 2019. You can apply these experts advice in order to build more profitable SEO Campaigns for your local business.
Which SEO Expert advice you liked the most, tell us in the comment section below.
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