Looking for an honest SE Ranking Content Marketing Tool Review? You’ve come to the right place.
When it comes to managing content marketing, I know how overwhelming it can feel to keep everything organized and effective.
That’s why I decided to take a closer look at SE Ranking, a tool designed to make content marketing easier and more impactful.
Whether you’re brainstorming ideas, analyzing performance, or fine-tuning your SEO strategy, SE Ranking claims to cover it all. But does it really deliver?
In this review, I’ll share my experience with the platform, highlighting its features, ease of use, and whether it’s worth your time.
Are you a freelancer or a content writer? Do you want to save time and effort by designing your content with a single click? Are you struggling to create content that attracts high-quality conversions?
In this blog post, we are going to review and dissect SE Ranking and its content marketing software.
So, if you are involved in the content creation process as an SEO specialist, content strategist, or copywriter, keep reading to find out how you can save time by creating AI-powered content that converts.
Bottom Line Upfront 💥Â
With SE Ranking’s content marketing tool, marketing managers, copywriters, content strategists, website owners, and bloggers can enhance their content and streamline the creation process.Â
This tool helps identify topics with traffic potential, manage content calendars, create briefs, write original texts, and offers assistance from an AI rewriter. It also measures text quality for SEO optimization.
Whether working independently or with professionals, SE Ranking supports you at every stage. It provides detailed analyses of top-ranking websites for any keyword in search engine results pages (SERP), enabling you to create more effective content.
The Content Marketing tool covers key metrics like word count, headings, paragraphs, target terms, content structure, grammar, relevance, and readability.Â
In addition to affordable SEO and digital marketing tools, SE Ranking’s content creation tool uses AI to analyze competitor pages and offers actionable insights. It’s perfect for generating SEO content briefs, making it accessible even to those without extensive SEO knowledge.
In this comprehensive review of SE Ranking’s Content Marketing tool, we’ll look into the following:Â
- How to find new keyword opportunities with SE Ranking.
- How to create SEO-optimized content with SE Ranking.Â
- How to create original content with SE Ranking.
- Why I recommend this content optimization tool from SE Ranking.
You can start using SE Ranking’s Content Marketing tool today! To spice things up, use the promo code Content30 before December 31, 2022, to get 30% OFF your first purchase of the Content Marketing tool.
<Try SE Ranking’s Content Marketing Tool>
Now that you have the basic rundown of SE Ranking’s Content Marketing tool, let’s focus on the details that will make it tick.Â
SE Ranking Review 2024: What Is It? Why Did SE Ranking Launch a Content Platform?
In the fall of 2024, SE Ranking finally unveiled a new tool that it had been working on for some time to fill a gap in its SEO toolset—content creation and optimization.
SE Ranking listened when its users and the SEO community at large expressed a desire for a solution to remove the hassle of writing texts that rank high in search and bring conversions.
Now, SE Ranking is getting even closer to becoming a real one-stop shop for all of your SEO and digital marketing business needs.
With SE Ranking’s AI-powered Content Marketing tool, you can quickly create texts that both Google and people will love.Â
SE Ranking’s Content Marketing tool accelerates and facilitates every step of the content creation journey, from finding promising content ideas to writing and optimizing texts.
In summary, this Content Marketing software solution consists of two tools: the Content Editor and the Content Idea Finder.
The Content Editor helps you put together SEO content briefs, write SEO-friendly texts, and assess content quality. The best part is that SE Ranking’s AI algorithm supports it.
This algorithm analyzes top-ranking search competitors and provides a breakdown of their key website metrics, such as Domain & Page Trust scores, the total number of referring domains, word count, and search visibility.Â
The Content Idea Finder, on the other hand, analyzes a keyword and offers related phrases grouped by clusters. If you have a broad topic but aren’t sure what to write about, you can get ideas here.
To help identify worthy keywords, the tool compares them by difficulty score and search volume and lets you export them to the Content Editor tool with a single click.
With a Content Marketing tool in SE Ranking’s set, you can get the help you need to create a perfectly SEO-friendly page for any keyword or phrase.
Is SE Ranking’s Content Management Software Reliable?
In a word, yes. The Content Marketing tool takes a keyword or several keywords within the same topic and looks to see which pages are currently ranking at the top of the SERPs in a given region and search engine.
The tool then analyzes various website factors, such as Domain & Page Trust scores, number of referring domains, word count, and search visibility, to help you determine which competitor sites are the most relevant.Â
You can, of course, choose which top-ranking websites to use in the analysis.
Once you determine your direct competition, the tool shows you what these pages have in common and provides you with data-driven suggestions for your future page.
It then suggests the average values of text length in words/characters, number of paragraphs, headings, and images, as well as a long list of suggested keywords and their count, and so on.
Unless you know for a fact that something else works in your specific niche, rely on these suggested average values when creating your page.
You can essentially leverage SE Ranking’s Content Marketing tool to reverse engineer the content creation process by analyzing what works for websites that already rank high on Google. Then, use that data to build your high-performing pages.
Since SE Ranking does the analysis for you and presents you with data-informed suggestions, follow the guidelines. You can even paraphrase competitor content with the Content Editor to serve as inspiration for your next piece!Â
Get your overall content score up to the green, and rest assured that your content quality can compete with top-ranking results on Google.
After all, even perfectly written and optimized content can perform poorly in search if it is, for example, hosted on a domain with weak parameters or a backlink profile that is lagging behind that of its competition.
Who Will Benefit From SE Ranking’s Content Marketing Tool?
Depending on how deep you go into the content creation process, you may need to involve specialists from various teams.Â
Maybe you’re a one-man show and have the SEO and copywriting skills to get the job done. However, larger groups are often involved in the content creation process.Â
Let’s take a look at who exactly can benefit from SE Ranking’s Content Marketing tool.
1. SEO & Marketing Managers
Both SEO professionals and marketing managers can use the Content Marketing tool to:Â
- Create content independently or write detailed SEO content briefs for copywriters.
- Leave comments and notes for copywriters and make text edits at any time.
- Evaluate and compare content quality and optimization levels to that of direct competitors.Â
2. Copywriters & Content Strategists
In terms of content creation professionals, this tool can help:
- Identify content ideas and target terms.
- Create texts from scratch, rewrite pieces with AI help, and optimize them based on data from top-performing SERP players.
- Make sure the content is readable and has no grammar or punctuation errors.
3. Website Owners & Bloggers
The Content Marketing tool can help professional bloggers and digital business owners:
- Analyze competitors to develop their content strategy.
- Quickly create more content (independently or by outsourcing).
- Publish SEO-friendly content with ranking potential. Â
SE Ranking developed its content creation and optimization tool with everyone involved in the content creation process in mind.
SEO veterans can find in-depth data on competitors and keywords, while the platform’s intuitive interface can seamlessly guide inexperienced copywriting and digital marketing professionals.
SE Ranking’s content optimization tool assists you in coming up with content ideas and enhancing them with data.
What Is SE Ranking’s Content Creation Cycle Like?
One of the biggest mistakes people make when it comes to content creation is thinking that this process involves just writing copy.
1. Create SEO Briefs and Optimize Content Like a Pro
Take your content to the next level with actionable insights based on top-ranking competitors.
Whether you want to accept, adapt, or ignore SERP-driven recommendations, this tool helps you stay in control while refining your strategy.
2. Optimize Your Drafts Seamlessly
- Write Step by Step with the AI Wizard: Follow a guided approach to crafting your content.
- Generate Content in 1 Click: Save time with automated generation.
- DIY with the Content Editor: Would you prefer a hands-on approach? Paste your draft into the Content Editor to receive a detailed optimization plan.
With tools for everything from keyword analysis to image selection and addressing user questions, you’ll effortlessly outrank competitors.
3. As AI Writes, Rankings Rise
Let AI Writer handle the heavy lifting for SEO-friendly content creation. Add your brand’s tone, input focus keywords, and watch AI Writer generate engaging, optimized content at scale.
Why Did I Like SE Ranking’s New Content Platform?
Apart from the fact that SE Ranking’s Content Marketing tool is part of a comprehensive SEO toolset and doesn’t eat up my marketing budget, there are so many other reasons why I liked it. Let me break them down for you.
1. Easy to Follow
SE Ranking’s interface is very intuitive and easy to use overall.
Sure, it is packed with a lot (and I mean a lot) of tools. But each one, including the Content Marketing tool, is simple to understand upon first use.
If you ever get lost or confused, SE Ranking offers tooltips, online support, a plethora of reading materials, and how-to videos that walk you through every corner of the platform.
In most cases, all you have to do is enter a keyword or a website and hit Analyze.
2. Competitor Research
In addition to keyword research, SE Ranking allows users to observe everything a domain or a specific URL is doing in organic and paid searches.
Leave no stone unturned when it comes to getting competitive intelligence on your digital rivals’ keywords, backlinks, referring domains, and more.
3. AI-powered
SE Ranking has several tools that rely on AI to analyze competitor data, including the On-Page SEO Checker, SERP Analyzer, and the Content Marketing tool.
SE Ranking’s algorithm analyzes only main page content without considering content written in the header, footer, or sidebar.
This enables the tool to pull keywords straight from your competitors’ pages and evaluate the H1-H6 structure of their content.
4. Powered by Cutting-Edge Technology
AI Writer combines:
- Big Data for Competitive Intelligence
- In-house AI algorithms
- OpenAI’s GPT-4
This ensures your content is both original and tailored to your goals.
5. Fast and Efficient
- Create SEO-optimized content in minutes.
- No more wasting time with ineffective GPT prompts.
6. Customizable Tone of Voice
Pick from 10-tone options to match your brand’s style, whether it’s professional, casual, or humorous.
7. Content Variety at Your Fingertips
From topics and meta descriptions to FAQs and headings, AI Writer delivers high-quality content across formats.
How Do You Use SE Ranking’s Content Marketing Platform?Â
SE Ranking’s content marketing platform is an all-in-one solution for creating, optimizing, and managing high-performing content. Here’s a step-by-step guide to making the most of its features:
1. Research and Plan Your Content
- Keyword Research: Identify the best keywords for your target audience and niche using SE Ranking’s Keyword Research tool.
- Competitor Analysis: Analyze your competitors’ strategies with the Competitive Research tool to uncover content gaps and opportunities.
- SERP Checker: Understand how your chosen keywords are performing on search engine results pages (SERPs).
2. Optimize Your Content for SEO
- Content Editor: Use the Content Editor to draft or optimize articles, blog posts, and web pages. It provides real-time suggestions for keywords, headings, images, and more.
- On-Page SEO Checker: Audit individual pages to ensure they meet SEO best practices, including keyword placement, metadata optimization, and more.
- Page Changes Monitoring: Track any changes made to your content over time and their impact on rankings.
3. Build and Manage Backlinks
- Backlink Checker: Analyze the quality and relevance of your backlinks.
- Backlink Monitor: Monitor your backlink profile to ensure it remains healthy and free of toxic links.
4. Track Performance and Improve Rankings
- Keyword Rank Tracker: Monitor the performance of your keywords in real-time to identify trends and make adjustments.
- Website Audit: Run a comprehensive audit to fix technical issues that could be impacting your SEO performance.
5. Streamline Client Workflows
- Report Builder: Create professional SEO reports for clients that include detailed data on rankings, traffic, and progress.
- Agency Pack: Manage multiple client accounts seamlessly, complete with white-label solutions for branding.
6. Leverage Local Marketing Tools
- Local Marketing Tool: Optimize your content for local search results by targeting location-based keywords and directories.
7. Take Advantage of Other SEO Tools
SE Ranking offers a suite of tools designed to make your life easier, including:
- Content Marketing: Develop impactful strategies for long-form and evergreen content.
- SERP Checker: Monitor search rankings for various regions.
By integrating these tools into your workflow, SE Ranking helps you achieve better visibility, improved rankings, and effective content marketing strategies, all while simplifying your SEO efforts.
How To Refresh Existing Content With SE Ranking?
If you already have a blog post or web page ranking in search, but it’s not performing as well as you’d hoped, run it through SE Ranking’s On-Page SEO Checker tool.
This tool can help you learn how search engines perceive your pages and how they compare to those of your rivals.
This allows you to update and optimize your content in order to outrank your competitors and drive more traffic to your page.
SE Ranking Pricing and Plans: How Much Does the Content Marketing Tool Cost?Â
Choose a plan that fits your needs and get free migration plus a 20% discount with annual subscription plans.
1. ESSENTIAL – $52.00/mo (Regular $65.00) – Save $13.00
Start Free Trial – No credit card required
Perfect for individual SEO professionals
- 1 manager seat
- 5 projects
- Track 500 keywords daily
- Core SEO tools:
- Rank Tracker
- Competitive & Keyword Research
- Backlink Checker & Monitor
- Content & Local Marketing toolkits
- Historical data in keyword research
- Data Insights
- Social Media Integration
- On-page and SERP analysis
2. PRO (Agencies’ Choice) – $95.20/mo (Regular $119.00) – Save $23.80
Start Free Trial – No credit card required
Ideal for agencies and small teams
- 3 manager seats
- 30 projects
- Track 2,000 keywords daily
- Everything in Essential, plus:
- On-page and SERP analysis
- Looker Studio integration
- Share of Voice metric
- Historical data (3 previous months)
- API access
3. BUSINESS – $207.20/mo (Regular $259.00) – Save $51.80
Start Free Trial – No credit card required
Tailored for large agencies and enterprises
- 5 manager seats
- Unlimited projects
- Track 5,000 keywords daily
- Everything in Pro, plus:
- Maximized data reach
- Keyword database expansion
- Dedicated customer support
- Team training
- Historical data (all time)
Start optimizing your SEO strategy today with the plan that’s right for you!
SE Ranking Reviews & Testimonials By Customers
SE Ranking: Pros and Cons
Pros
- Easy-to-use interface
- Comprehensive SEO tools in one platform
- Accurate keyword tracking and analysis
- Strong competitor research features
- Backlink monitoring and auditing
- Effective content and local marketing tools
- Integration with social media and APIs
- Flexible pricing plans
Cons
- Limited historical data in lower-tier plans
- Advanced features may have a learning curve
FAQÂ
What is SE Ranking’s Content Marketing platform?
The content marketing platform developed by SE Ranking includes tools for quickly creating SEO content briefs and high-quality articles that drive traffic.
How can content marketing software help my SEO?
SE Ranking’s Content Marketing tool was designed to both remove the SEO learning curve and help copywriters create SEO-friendly texts.. By optimizing content based on the requirements determined by actual top-ranking search results, you can publish texts that are primed for SERP success.
Can a content marketing platform really rank blog posts?
Of course! The sole purpose of SE Ranking’s Content Marketing tool is to assist professionals in quickly creating quality content that converts. Through its AI, the tool provides suggestions based on what already works for top-ranking sites. Given that your domain parameters are competitive with your SERP rivals, you are also likely to obtain high rankings.
Does it also work in other languages?
Yes. Besides English, SE Ranking’s Content Marketing tool supports French, German, Italian, Spanish, and Russian.
Does the Content Editor support Grammarly?
SE Ranking has its own grammar and punctuation checker. Still, Grammarly isn’t currently supported by the tool.
Where does SE Ranking take data from?
SE Ranking pulls data in real-time from top-ranking search results for the keyword(s) you’ve entered. It quickly analyzes each page (and its content) to provide you with recommendations.
Is there an affiliate program for SE Ranking?
Yes, SE Ranking offers an affiliate program that you are welcome to join!
Are there any SE Ranking content marketing tool alternatives?
The best alternatives to SE Ranking’s content marketing tool are Surfer SEO and Jasper AI.
Quick Links:
- Untapped Content Marketing Practices For Lead Generation
- Moz Pro Review: Is It The Right SEO Tool For You?
- Experts Roundups On- Best Content Marketing Strategies
- How do you get great backlinks for those new to content marketing?
- Excellent WordPress Plugins for Effective Content Marketing
Conclusion: SE Ranking Review 2024
SE Ranking is a fantastic tool for anyone looking for data and ways to analyze it. It has a slick interface and charges per article rather than a fixed monthly fee.
It lets you create detailed data-driven content briefs and rewrite and optimize content for better SEO results. Few SEO content optimization tools are available, and they all provide similar services.
Go ahead and try out this tool to see how well it works for you. I’d love to hear your thoughts on it! I also hope this review has given you a better understanding of what SE Ranking’s Content Marketing tool can do!
If you have any questions about SE Ranking, feel free to leave a comment below, and I will do my best to respond.
