Reddit is one of the most fascinating corners of the internet. Ever wondered how many people use Reddit or what they talk about? You’re in the right place!
I’m going to share some awesome Reddit statistics that highlight its size, popular topics, and much more.
Whether you’re a seasoned Redditor or just getting started, these insights are sure to be intriguing. Let’s dive in and explore the world of Reddit through some intriguing numbers!
Year | Annual Revenue ($ million) | Monthly Active Users (million) | Daily Active Users (million) | Valuation ($ billion) | Cumulative Funding ($ million) | Average Monthly Views (billion) |
---|---|---|---|---|---|---|
2017 | 50 | 250 | N/A | 1.8 | 300 | N/A |
2018 | 80 | 330 | N/A | N/A | N/A | 14 |
2019 | 120 | 370 | 36 | 3 | 550 | 21 |
2020 | 188 | 551 | 52 | N/A | 919 | 30 |
2021 | 456 | 766 | 50 | 10 (in August) | 1328 | N/A |
2022 | 670 | 812 | 57 | N/A | N/A | N/A |
2023 | N/A | N/A | N/A | N/A | N/A | 7.23 |
Reddit Statistics: Facts and Figures
- Reddit ranks #9 globally, #3 in the US, and #7 in worldwide online services.
- It’s also the US’s eighth most popular social networking platform.
- According to the most recent Reddit data, there are approximately 130,000 active communities on the site.
- In 2020, Reddit received around 303.4 million postings.
- That’s more than double the quantity reported in 2018.
- Each month, Reddit receives 11 million submissions.
- In 2020, internet users will have posted over 2 billion comments on Reddit (which is more than 18.6 percent from 2019)
- In 2020, Reddit posts earned 49.2 billion upvotes, a 53.8 percent increase over the previous year.
- In 2022, Reddit earned a total of $670 million, with the majority of it coming from its advertising business.
- Reddit has 57 million daily active users and approximately 812 million users who use it once a month.
- In 2020, Reddit had more than 30 billion monthly views.
- Reddit’s valuation skyrocketed from $6 billion in February 2021 to $10 billion in August 2021.
- Over 430 million active monthly users.
- The following are some interesting facts about the popular website Reddit:
- It is the 5th most visited website in the US.
- Its value is over $10 billion.
- It was founded in 2005 and acquired by Condé Nast in 2006.
- The majority of its users (63.8%) are male.
- 47.13% of its users are in the US.
- 36% of US Reddit users are between 18 and 29 years old.
- Generation Z users make up 26% of Reddit users.
- As of 2021, there are 2.8 million subreddits.
- It has 52 million daily users who spend close to 24 minutes a day on the platform.
- 51% of Gen-Z users are attracted to the platform’s user-driven features.
- 82% of Gen-Z trust Reddit for product research.
- More than 1.4 billion videos are consumed per month on the platform as of 2018.
- Video viewing time grew by 38% in 2018.
- The top four subreddits in 2022 were /r/announcements, /r/funny, /r/AskReddit, and /r/gaming.
- The most popular AMA post in 2021, with over 90,000 upvotes, was “I’m a lobster diver who recently survived being inside a whale.”
- Posts between 60 and 80 characters get more upvotes.
- Since its inception in 2005, Reddit has acquired a sum of $1.3 billion in investment money (in seven stages).
- From 2019 to 2021, the majority of the funds (73.8 percent) were obtained over a 2.5-year period.
- In August 2021, Reddit raised 700 million dollars from Fidelity Management, making it the company’s largest fundraising amount.
- The company now employs 700 people, 600 of whom are based in the United States.
- Engineering and information technology employ 38.1 percent of the workforce.
- In comparison to 2020, this is a 30.3 percent increase.
- Between 2020 and 2021, the number of active daily Reddit users increased by 44%.
- Reddit is the fourth highest trusted social site on the web when it pertains to data and privacy.
- 9 mins & 48 secs is the average amount of time devoted to the platform. Reddit users in Germany, on the other hand, spend more than 27 mins on the platform than almost any other social media platform.
- YouTube is Reddit’s most popular referral source across all social media sites.
- Twitter accounts for 17% of all traffic, while Facebook accounts for 16%.
- Organic keyword searches account for about 48% of Reddit traffic.
Additionally, here are some recent stats about Reddit:
- Total Visits (December 2023): 7.23 Billion
- Increase in Traffic Compared to November: 1.98%
- Average Visit Duration: 17 minutes and 46 seconds
- Bounce Rate: 64.99%
- Pages per Visit: 2.27
Source: Hubspot, Semrush
Reddit’s Reasons For Existence
- The top reason for using Reddit, according to 72% of users, is for enjoyment.
- The second most common motive was to obtain information (42%).
- Some users (8%) indicated they use Reddit to network professionally.
- Reddit is used by 17 percent of users to follow material from particular brands or companies.
- 5 percent of users utilize Reddit as a social networking platform to communicate with friends and family.
- Reddit’s user-driven strategy of enabling to develop and share unique material with others appeals to more than 50% of Gen Z users.
- Reddit was used by roughly 12% of people who wanted to learn more about COVID-19.
- Following Facebook, Twitter, & YouTube, it’s the fourth most popular platform for COVID-19 news.
Mobile Usage Statistics on Reddit
- The application version of Reddit is used by the vast majority of users (72 percent).
- When compared to PC users, people who use the Reddit application spent 3 times as much time viewing material on the platform.
- Despite the fact that a smartphone edition of Reddit was created in 2010, the firm did not produce its own dedicated application for iOS and Android until 2016.
- On a smartphone or via a mobile app, 70 percent of all Reddit video views occur.
- When it comes to daily interaction, Reddit is the sixth most popular social networking app for Android users.
- In January 2021, the Reddit application was installed 6.6 million times.
- That’s more than double the number of downloads from the previous year.
- The United States accounts for 46 percent of all app downloads.
Content Statistics on Reddit
- Saturdays, Sundays, & Mondays are the ideal days to post on Reddit if you want to reach as many people as possible.
- Reddit members are most active between the hours of 6 a.m. and 9 a.m. EST.
- According to Reddit research, the typical length of a successful post headline is somewhere between 20 to 80 characters.
- When compared to regular posts, question posts earn twice as many comments & 1,000 more upvotes.
- At least 1 link appears in 50% of all Reddit content. In general, postings with external links receive 16,000 more upvotes on average than posts with mere text.
- Ones with videos receive 50 percent more upvotes than posts without videos when it refers to attaching media.
- In addition, images in a post could boost your upvote score by 36 percent.
- In 2018, Reddit received over 1.4 billion monthly video views.
- The volume of information posted in the Health and Fitness category increased by 43 percent in 2018.
- Not to add that Reddit users are 15 times more active than those on any other fitness or wellness website.
- Beauty, fashion, and food have all exploded in popularity.
- These categories grew by 63 percent, 52 percent, and 35 percent, respectively, from 2018 to 2019.
- Technology interests 38 percent of Reddit users, which is more than popular social media sites such as Instagram (33.2%), YouTube (32.6 percent), Twitter (32%), & Facebook (32%). (31%).
- Users on Reddit are also 98 percent more likely than users on other platforms to spend cash on pricey tech gear (at least $1,000 in the last 6 months).
- The company makes the majority of its money from advertising, but it also makes money via its Reddit Gold subscription plans and the sale of Reddit Coins.
- Reddit was valued at $10 billion as of 2021.
- However, it was reportedly worth $2.7 billion in 2019.
- They generated $100 million in ad income alone in Q2 2021, which is 3 times what they made in the same period in 2020.
- Every year, Reddit makes more money.
- From 2020 to 2021, they are predicted to make 92.6 percent more money than they earned the prior year.
- Reddit is expected to generate 289.9 million in ad income towards the end of 2021.
- They aspire to achieve $1 billion by 2023.
More Reddit Statistics
- Reddit presently has more than 3.1 million subreddits, but only 138,000 of them are active and receive more than 5 comments every day.
- r/announcements is the most popular subreddit, with 117.14 million users and an estimated 124,000 new signups per month.
- With 37.51 million users, /r/funny is the 2nd most popular subreddit.
- r/gaming, r/Music, r/worldnews, r/science, r/AskReddit, r/pics, r/aww & r/todayilearned are among the most popular subreddits.
- Each month, Reddit users add an average of 62,089 new subreddits.
- Nearly 558,000 fresh subreddits were formed between January and September 2021.
- For a variety of reasons, subreddits can be deleted from the site.
- The fact that perhaps the subreddit is never monitored is the most typical cause (77 percent ). In addition, 8 percent of subreddits were removed due to hostile speech, and 5 percent were removed due to harassment.
- r/coronavirusrecession, r/coronavirus and r/stimuluscheck were the 3 most active communities in 2020.
- COVID-19 was discussed on the website nearly 502 million times.
- r/2020policebrutality was the group with the newest subscribers.
- In 2020, the r/blacklivesmatter community had a staggering 9972.4 percent spike in activity.
Fun Facts From Reddit
- Sasha Baron Cohen, who plays Borat, received the highest upvotes for his r/AMA (ask me anything) post in 2020.
- Bill Gates’ r/AMA received the second most upvotes.
- “I’ve uncovered a few humorous memories during the lockdown,” said the post in r/pics with the highest upvotes in 2020. This was taken backstage in Vegas during my first tour in 1989.”
- The most talked-about films on Reddit in 2020 were Tenet and Dune.
- Manchester United, Arsenal, & Liverpool have been the most prominent football teams in the United Kingdom (based on active postings). Football, on the other hand, was just the third most frequently discussed sport (Formula 1, Cricket, & Rugby Union were more prominent).
- In 2019, the Game of Thrones TV show was the most talked about topic on Reddit.Â
- During the pandemic lockdown, 22.6 percent of Reddit users stated the site had a good impact on their mental health.
- In the parenting group, Jack is the most popular name, trailed by Charlotte, Olivia, & Finn.
- Atheists account for 2.1 million users on Reddit. The least religious representation on the platform is Judaism (21,000 members) and Hinduism (18,000 people).
FAQs
💼 What are some of Reddit's key traffic sources?
Reddit's main traffic sources include Google organic search and direct visits, highlighting its prominence in search results and brand recognition.
🤔 What type of content tends to get more engagement on Reddit?
Posts with 60 to 80 characters and those posing questions tend to receive more engagement, including upvotes and comments.
📈 How popular is Reddit in the United States?
In the U.S., Reddit is the third most popular site and the eighth most popular social networking platform.
💰 What's the daily and monthly user count on Reddit?
Reddit has 57 million daily active users and about 812 million monthly active users.
🎥 How much video content is consumed on Reddit?
More than 1.4 billion videos are consumed per month on the platform.
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Conclusion: Reddit Statistics 2024
Alright, that’s a wrap on the Reddit journey! We have all seen some cool facts about how big and popular Reddit is.
It’s not just a website but a huge community with millions of people talking, sharing, and having fun. Reddit has grown a lot, becoming more valuable and attracting more users every day.
Whether you’re there for a laugh, to learn something new, or just to see what’s up, Reddit’s got a bit of everything for everyone. Remember, every time you log into Reddit, you’re part of this big, awesome community. How cool is that!