Top Native Advertising Statistics 2024: Is Native Advertising Effective? 📈

Top Native Advertising Statistics 2024:

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The following native advertising statistics are helping marketers with their digital marketing strategy as of 2023:

• In the US, spending on native advertising went up by 37% in 2021, and it has reached $98.59 billion in 2023.
• Native video advertising is expected to make up 84.1% of all video ad spending in the US in 2022. This is almost 2% more than in 2021. On the other hand, spending on social video is expected to drop by more than 2.5% compared to previous years.
• In the US, spending on programmatic native ads is expected to reach $83.4 billion in 2022.
• 47% of marketers around the world are sure that native advertising works.
• With Outbrain’s Max CTR tool, which sends only high engagement opportunities to advertisers, advertisers got five times as many clicks.
• In OuTBrain’s Interest Targeting campaign, 55% of marketers saw an increase in conversions.
• Over the next six months, 21% of people worldwide plan to spend less time on social media. People are becoming more interested in online experiences that are editorial-based and native.
• 68% of people trust native ads that appear in editorial content, but only 55% of people trust ads on social media.
• 75% of consumers trust editorial content and recommendations, while only 54% trust content and recommendations made by users on social media.
• Native advertising on the open web that uses a more trust-based approach to content marketing got 5–10 times more CTRs on average than a more aggressive push marketing approach.
• Display ads are 62% harder to understand than native ads and social ads are 31% harder.
• 97% of the people who took the survey said they liked ads that start playing when you click on them.
• It’s cheaper to run native campaigns that last longer. The average CPC for native campaigns that run for more than six months is 36.4% less than the average CPC for native campaigns that run for six months or less.
• The category of native advertising that gets the most clicks is Beauty, with an average CTR of 0.104%.
• For affiliates, native apps on mobile do better than those on desktop. Mobile-specific spending accounts for half of all affiliate spending, but only 65% of clicks come from it at a 48% lower CPC.
• When affiliates use Lookalikes for native advertising, conversions go up by three times, and CPA goes down by at least 35%.
• 53% more people look at native ads than they do display ads.
• People think that native advertising is the least annoying type of advertising and that advertising on social media is the most annoying.
• The desire to buy goes up by 18% because of native ads.
• The native advertising market is expected to exceed $100 billion by 2022 and $650 billion by 2032.
• 58% of websites are not utilizing native advertising yet.
• Native digital display ad spending amounted to $35.24 billion in 2018 in the US and is predicted to climb up to $52.75 billion in 2020.
• As more customers prefer to spend less time on social media, native advertising is becoming increasingly significant.
• 75% of customers trust editorial sites for native ads more than social media.
• Native ads are considered the least intrusive type of advertising, and customers look at them 53% more frequently than display ads.
• Native ads show an 18% increase in customer purchasing intentions compared to banner ads.
• 32% of respondents share native ads with friends and family, compared to 19% for display ads.
• The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, whereas for traditional banner ads, it is 0.11%.
• The global native advertising market size was valued at $24.41 billion in 2020, and it is projected to account for 68% of all digital ad spending in the US by 2021.
• By 2025, the global native advertising market is expected to reach $402.33 billion.
• Mobile native ads account for over 84% of the total mobile ad spend and have a CTR of 0.23%, compared to 0.12% for traditional display ads.
• Approximately 26% of users find native ads less intrusive than traditional display ads.
• Native video advertising accounts for 56% of video ad spending.
• Native ads are viewed 52% more by consumers than display ads.

As more people want native ads and content suggestions, more marketers are trying to figure out what native advertising is and how to make it work for them.