What is the ideal length for a blog post? It’s a crucial and frequently asked issue since many novice bloggers aren’t sure if they should create longer or shorter blog entries.
The optimal blog post length will be discussed in this article. We’ll also discuss blog length best practices to help you attract more readers, enhance your SEO, increase interaction, and more.
So, how long should a blog article be?
Continue reading to find out…
What Is the Optimal Blog Post Length?
“Attention spans are shorter than ever,” and “people just want bite-sized information,” are certain phrases you’ve heard. However, this does not imply that your blog entries should be brief.
When it comes to blog postings, the longer the better.
While people’s attention spans are shortening, the average word count of blog articles is increasing. Between 2014 and 2018, the average post length rose by 42 percent, from 800 to 1,151 words, according to IsItWP.
However, other experts believe that an excellent blog article should be even lengthier.
According to a Medium report, articles with an average read duration of 7 minutes drew the most attention.
The optimal blog article length varies depending on who you ask, as you can see from these varied word counts. However, there is one thing they all agree on long-form content rules.
In fact, most bloggers these days write articles that are over 1000 words long.
Although larger blog articles take longer to create than shorter ones, there are several advantages to doing so.
The Optimal Blog Post Length in 2024 for SEO
According to HubSpot research, the optimum blog article length for SEO is 2,100-2,400 words. The length of our 50 most-read blog entries in 2019 was averaged, yielding a word count of 2,330. The average length of a blog post was 2,164 words, ranging from 333 to 5,581 words.
But, before you start creating your 2,300-word blog post, keep in mind that not all blog posts need to belong – in fact, 16 of our top 50 read pieces (about one-third) were under 1,500 words, indicating that there’s still plenty of room for your posts to rank even if they’re shorter.
This may be achieved by adhering to SEO best practices, such as:
- Backlinking in the right way.
- Trying to get a hold of Google’s highlighted snippet.
- Alt-text is being added.
- Choosing the appropriate keywords.
- Developing authority in a domain and on a certain issue.
- Including media-rich information in the body of your article (videos, social media embeds, etc.).
The Minimum Length of a Blog Post
Although Yoast advises at least 300 words, there is no formal minimum for blog article length. However, according to HubSpot research, lengthier blog articles should be the rule rather than the exception.
This approach will help your website gain authority in the eyes of search engines, which will improve the ranking of shorter blog articles.
“In general, lengthier content ranks better,” says Aja Frost, HubSpot‘s Head of Content SEO. “However, you won’t be penalized for thin content until you post hundreds of [blog] pages with fewer than 100 words.”
While longer blog articles tend to perform better, this does not mean that every blog post you write must be over 2,000 words long. So be it if you think you’ve covered your issue adequately in 300, 800, or 1,000 words.
For starters, lengthier blog entries give your visitors more value and address all of their questions in one spot. Longer blog entries help you establish yourself as an expert in your field. Our viewers can trust us to know what we’re talking about when it comes to blogging with long-form material like the blog article above. Longer blog articles appear to perform better in nearly every measure, in addition to offering greater value to readers and displaying your experience. Let’s look at some more advantages of long-form blog posts… Users will stay on your website longer if your blog entries are lengthier. Plus, the longer they spend on your site, the more likely they are to return to see more of your fantastic content. People remained on the long-form content page 40 percent longer than on the typical page, and they looked at 25% more pages than the average visitor, according to Neil Patel’s research. However, all of your blog’s visitors will eventually leave. With an exit-intent popup from OptinMonster, you can convert your blog visitors into email subscribers. When a visitor is ready to leave your website, an exit-intent popup may detect this and give them a message encouraging them to subscribe to your email newsletter before they go. You can keep your blog readers coming back to your website by converting them to email subscribers. Long-form content is also more likely to be shared on social media, according to studies. According to QuickSprout, posts with less than 1,500 words earned 174.6 tweets and 59.3 Facebook likes on average. Over 1,500-word posts earned an average of 293.5 tweets and 72.7 Facebook likes. They also observed that a blog article with more than 1,500 words gets 68.1 percent more tweets and 22.6 percent more Facebook likes on average than one with less than 1,500 words. You may attract more visitors to your blog by increasing social media shares—your blog entries may even go viral! Long-form blog posts also help you rank higher in search engine results, increasing the number of people who see your blog posts. So, let’s look at blog post length and SEO in more detail. You should optimize your blog articles for SEO to attract more visitors to your website. This involves things like utilizing relevant keywords, providing internal links, developing legible URLs, and ensuring that your website is SEO friendly, among other things. However, the number of words in your blog articles has an impact on how well your content performs in search engines like Google. Longer blog articles get a higher ranking. So, how long should a blog post be for SEO? In order to rank well in search engines, a blog article should include at least 300 words. Longer posts (1000 words or more) will, however, rank higher than shorter posts. Posts of about 2,500 words generally perform highest, according to CoSchedule. This is something that Capsicum Mediaworks agrees with. According to their findings, the top 10 results for most Google searches are between 2,000 and 2,500 words long on average. Long-form blog entries will improve your SEO position, allowing more people to find your fantastic material online! Now that you’ve learned about the advantages of creating long-form blog posts, it’s time to get started with writing!The Advantages of Longer Blog Posts
Increases the amount of time spent on the page
More Social media shares
Improves the rank of your website in search engine results
What Is the Best Way to Write a Long-Form Blog Post?
Writing a 1000+ word blog article may seem intimidating if you’re used to writing short blog posts.
You might be wondering how long a 1000-word blog article takes to write.
It all relies on your background and the subject matter you’re writing about.
But keep in mind that reaching the word count and producing your essay as quickly as possible isn’t the only goal. It’s also critical to consider the following factors:
Readability
Users should be able to read your blog posts easily. However, the longer your blog article gets, the more difficult it is to keep your readers interested, and no one wants to read it.
Keep your sentences brief, use fewer phrases per paragraph, and use easy-to-understand terms instead of complex ones to increase the readability of your blog articles.
Uniqueness and usability
Google has no reason to show your blog post to searchers on the first page if it has the same content as every other article on the topic. Make sure your blog article offers something unique by conducting research.
Precision and authority
Google favors articles that are well-researched and factual, and they are more likely to receive links from other blogs. The more backlinks your blog article receives, the more Google will see your site as an expert on the subject.
Promotional strategy
There’s no sense in spending days (or even weeks!) creating a fantastic long-form essay if no one reads it. It’s just as vital to know how to market a blog article as it is to know how to create one.
You can establish a successful blog that lasts a long time if you can strike a balance between creating long, informative posts and knowing how to market them successfully.
Quick Links
- Common Mistakes That New Bloggers Make
- How Blogging Can Change Your Life & The Benefits of Blogging
- Advanced Blogging Strategies
Final Thoughts on How Long Should Blog Posts Be?
Writing lengthier blog content benefits both your followers and your blog’s success. But don’t get too caught up in the word count or the elusive “perfect” blog article length.
After all, there’s no such thing as a perfect blog article length for every subject!
Instead, concentrate on giving your target audience useful long-form material.
You’re ready to start writing now that you know how lengthy a blog article should be!
